Shoppers Wait for Deals This July | Green Bay News

Green Bay News Today | 2 Min News | The Daily News Now! · Jul 4, 2026 · 1m

This Fourth of July is a make-or-break moment for retailers as Americans gear up to celebrate the nation’s 250th anniversary—with record spending on food and fireworks. But with inflation biting and budgets tight, shoppers are waiting for big discounts to justify purchases. Despite low confidence, spending continues—but smarter, more strategic. Even cookout essentials are pricier, pushing gatherings to their costliest in a decade. Big-ticket items? Mostly bought only when broken, not desired. And shoppers are now glued to their phones, comparing prices and reviews before buying. Retailers are…