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Iron Cowboy: What It Takes to Do 100 Ironmans in 100 Days

What on earth does it take to complete 100 Ironmans in 100 days? James Lawrence – aka the Iron Cowboy – joins the podcast to share the physical, mental and nutritional toll of his epic Conquer 100 challenge. Spoiler: it involved over 12,000 calories a day, a few Costco muffins, and being fed through a massage table hole.

Whether you're a beginner or a seasoned triathlete, James drops some absolute gold on building resilience, fuelling with real food and why consistency beats perfection every time.

We talk about;

Meet James “Iron Cowboy” Lawrence

Why 100 Ironmans? (and…

The skinny

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