Why Word of Mouth Isn't a Scalable Way to Generate Leads with Clay Collings | Ep #45

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Dec 22, 2014 · 28m

Word of Mouth Isn't a Scalable Way to Generate Leads

In this session of The Smart Agency Master Class I chat with Clay Collins, cofounder of LeadPages, a lead generation platform. Clay is going to help explain why relying on word of mouth isn't a scalable way to generate leads, as well describing some other ways you should be generating leads.

How should you be generating leads?

In as many ways as possible! Clay says LeadPages put lead generation opportunities at every turn, and that's what you should be doing too. And the very first thing you need to do is get your damn opt-in box up.

Too…