Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The BFCM Prep Checklist: From Least to Most Impact
Joy Sharma, who leads CTC's seven-figure service offering, joins Richard with one goal: give every 7-figure ecommerce brand a clear BFCM prep playbook before the season hits.
They walk through five areas in order from least to most impact.
Housekeeping: Make sure your ad account billing limit is higher than your expected spend. Check your Commerce Manager, confirm your pixel is firing with 90%+ match rate, and clear any blockages before November.
Offer: Your discount needs to be 20% or higher. Anything below that doesn't register. Simplify it — no tiered structures, no math for the customer…
The skinny
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