#138 - Creating and accelerating your emails (Kyle Coleman, SVP, Marketing @ Clari)

30 Minutes to President's Club | No-Nonsense Sales · Nov 9, 2022 · 32m

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FOUR ACTIONABLE TAKEAWAYS

Read your emails out loud before you send them. Use contractions and shorter sentences to sound less robotic.

Speak the language of your target persona. Tie the problems of that persona to the company priorities.

Use the 3x3 recap email: List the top 3 takeaways from the meeting, followed by the top 3 next steps.

When phrasing the top takeaways, make it SHORT and focus most of your summary on the problem.

PATH TO PRESIDENT’S CLUB

SVP, Marketing @ Clari

Co-founder @ SDRDefenders

Sr…