Latest / Learnings and Missteps by Depth Builder
"Nobody Wants Your Elevator Pitch": Neel Zbinden on Field Marketing, Integrity, and Ending the War Between Sales, Ops, and Brand
Sales blames marketing. Marketing blames ops. Ops blames sales. Neel Zbinden says it usually starts at the top.
After 30 years in restaurants, Neel quit on April 1st with no plan. A few months later she was in construction marketing, teaching herself the job through trial and error. Today she's the founder of Z Collab Group and co-founder and president of Contractors, Closers, and Connections (CCC) Fort Worth. She fixes the disconnect between sales, marketing, brand, and operations, and she won't work with anyone who lies, cheats, or steals. She tells them on the first call.
In this episode…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.