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CFO Secrets and Sweet Success with Michael Barbarita

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What do ski gear, frozen cookies, and CFO strategy have in common?

Michael Barbarita and a powerful lesson in what actually drives business success.

In this episode, I sit down with Michael Barbarita, a veteran entrepreneur with over 40 years of experience across retail, manufacturing, and finance. From scaling companies to $8M in revenue to navigating humbling failures, Michael shares the moments that reshaped his view of success—and sparked his shift to heart-led leadership.

We explore what it means to build a heart-led business, why mission and vision must be a “10,” and…

The skinny

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