Latest / Irish Marketing Podcast
32 - Bank of Ireland "Right With You" Campaign Rollout w Laura Lynch CMO
How are everyday apps like Uber changing the face of traditional banking? And why are we still so uncomfortable talking about money around the dinner table? In this episode, Daryl sits down with Laura Group CMO from Bank of Ireland to explore the evolving landscape of finance, marketing, and customer experience.
Laura shares fascinating insights from her journey with the bank since 2007, detailing their massive shift from a traditional, product-led model to a holistic approach that supports customers at every single life stage.We dive into the psychology of financial confidence, the daily…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.