Connecting Data and Creative Assets to Drive Modern Marketing Evolution | Amy Crowther

Talk Commerce · Jul 15, 2026 · 27m

Amy Crowther, President of Incubeta Americas, shares insights on marketing evolution, AI's role in content creation, and strategies for brands to stay relevant in a rapidly changing digital landscape.

Key topics

Marketing evolution and AI's impact

Importance of brand consistency in AI content

Strategies for connecting data across channels

Understanding AI's limitations and opportunities

Organizational change management in marketing

Chapters

00:00

Introduction to Amy Crowther and Incubeta

02:42

The Role of AI in Marketing

05:34

Navigating AI Content and Brand Identity

08:01

The Importance of…