Latest / The Independent Minds
Building Insanely Great Products – a conversation with David Fradin
Understanding how to build and market any product or service
David Fradin returns to the Abecederpodcast The Independent Minds to tell host Michael Millward about his book Building Insanely Great Products.
David learnt about successful product development and launches working at Hewlett Packard and Apple.
David now runs S.P.I.C.E Catalyst a product and service launch model that increases the chances of a successful launch.
In their conversation David explains the different aspects of the S.P.I.C.E framework, including the competencies that a product launch team must possess.
Michael and David…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.