Latest / LET'S MAKE WAVES with Rana AlBasri Mouawad
#3: Understanding Content Strategy & its importance in building a Brand and Grow a Business
There are many definitions to Content, and I feel that most of them are focused on just information, as in Content is Information. That is not a complete definition.
What is content?
Content consists of 4 elements: Information, Context, Medium and Form. Every one of those elements is important, because without one, content is lacking and therefore will not deliver on its ultimate intent.
Think of it this way:
If you have information without context, then it is just noise. Or if you have information and context but you lack form, then you are risking losing the attention of your reader or even…
The skinny
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