
Inside Rituals’ New Oxford Street Flagship: Design, Mind Oasis & Retail Innovation
@RitualsCosmeticsGlobal has opened its newest flagship at 297 Oxford Street, London. And it’s unlike anything the brand has built before.In this exclusive tour and interview, Alex Rezvan sits down with:• Annemarie Forsyth — Managing Director UK & Ireland• Richard Lems — Executive Director Format & DesignTogether, they reveal the design philosophy, customer-experience thinking, community strategy and the technology mindset that shaped this extraordinary store.You’ll hear the story behind removing an entire floor to create a soaring atrium, how the Water Island anchors the brand experience…
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