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How a Local Gym Used Referral Rewards to Double Membership
Lucas and Luna dive into the story of Iron & Oak, a single-location gym in Portland, Oregon, that grew from 400 to 800 members in 18 months using a clever referral program. Owner Jenna Chen didn't slash prices or run Facebook ads. Instead, she turned every existing member into a micro-salesperson by offering a month of free training for each new sign-up and a small cash bonus for the member who referred them. The program cost about $12,000 in lost revenue and bonuses but generated over $200,000 in new annual membership fees. Lucas breaks down the numbers: the cost per acquisition was…
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