255. Katerina Schneider, Founder & CEO of Ritual
Today, I'm joined by Katerina Schneider, founder & CEO of Ritual.
An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it's a nine-figure business and category leader.
In this episode, we discuss Ritual's commitment to science and transparency.
We also cover:
• Challenges of scaling a D2C brand
• Building trust in a crowded market
• Entering new product categories
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The skinny
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