Latest / Earn Your Leisure / EYL #136 Mike Rashid on building a fitness empire

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EYL #136 Mike Rashid on building a fitness empire · Earn Your Leisure

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  Speaker 1: Hi.
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  Speaker 4: My graduates from my school being force backdrop bag Drop, Mike,
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  Speaker 4: drop backdrop drop.
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  Speaker 3: All right, guys, welcome back EYL. We're still in Cali
• 1:52
  Speaker 3: and this is a home and away addition. This is
• 1:55
  Speaker 3: this is something that I'm actually looking forward to. And
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  Speaker 3: if anybody knows me, they follow me and they know
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  Speaker 3: that I always post my personal workout videos. I've been
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  Speaker 3: doing this for a long time. It's working out has
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  Speaker 3: been something that has been central to my life since
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  Speaker 3: I can remember, you know, playing sports my whole entire life.
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  Speaker 3: I always was an athlete. I always worked out. That
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  Speaker 3: was something that was real big for me, and I
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  Speaker 3: still carried that into the world of business. So, you know,
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  Speaker 3: being on Instagram, we follow people that we look to
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  Speaker 3: get motivation from. And I remember years back, I'm not sure.
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  Speaker 3: How I got introduced to you. I might have been
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  Speaker 3: Jim Jones, but Mike Rashet I found him on Instagram
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  Speaker 3: and I've been following him for years and if you're
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  Speaker 3: in the fitness space, you probably heard of him. One
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  Speaker 3: of the pioneers in this game as far as fitness training.
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  Speaker 3: But the thing, the reason why we have in this
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  Speaker 3: conversation is that he's not just you know, in the
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  Speaker 3: fitness game, he's in the business game. And either way,
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  Speaker 3: you know, we've tourt this facility yesterday, twenty thousand square feet.
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  Speaker 3: So yeah, so he has and Bro, which is the
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  Speaker 3: supplement company. Supplements a huge, big, real business too, because
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  Speaker 3: even playing basketball, like a lot of guys is on
• 3:07
  Speaker 3: creatine And I never did the Crea team, but I
• 3:10
  Speaker 3: did the Wave Protein, so I know, like, no, don't.
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  Speaker 5: Drink that way.
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  Speaker 3: We'll get that, okay, okay, yeah, the way but those
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  Speaker 3: things is like fifty dollars for those chugs, so you
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  Speaker 3: know it's not it's not cheap. And he's a gym owner.
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  Speaker 3: Iron addicts, I believe that's a long beach, right, yes, sir. Yeah.
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  Speaker 3: Snack House Foods, which is the healthy snack line.
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  Speaker 1: Yeah, it's a guilt free snacks.
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  Speaker 5: I like that.
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  Speaker 1: I like that, you like that exactly.
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  Speaker 3: And Trifected Nutrition, which is the meal prep meal preps
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  Speaker 3: is big too. That's a whole No, I didn't try it,
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  Speaker 3: but I wanted. I was thinking about trying to.
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  Speaker 6: I think have sent meals to my house once.
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  Speaker 3: Oh yeah, the vegan meals, right, Yeah, I remember that.
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  Speaker 3: So yeah, he's he's killing the game man multimillion dollar operation,
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  Speaker 3: and he has a very interesting backstory. So this is
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  Speaker 3: going to be an interesting conversation of fun conversation. So
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  Speaker 3: thank you, brother, I appreciate it.
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  Speaker 1: Thanks for having me. Seriously, I got a lot of
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  Speaker 1: respect for y'all. I admire you guys. I'm a fan
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  Speaker 1: of your work, you know, because now we live in
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  Speaker 1: a time to where we're voyeuring into people's lives, so
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  Speaker 1: we're making our lives. I guess it's a form of
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  Speaker 1: entertainment what we do for a living. And I love
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  Speaker 1: what y'all do. I'm learning from y'all, right, and I
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  Speaker 1: love seeing you know, familiar faces out getting it getting
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  Speaker 1: to it as well. So I'm honored to be here.
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  Speaker 3: Seriously, I appreciate that, man, So let's jump right into it.
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  Speaker 3: Let's talk about your journey. I want to talk about
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  Speaker 3: the business before even business, from growing up in Brooklyn
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  Speaker 3: and being an after being a boxer, transitioning to where
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  Speaker 3: you are now at the top of the business world.
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  Speaker 3: It wasn't an easy route. How did you transition from
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  Speaker 3: just working out being an app fleet to being a
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  Speaker 3: business mogul?
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  Speaker 1: Okay, well, that transition happened around I think twenty twelve
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  Speaker 1: eleven twelve, and this is when social media became more prolific,
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  Speaker 1: when Instagram came out right, So I had a Facebook
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  Speaker 1: like everybody I had. I started Instagram and I started
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  Speaker 1: a YouTube page as well. And at the time, I
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  Speaker 1: was a personal trainer. I worked in a gym training people,
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  Speaker 1: and I thought YouTube is an awesome way to show
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  Speaker 1: progress versus only showing up before and after picture, which
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  Speaker 1: I want to do as well. But I can show
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  Speaker 1: people's performance. When Jennifer can only do one pull up,
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  Speaker 1: now she could do ten. That's inspiring in itself, right,
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  Speaker 1: and it shows other girls that you can do ten
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  Speaker 1: pull ups, you know what I mean? Because it's a
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  Speaker 1: lot of things that people think they can't do so
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  Speaker 1: unless they see somebody else like them doing it, right,
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  Speaker 1: so that was just helping me get more clients. And
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  Speaker 1: I had a plan. I was working at a corporate
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  Speaker 1: gym goals gym for like about a year, but I
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  Speaker 1: wrote down I wrote down some goals before that. And
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  Speaker 1: keep in mind before that, I went through a huge
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  Speaker 1: life transition right around that time, so me writing down
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  Speaker 1: my goals was new. That was something new to me.
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  Speaker 1: I must have heard somebody say you should do that
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  Speaker 1: and some kind of inspirational CD or something like that.
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  Speaker 1: So decided to just write it down. Whatever wrote it down,
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  Speaker 1: put it up, never looked at it. So about a
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  Speaker 1: year later, I was like, oh shit, I forgot about this,
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  Speaker 1: and I looked at it, and I was like, damn,
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  Speaker 1: everything that I wrote down happened, you know what I mean.
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  Speaker 1: So trainers a lot of them, and I treated my
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  Speaker 1: people good, like I am an extremely empathetic person and
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  Speaker 1: I care about my work what I do, and I
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  Speaker 1: have an ego. So if you're training with me, you're
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  Speaker 1: going to look the part like I'm going to really
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  Speaker 1: do a good job with you. And I respect people's money.
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  Speaker 1: If you're paying me fifty dollars or one hundred dollars
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  Speaker 1: for an hour, you're going to get the best service. Ever,
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  Speaker 1: you didn't get a thousand dollars service, right, So that's
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  Speaker 1: how it was with my clients. I would have Christmas
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  Speaker 1: parties for them, you know. And this was back in
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  Speaker 1: the day, and I couldn't even afford to do that
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  Speaker 1: like that, you know what I mean, especially working for
• 7:23
  Speaker 1: the gym because they took most of your money. So
• 7:27
  Speaker 1: fast forward, it got to the point to where, all right,
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  Speaker 1: it's time for me to move on. I found the gym,
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  Speaker 1: an independent gym that I wanted to take my clients to,
• 7:36
  Speaker 1: and I set everybody down and said, look, I'm leaving here.
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  Speaker 1: I would love for you to come with me. And
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  Speaker 1: I was a little bit nervous because people typically like
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  Speaker 1: to stay in their immediate area. But this gym was
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  Speaker 1: about seven eight miles away. It doesn't sound like a
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  Speaker 1: long drive, but it's still right correct, So you know,
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  Speaker 1: to my surprise, like ninety percent of them said I'm
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  Speaker 1: coming with you. So that was great. So left the
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  Speaker 1: gym when independent, and these are the numbers back then,
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  Speaker 1: Like I went through like major ship, you know what
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  Speaker 1: I'm saying, So like homelessness type vibes, you know what
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  Speaker 1: I'm saying, And.
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  Speaker 6: It was all like while you're working at the gym
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  Speaker 6: before before that.
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  Speaker 1: But when I started, I was homeless and nobody knew it.
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  Speaker 1: Car Nah, I didn't have a car. I was sleeping
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  Speaker 1: at a friend's apartment who they were growing weed out
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  Speaker 1: of the apartment. And this was before the ship was legal.
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  Speaker 1: This is when it was like a lot of gray.
• 8:32
  Speaker 1: But what he was doing was illegal. But he was like, yo,
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  Speaker 1: you could stay here, like you know, I don't know
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  Speaker 1: if to ten or eleven, but you got to be
• 8:40
  Speaker 1: out for the summerse I like, say, less, I have
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  Speaker 1: a place to lay my head. So it was very
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  Speaker 1: dangerous because uncooked weed has a very distinct smell, a
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  Speaker 1: very obvious smell, you know what I mean. Yeah, So
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  Speaker 1: so I stayed there, you know, showered there or the
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  Speaker 1: gym wherever kept the haircut. Nobody knew I was my situation.
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  Speaker 1: I always presented myself well, spoke well, and did what
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  Speaker 1: I had to do. When I had nothing to do,
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  Speaker 1: like in the middle of the day, I ways just
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  Speaker 1: go to the movies to kill time, go back to
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  Speaker 1: the gym. I'm at the gym from when it opened
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  Speaker 1: to when it closed, literally, so that helped develop a
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  Speaker 1: real solid foundation, work ethic and work capacity. So nobody
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  Speaker 1: knew that, right, So saved up enough to move in
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  Speaker 1: with somebody looking for a roommate. And this is very
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  Speaker 1: humbling to me because before that I was rich, like
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  Speaker 1: I have money money, you know what I mean. And
• 9:36
  Speaker 1: people don't understand some people are doing bad. They're always
• 9:39
  Speaker 1: doing bad. It is what it is. It's normal, right,
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  Speaker 1: even in jail it's people in there. This is fucking
• 9:45
  Speaker 1: better than where I was at, you know what I mean.
• 9:47
  Speaker 1: But when you have shit and then it's gone and
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  Speaker 1: you don't have anything, hit you deep in here, you
• 9:53
  Speaker 1: know what I'm saying. So I went through a lot
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  Speaker 1: of growth during this period, a lot of growth, a
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  Speaker 1: lot of mature because there was times that I wanted
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  Speaker 1: to like people for my old life were like celebrating
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  Speaker 1: that I wasn't where I was at, you know, And
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  Speaker 1: I find that in life. I'm sure you guys probably
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  Speaker 1: have seen this as well. Strong people people will be around,
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  Speaker 1: they will applaud you, but if you get knocked down,
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  Speaker 1: they're so happy and they think it's that's it. You're done.
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  Speaker 1: He's like us, he's mortal, you know what I'm saying.
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  Speaker 1: So that in itself. I had to deal with that
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  Speaker 1: in a in a productive way. I couldn't do what
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  Speaker 1: I wanted to do, like silly stuff.
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  Speaker 6: The temptation setting at any point, right like I'm gonna
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  Speaker 6: relapse in my old life.
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  Speaker 1: Right there. It was right there that devil was on
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  Speaker 1: my shoulder, you know. But the angel on the other
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  Speaker 1: shoulder was stronger, was more powerful. And that angel came
• 10:49
  Speaker 1: in the form of my children, you know, so specifically
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  Speaker 1: my son, My my my son's mother. Love her to death.
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  Speaker 1: She she's a smart woman, right However, she gave my
• 11:02
  Speaker 1: son to me during this time, which is not on paper.
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  Speaker 1: That makes no sense, you know what I mean. But
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  Speaker 1: I don't know if she realized that she saved my
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  Speaker 1: life by doing that, because had he not been with me,
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  Speaker 1: you know, I would have been doing very destructive things,
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  Speaker 1: you know, when when you are a rock bottom, when
• 11:22
  Speaker 1: you have no money, when you have no social status,
• 11:26
  Speaker 1: when you have you know, and I was isolated, I mean,
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  Speaker 1: truth be told, I was a fugitive at the time,
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  Speaker 1: so I was not in contact with my friends, of
• 11:34
  Speaker 1: my family.
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  Speaker 3: Go.
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  Speaker 1: I didn't want to en danger anyone anyone like the world.
• 11:39
  Speaker 1: You see the world different, you know you're in pain
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  Speaker 1: and you just want to hurt people's that's where I
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  Speaker 1: was at. Hurt people. Hurt people. Yeah, that's a real thing.
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  Speaker 1: I wanted to hurt people. I wanted to do damage.
• 11:49
  Speaker 1: What are you laughing for? What do you what are
• 11:50
  Speaker 1: you happy about? You know what I mean? I want
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  Speaker 1: to take your happiness. I felt that.
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  Speaker 5: I just felt that.
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  Speaker 1: And the people and some of the people from my
• 12:01
  Speaker 1: past that were celebrating what looked like my demise, I
• 12:05
  Speaker 1: was like, how dare you like? First of all, a
• 12:08
  Speaker 1: lot of these people I took care of, you know
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  Speaker 1: what I mean, And a lot of these people will
• 12:12
  Speaker 1: bump you were bummed when I'm not around, you know
• 12:14
  Speaker 1: what I'm saying. So I'm like, y'all, y'all, don't think
• 12:18
  Speaker 1: that I'm you know what I mean. So but I
• 12:20
  Speaker 1: had to check. I checked myself, you know, and I
• 12:23
  Speaker 1: and I refined myself. And I've learned that the being
• 12:29
  Speaker 1: strong and being powerful is using restraint, is not doing
• 12:34
  Speaker 1: things just because you can, right. So I worked on that.
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  Speaker 1: And it was one day, a very pivotal day, walk
• 12:42
  Speaker 1: on my son to school. He's in pre school at
• 12:43
  Speaker 1: the time, and I had no car, so I'm walking
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  Speaker 1: under school because I had to, and luckily it wasn't
• 12:49
  Speaker 1: far and he hold on my hand tight. I walk
• 12:53
  Speaker 1: him as far as I can till he runs in
• 12:55
  Speaker 1: and I go to pick him up. I just see
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  Speaker 1: him looking for me. You know what I'm saying. I'm like,
• 13:00
  Speaker 1: right here, you run up. It was so much love.
• 13:04
  Speaker 1: It was always love, and I was like, man, this
• 13:10
  Speaker 1: perfect human right here loves me. And I don't have
• 13:13
  Speaker 1: anything to offer. I don't have nothing, you know what
• 13:15
  Speaker 1: I mean. People hate me right now, you know what
• 13:18
  Speaker 1: I'm saying. The government want to put me away. This
• 13:22
  Speaker 1: kid loves me, you know what I mean. So that moment.
• 13:26
  Speaker 1: I remember that day so vividly. It taught me to like,
• 13:30
  Speaker 1: if he can love you, you can love yourself. Because
• 13:33
  Speaker 1: I wasn't loving myself at the time, you know. And
• 13:37
  Speaker 1: I had a good foundation growing up, you know, like
• 13:40
  Speaker 1: my transgressions were the punishments were a lot worse than
• 13:49
  Speaker 1: an average person because I knew better. I knew better.
• 13:52
  Speaker 1: I wasn't raised like that, you know. So anyway, I
• 13:57
  Speaker 1: just something went off in me that particular day, and
• 14:01
  Speaker 1: you know, I've been on an upward trajectory since then,
• 14:05
  Speaker 1: you know, so probtastically.
• 14:08
  Speaker 3: So as far as getting in, what'd you do first?
• 14:11
  Speaker 3: Did you start the gym first or the supplements?
• 14:15
  Speaker 1: As far as supplements, was my first business in fitness, well, no,
• 14:19
  Speaker 1: my first business in the fitness space was my training business,
• 14:23
  Speaker 1: personal training.
• 14:25
  Speaker 3: Now at the time, let's talk about that because I
• 14:27
  Speaker 3: know a lot of even some of my friends shout
• 14:29
  Speaker 3: out to my trainer Richie, and I think they're still
• 14:33
  Speaker 3: trying to figure it out. As far as like how
• 14:34
  Speaker 3: to grow a personal training business, how did you grow
• 14:38
  Speaker 3: your and scale your personal training business? And how do
• 14:40
  Speaker 3: you price that too, because a lot of people are
• 14:42
  Speaker 3: kind of scared to not charge enough, but I feel
• 14:45
  Speaker 3: like they might be undercharging their services.
• 14:47
  Speaker 1: Yeah, so you come up. I would come up with
• 14:50
  Speaker 1: a menu, a pdf outlining what you do. One on
• 14:55
  Speaker 1: one training that's a premium semi private training a little
• 15:00
  Speaker 1: bit less but not a discount number, right, but less
• 15:04
  Speaker 1: than a one on one group training that would be
• 15:09
  Speaker 1: a discount rate because you got a bunch of people.
• 15:11
  Speaker 1: The semi private is no different than the one on
• 15:13
  Speaker 1: one other than because you're giving really specific attention to
• 15:17
  Speaker 1: each person. The group training is more like a class,
• 15:19
  Speaker 1: you know what I mean? So have all of these
• 15:22
  Speaker 1: with meal prep or without prices for that, I break
• 15:27
  Speaker 1: everything down, this is what it is for the month daily.
• 15:30
  Speaker 1: If you're seeing me five days a week, three days,
• 15:33
  Speaker 1: two weeks whatever. You know what I'm saying. As the
• 15:36
  Speaker 1: days reduced, the price goes up per But it sounds
• 15:40
  Speaker 1: like a lot. But if it's on paper, it's there.
• 15:43
  Speaker 1: So I will have that email to everyone. Now it's
• 15:47
  Speaker 1: my business, so I can. I have wiggle room with
• 15:50
  Speaker 1: the numbers, but you have something tangible, They're less likely
• 15:54
  Speaker 1: to try to haggle you down. And I tell Richie this, like,
• 15:57
  Speaker 1: because I've you know, just over the years helping out
• 16:00
  Speaker 1: friends who's struggling financially as trainers. When I look at
• 16:04
  Speaker 1: their like what they're doing. You gotta you gotta value
• 16:07
  Speaker 1: yourself enough to charge a premium. It is what it is,
• 16:10
  Speaker 1: or you're gonna it's gonna be hard. It's gonna be
• 16:13
  Speaker 1: hard times, you know what I mean.
• 16:14
  Speaker 6: So if we pick, I just want to piggyback on
• 16:15
  Speaker 6: what you just asked. So most trainers actually go to
• 16:19
  Speaker 6: a gym and work in the gym, and then are
• 16:21
  Speaker 6: they allowed to charge their rate? And if so, how
• 16:24
  Speaker 6: much does the gym.
• 16:24
  Speaker 1: Actually take you have to well, you have to be
• 16:27
  Speaker 1: at doing it for yourself. You have to be at
• 16:30
  Speaker 1: an independent gym, so a gym that allows you to
• 16:32
  Speaker 1: come in and pay rent okay, and that varies from
• 16:35
  Speaker 1: city to city, right, or you work for gym, which
• 16:40
  Speaker 1: you make less money. However, I'm not opposed to that
• 16:45
  Speaker 1: when you're just starting out, because how else are you
• 16:47
  Speaker 1: gonna build clientele and also learning the business of personal training,
• 16:52
  Speaker 1: because it's not just because you're in shape and you
• 16:54
  Speaker 1: know how to train, doesn't mean you know how to
• 16:56
  Speaker 1: sell training. It's just it's a sales job, you know.
• 17:00
  Speaker 1: And then so acquiring the customers, you know, servicing them,
• 17:04
  Speaker 1: retaining them. You got to learn all of that and
• 17:07
  Speaker 1: you I learned that at the gym at Goals Gym,
• 17:10
  Speaker 1: so so that's something that I don't you know. I'm
• 17:13
  Speaker 1: thankful for my time working there because I learned a lot.
• 17:16
  Speaker 1: When I first started doing personal training, I was like,
• 17:20
  Speaker 1: the gym membership is fifty bucks. We charged seventy for training.
• 17:24
  Speaker 1: I'm like, I can't ask them for seventy hours for
• 17:27
  Speaker 1: an hour when they paid fifty dollars for a month.
• 17:29
  Speaker 1: I didn't understand. But once I figured it out, it
• 17:31
  Speaker 1: was it was it was a rap. It was easy.
• 17:33
  Speaker 6: They're taking their profit from the seventy they obviously they get.
• 17:35
  Speaker 1: Yeah, they get it. They take most of it. They
• 17:37
  Speaker 1: take seventy percent.
• 17:38
  Speaker 3: Wow, this is this is this is something I've become
• 17:40
  Speaker 3: familiar with from my friends. I have a lot of
• 17:42
  Speaker 3: friends in the industry. And yeah, these gyms take a lot.
• 17:45
  Speaker 3: So what a lot of trainings do. They'll start at
• 17:47
  Speaker 3: a gym, and then they'll build up a clientele and
• 17:50
  Speaker 3: then they'll leave and then they'll tell their clients like,
• 17:52
  Speaker 3: you know, I'm no longer there anymore, Dad, And sometimes
• 17:55
  Speaker 3: you can even charge less money because they're taking such
• 17:58
  Speaker 3: a large percentage.
• 17:59
  Speaker 1: Wouldn't do that though, they're already paying so why you know.
• 18:03
  Speaker 3: Yeah, while you're worth it now that's true. And then
• 18:06
  Speaker 3: but there's another whole business model, like you said with
• 18:08
  Speaker 3: the private gym situation. So there's gym's like you know,
• 18:11
  Speaker 3: you can just have like you know, a thousand square
• 18:13
  Speaker 3: feet or whatever, and then you get like a couple
• 18:15
  Speaker 3: of trainers in there. So that's that's a business model
• 18:17
  Speaker 3: for two different angles. The person that owns the gym,
• 18:21
  Speaker 3: you get like four different trainers to come pay you
• 18:23
  Speaker 3: a thousand dollars a month and your least might be
• 18:25
  Speaker 3: a thousand. Now you net three thousand dollars. And then
• 18:28
  Speaker 3: from the trainer if they're paying one thousand dollars a
• 18:31
  Speaker 3: month but they're making four thousand, now they're profiting. So
• 18:35
  Speaker 3: I've learned this because I'm actually in the space. So
• 18:39
  Speaker 3: it's interesting because I didn't, you know, from the outside
• 18:41
  Speaker 3: looking in, I never really figured it out. But I'm like, okay,
• 18:44
  Speaker 3: and then from my how I'm looking at it is
• 18:46
  Speaker 3: like now, the next evolution is once you have enough,
• 18:49
  Speaker 3: now you get your own gym, and then you can
• 18:51
  Speaker 3: bring trainers in.
• 18:52
  Speaker 1: Right, But see that that business model works only if
• 18:56
  Speaker 1: you're doing a bunch of gyms, right, that can work.
• 19:00
  Speaker 1: But just in all honesty, a gym with the overhead
• 19:04
  Speaker 1: is not an extremely profitable business, right. I do it
• 19:08
  Speaker 1: because I'm a gym rat. You know, it's not. There's
• 19:11
  Speaker 1: no dent in my pockets. If I have people there
• 19:14
  Speaker 1: are not so and it's a place to fill the
• 19:16
  Speaker 1: content things of that next year. But people love my gym,
• 19:19
  Speaker 1: so they come. But yeah, I wouldn't personally look at
• 19:24
  Speaker 1: a gym opening a gym as like, Yo, a business model, right,
• 19:28
  Speaker 1: it's you know, flagship, it's a huge. It's huge. Over
• 19:32
  Speaker 1: when I did my gym in Miami, Yo, the bills
• 19:34
  Speaker 1: were crazy. It was crazy.
• 19:37
  Speaker 6: Let's go into what kind of overhead to the person
• 19:39
  Speaker 6: expect when they're opening the gym.
• 19:42
  Speaker 1: It all depends on It's so many variables. What city
• 19:45
  Speaker 1: you're in matters, you know what I'm saying, how big
• 19:49
  Speaker 1: the gym is? The business model? Are you doing it
• 19:52
  Speaker 1: opening it up for personal trainers to pay rent as well?
• 19:56
  Speaker 1: Or is it are you gonna charge? Are you want
• 20:00
  Speaker 1: to sell training and pay trainers. It's so many different
• 20:04
  Speaker 1: ways to do it. I did both, had a hybrid
• 20:06
  Speaker 1: model in my gym, and so you know, it's so
• 20:10
  Speaker 1: many different ways to do it. It's not one way,
• 20:12
  Speaker 1: you know, varies, it varies. It's a lot of variable
• 20:16
  Speaker 1: to it.
• 20:16
  Speaker 3: Because that's even what mister two weeks I shout out
• 20:20
  Speaker 3: to him. I know, you know that's that's yeah, he's
• 20:22
  Speaker 3: the loft and that's dope vibe. But he was saying, like,
• 20:25
  Speaker 3: you know, the loft is made like a flagship. You know,
• 20:28
  Speaker 3: it's the lot hub. But really what he really making
• 20:31
  Speaker 3: a killing is the subscription exactly, the online So the
• 20:35
  Speaker 3: ancillary stuffs, correct. So I want to talk about that
• 20:37
  Speaker 3: because that's something that from the fitness side and just
• 20:40
  Speaker 3: business in general, it's always the ancillary things that you
• 20:42
  Speaker 3: probably make more money on. So it's like the gym
• 20:44
  Speaker 3: is like, Okay, this is the flagship. You feel content, yes,
• 20:48
  Speaker 3: But now the supplements, let's talk about that. That's a
• 20:51
  Speaker 3: billion dollar industry. So how did you get into the
• 20:53
  Speaker 3: supplements and how were you able to scale that brand.
• 20:56
  Speaker 1: Yeah, my very first supplement company is called I'm So
• 20:58
  Speaker 1: Wild for. I started in two thousand twelve, and listen,
• 21:02
  Speaker 1: I started taking supplements because prior to that, I never
• 21:05
  Speaker 1: took supplements. You know, you know when you see Floyd
• 21:08
  Speaker 1: Mayweather at a weigh in and he's eating McDonald's after
• 21:11
  Speaker 1: he weighs in, and I was that guy. You know,
• 21:13
  Speaker 1: I learned nutrition a little late, just because I have
• 21:16
  Speaker 1: good genetics. I never had any issues with anything, and
• 21:21
  Speaker 1: even with boxing, I was always confident enough to like,
• 21:24
  Speaker 1: never have to cut weight. I would fight wherever I
• 21:27
  Speaker 1: was at, even if I'm at the small scale of
• 21:30
  Speaker 1: whatever division I'm in. So, you know, but when I
• 21:34
  Speaker 1: was working as a trainer, and I had a lot.
• 21:37
  Speaker 1: I was very busy. I'm tired, you know what I'm saying,
• 21:40
  Speaker 1: I'm getting drained. So I started looking for supplements to
• 21:44
  Speaker 1: give me energy. So I liked the energy that I
• 21:47
  Speaker 1: would get, but I didn't like everything that came with it.
• 21:51
  Speaker 1: So I started researching. Every day, I would take pictures
• 21:55
  Speaker 1: of the ingredients on different products. Because I have no
• 21:59
  Speaker 1: background in kid mystry, you know, so I had to
• 22:02
  Speaker 1: teach myself. And this is a lesson for people, because
• 22:05
  Speaker 1: a lot of people think that I need a mentor
• 22:08
  Speaker 1: to figure this out, or how do I Nobody wants
• 22:10
  Speaker 1: to help me. Look, I had no one's help, you
• 22:13
  Speaker 1: know what I'm saying. I had nobody's help. While I
• 22:16
  Speaker 1: was working my regular job, me training people. At night,
• 22:19
  Speaker 1: I was going home using something that we all have
• 22:22
  Speaker 1: access to, that's Google, the Internet, and I'm googling ingredients.
• 22:26
  Speaker 1: I'm researching everything, seeing what Every night, it may be
• 22:29
  Speaker 1: two things that I research.
• 22:30
  Speaker 3: You know.
• 22:30
  Speaker 1: It was like I was back in school. Many nights
• 22:33
  Speaker 1: I will fall asleep with my laptop on my stomach,
• 22:35
  Speaker 1: you know, So research and research and research. Once I
• 22:39
  Speaker 1: nailed down, all right, these are the ingredients that provides
• 22:43
  Speaker 1: the energy. These ingredients is why I'm feeling getting flushed
• 22:48
  Speaker 1: skin or my head's itching or whatever side effect I
• 22:50
  Speaker 1: didn't want. All right, this is not necessary, This is
• 22:53
  Speaker 1: not necessary. I can cut these out, all right, How
• 22:55
  Speaker 1: do I find these ingredients? Then I how to find whatever?
• 23:00
  Speaker 1: Then I you know, China or whatever. Some I'm ordering
• 23:03
  Speaker 1: stuff online and it wasn't high quality stuff. I'm just
• 23:07
  Speaker 1: googling it and going, you know, but I started somewhere
• 23:11
  Speaker 1: at a starting point. So, and I'm getting ingredients in it,
• 23:15
  Speaker 1: coming packs by the kilo. And it looked like it
• 23:18
  Speaker 1: like like making drugs, you know what I'm saying, bacon
• 23:22
  Speaker 1: soda for real. So milligram scales, scales. But anyway, I
• 23:27
  Speaker 1: was creating my formulas in my kitchen. We all have
• 23:32
  Speaker 1: access to information. Are you accessing the information you have
• 23:36
  Speaker 1: access to? So I was so yeah, and testing stuff
• 23:42
  Speaker 1: out on myself. It didn't go well at first.
• 23:45
  Speaker 3: Right, and this is like supplements to kind of help
• 23:47
  Speaker 3: you recover faster.
• 23:49
  Speaker 1: I was trying to find something for energy, like a
• 23:51
  Speaker 1: pin check out, yeah, the first thing. So, so at
• 23:55
  Speaker 1: the time, I didn't know anything about a milligram scale,
• 23:58
  Speaker 1: and it was saying this is safe. This is kind
• 24:00
  Speaker 1: of pushing it all the different. So I'm like, all right,
• 24:03
  Speaker 1: it must be like a cheap tablespoon. That's you know, yah,
• 24:09
  Speaker 1: like bouncing off the walls. Yeah, all right, So I
• 24:12
  Speaker 1: took this one. I took that tablespoon full of caffeine
• 24:16
  Speaker 1: and hydrous and that's enough to put someone in cardiac arrest.
• 24:20
  Speaker 1: Oh man, how much I took? And I remember that
• 24:23
  Speaker 1: morning why I felt great, like good, you know. And
• 24:27
  Speaker 1: then while I'm I get to the gym, I'm like
• 24:29
  Speaker 1: feeling sad and down, like what's wrong with me? So
• 24:33
  Speaker 1: it speeds you up, then it slows you down, and
• 24:35
  Speaker 1: then I like, I gotta go. I just left. I
• 24:37
  Speaker 1: didn't tell nobody. I just left. I went home and
• 24:39
  Speaker 1: I slept for almost two days. I was, I was
• 24:42
  Speaker 1: just out, Yeah, I was. I woke up. My mouth
• 24:46
  Speaker 1: was like dry. You know what I'm saying, dehydrated. You know,
• 24:50
  Speaker 1: I'm glad. I'm lucky that I woke up. You know
• 24:53
  Speaker 1: what I mean about to say?
• 24:55
  Speaker 5: That's crazy?
• 24:56
  Speaker 1: So then you know research like, oh you did, because
• 24:59
  Speaker 1: you you can research everything. You can listen, you can
• 25:03
  Speaker 1: google how much is a tablespoon of caffeine? Very specific
• 25:08
  Speaker 1: everything's on the internet and it says like, this is
• 25:10
  Speaker 1: a dangerous amount. YadA ya YadA, you measure with a
• 25:13
  Speaker 1: milligram scale. I didn't know that was a thing. I
• 25:15
  Speaker 1: knew a gram scale. Milligram scales even smaller. So I
• 25:18
  Speaker 1: had to order that and I seen the minuscule looking
• 25:22
  Speaker 1: amount that I should have used, and I was like wow.
• 25:25
  Speaker 1: So anyway, and you know, fast forward. It just grew
• 25:29
  Speaker 1: from there and I refined it and got with a
• 25:34
  Speaker 1: partner that had experience in the industry. You know, as
• 25:38
  Speaker 1: your social media grows, a lot of people come to
• 25:40
  Speaker 1: you with different ideas. And one person, one of the
• 25:44
  Speaker 1: people that came to me was in the industry and
• 25:46
  Speaker 1: was like, yo, you ever think about doing supplements And
• 25:48
  Speaker 1: I'm like, I'm already doing it, you know, small scale,
• 25:51
  Speaker 1: you know, for me and my peers. So he's like,
• 25:54
  Speaker 1: let's take it bigger. So we worked together on that
• 25:57
  Speaker 1: and that was my first company and it did well,
• 26:00
  Speaker 1: you know at the time, and you know, I sold
• 26:03
  Speaker 1: my half about in twenty eighteen. You know, it was
• 26:09
  Speaker 1: a seven figure exit, which was big for me, but
• 26:13
  Speaker 1: it was not a big a real business like that,
• 26:16
  Speaker 1: you know what I mean. But it were. It was
• 26:18
  Speaker 1: a money making thing. And then at the time I
• 26:21
  Speaker 1: already started Ambrosia with my partners Sean and Mark, my guys,
• 26:26
  Speaker 1: and that was like that was a like a love child.
• 26:29
  Speaker 1: It's like, you know, we was on a plane one time.
• 26:32
  Speaker 1: I was like, we should make the dopest company like product,
• 26:36
  Speaker 1: like max out the science, right, you know, fuck it,
• 26:41
  Speaker 1: spend as much as we can on the most you know,
• 26:46
  Speaker 1: pharmaceutical grade ingredients, you know what I mean, And don't
• 26:52
  Speaker 1: charge people a lot of money. You know, we because
• 26:54
  Speaker 1: we're making money doing everything else, we don't have to
• 26:57
  Speaker 1: chill it with this.
• 26:58
  Speaker 6: So what's that process like, like, what is the process
• 27:00
  Speaker 6: of finding that team that the pharmacists like?
• 27:04
  Speaker 1: Yeah, research, research, Google research, yeah, asking. You know, at
• 27:08
  Speaker 1: this time, I know a lot of people. You know,
• 27:10
  Speaker 1: there's a few years in me being in the industry
• 27:12
  Speaker 1: and a lot of people like me. So I knew people,
• 27:15
  Speaker 1: Oh doctor so and so. So. We we was making
• 27:18
  Speaker 1: direct deals with actual scientists, like people who were creating
• 27:24
  Speaker 1: certain ingredients and like, yo, can we please work a
• 27:27
  Speaker 1: deal to where we getting exclusive on this, more exclusive
• 27:30
  Speaker 1: on that, and we and we work these people. They're flattered,
• 27:33
  Speaker 1: you know what I mean so because a lot of
• 27:35
  Speaker 1: people in sports nutrition will use the cheapest versions of
• 27:38
  Speaker 1: whatever to cut corners to increase their margins, and we
• 27:44
  Speaker 1: wasn't approaching it from a position of margins. We were
• 27:47
  Speaker 1: approaching it like, let's make the best shit possible and
• 27:51
  Speaker 1: make it and try to make it affordable, not lose money.
• 27:54
  Speaker 1: But you know, we're not tripping on trying to get
• 27:57
  Speaker 1: rich off of this because we didn't think that was
• 27:59
  Speaker 1: even poss because the products that we came up with
• 28:03
  Speaker 1: are not sexy products. It wasn't like the fat burners
• 28:07
  Speaker 1: or the pre workouts. It was things for optimal health
• 28:10
  Speaker 1: because at this point in my life, that's where I
• 28:12
  Speaker 1: was at. You know, I want to be healthy. You know,
• 28:14
  Speaker 1: I'm getting older, I'm more concerned about my actual health, right,
• 28:19
  Speaker 1: and when your health is optimized, everything else is on point.
• 28:23
  Speaker 1: Your performance, your sleep, your energy levels. So let's get
• 28:27
  Speaker 1: right circadian rhythm, brain functioning, or getting health. So these
• 28:32
  Speaker 1: are the things that Ambrosia is about. It's a health company, right,
• 28:36
  Speaker 1: So that's very difficult to sell. So in two thousand
• 28:41
  Speaker 1: and eighteen tax season, we're looking over everything and we
• 28:45
  Speaker 1: quietly did like a million dollars right, which is nothing,
• 28:48
  Speaker 1: but for something that you're not trying to push like that,
• 28:51
  Speaker 1: that was like, okay, something here, so we doubled down
• 28:55
  Speaker 1: and start going hard with it, you know what I mean.
• 28:59
  Speaker 1: And since then, the company's grown leaps and bounds. We
• 29:04
  Speaker 1: put out Planta, which is it's probably our flagship product,
• 29:08
  Speaker 1: which is a plant based protein, a vegan protein, because
• 29:10
  Speaker 1: I was a vegan for like three four years, and
• 29:13
  Speaker 1: you know, I don't think that that's the end all
• 29:16
  Speaker 1: to health being a vegan, but it's something I wanted
• 29:18
  Speaker 1: to do and I did it, so you know I
• 29:21
  Speaker 1: can talk about it. And a balanced diet for me works, right,
• 29:25
  Speaker 1: and this is going from my anecdotal studies on myself.
• 29:29
  Speaker 1: But also blood work. You know, I get blood work
• 29:32
  Speaker 1: done twice a year, complete panels. You know, people talk
• 29:35
  Speaker 1: about that all right, So have you done Have anyone
• 29:39
  Speaker 1: of y'all done blood work? Blood? Okay? Do y'all have
• 29:42
  Speaker 1: like your brokerage accounts apps on here and your bank
• 29:46
  Speaker 1: account apps on here? And you check it right because
• 29:48
  Speaker 1: that's important to you, right, how about your health? You
• 29:52
  Speaker 1: know what I'm saying, It's like why not check that
• 29:54
  Speaker 1: as well? You know, so some years ago I was big.
• 29:59
  Speaker 1: I was too fit. You know, I'm only six foot two.
• 30:02
  Speaker 1: Fifty is a lot of weight, how much you know.
• 30:06
  Speaker 1: I went got blood work like I'm good. It's my
• 30:08
  Speaker 1: first time doing blood work. And I was not good.
• 30:11
  Speaker 1: You know what I'm saying. I was trending to becoming
• 30:14
  Speaker 1: pre diabetic. I was like, oh, it was like a shock.
• 30:18
  Speaker 1: I'm thinking I'm the picture of health right physically right, right.
• 30:22
  Speaker 1: But weight is weight. Your organs don't know if it's
• 30:25
  Speaker 1: muscle or fat or it don't care, you know what
• 30:27
  Speaker 1: I'm saying. It's like, yo, this it's a lot of work, bro.
• 30:30
  Speaker 1: You know what I'm saying. We need some relief. So
• 30:33
  Speaker 1: I drastically changed my diet and you know, start focusing
• 30:36
  Speaker 1: on my health for real. And when you see this
• 30:39
  Speaker 1: is the beauty of getting your blood work done. Had
• 30:43
  Speaker 1: I not done that, I probably would have ended up
• 30:45
  Speaker 1: being pre diabetic then diabetic, you know. And then when
• 30:49
  Speaker 1: people become diabetic type two, you don't know it until
• 30:53
  Speaker 1: you're sick, until it's something chronically wrong with you. By
• 30:57
  Speaker 1: that time, it's probably it's not too late, but it's
• 30:59
  Speaker 1: pretty bad when you're having these kind of pains and
• 31:02
  Speaker 1: you have to go to the doctor. If you're preemptively
• 31:06
  Speaker 1: going getting checked and you know where you're at, this
• 31:09
  Speaker 1: is it's like a game, like I know where I'm at,
• 31:12
  Speaker 1: I know what I need to adjust, you know what
• 31:13
  Speaker 1: I mean. So I think that's an intelligent thing, you know,
• 31:16
  Speaker 1: especially with our health, because money is not important. It's
• 31:19
  Speaker 1: our health. You know, if we're not healthy, we can't
• 31:22
  Speaker 1: We're no good to nobody. So that's very important to me.
• 31:26
  Speaker 1: So I start monitoring that, you know, twice a year,
• 31:30
  Speaker 1: and I still do it to this day, and things
• 31:32
  Speaker 1: are good. It's like as I get older, everything is
• 31:35
  Speaker 1: getting better, you know what I mean, because I'm fine
• 31:37
  Speaker 1: tuning everything. You know. There's so many things in life
• 31:41
  Speaker 1: that we can't control. Our health we can, you know,
• 31:46
  Speaker 1: And the number one killers in this country is totally
• 31:49
  Speaker 1: on us. It's food, the number one thing. But and
• 31:53
  Speaker 1: the mechanism is type two diabetes and heart disease. You know,
• 31:58
  Speaker 1: that's how Americans are dying. So it's not drugs, it's
• 32:02
  Speaker 1: not violence, not car accidents, not alcohol, it's food.
• 32:05
  Speaker 6: So all the all the blood planels they're testing for
• 32:07
  Speaker 6: obviously diabetes, like you said, cholesterol.
• 32:09
  Speaker 1: Level, what else is everything? So I get a complete panel,
• 32:12
  Speaker 1: so I get everything. Of course, the more you get checked,
• 32:16
  Speaker 1: the more expensive it is. But what's three four hundred
• 32:20
  Speaker 1: dollars you know what I mean? Twice a year? Yeah,
• 32:22
  Speaker 1: what's your what's your life? And I tell people this
• 32:25
  Speaker 1: all the time. People organic is more expensive, and I'm like,
• 32:30
  Speaker 1: it's your life. Yeah, you know what I mean. You're
• 32:33
  Speaker 1: you're expensive, you know what I mean.
• 32:34
  Speaker 3: So it's more expensive to be sick.
• 32:37
  Speaker 1: It's more expensive to be sick, absolutely so. So yeah,
• 32:40
  Speaker 1: and then you're not not just being sick, but you're
• 32:44
  Speaker 1: draining your loved ones and your family and you're stressing
• 32:46
  Speaker 1: everybody out, you know. So, and life is not fun
• 32:50
  Speaker 1: when you're in pain. I had a friend a long
• 32:52
  Speaker 1: time ago. He was multi millionaire. I'm in college and
• 32:56
  Speaker 1: he's a little older, and you know, his crib something
• 33:01
  Speaker 1: like this, and I'd be like, man, you doing it
• 33:04
  Speaker 1: like you're doing. I'm broke, broke, right, broke bro I'm
• 33:07
  Speaker 1: like worrying about my car overheating. It was those days,
• 33:11
  Speaker 1: you know what I'm saying. And he was like, man,
• 33:13
  Speaker 1: I trade my life with yours in any minute. I'm
• 33:15
  Speaker 1: like what And he was like, because you know we
• 33:18
  Speaker 1: take things for granted. He was like, man, look at
• 33:20
  Speaker 1: you, you healthy? Say you healthy? He said, when I'm in pain,
• 33:23
  Speaker 1: my money does nothing for me, I don't care, you
• 33:26
  Speaker 1: know what I mean. And he told me about one
• 33:28
  Speaker 1: time he tried to od on pills because he was
• 33:30
  Speaker 1: in so much pain, you know what I mean. So
• 33:32
  Speaker 1: I'm like, it put things in perspective for me, and
• 33:34
  Speaker 1: I do appreciate my health now and I stay on
• 33:39
  Speaker 1: top of it.
• 33:40
  Speaker 3: So no, that's crazy. So when you sold the company
• 33:43
  Speaker 3: started the new company, the first time I saw the
• 33:47
  Speaker 3: supplements was online Instagram. Was that the key to really
• 33:53
  Speaker 3: blow this thing out? The word because how many units
• 33:56
  Speaker 3: are you moving among because we saw the warehouse, so
• 34:00
  Speaker 3: don't know how you measure that, but like how many
• 34:02
  Speaker 3: products get actually moved out of that warehouse a month?
• 34:05
  Speaker 1: Yeah, I gotta look at those numbers. I look at
• 34:08
  Speaker 1: the sales now, and you know, we're doing a million
• 34:14
  Speaker 1: a month, give or take a couple hundred thousand. And
• 34:19
  Speaker 1: we're actually we got some things going on right now
• 34:22
  Speaker 1: with one of our biggest retailers that they're taking another
• 34:25
  Speaker 1: product of ours, which is huge, which is going to
• 34:28
  Speaker 1: scale up even more. So you know, sales are solid
• 34:32
  Speaker 1: as good as it gets, you know. I mean it
• 34:34
  Speaker 1: can always be better, you know. But yeah, we're doing
• 34:36
  Speaker 1: big numbers.
• 34:37
  Speaker 3: So like, what was the catalyst to drive that Instagram
• 34:40
  Speaker 3: social media?
• 34:40
  Speaker 1: Yeah, organic content, YouTube really paid. Nah, everything starts with organic. Listen.
• 34:48
  Speaker 1: I could do damage organically, and then when we turn
• 34:51
  Speaker 1: on ads, they don't do well unless the content is popping.
• 34:55
  Speaker 1: You know. The more I'm doing content, the better the
• 34:58
  Speaker 1: ads do, and vice versas. So there's people who I
• 35:02
  Speaker 1: know a lot of people I talk to a lot
• 35:04
  Speaker 1: of people. We share trade secrets, and there's a lot
• 35:06
  Speaker 1: of people who don't have that big fun in presence
• 35:09
  Speaker 1: who they rely heavily on ads and they may be
• 35:12
  Speaker 1: doing you know, they may be doing a million a
• 35:15
  Speaker 1: month too, but they're spending seven hundred thousand ads, you
• 35:18
  Speaker 1: know what I'm saying. And that's unacceptable for me. Like
• 35:20
  Speaker 1: my ad spind is not high, you know. And I
• 35:23
  Speaker 1: used to like get at my guy's ie, that's my bro.
• 35:27
  Speaker 1: He's a genius. But I like, bro, let's turn it up.
• 35:30
  Speaker 1: Let's turn it up. And he sat me down one
• 35:33
  Speaker 1: day and he showed me how he's doing it. And
• 35:35
  Speaker 1: it's a very articulate method. On what he's doing. He's
• 35:38
  Speaker 1: scaling up tiny, slow increments because sometimes less is more
• 35:43
  Speaker 1: and we just don't need to spend that kind of money.
• 35:47
  Speaker 1: We don't need to be throwing money at it all
• 35:49
  Speaker 1: the time because that doesn't you get to a point
• 35:52
  Speaker 1: of diminishing returns. And we're things are we're constantly doing better.
• 35:57
  Speaker 1: So what do you want, like say less?
• 36:00
  Speaker 5: It's like what always tell us good? Dope is gonna
• 36:03
  Speaker 5: tell usself?
• 36:04
  Speaker 6: Right, So you had the exactly you had the millions
• 36:06
  Speaker 6: of views on YouTube.
• 36:07
  Speaker 1: So so even without before in addition to that, let
• 36:11
  Speaker 1: mean to this, you know, I will go and do
• 36:13
  Speaker 1: tours like different countries, different states, whatever, Like let's say Australia,
• 36:18
  Speaker 1: I'll call, you know, talk to whichever distributor I'm dealing
• 36:22
  Speaker 1: with out there. We set up X amount of stores.
• 36:25
  Speaker 1: So the last Australia chardet was Melbourne, Sydney, Brisbane, Gold Coasts, right,
• 36:33
  Speaker 1: and it was like every day so flying excuse me,
• 36:36
  Speaker 1: I'm sorry, Sydney. First flew to Sydney, off the plane
• 36:40
  Speaker 1: goes straight to the store, Q and A, you know,
• 36:43
  Speaker 1: talking to the people, talking about the product, educating them
• 36:46
  Speaker 1: on the product. Excuse me, excuse me. My marketing is
• 36:49
  Speaker 1: education on what because it's hard to sell this stuff right. So,
• 36:54
  Speaker 1: but once if you have a captive audience and you can,
• 36:56
  Speaker 1: I can explain to them why, you know, I have
• 37:02
  Speaker 1: products like for everything, blue light protection, internally, why getting
• 37:06
  Speaker 1: magnesium past the blood brain barrier is important for your brain,
• 37:10
  Speaker 1: and YadA, YadA YadA. Once I can explain these to people,
• 37:13
  Speaker 1: they're like, yo, say, let's I need that. I need that,
• 37:16
  Speaker 1: you know what I mean. So, so we'll do that.
• 37:20
  Speaker 1: Take everybody you know, you buy X amount and you
• 37:22
  Speaker 1: come me to the gym, put we all work out together,
• 37:26
  Speaker 1: go eat, sleep on a planet, to the next city,
• 37:29
  Speaker 1: you know what I'm saying. So it's a lot of
• 37:31
  Speaker 1: work and it's fun, but it really is. It's a
• 37:34
  Speaker 1: lot of work, you know what I mean. It kind
• 37:36
  Speaker 1: of take the fun out of traveling. Sometimes people just
• 37:38
  Speaker 1: see me, they see me all over the world and
• 37:39
  Speaker 1: they be like, yo, you're just doing it big. I'm like,
• 37:42
  Speaker 1: it's worked, though, it's worked, you know what I mean.
• 37:44
  Speaker 1: So and then sometimes you feel like, man, I could
• 37:47
  Speaker 1: just post and get all of these people. Why am
• 37:49
  Speaker 1: I going to a store? That shit matters? It matters
• 37:53
  Speaker 1: because everywhere that I go and do an in store
• 37:56
  Speaker 1: presentation like those regions grow else grow in those places,
• 38:01
  Speaker 1: and the retail of the store they really appreciate that.
• 38:05
  Speaker 1: They appreciate when first of all, they have a lot
• 38:07
  Speaker 1: of products already, right, most of these products have no
• 38:11
  Speaker 1: personality associated with it. And if they do, it's a
• 38:14
  Speaker 1: temporary association. There's a sponsored person for x amount of time.
• 38:19
  Speaker 1: They're not all you know, they're not. They don't get it.
• 38:21
  Speaker 1: They don't care if they come out. You got to
• 38:23
  Speaker 1: pay them to come, and no personality there, you know
• 38:27
  Speaker 1: what I mean. Well, when I go Yo, it'd be
• 38:29
  Speaker 1: like we're talking about we're building you know what I'm saying,
• 38:33
  Speaker 1: we're talking about life. We're talking about product, but we're
• 38:35
  Speaker 1: talking about life. We're talking about all types of things.
• 38:37
  Speaker 1: So and these people really like that, they really appreciate it.
• 38:40
  Speaker 1: So these retailers will always put your stuff to the forefront,
• 38:43
  Speaker 1: recommend it. We treat our, you treat us good, We
• 38:46
  Speaker 1: treat you good. That's just how That's how I am.
• 38:49
  Speaker 1: So I would do that. I've done it in the UK,
• 38:52
  Speaker 1: all over the United States, you know, so a lot
• 38:55
  Speaker 1: of old school groundwork, you know what I mean, Just
• 38:59
  Speaker 1: as if I'm going door to door selling teaching people
• 39:03
  Speaker 1: about the product.
• 39:04
  Speaker 6: What's the process in scaling to the next product, right,
• 39:06
  Speaker 6: because you started out with one and you have several.
• 39:09
  Speaker 5: So what's that process?
• 39:10
  Speaker 6: Like are you looking at the market and saying that's
• 39:12
  Speaker 6: something that's missing we need to add that, Like, what's.
• 39:14
  Speaker 1: Your correct So right now, we're in the process of
• 39:17
  Speaker 1: launching a new pre workout called Kinetic and it's a
• 39:20
  Speaker 1: pre workout slash nootropic. So nootropic is a formula for
• 39:25
  Speaker 1: the brain brain functioning. A lot of my products are
• 39:28
  Speaker 1: around that, you know what I mean. So so and
• 39:32
  Speaker 1: pre workouts. You know, everybody wants a pre workout, so
• 39:36
  Speaker 1: and I've held back on doing a pre workout all
• 39:39
  Speaker 1: these years. So it's interesting. The pre workouts is the
• 39:43
  Speaker 1: easy money. It's huge margins, right and it's the.
• 39:46
  Speaker 3: Easiest thing to sell for supplements.
• 39:48
  Speaker 1: Yeah, I'm barely doing it now.
• 39:50
  Speaker 3: Why is it? Why is that?
• 39:52
  Speaker 1: Well I'm hard headed?
• 39:53
  Speaker 3: No, No, why is it the easiest?
• 39:55
  Speaker 1: Oh? Because it's something you take it, you feel it,
• 39:57
  Speaker 1: bam right away. You feel it. It gets your change,
• 39:59
  Speaker 1: gives your it gives you a response. Right then, Yeah,
• 40:01
  Speaker 1: you go work out, you feel you're in a good mood,
• 40:04
  Speaker 1: you know. So you know there's people that fiend for
• 40:06
  Speaker 1: pre workouts, you know what I mean. So I get it.
• 40:09
  Speaker 1: It's an easy cell. Pre workouts, fat burners are easy cells,
• 40:12
  Speaker 1: you know. So, but I had none of that. You know.
• 40:16
  Speaker 1: They say get it out the mud, like I got
• 40:18
  Speaker 1: got the quick saying, you know what I mean. So,
• 40:21
  Speaker 1: but I like that. I like those challenges. I feel
• 40:24
  Speaker 1: like I'm one of the most capable people on earth,
• 40:26
  Speaker 1: you know what I mean. You could put me in
• 40:28
  Speaker 1: any country. I'm gonna figure it out, you know so.
• 40:31
  Speaker 1: So yeah, so I'm this is it's like a sweet victory,
• 40:36
  Speaker 1: you know what I mean when you hit these numbers,
• 40:39
  Speaker 1: when you know the retailers are happy with you. You know,
• 40:42
  Speaker 1: they're calling us like, well, what do you think is next?
• 40:44
  Speaker 1: It's like, y'all, yeah, okay, I'll tell you, you know
• 40:47
  Speaker 1: what I'm saying. So, and we had a call with
• 40:51
  Speaker 1: Vitamin Shop last week and just pitched them on it.
• 40:54
  Speaker 1: They love it. They take They're so big, they take
• 40:58
  Speaker 1: in products certain times a year year. So the next
• 41:02
  Speaker 1: time they take in product is like November. So we're like,
• 41:04
  Speaker 1: all right, cool. However, they hit us the next day, like,
• 41:07
  Speaker 1: you know, we're excited about this. We like your enthusiasm.
• 41:10
  Speaker 1: Can we get it, you know, way sooner. I'm like, say, let's.
• 41:13
  Speaker 5: The vitamin shop is a retailer.
• 41:15
  Speaker 6: Is it treated like how products get placed in supermarkets
• 41:17
  Speaker 6: where you have to pay to be on certain places
• 41:20
  Speaker 6: in the shelves.
• 41:21
  Speaker 1: Nah, it's different. Nah there, I mean, I'm sure that exists,
• 41:24
  Speaker 1: but that's not our situation. There's a lot of different
• 41:26
  Speaker 1: Anything can be worked out and negotiated. Typically they want
• 41:30
  Speaker 1: you to do some kind of promo. That's all worked
• 41:33
  Speaker 1: out right, But the numbers that they do because they
• 41:36
  Speaker 1: are seven hundred stores so and we're in every one,
• 41:40
  Speaker 1: so the amount of volume that they buy is you know,
• 41:45
  Speaker 1: it's game changine, you know. And I have only have
• 41:48
  Speaker 1: one product with them right now and now it's about
• 41:51
  Speaker 1: to be too and it's just going to keep going
• 41:53
  Speaker 1: from there. But the market, you know, so it's it's.
• 41:58
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  Speaker 1: It's exciting. It's an exciting time right now for me,
• 44:49
  Speaker 1: you know, and a lot of people may not understand
• 44:51
  Speaker 1: it right because it's not your world. But it's very exciting.
• 44:55
  Speaker 1: Like I said before, I've been selling things that are
• 44:57
  Speaker 1: very difficult to sell, but I'm saying telling it now,
• 45:01
  Speaker 1: I'm about to be selling things that are very easy
• 45:02
  Speaker 1: to sell. Right. It's like the dessert, you know what
• 45:05
  Speaker 1: I mean. It says if you can eat dessert and
• 45:08
  Speaker 1: get all the healthy benefits from it, that's what's about
• 45:10
  Speaker 1: to happen, you know what I mean. So it's a
• 45:12
  Speaker 1: good look.
• 45:13
  Speaker 3: So why is why is the protein protein bad?
• 45:16
  Speaker 1: I'm not going to say it's bad. Here's the thing.
• 45:19
  Speaker 1: You know, there's a big debate whether people should eat
• 45:23
  Speaker 1: meat or not eat meat. Right and listen in my
• 45:27
  Speaker 1: anecdotal studies on myself and me monitoring my blood work.
• 45:32
  Speaker 1: You know, when I reduced the amount of meat that
• 45:37
  Speaker 1: I eat that I ate, well, I drastically reduced it
• 45:39
  Speaker 1: my animal protein intake. My health got better right then,
• 45:45
  Speaker 1: and this is being measured by my blood work. Okay,
• 45:48
  Speaker 1: then I stopped eating meat altogether and my health stayed good,
• 45:52
  Speaker 1: you know. So then I brought meat back in, my
• 45:56
  Speaker 1: health stayed good, but still very moderate, not a lot, right.
• 46:00
  Speaker 1: So it just told me that getting rid of meat
• 46:02
  Speaker 1: altogether or reducing the amount of meat, and there's a
• 46:07
  Speaker 1: lot of other variables with that as well, because you
• 46:09
  Speaker 1: can eat no meat and still be very unhealthy. Right,
• 46:12
  Speaker 1: So let's make that distinction. And I'm not giving anyone
• 46:14
  Speaker 1: advice on exactly how to do it. I gotta say
• 46:18
  Speaker 1: this because some people would just take anything you say
• 46:20
  Speaker 1: and round with it. You have to sit down with
• 46:22
  Speaker 1: someone who was certified and give them all of your
• 46:26
  Speaker 1: information and they can come up with a plan for you.
• 46:28
  Speaker 1: Don't just take these general things that I'm saying for
• 46:31
  Speaker 1: as gospel. But anyway, it for for my observations and
• 46:37
  Speaker 1: studies that whether it was no meat or just a
• 46:40
  Speaker 1: little meat, I was good. Right. Too much a lot
• 46:43
  Speaker 1: of meat no win on. So here's the thing. Now,
• 46:48
  Speaker 1: I'm not saying don't eat any animal proaching at all,
• 46:52
  Speaker 1: but let's reduce it and way proteing. If you already
• 46:56
  Speaker 1: take way proaching, that's an easy way to reduce animal
• 46:59
  Speaker 1: your animal proats intake by replacing it with vegan protein. Now,
• 47:02
  Speaker 1: the problem used to be two things. One, the tastes
• 47:06
  Speaker 1: vegan protein tastes like plants, is not very delicious, right
• 47:11
  Speaker 1: in Two vegan protein used to be inferior to weigh
• 47:15
  Speaker 1: protein poundful pound in terms of the micro nutrition and
• 47:21
  Speaker 1: getting enough amino acids and things like that for your muscles.
• 47:25
  Speaker 1: Now that's not the same. That's not a vibe anymore.
• 47:28
  Speaker 1: The level in terms of poundful of pound, what you're
• 47:32
  Speaker 1: getting as far as potency is, we're there, right, So
• 47:38
  Speaker 1: we use some flowers for amino acids because you have
• 47:41
  Speaker 1: that's a vibe now, right. People don't know that typically
• 47:44
  Speaker 1: amino acids come from bird feathers, you know what I mean.
• 47:47
  Speaker 1: It's disgusting, right, but whatever, we eat animals anyway, so
• 47:50
  Speaker 1: what's a feather or two or twenty anyway. So but
• 47:54
  Speaker 1: you don't have to do that, so you know, it's
• 47:57
  Speaker 1: more expensive. It's a lot of work for us to
• 48:00
  Speaker 1: source these healthier alternatives. But it's there and we're doing
• 48:05
  Speaker 1: it because that's that's what we that's how we get down.
• 48:08
  Speaker 1: I have a lot of pride in being able to
• 48:10
  Speaker 1: stand by something one thousand percent and stand next to
• 48:13
  Speaker 1: whomever and like go pound for pound with ingredients and
• 48:16
  Speaker 1: let's let's let's go. You want a battle, let's do this,
• 48:19
  Speaker 1: you know what I'm saying. So, and we we have
• 48:24
  Speaker 1: the best. Listen the numbers on lote. We have the
• 48:26
  Speaker 1: number one plant based protein in the country, is there, right?
• 48:30
  Speaker 1: So anyone that tasted, they're locked in, They're like, yo,
• 48:34
  Speaker 1: this is fucking crazy. You know, very exotic flavors, Banana, maple,
• 48:38
  Speaker 1: French toasts, we got twigs flavors. We got so many
• 48:42
  Speaker 1: peanut butter, jelly, you know what I mean. So you
• 48:45
  Speaker 1: know we have sprinkled cupcakes. We got so many delicious flavors.
• 48:49
  Speaker 1: And typically, right, typically with sports nutrition right now, vegan
• 48:55
  Speaker 1: is a trend, right, vegan protein. So you come out
• 48:59
  Speaker 1: with a couple chocolate, vanilla, maybe strawberry. We have thirteen flavors.
• 49:04
  Speaker 1: It's because this is what we do. And I was
• 49:06
  Speaker 1: doing vegan protein back with my first company, you know
• 49:09
  Speaker 1: what I'm saying. So I've been on that for a
• 49:11
  Speaker 1: long time. It's not a trend for me. And for
• 49:14
  Speaker 1: the record, companies do not make a lot of money
• 49:17
  Speaker 1: off of protein because it's heavy and the margins are
• 49:19
  Speaker 1: not It's very expensive to make, so the margins are
• 49:22
  Speaker 1: not the best. Right, So it's not for me. It's
• 49:27
  Speaker 1: not a play like I'm gonna do what's popular. I
• 49:29
  Speaker 1: don't do. I run away from what's popular. I run
• 49:31
  Speaker 1: away from trends. I'm like, I'm not interested. I don't
• 49:33
  Speaker 1: even want to know about it, you know what I mean.
• 49:35
  Speaker 1: And if I come to it, it's because I came
• 49:37
  Speaker 1: to it in a real way at a time that
• 49:40
  Speaker 1: makes sense for me, you know. So that's you know,
• 49:43
  Speaker 1: credibility is huge in my book. I'm on you know,
• 49:47
  Speaker 1: I'm from the streets. It is what it is. I'm
• 49:48
  Speaker 1: from the streets, and you know, my family was like
• 49:54
  Speaker 1: real deal people and that matters to me. And there's
• 49:57
  Speaker 1: a certain quality of people that make it from the streets,
• 50:02
  Speaker 1: that come up from the streets. It is what it is.
• 50:04
  Speaker 1: Just because someone is doing something illegal doesn't mean they're
• 50:07
  Speaker 1: a bad person, because a lot of things that were
• 50:09
  Speaker 1: considered illegal are now legal. You know, there's a lot
• 50:12
  Speaker 1: of things that are legal that should be illegal, you
• 50:14
  Speaker 1: know what I mean. So So anyway, me being happy
• 50:18
  Speaker 1: with and proud of who I am and what I'm
• 50:21
  Speaker 1: doing on the daily is important to me. So that's
• 50:23
  Speaker 1: why everything that we do is above approach, our Q
• 50:27
  Speaker 1: and C is. We spend a lot of money on that, right,
• 50:30
  Speaker 1: So you know you're getting, like you said, good dope,
• 50:34
  Speaker 1: sell itself, right, And that's that's the vibe with Ambrosia's
• 50:38
  Speaker 1: grown beyond Mike Rashid. You know, it's his own thing.
• 50:41
  Speaker 5: And Brosia is the supplement and Brosia collective.
• 50:45
  Speaker 6: But then you got Snackhouse, So I want to talk
• 50:47
  Speaker 6: about how that came about and the mission statement of Snackhouse.
• 50:52
  Speaker 1: Mission statement is a guilt free snack. It is what
• 50:55
  Speaker 1: it is. It is guilt free. The macro nutrients is craziest.
• 50:58
  Speaker 1: So for those who don't, it's a protein puff. Right.
• 51:01
  Speaker 1: We have sweet flavors, we have savory flavors. I'm not pitching,
• 51:04
  Speaker 1: I'm just like, you know what I'm saying. So I'm
• 51:08
  Speaker 1: a savory guy. I like the hot, spicy stuff. Right.
• 51:11
  Speaker 1: So here's the twist, Like you could just eat it
• 51:13
  Speaker 1: as a snack, you know, it fills that void for
• 51:16
  Speaker 1: chips or something like that crunchy whatever, or you can
• 51:19
  Speaker 1: like the savory stuff, you could throw in a salad.
• 51:21
  Speaker 1: So you're getting your protein with you know, no carbs
• 51:24
  Speaker 1: on it, you know what I'm saying, very little calories
• 51:27
  Speaker 1: or the sweet ones. You can make it as a cereal,
• 51:30
  Speaker 1: put it in your yogurt, or just eat as a snack. Right. So,
• 51:34
  Speaker 1: a few years ago, one of the stributes that we
• 51:37
  Speaker 1: deal with, we would see it at one of their
• 51:38
  Speaker 1: locations and met the guy who had the company and
• 51:43
  Speaker 1: it wasn't called snackhouse at the time, and his product
• 51:47
  Speaker 1: was good. He's good at what he does. I didn't
• 51:50
  Speaker 1: really care for the name or the packaging, but I
• 51:54
  Speaker 1: liked it. So stayed in touch with him, and at
• 51:58
  Speaker 1: some point we seen that he wasn't ailing, so made
• 52:02
  Speaker 1: a proposition to him, you know, to buy the company,
• 52:05
  Speaker 1: majority of the company, leave him on board, put some
• 52:09
  Speaker 1: cash into business, get a new facility, you know, do everything,
• 52:13
  Speaker 1: big boy style. And he was with it. So made
• 52:16
  Speaker 1: that deal happen, acquired that company, gave it a huge facelift,
• 52:22
  Speaker 1: and we're rocking. Now we're rocking. We're killing it on Amazon.
• 52:26
  Speaker 1: One of my partners on Snackhouse is an Amazon guru,
• 52:31
  Speaker 1: you know, shout out them up with Robert in Puerto Rico,
• 52:33
  Speaker 1: see you next week. But but yeah, so we got
• 52:36
  Speaker 1: it's just dope. I have a network of dope people,
• 52:40
  Speaker 1: smart people, and we're doing dope ship.
• 52:42
  Speaker 6: The nutrients were moving, you said a million of months. Yeah,
• 52:46
  Speaker 6: how about the snackhouse product?
• 52:48
  Speaker 1: Snackhouse would like this is our first full year. The
• 52:51
  Speaker 1: snackhouse is still growing. It's not there yet, but it's growing.
• 52:55
  Speaker 1: You know, we're we're ranked really high on Amazon. I
• 52:58
  Speaker 1: don't know the exact number right off. I should have
• 53:00
  Speaker 1: got it on my way up here. But it's moving,
• 53:03
  Speaker 1: it's doing numbers. It's in the six figures.
• 53:05
  Speaker 5: So does it for retailers?
• 53:06
  Speaker 6: Does it make it easier now because you have established
• 53:09
  Speaker 6: brand that they have with the supplements, Now that you
• 53:11
  Speaker 6: have another product, is easy to now those type of
• 53:14
  Speaker 6: relationships we.
• 53:16
  Speaker 1: Just start dealing with seven eleven. They're bringing it in,
• 53:19
  Speaker 1: which is it's big, you know, But in terms of
• 53:23
  Speaker 1: retailers are traditional sports nutrition retailers. Since we already have
• 53:26
  Speaker 1: relationships with a lot of these places, it's easy to
• 53:30
  Speaker 1: walk something right back in. So yeah, so one thing,
• 53:34
  Speaker 1: bust down the doors. We come in with everything. You know.
• 53:38
  Speaker 3: Let me ask you, this meal prep is really big,
• 53:41
  Speaker 3: and I know you said that, you know that's gonna
• 53:43
  Speaker 3: be something that you're really enthusiastic about as far as
• 53:45
  Speaker 3: your meal prep. So can you talk about that industry
• 53:48
  Speaker 3: and your your decision to go into the mill prep game,
• 53:52
  Speaker 3: because that's something that not only can people nutrition and
• 53:55
  Speaker 3: fitness can benefit from, but I feel like chefs, there's
• 53:58
  Speaker 3: a lot of chefs out here that cook, and you know,
• 54:01
  Speaker 3: it's difficult as far as learning how to scale as
• 54:04
  Speaker 3: a chef. Right, Like, you can just cook for individual people,
• 54:07
  Speaker 3: but there's a limit to how much money you can
• 54:10
  Speaker 3: make it just from a time standpoint. But if you're
• 54:11
  Speaker 3: the mail prepping, that's like you can do masses amount.
• 54:14
  Speaker 3: So what's the deal with that.
• 54:15
  Speaker 1: Yeah, there's a lot of meal prep companies. I see
• 54:18
  Speaker 1: them pop, come and go. There's they're they're not thinking big.
• 54:22
  Speaker 1: It looks they all look very local prop Yeah, not
• 54:27
  Speaker 1: of high quality. You know, Listen, the packaging. Everything matters.
• 54:33
  Speaker 1: In my book, everything matters. And if I'm asking somebody
• 54:37
  Speaker 1: to spend money on something, they're gonna be okay with
• 54:39
  Speaker 1: They're not gonna be like, I don't know, like you
• 54:41
  Speaker 1: sure so? And then when it comes to food, I
• 54:45
  Speaker 1: take that serious. Something you' putting in your body, you
• 54:47
  Speaker 1: know what I mean. So I don't want people having
• 54:50
  Speaker 1: any questions is this safe? Is this you know? So yeah,
• 54:55
  Speaker 1: so we just shot to the top because we're it's
• 54:58
  Speaker 1: quality listen, and there's a lane for everything and everybody. Right,
• 55:03
  Speaker 1: there's a lot of cheap, error or more you know,
• 55:06
  Speaker 1: economically sound companies out there. Ours is a little bit
• 55:10
  Speaker 1: more pricey, but there's a lot of people with more money,
• 55:13
  Speaker 1: more you know, to spend on their nutrition. Everything is organic,
• 55:19
  Speaker 1: grass fed, wild caught, you name it. We cover, We
• 55:22
  Speaker 1: check all of those boxes which are effecta and also
• 55:25
  Speaker 1: it's more of a like a more of a gourmet
• 55:28
  Speaker 1: style meal prep because meal prep can be very redundant, bland,
• 55:33
  Speaker 1: you know. So it's like fuck it, let's make it delicious,
• 55:36
  Speaker 1: Let's make it fun and sexy, you know. And we
• 55:40
  Speaker 1: give people the options to do you know, every type
• 55:43
  Speaker 1: of meal plan there is, like every type of style
• 55:46
  Speaker 1: of eating, vegan, prescatarian, you name it. But also we
• 55:50
  Speaker 1: provide with them with the you know, the options of
• 55:54
  Speaker 1: doing like this ala carte. Because I'm an ala carte guy.
• 55:56
  Speaker 1: I put my stuff together. How I'm basic with food,
• 55:59
  Speaker 1: like food, food. I have a different relationship with food
• 56:02
  Speaker 1: than most people. It's just an energy source for me.
• 56:05
  Speaker 1: I'm not like, oh I'm a foodie. I'm not a foodie,
• 56:07
  Speaker 1: you know what I mean. So yeah, a la carte
• 56:10
  Speaker 1: or just order your meals or whatever. So yeah, so
• 56:14
  Speaker 1: it's it's it's taken off. It's taken off. And I
• 56:17
  Speaker 1: got to send a huge shout out to my partner,
• 56:20
  Speaker 1: the founder of the company, Greg Condley. That's my guy.
• 56:23
  Speaker 1: He's just a dope ass dude and a dope businessman.
• 56:27
  Speaker 1: And you know, we've done things in the past, but
• 56:29
  Speaker 1: this was a grand slam.
• 56:30
  Speaker 3: So, like, what's the science behind that? As far as like,
• 56:33
  Speaker 3: is the meals frozen? Do you have a chef? Is
• 56:36
  Speaker 3: it like a factory that's just making.
• 56:38
  Speaker 1: We have a chef, We have kitchens, We have the
• 56:41
  Speaker 1: main ones here in California. There is the Hub. Our
• 56:44
  Speaker 1: headquarters is up in the Bay and Sacramento, and we
• 56:48
  Speaker 1: do have a massive chef over everything making all the
• 56:51
  Speaker 1: recipes and nothing's frozen. Everything's fresh. We ship it. You
• 56:55
  Speaker 1: get it in a day twenty right next day, right, so,
• 57:00
  Speaker 1: and the technology everything is is air tight. The way
• 57:04
  Speaker 1: it is that it's packaged and there's ice packs in
• 57:07
  Speaker 1: it just for overnight. But I've left the box in
• 57:10
  Speaker 1: my kitchen for two three days and it's fine. It's
• 57:13
  Speaker 1: still intact, still cold because it's like, you know, we
• 57:16
  Speaker 1: have the ice packs in there, you know what I mean.
• 57:18
  Speaker 1: So yeah, so you get it, you open it up,
• 57:21
  Speaker 1: it's you know, I'll send y'all song.
• 57:22
  Speaker 3: So it's like it's like it's like somebody made a
• 57:25
  Speaker 3: meal and just put it in a refrigerator and froze it
• 57:27
  Speaker 3: and then they send it to you and just warm
• 57:29
  Speaker 3: it up.
• 57:29
  Speaker 1: There's no freezing, just put the ice. But you get
• 57:32
  Speaker 1: it fresh. Yeah, but it's the ice packs to keep
• 57:34
  Speaker 1: just keeping cold. So it's like refrigerated figure too hot.
• 57:39
  Speaker 3: So you can't really So the mail prep they have
• 57:41
  Speaker 3: to get the new meal. Do they get like a
• 57:43
  Speaker 3: bunch of meals for the week or do they just
• 57:44
  Speaker 3: get one meal every day?
• 57:45
  Speaker 1: Nah, you don't get a meal every day.
• 57:46
  Speaker 3: You get it for the week, for the week, correct,
• 57:48
  Speaker 3: like five meals coming on Wednesday or however.
• 57:51
  Speaker 1: Many you whatever you plan you set up. You know,
• 57:53
  Speaker 1: some people three four meals a day.
• 57:56
  Speaker 3: It's a big thing because a lot of people don't
• 57:57
  Speaker 3: have time to cook.
• 57:58
  Speaker 1: Correct. That's I'm like that, you know, sometimes I have
• 58:01
  Speaker 1: the intention to cook, but by the time I get home,
• 58:03
  Speaker 1: like I'm tired, you know, I just pop something in.
• 58:06
  Speaker 1: You know, it's very convenient for people like me. I'm
• 58:09
  Speaker 1: busy and I legitimately eat trifecta damn every day. And
• 58:13
  Speaker 1: it's been like that for the past five six years.
• 58:15
  Speaker 1: So you know, it works for me, it works for
• 58:18
  Speaker 1: a lot of people. You know, it's a we do
• 58:21
  Speaker 1: big numbers with.
• 58:22
  Speaker 6: That, Like, so, what's up, like the profit margins on this,
• 58:26
  Speaker 6: because we've seen it. Like sometimes people say the meal
• 58:29
  Speaker 6: prep can be expensive, but you know, you're training the
• 58:32
  Speaker 6: time that you didn't have to cook, So what's the
• 58:33
  Speaker 6: profit margins on all?
• 58:34
  Speaker 1: Right? The profit margins are the margins are not the
• 58:36
  Speaker 1: greatest because once again, it is very high quality food
• 58:41
  Speaker 1: and it's very expensive to ship because we do ship
• 58:44
  Speaker 1: it overnight, right, that eats up a lot of costs
• 58:47
  Speaker 1: domestic and it's not only domestic. We can't see anything
• 58:50
  Speaker 1: perishable like that internationally. However, volume is our thing and
• 58:57
  Speaker 1: it's all subscription based, and you know, I'll put it
• 59:01
  Speaker 1: like this, I just got to ask for a report
• 59:03
  Speaker 1: before we sat down, and you can see you can
• 59:06
  Speaker 1: see the first number is monthly and the second number
• 59:10
  Speaker 1: is the annual run rate. So so you see and
• 59:12
  Speaker 1: then you see the growth that bottom number, that's the
• 59:17
  Speaker 1: top number, yes sir, yeah, So for those it's seventeen
• 59:21
  Speaker 1: million a month, you know, you tell them, you know me.
• 59:24
  Speaker 5: Yes, can we take the number?
• 59:26
  Speaker 6: Yeah, yeah, seventeen million a month and the annual was
• 59:30
  Speaker 6: about two hundred and eight million.
• 59:32
  Speaker 1: And you see the growth rate, yes, monthly.
• 59:35
  Speaker 5: Twelve percent growth every month.
• 59:39
  Speaker 1: I love it.
• 59:40
  Speaker 3: I love it.
• 59:41
  Speaker 1: See this is people talk about themselves.
• 59:43
  Speaker 5: They're talking.
• 59:45
  Speaker 1: You know what I'm saying.
• 59:46
  Speaker 3: We see that close.
• 59:48
  Speaker 1: Oh it's not gloving.
• 59:51
  Speaker 3: It makes mon Yeah, reset the room PCR.
• 59:57
  Speaker 1: Yo. I was in a room with grand card On
• 59:59
  Speaker 1: and he was alright, let's ptr PTR Like I don't.
• 1:00:02
  Speaker 1: I'm sorry, what is this? What does this you speak of? So?
• 1:00:07
  Speaker 1: So how about hold on real quick, real quick? So
• 1:00:11
  Speaker 1: Greg is my guy, my partner trusts one million percent.
• 1:00:13
  Speaker 1: We've been through a lot together, right, and I put
• 1:00:16
  Speaker 1: the first I was the first investor in Trifecta, you know,
• 1:00:19
  Speaker 1: years ago, and it's it's you know, it's the best
• 1:00:23
  Speaker 1: money I ever spent or put up literally and just
• 1:00:28
  Speaker 1: it was a celebration when we were here when we
• 1:00:31
  Speaker 1: were at eight million a month. You know what I'm saying,
• 1:00:34
  Speaker 1: That was a celebration. That's why I remember twenty nineteen
• 1:00:36
  Speaker 1: because we beat that hundred million in sales. You know
• 1:00:38
  Speaker 1: what I'm saying, for the for the years. So that
• 1:00:41
  Speaker 1: was a celebration, you know what I mean. So you
• 1:00:43
  Speaker 1: know we're over doubling. We're doubling that now, you know
• 1:00:47
  Speaker 1: what I mean. So it's good.
• 1:00:49
  Speaker 5: Is good.
• 1:00:51
  Speaker 1: It's just that future life is good, you know what
• 1:00:53
  Speaker 1: I mean. See this this right here. You know people
• 1:00:56
  Speaker 1: a lot of people. Man, you'd be surprised with some
• 1:00:58
  Speaker 1: of the things that people say at expos and stuff
• 1:01:01
  Speaker 1: like that. And you know, this guy came to me
• 1:01:05
  Speaker 1: one day and he was like in shout out to
• 1:01:07
  Speaker 1: Sime and panic. That's my brother. He's big in fitness
• 1:01:10
  Speaker 1: as well in business. And he our boots a caddy
• 1:01:14
  Speaker 1: corner from each other. And a guy came up, and
• 1:01:17
  Speaker 1: you know, people think that I don't know, like y'all
• 1:01:21
  Speaker 1: must not really be cool, say like, hey, you think
• 1:01:23
  Speaker 1: they kept really making money. I was just like, that's
• 1:01:27
  Speaker 1: an inappropriate question for one. But he's making a lot
• 1:01:30
  Speaker 1: of money. He's a multi millionaire. We're getting we're getting
• 1:01:34
  Speaker 1: to the bag. He's like, y'all really get money like that? Like, Bro,
• 1:01:37
  Speaker 1: we there's no none of my peers in the industry
• 1:01:40
  Speaker 1: is doing numbers like this. You know what I'm saying, Is.
• 1:01:43
  Speaker 6: There a PCU not the country off, but is there
• 1:01:46
  Speaker 6: a piece of you who remembers the guy pre twenty
• 1:01:49
  Speaker 6: twelve and the people who used to look at you
• 1:01:51
  Speaker 6: like they ain't gonna be shit?
• 1:01:53
  Speaker 1: Listen, there's people that I remember.
• 1:01:56
  Speaker 5: Look at me now I remember.
• 1:01:58
  Speaker 1: No, I don't really get give a shit, you know,
• 1:02:00
  Speaker 1: saying that's not because here's the thing, Bro, I'm a
• 1:02:03
  Speaker 1: loving person, you know what I'm saying. And I tend
• 1:02:05
  Speaker 1: to put my energy in my family. You know this
• 1:02:08
  Speaker 1: as my family. Everybody that you see me with working,
• 1:02:12
  Speaker 1: we're all a family. It's no, it's no hierarchy, We're
• 1:02:16
  Speaker 1: just it's a round table vibe, you know what I mean.
• 1:02:18
  Speaker 1: So everyone's input is very important. You know, we travel
• 1:02:23
  Speaker 1: the world together, we see everything. You know, we've been
• 1:02:26
  Speaker 1: from the bottom to the top. Like this is a
• 1:02:28
  Speaker 1: literally many many years of friendship everybody around me. So
• 1:02:33
  Speaker 1: I don't really care about these people, you know what
• 1:02:35
  Speaker 1: I'm saying. But I do remember funny things like you know,
• 1:02:38
  Speaker 1: I was the you know, prior to me in like
• 1:02:42
  Speaker 1: CT Fletcher YouTube fitness stuff was whack. Not I'm not
• 1:02:47
  Speaker 1: going to say that it wasn't whack. It was not
• 1:02:49
  Speaker 1: what it is now right. It was more mundane, you
• 1:02:52
  Speaker 1: know what I'm saying. And then we we the culture,
• 1:02:56
  Speaker 1: you know what I'm saying, Like he's also a producer
• 1:02:58
  Speaker 1: or a mirror and and you know I used to
• 1:03:00
  Speaker 1: rap back in the day, so we're doing the same
• 1:03:02
  Speaker 1: format like dope beats. You know what I'm saying, My
• 1:03:06
  Speaker 1: dope edits with the with the videos I'm rocking, you know,
• 1:03:10
  Speaker 1: Breads and Levens whatever Jay's, you know, and people really
• 1:03:13
  Speaker 1: like the style, like damn, damn you're working out in Jay's.
• 1:03:16
  Speaker 1: I'm like, they're just sneakiss bro, you know what I'm saying,
• 1:03:17
  Speaker 1: Like because they are to me, you know what I mean.
• 1:03:19
  Speaker 1: But but anyway, just like how y'all was, y'all are
• 1:03:21
  Speaker 1: presenting you know, financial information, the things that you is
• 1:03:26
  Speaker 1: normally corporate guys talking like this. It's the culture, you
• 1:03:30
  Speaker 1: know what I'm saying. And here it is. I'm like,
• 1:03:32
  Speaker 1: prior to me, like training videos is like the tank stops,
• 1:03:38
  Speaker 1: you know what I'm saying, the baggy Yeah, like your scapula,
• 1:03:44
  Speaker 1: and it's like, what the fuck is the scapula?
• 1:03:47
  Speaker 3: Yeah?
• 1:03:47
  Speaker 1: So well, our energy is fun, is dope, it's fast cuts,
• 1:03:51
  Speaker 1: it's dope beats. It's like you're being entertained as well
• 1:03:55
  Speaker 1: as and and keep in mind, it wasn't just fluff.
• 1:03:58
  Speaker 1: Is I'm the reason I able to sell so much
• 1:04:01
  Speaker 1: and connect with my audience because from day one I'm
• 1:04:03
  Speaker 1: explaining everything in the videos very comprehensively, breaking down the
• 1:04:07
  Speaker 1: method to the madness, you know what I mean. So,
• 1:04:09
  Speaker 1: but there were I remember a girl in particular shoot
• 1:04:12
  Speaker 1: because back then, you know, everybody were probably all around
• 1:04:15
  Speaker 1: twenty thirty thousand followers, but I had YouTube and no
• 1:04:19
  Speaker 1: one had YouTube, right everybody's Instagram. And we were walking
• 1:04:25
  Speaker 1: the expo. My other brother T yeah, I met him yesterday.
• 1:04:29
  Speaker 1: He was operating the board, but he's also a dope
• 1:04:31
  Speaker 1: ass photographer and he's he's walking around with me clicking
• 1:04:35
  Speaker 1: pigs and my other guy with the videographer at the
• 1:04:38
  Speaker 1: expo and she's like, what are you? What are you
• 1:04:39
  Speaker 1: like famous or something like what is this? You got
• 1:04:42
  Speaker 1: your own paparazzi like, yeah, you're funny. Like a year later,
• 1:04:46
  Speaker 1: she's like, he might tell me about that YouTube thing,
• 1:04:50
  Speaker 1: tell me more about that, you know what I'm saying.
• 1:04:52
  Speaker 1: And she's she's kind of like blurred away in obsecurity
• 1:04:56
  Speaker 1: like so many others, you know. So it's like, you know,
• 1:05:00
  Speaker 1: people can make fun or think something that's silly, Like
• 1:05:02
  Speaker 1: it's a lot of you know, and YouTube. You don't
• 1:05:05
  Speaker 1: make money in the beginning, you know what I mean.
• 1:05:07
  Speaker 1: But when that money start rolling in, it's rolling. But
• 1:05:10
  Speaker 1: what's better than that is you're getting paid to promote
• 1:05:13
  Speaker 1: your other businesses. You know what I'm saying, You're getting
• 1:05:16
  Speaker 1: paid to promote your shit. I turned down all the
• 1:05:20
  Speaker 1: brand deals I take. I got maybe one right now,
• 1:05:24
  Speaker 1: you know what I'm saying, Like, nah, I'm cool because
• 1:05:26
  Speaker 1: I would see when I was coming up, seeing cats
• 1:05:30
  Speaker 1: selling dog food or what. I'm like, you know what
• 1:05:34
  Speaker 1: I'm saying, What do they have to do with you?
• 1:05:37
  Speaker 5: Like?
• 1:05:37
  Speaker 1: You know what I'm saying. So I only do things
• 1:05:39
  Speaker 1: that I like or that I could get a piece of.
• 1:05:43
  Speaker 1: I'm like, I don't even want the monthly. I want
• 1:05:45
  Speaker 1: a piece of the business. I like this. If I'm
• 1:05:47
  Speaker 1: a part of it, Like I'm you know, it's gonna
• 1:05:50
  Speaker 1: work out. I'm gonna do a lot more than what
• 1:05:52
  Speaker 1: I can do if I'm just getting paid by you guys.
• 1:05:55
  Speaker 1: You know what I'm saying. So you know I asked
• 1:05:59
  Speaker 1: for equity. You know I'm in and typically you're not
• 1:06:01
  Speaker 1: going to see me pushing something that I don't have
• 1:06:03
  Speaker 1: ownership in, or if I do, it's gonna be a
• 1:06:07
  Speaker 1: hefty bag.
• 1:06:08
  Speaker 5: It's paluable less.
• 1:06:10
  Speaker 3: Let me ask you this as far as the well,
• 1:06:13
  Speaker 3: how much do they paying them on for the mail
• 1:06:14
  Speaker 3: plan the mail prep? People like, how many? How much
• 1:06:18
  Speaker 3: do you charge? What's the Yeah, what's the subscription? Yeah,
• 1:06:21
  Speaker 3: it's all over the place, because you, depending on you
• 1:06:23
  Speaker 3: could do two meals a day, you could do five
• 1:06:25
  Speaker 3: meals a day. So it's it's all over. It's the premium.
• 1:06:28
  Speaker 3: What's the premium? I allowed to look it up.
• 1:06:30
  Speaker 5: I don't know, and he says it's ala carte. Would
• 1:06:32
  Speaker 5: it be bought the food you select as well?
• 1:06:33
  Speaker 1: Yeah, So let's say for your protein sources, you want
• 1:06:36
  Speaker 1: bison patties or salmon file AT's you know what I'm saying,
• 1:06:40
  Speaker 1: Or you know, for your cars, it could be white rice,
• 1:06:43
  Speaker 1: they'd be brown rice. It could be kin wa, vegetables,
• 1:06:46
  Speaker 1: you know, any assortment of vegetables, breakfast stuff, hard boiled eggs,
• 1:06:50
  Speaker 1: oat meal. It's so many ways of skinning on there.
• 1:06:54
  Speaker 3: So content as far as like shooting your content. I
• 1:06:59
  Speaker 3: know you just spoke about it, but have you evolved
• 1:07:03
  Speaker 3: with the times as far as like now people's on
• 1:07:05
  Speaker 3: TikTok doing stuff on TikTok and just you know, like
• 1:07:08
  Speaker 3: Instagram rails, How has that change or have you just
• 1:07:12
  Speaker 3: stayed consistent and just them what you have to continued to, Oh.
• 1:07:15
  Speaker 1: Yeah, I evolved. So reels is my vibe right now,
• 1:07:19
  Speaker 1: you know. But I just I'm learning that the algorithm
• 1:07:22
  Speaker 1: gods are now favoring the carousels video swipes. So I
• 1:07:29
  Speaker 1: got a bunch loaded up. We're gonna start doing that,
• 1:07:32
  Speaker 1: you know. But reels caught on for me pretty good.
• 1:07:35
  Speaker 1: It's interesting because you'll be doing something a certain way,
• 1:07:37
  Speaker 1: then it stops working. Like when I would post videos
• 1:07:42
  Speaker 1: to Instagram, they were working, then they stopped. Then igtv
• 1:07:47
  Speaker 1: working great, now they don't work now. It's the reels
• 1:07:50
  Speaker 1: is killing it right now. But I hear that the
• 1:07:53
  Speaker 1: carousel swipes for videos is the next wave.
• 1:07:57
  Speaker 3: It's just like five videos in the carousel instead of
• 1:07:59
  Speaker 3: a five minute video on our.
• 1:08:00
  Speaker 1: G TV right right, I g TV is not working
• 1:08:03
  Speaker 1: for me at least no more. But it used to
• 1:08:06
  Speaker 1: be great. So so yeah, so I'm not one of
• 1:08:09
  Speaker 1: those people, know this, this is the way I've always
• 1:08:12
  Speaker 1: done it. I'm not that guy. I don't I'm not
• 1:08:14
  Speaker 1: married to any particular method. You know, I'm weird what works?
• 1:08:19
  Speaker 1: You know what I mean? TikTok, I didn't you know
• 1:08:22
  Speaker 1: I have a TikTok, but I don't really use it. Yeah,
• 1:08:26
  Speaker 1: because I do the same thing on Instagram with the reels,
• 1:08:29
  Speaker 1: the TikTok style stuff, you know what I mean. So
• 1:08:33
  Speaker 1: your purpose ground is a bully. They just come to
• 1:08:35
  Speaker 1: take everybody, like like Snapchat used to do Snapchat until
• 1:08:38
  Speaker 1: they did the stories.
• 1:08:39
  Speaker 6: Like Facebook just did the They got the audio platform.
• 1:08:43
  Speaker 1: Now yeah Twitter does as well.
• 1:08:45
  Speaker 5: Twitter has it and you can.
• 1:08:46
  Speaker 3: Remix reels now on Instagram. Bully, it's always it's like
• 1:08:51
  Speaker 3: the biggest. You got to stay up to date, every
• 1:08:53
  Speaker 3: biggest bully, the biggest that's a Facebook.
• 1:08:56
  Speaker 1: Zuckerberg is a beast different level. But it's like you
• 1:08:59
  Speaker 1: get to a point where like, all right, enough is like,
• 1:09:01
  Speaker 1: what am I doing here? You know, I'm running businesses
• 1:09:04
  Speaker 1: as well as being an influencer, so you know, I'm
• 1:09:08
  Speaker 1: not doing the most day. But I love doing content though.
• 1:09:13
  Speaker 6: So we got we got four businesses that we named.
• 1:09:16
  Speaker 5: Did we miss any Now?
• 1:09:18
  Speaker 1: You got everything except for the online stuff, you know.
• 1:09:22
  Speaker 1: So we're online as far as digital. I sell e books,
• 1:09:26
  Speaker 1: I have online training, which is a recurring and I
• 1:09:30
  Speaker 1: also do my challenges, which is the biggest what's your
• 1:09:34
  Speaker 1: deal with that? Yeah? The Challenges is a thirty day
• 1:09:37
  Speaker 1: transformation and listen, the results don't lie. My first time,
• 1:09:42
  Speaker 1: my first month doing it, I didn't know what to expect,
• 1:09:45
  Speaker 1: but listen, I was pleasantly surprised with the outcome of
• 1:09:49
  Speaker 1: people's results. I was blowing away, like, yo, the ship works,
• 1:09:53
  Speaker 1: you know what I mean. So we've been doing it consistently.
• 1:09:55
  Speaker 1: So we're going into the next season right now, which
• 1:09:59
  Speaker 1: is season seven. Team. It's fucking shirt season. You know
• 1:10:02
  Speaker 1: something's coming up, shirt season? You know what I mean.
• 1:10:06
  Speaker 1: You feel me? You feel me so so good. So like, listen,
• 1:10:11
  Speaker 1: I don't plan on wearing a shirt at all past me.
• 1:10:13
  Speaker 5: So it is that's how you are, That's how you're feeling.
• 1:10:15
  Speaker 1: That's how I'm feeling, you know what I mean, just
• 1:10:17
  Speaker 1: just shirtless to the supermarket. Yeah, asked me to put
• 1:10:23
  Speaker 1: it on. If you don't say they tell me put
• 1:10:27
  Speaker 1: it on, I put it on. Shirt that's negotiable. But
• 1:10:34
  Speaker 1: now it's a it's a it's a Listen. This is
• 1:10:36
  Speaker 1: one of the things I'm most proud of because, listen, people,
• 1:10:42
  Speaker 1: There's people that I've seen in gyms in different places
• 1:10:45
  Speaker 1: I've lived very consistently for years. They never look any
• 1:10:49
  Speaker 1: different or they look like a gaining weight or whatever.
• 1:10:55
  Speaker 1: Just because one goes to the gym doesn't mean they
• 1:10:57
  Speaker 1: know what they're doing or they're doing something that's gonna work.
• 1:10:59
  Speaker 1: It's going to be a fan you know. So I
• 1:11:02
  Speaker 1: this is my feel you know, this is what I do.
• 1:11:05
  Speaker 1: And I don't do anything that I don't think I'm
• 1:11:08
  Speaker 1: going to be good at, right. So I'm good at this,
• 1:11:11
  Speaker 1: you know. I'm good at guiding people and helping them,
• 1:11:13
  Speaker 1: showing them how strong they're on, how how much they
• 1:11:15
  Speaker 1: can do right. And I also try to, you know,
• 1:11:19
  Speaker 1: get into the psychology of it as well versus just
• 1:11:23
  Speaker 1: you know, you gotta be healthy and lose weight, like
• 1:11:26
  Speaker 1: let's get into it. So, and a lot they get
• 1:11:29
  Speaker 1: a lot of this information from me, like in my
• 1:11:31
  Speaker 1: private group, because I give them a lot of time,
• 1:11:33
  Speaker 1: you know, So and talk to people. I talk to
• 1:11:37
  Speaker 1: a lot of people on a one on one basis.
• 1:11:39
  Speaker 1: Like you know, a lot of people may think that
• 1:11:43
  Speaker 1: how I spend my time some time is inefficient, but
• 1:11:46
  Speaker 1: it's not inefficient to me. If I'm talking to someone
• 1:11:49
  Speaker 1: that really fucking loves the content that I put out
• 1:11:52
  Speaker 1: and I make them feel a certain way, and if
• 1:11:54
  Speaker 1: I can make their day by talking to them, I'm
• 1:11:56
  Speaker 1: doing it. I don't give a fuck like I'm doing it.
• 1:11:59
  Speaker 1: That's a vibe me. I care about people to that extent,
• 1:12:02
  Speaker 1: and I'm honored if someone even wants to talk to me.
• 1:12:05
  Speaker 1: You know what I'm saying, and it's important to them.
• 1:12:07
  Speaker 1: Let's do it. Let's walk. So I talk to a
• 1:12:09
  Speaker 1: lot of people, man, and you know, I know that. See,
• 1:12:15
  Speaker 1: I know that the things that are knocking people off
• 1:12:19
  Speaker 1: are things that we can control. I know that telling
• 1:12:23
  Speaker 1: somebody that is one thing, but really having a conversation
• 1:12:26
  Speaker 1: with them, like trying to get through that, I'm like
• 1:12:27
  Speaker 1: like no, no, no, I'm serious. And then you know, people
• 1:12:30
  Speaker 1: have a lot of excuses, a lot of excuses, and
• 1:12:33
  Speaker 1: I'm like, there's some time taking a back a little
• 1:12:36
  Speaker 1: bit because I'm kind of like it. I don't care
• 1:12:40
  Speaker 1: what else. I don't care because there's nothing, it's nothing
• 1:12:43
  Speaker 1: more important than any of ours healths. Yeah, but I
• 1:12:46
  Speaker 1: gotta go to work because my kids. If you die,
• 1:12:49
  Speaker 1: if you're unhealthy, you can't work. You ain't taking care
• 1:12:51
  Speaker 1: of nobody or nothing. You know what I'm saying. And
• 1:12:54
  Speaker 1: what's more important than you to you, It's got to
• 1:12:56
  Speaker 1: be your health, right, mental, physical, spiritual that So you know,
• 1:13:01
  Speaker 1: I'm big on trying to, you know, get that onto people.
• 1:13:05
  Speaker 1: But anyway, back to the challenge. Provide a thirty day
• 1:13:09
  Speaker 1: transformation and I give them workouts every day they have
• 1:13:14
  Speaker 1: They'll receive a PDF, but they click each exercise. I'm
• 1:13:18
  Speaker 1: doing it or it's not just me. I have other people, women,
• 1:13:21
  Speaker 1: I have dudes, other people doing it as well. So
• 1:13:24
  Speaker 1: they see different body types doing it and they see
• 1:13:26
  Speaker 1: exactly what to do, how much time to break all
• 1:13:29
  Speaker 1: of that. See everyone, The ingredients are not unique, right,
• 1:13:33
  Speaker 1: The actual exercises are not unique. The recipe is unique,
• 1:13:37
  Speaker 1: just like life on earth. Right, all of the elements
• 1:13:40
  Speaker 1: that create life, that makes life what we know. It
• 1:13:43
  Speaker 1: is in an abundance in the universe's everywhere. But the
• 1:13:46
  Speaker 1: recipe is perfect here for life, right, my recipe without
• 1:13:51
  Speaker 1: for shred well, my challenges is perfect. It works because
• 1:13:54
  Speaker 1: the people that do the challenge, they all they that
• 1:13:58
  Speaker 1: do from A to Z all thirty days. Shit, even
• 1:14:01
  Speaker 1: people do seventy five percent of it. Man gangs. You
• 1:14:05
  Speaker 1: know what I'm saying, life changing and some of the
• 1:14:07
  Speaker 1: transformations is shocking, you know what I mean. So, and
• 1:14:11
  Speaker 1: you'll have people all that's fake and then the person
• 1:14:13
  Speaker 1: who they're talking about, Nope, it's me. Come to my
• 1:14:16
  Speaker 1: Instagram and see, you know what I'm saying, I'm not
• 1:14:18
  Speaker 1: a person that you know. I see. We're in the
• 1:14:21
  Speaker 1: culture now where people are asking for receipts as they should.
• 1:14:23
  Speaker 1: I'm not mad at that. You want proof they got
• 1:14:26
  Speaker 1: it with mine. I don't have those issues where people
• 1:14:28
  Speaker 1: are like, yeah, I don't know about him, though, I
• 1:14:30
  Speaker 1: don't know. I don't know anybody. He's gotten in shape
• 1:14:32
  Speaker 1: from his shit. You know what I'm saying. People get
• 1:14:34
  Speaker 1: right with my shit, so and you know it is
• 1:14:38
  Speaker 1: what it is. So they get that we give them.
• 1:14:41
  Speaker 1: We have software to where they enter and all of
• 1:14:44
  Speaker 1: their information, and we give them their macro nutrients for
• 1:14:49
  Speaker 1: this particular challenge because it's not going to be the
• 1:14:52
  Speaker 1: same for everyone obviously, and they have different types of
• 1:14:55
  Speaker 1: meal plans to choose from ketogenic intimated, just your traditional
• 1:15:02
  Speaker 1: clean diet, vegan diet. You get to choose, like if
• 1:15:06
  Speaker 1: you've never done something, hell try it now, you know
• 1:15:09
  Speaker 1: what I mean. And what they're getting is, let's say
• 1:15:14
  Speaker 1: they don't even care about winning a challenge. They just
• 1:15:16
  Speaker 1: want some training online training or coaching and nutrition. You
• 1:15:21
  Speaker 1: can't buy either one of those for the price that
• 1:15:23
  Speaker 1: we charge for Alpha Shred, you know what I'm saying.
• 1:15:25
  Speaker 1: So it's a lot of the people they do it
• 1:15:28
  Speaker 1: every challenge. They stay on.
• 1:15:30
  Speaker 6: Scot that you can win the challenge. So that was
• 1:15:32
  Speaker 6: the incentive in winning the challenge.
• 1:15:34
  Speaker 1: Looking getting sexy, you know what I'm saying, looking good.
• 1:15:37
  Speaker 1: But also you know, the winners win ten thousand dollars
• 1:15:40
  Speaker 1: cash and not prizes. A lot of people cash prizes.
• 1:15:43
  Speaker 1: It be like T shirts and supplements worth this, but
• 1:15:46
  Speaker 1: they're getting money, you know what I'm saying. Cash. Yeah,
• 1:15:49
  Speaker 1: here's the beauty of this. You could do it in
• 1:15:50
  Speaker 1: your living room. There's no equipment needed. You can add
• 1:15:54
  Speaker 1: like some dumbbells or resistance bands, but it's not necessary,
• 1:15:57
  Speaker 1: so there's no excuses for anybody. I'm busy, cool, do
• 1:16:03
  Speaker 1: it as prescribers take you. Twenty twenty five minutes. The
• 1:16:05
  Speaker 1: workouta workout.
• 1:16:06
  Speaker 5: Twenty five minutes.
• 1:16:08
  Speaker 3: My thing is I got I just got to get
• 1:16:09
  Speaker 3: my cardio back.
• 1:16:10
  Speaker 1: This helps, This helps. So then I have people that
• 1:16:14
  Speaker 1: have said, yeah, I'll start when I get my cardio back.
• 1:16:16
  Speaker 1: I'm like, nah, this how you get your cardio back?
• 1:16:18
  Speaker 1: What's up y'all? Boy? Mike Ros, Troy Rashad and I've
• 1:16:21
  Speaker 1: been sitting down talking about how to present you guys
• 1:16:24
  Speaker 1: with the most value possible. You want to be financially fit,
• 1:16:27
  Speaker 1: but you need to be physically fit as well. So
• 1:16:29
  Speaker 1: when we have something for you call Alpha Shred thirty
• 1:16:31
  Speaker 1: Day Challenge. This is a thirty day challenge in which
• 1:16:33
  Speaker 1: we or myself will give you guys thirty days of training.
• 1:16:37
  Speaker 1: Every day you'll know exactly what to do. You'll have
• 1:16:39
  Speaker 1: video with me and others showing you exactly what to do.
• 1:16:42
  Speaker 1: No guests, what short intense workouts. You don't need a
• 1:16:45
  Speaker 1: gym for this. Now you'll also have nutrition programs specifically
• 1:16:49
  Speaker 1: to your macro nutrient needs. Will give you four different
• 1:16:51
  Speaker 1: types of mil plans to choose from, you know, intermitted basting, vegan,
• 1:16:55
  Speaker 1: and traditional clean eating. The winner of the challenge for
• 1:16:59
  Speaker 1: men and women getting ten thousand dollars caps. You can
• 1:17:02
  Speaker 1: take it, invest or do whatever you want to do
• 1:17:04
  Speaker 1: with it. All you got to do is go to
• 1:17:06
  Speaker 1: Alpha eyl dot com. You register at Alpha eyl dot
• 1:17:13
  Speaker 1: com to give me you a fat discount. You don't
• 1:17:16
  Speaker 1: have to enter any cold thirty day challenge to getting
• 1:17:19
  Speaker 1: your best shape, living your best life.
• 1:17:21
  Speaker 5: That's right, y'all. This offer ends June seventh. That's right,
• 1:17:23
  Speaker 5: June seventh.
• 1:17:24
  Speaker 1: You know how we play.
• 1:17:25
  Speaker 5: Don't wait, don't hesitate, head over to alpha eyl dot
• 1:17:27
  Speaker 5: com and start. You're finished juring you with us. Now
• 1:17:30
  Speaker 5: use the train together.
• 1:17:30
  Speaker 1: Man.
• 1:17:31
  Speaker 5: Yeah, you still come to my house at six in
• 1:17:33
  Speaker 5: the morning.
• 1:17:34
  Speaker 1: But that's that's a vibro, my whole family. And it's
• 1:17:36
  Speaker 1: best when it's like it's dope, when you have two
• 1:17:38
  Speaker 1: people holding each other accountable, you know, friendly competition. But
• 1:17:42
  Speaker 1: also come on, man, come on, let's go, let's go,
• 1:17:45
  Speaker 1: you know, and I scale it in a certain way
• 1:17:47
  Speaker 1: to where you know, it's short, short intervals, short breaks,
• 1:17:51
  Speaker 1: and I get people tips on like all right, if
• 1:17:52
  Speaker 1: you got to take a break, stop, take three beats
• 1:17:56
  Speaker 1: and go right back at it. You know, I talk
• 1:17:59
  Speaker 1: people through it, you know what I'm saying. So it's
• 1:18:02
  Speaker 1: it's a dope vibe and it's a dope community too. Yeah.
• 1:18:05
  Speaker 3: Yeah, that's dope, bro. So what's what's what's next for you?
• 1:18:10
  Speaker 1: Yeah? Man, just uh, you know, it's some decisions to
• 1:18:13
  Speaker 1: be made. Right now, we're being courted by vcs trying
• 1:18:17
  Speaker 1: to acquire one of the businesses, and you know that's
• 1:18:21
  Speaker 1: always for me, the end goals to get that big chunk.
• 1:18:25
  Speaker 1: You know, a big chunk is different than installments, you
• 1:18:29
  Speaker 1: know what I'm saying. So, but you know this is
• 1:18:33
  Speaker 1: for Ambrosia. But we're still growing so fast, you know
• 1:18:36
  Speaker 1: what I mean. So for those not familiar with that
• 1:18:39
  Speaker 1: process of selling a company a business, you know, it's
• 1:18:44
  Speaker 1: it's based on a multiple on top of your ebit
• 1:18:48
  Speaker 1: based on a twelve month period of actual profits, right,
• 1:18:53
  Speaker 1: And it's like, yo, when we first started the negotiations,
• 1:18:56
  Speaker 1: which was not that long ago, a couple of three
• 1:18:58
  Speaker 1: months or so four months, the sales are so much
• 1:19:02
  Speaker 1: crazier now, It's like, yeah, y'all would be getting me
• 1:19:05
  Speaker 1: at a discount right now just now. Yeah, we gotta,
• 1:19:07
  Speaker 1: we gotta double, Yeah, we gotta. Let's revisit that, you
• 1:19:10
  Speaker 1: know what I'm saying. So, you know, but the cool
• 1:19:13
  Speaker 1: thing about it is they see it and they keep
• 1:19:17
  Speaker 1: trying to make adjustments to make it sweeter. So I
• 1:19:20
  Speaker 1: just like being in this position, you know. So to
• 1:19:23
  Speaker 1: answer your question right now, Uh, one thing that we
• 1:19:27
  Speaker 1: are doing is I want to incorporate tech with what
• 1:19:29
  Speaker 1: I'm doing. I have a lot of friends in fintech
• 1:19:32
  Speaker 1: and in the tech industry, and that's just where I mean,
• 1:19:36
  Speaker 1: we're all we're there, you know. So, but I want
• 1:19:40
  Speaker 1: to incorporate it with what I'm doing. So we do
• 1:19:43
  Speaker 1: have an app that's under development. It's almost done to
• 1:19:47
  Speaker 1: where it will house my challenges and the online training
• 1:19:50
  Speaker 1: all one so they'll be buying one thing and that
• 1:19:53
  Speaker 1: will be recurring and that's going to be just a
• 1:19:56
  Speaker 1: game changer, you know. So, and everything that I do,
• 1:20:00
  Speaker 1: we put out the team. We have a very smart team,
• 1:20:03
  Speaker 1: just dope people, and it's going to be of the
• 1:20:06
  Speaker 1: highest level of quality. No matter how long this has
• 1:20:09
  Speaker 1: to take me, I'm not rushing anything. So so yeah,
• 1:20:13
  Speaker 1: So that's one thing in the near future that I'm
• 1:20:15
  Speaker 1: working on is an app, my own app for the
• 1:20:19
  Speaker 1: online coaching and the the challenges, and I will be
• 1:20:24
  Speaker 1: able to present this to other people who, you know,
• 1:20:27
  Speaker 1: other trainers and coaches that want to have a home
• 1:20:30
  Speaker 1: for their on a platform for their online coaching, and
• 1:20:33
  Speaker 1: and if they want to do challenges, stuff that they're
• 1:20:35
  Speaker 1: not even doing yet, they'll see how much money they
• 1:20:37
  Speaker 1: can make because there's other companies out there that do it.
• 1:20:40
  Speaker 1: And it's shit. It's horrible, you know what I mean.
• 1:20:42
  Speaker 1: They don't care, they don't care. They just want to
• 1:20:45
  Speaker 1: sign up, get people on, you know what I'm saying.
• 1:20:47
  Speaker 1: They get their little piece, but the programming is horrible.
• 1:20:51
  Speaker 1: It's just low level shit, you know what I mean.
• 1:20:53
  Speaker 1: Nobody came out with the high level shit yet, but
• 1:20:55
  Speaker 1: I'm bringing it. So so that's that's one thing I'm
• 1:20:59
  Speaker 1: working on. I'm a legacy dude. I like, I like
• 1:21:02
  Speaker 1: to leave my If I'm in a space, I'm gonna
• 1:21:03
  Speaker 1: leave a big dent in that bitch.
• 1:21:05
  Speaker 6: So you know, yeah, I like what you said, Like
• 1:21:10
  Speaker 6: I don't want to rush now, I just don't want
• 1:21:12
  Speaker 6: to make sure everything's that's that call. I don't want
• 1:21:14
  Speaker 6: to rush, but I don't want to waste any time,
• 1:21:16
  Speaker 6: you know what I'm saying. So that's dope that you're
• 1:21:18
  Speaker 6: actually putting that out there, like we're going to make
• 1:21:20
  Speaker 6: the best product possible. How long it takes when it
• 1:21:23
  Speaker 6: gets to y'all, y'all gonna see it's.
• 1:21:24
  Speaker 5: Gonna be this level.
• 1:21:25
  Speaker 1: This is we're about nine months in with development. You know.
• 1:21:29
  Speaker 1: It takes that kind of time, you know, So I'm
• 1:21:31
  Speaker 1: fine with it. It's cool. You know, it's an investment
• 1:21:35
  Speaker 1: of time and resources.
• 1:21:36
  Speaker 5: You know.
• 1:21:36
  Speaker 1: It's a different type of investment than what you guys
• 1:21:39
  Speaker 1: usually teach. But investments is an investment, you know.
• 1:21:44
  Speaker 3: I appreciate it. Brother. Yeah, maybe you can service some
• 1:21:47
  Speaker 3: advisement to EYL Fitness.
• 1:21:49
  Speaker 1: I'll talk about that offline for sure, but hey, listen,
• 1:21:53
  Speaker 1: I need some advisement from y'all. I'm trying to get you.
• 1:21:56
  Speaker 3: We can do it.
• 1:21:57
  Speaker 1: Let's crush the stock game. Let's do it.
• 1:21:59
  Speaker 3: Let's do it. S How how can people contact your
• 1:22:04
  Speaker 3: your your organizations? What's the social media here?
• 1:22:08
  Speaker 1: Stuffs at Mike Rashid Mike Rashid dot com. You'll find everything.
• 1:22:13
  Speaker 1: It's a hub for everything, the challenges, online training, you know,
• 1:22:18
  Speaker 1: the supplements, you know, everything will be there. So and
• 1:22:22
  Speaker 1: Brosiocollective dot com is the supplement site. Everything is at
• 1:22:25
  Speaker 1: Mike Roshi dot com. Though, thanks for the care package.
• 1:22:28
  Speaker 1: So I didn't get a chance to yet. No, it's
• 1:22:30
  Speaker 1: all good. I got some We got some new shirts
• 1:22:33
  Speaker 1: that came in after y'all left. So okay, y'all, I
• 1:22:35
  Speaker 1: will be a couple of weeks.
• 1:22:36
  Speaker 5: Man.
• 1:22:37
  Speaker 1: I ordered a bunch of y'all shirts too. Now I
• 1:22:41
  Speaker 1: got it. I bought it. I bought it. I bought it.
• 1:22:44
  Speaker 1: It's fine. I wanted the rocket yesterday, but it came
• 1:22:48
  Speaker 1: in yesterday. Okay, now, actually let me stop. Everybody came
• 1:22:53
  Speaker 1: in before that, but I checked my mail late. I
• 1:22:56
  Speaker 1: don't like. Welcome to the mailbox office.
• 1:22:58
  Speaker 3: So man, once again, thank you. Look forward to you know,
• 1:23:02
  Speaker 3: establishing a deeper relationship.
• 1:23:04
  Speaker 1: Man.
• 1:23:04
  Speaker 3: Absolutely, And like I said, it's funny how life works.
• 1:23:06
  Speaker 3: Because I was watching I told you yesterday, I was
• 1:23:09
  Speaker 3: watching you before you knew who we was, before we
• 1:23:12
  Speaker 3: had Lisia. Like you know what I'm saying. I was
• 1:23:13
  Speaker 3: watching you on Instagram. So it's a full circuit, full
• 1:23:16
  Speaker 3: surface moment, and that we was able to add some
• 1:23:20
  Speaker 3: value to you, just like you added value to us.
• 1:23:23
  Speaker 3: And so I appreciate that.
• 1:23:25
  Speaker 1: Thank you, y'all. I appreciate y'all. And I want to
• 1:23:27
  Speaker 1: say again, man, like I really appreciate what y'all are doing.
• 1:23:30
  Speaker 1: We had time to talk a lot yesterday, and you know,
• 1:23:33
  Speaker 1: I identify y'all as some really good people that's doing
• 1:23:36
  Speaker 1: things for your audience, like these guys the off camera stuff. Man,
• 1:23:40
  Speaker 1: these guys are here to help people, and I think
• 1:23:43
  Speaker 1: that's why y'all are so successful now. And you have
• 1:23:46
  Speaker 1: nothing but support from me, and however I can help
• 1:23:49
  Speaker 1: be a part of whatever all. I'm here for it.
• 1:23:52
  Speaker 1: So I hold you out and high regards just so
• 1:23:55
  Speaker 1: y'all know appreciate it.
• 1:23:56
  Speaker 3: Thank you, thank you, Thank you. Brother Troy house keeping
• 1:23:59
  Speaker 3: it on me, let's get it.
• 1:23:59
  Speaker 6: Just shout out to everybody in the finish industry that
• 1:24:01
  Speaker 6: that's been down with us. So shout out to like
• 1:24:03
  Speaker 6: you said, Richiehout out to Spanks, Shout out to Chuck,
• 1:24:05
  Speaker 6: you know he's been working out with us as well.
• 1:24:07
  Speaker 5: Shout out to mister and missus two weeks out.
• 1:24:09
  Speaker 1: Yeah.
• 1:24:09
  Speaker 5: Yeah, those are our people.
• 1:24:10
  Speaker 1: That's the family.
• 1:24:11
  Speaker 5: That's the family. So shout out to them.
• 1:24:12
  Speaker 3: Mike Summers, Mike Summers.
• 1:24:14
  Speaker 5: Yeah yeah, shout out to Mike Summons.
• 1:24:16
  Speaker 1: Who got Mike, Jim Jones, Jim Jones. That's why I said.
• 1:24:19
  Speaker 6: When Jim, we was watching Jim and he was training him,
• 1:24:21
  Speaker 6: so we was like, all right, well that's the exercise
• 1:24:23
  Speaker 6: we need to do. Yeah, So shout out to Jim
• 1:24:25
  Speaker 6: and shout out everybody on Patreon dot com. Y'all know
• 1:24:27
  Speaker 6: that's our Proud to pay program, the top tier Tier five.
• 1:24:29
  Speaker 6: You have access to eyl University, the number one place
• 1:24:32
  Speaker 6: for everything in business education. We have over eight thousand
• 1:24:36
  Speaker 6: members in there. So shout out to all the earners
• 1:24:38
  Speaker 6: and shout to everybody supporting the Birch. Greatly appreciate it.
• 1:24:41
  Speaker 6: Shout out to our merch team, they here with us today.
• 1:24:44
  Speaker 6: Shout out to Shout out to Bim. Shout out to
• 1:24:46
  Speaker 6: Smitty for getting everybody their stuff in a timely fashion.
• 1:24:49
  Speaker 3: Man, We appreciate y'all. Uh yeah, thatsh it man. Thank
• 1:24:52
  Speaker 3: you guys for rocking with Us'll see you next week.
• 1:24:54
  Speaker 4: Peace, peace, my graduates, from my school being forced.
• 1:25:01
  Speaker 3: Bad drop bag, drop drop backdrop drop earners the years
• 1:25:17
  Speaker 3: almost halfway over, do not miss this opportunity to scale
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  Speaker 3: Volume one. It also includes monthly financial planning clause with
• 1:25:46
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  Speaker 3: access to our private Facebook group with over six thousand members,
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