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AI on LinkedIn Authenticity Beats Automation · The FIT4Privacy Podcast | Exploring ISO Standards AI Privacy | Grow Skills Store

• 0:00
  Everyone would use AI one way or the other way in coming years
• 0:05
  and already has started it if they are in the tech or they're
• 0:07
  using tech one way or the other. But this technology or AI is
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  also changing a lot of things, changing a lot of aspects,
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  especially when it comes to marketing, promotions, outreach.
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  What do you see the impact of this AI already on this outreach
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  aspect or marketing aspect? Because people are saying SEO is
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  dead, e-mail marketing is dead, sending messages on LinkedIn.
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  You don't need to get an AI bot and it will do it for you.
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  How do you see what is already changed and what will change in
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  coming, say, months and years? Yeah, I wouldn't say those
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  things are dead. I would say that they have
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  evolved. For instance, SEO has evolved
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  into AEO. So an engine optimization and
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  that's a good place where AI can help, especially on a on a
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  website, you know, where you would analyse A blog post and
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  you would come up with questions and answers.
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  So FAQs are really what ranks, you know, so that that is
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  delivering a lot of results. I would also say I had an
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  interesting situation happen not too long ago where I use audio
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  notes on LinkedIn. It's built into the mobile app.
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  And when I get a new connection, sometimes I will give them an
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  audio recording because I believe that that helps increase
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  the authenticity. It's me and it was very
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  interesting. The person responded back and he
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  said, was that you or did you use AI to simulate your voice?
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  And I was, I was just taken aback and I thought, wow.
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  And I just went back to it and I said, no, that is me.
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  And it's really interesting because AI probably at some
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  point could simulate things like that.
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  But what's nice about LinkedIn is it's really hard to fake an
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  audio message because of the way it transmits between people.
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  So it just is interesting how people are, they're, they're
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  becoming more expecting AI in the interaction.
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  And I think that that can really diminish the authenticity and
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  the credibility, you know, so I, I say, well, you know, like I
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  said earlier, use the AI as an assistant, not as a, as a
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  replacement. OK, that that's very well said.
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  Use it as an assistant and I think I would extend it further
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  by saying when you use an assistant, you check the work
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  done by assistant. When you hired an intern, you
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  used to check the work done by an intern in your car.
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  You didn't say he or she did it and he's in the college.
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  He would have done good job. No, you checked it.
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  Same thing with AI. Don't expect it to be 100%
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  right. Check it, cross check it and
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  double check it. That's.
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  Yes, the AI is average intern. It's an average intern.
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  It's an average intern that based on your intelligence, what
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  you ask and how detailed you explain it gives you the better
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  answer. So yeah, it's an average intern
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  who can be super intelligent if you ask super smart questions.
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  But there's also this concern about privacy, especially when
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  we talk about LinkedIn outreach or LinkedIn messages.
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  Now, there are two schools of thought.
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  One says, no problem, we are here to market, let's send a
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  message, ask shamelessly. Then there's a second school of
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  thought which says, well, yeah, LinkedIn is a professional
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  platform, Let's stick it to professional outreach.
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  And if you send too many messages, too many posts or too
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  many things on LinkedIn, you will burn your reputation or
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  credibility. And of course, the others in the
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  previous school of the first school of thought will say no,
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  no, no, no, that'll promote you on LinkedIn.
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  So how do you see the concerns on privacy?
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  Genuine over reaction or overwhelming?
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  What is it? Well, I think privacy is always
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  a concern. One of the things I would say is
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  that a benefit of LinkedIn, especially if somebody is going
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  to do business with you to some degree, they're going to Google
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  your name. And so your LinkedIn profile is
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  probably going to come up in the first, second, 3rd result.
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  So they're going to go to your profile.
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  Nobody should be using LinkedIn to actually sell anything.
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  LinkedIn is, in essence, a digital database.
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  It's a database to identify, find and engage with
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  professionals. And my goal is always to get a
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  conversation beyond LinkedIn. So you use LinkedIn for the
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  initial engagement and then you have a call like we're having
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  right now and to, to, you know, have two people together.
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  So 'cause you don't know if there's fake profiles, you don't
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  know, you know, if people are, you know, sending you links that
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  are questionable. I don't like any of that,
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  especially without permission. You know, anytime in the inbox,
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  I would say do not ever click on a link.
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  You know, that to me is like you, you're putting yourself at
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  risk. So use LinkedIn as a way to
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  identify an audience that you want to engage with.
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  Use LinkedIn as a way to convey your subject matter expertise.
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  It's a wonderful platform to educate and, and delight your
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  audience, you know, in, in a way that aligns with, with your
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  niche, whatever your specialty is, but work towards building
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  that relationship just like you would in real life.
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  Like say you go to a trade show, right?
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  And you exchange cards with somebody, you know, what do you
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  do? Do you put the cards in the
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  drawer and forget about it? Or do you follow up and maybe
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  have a call and then maybe say, let me, you know.
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  And so, so LinkedIn is no different than that.
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  It's just a, it's a delivery system, you know, for that
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  introduction. So basically you're saying you
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  connect with people, you talk about the right stuff, you ask
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  them the right questions, approach them with the right
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  questions, and if there's an appetite for anything beyond it,
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  take it offline and then evaluate if it's a sales
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  conversation. But don't start with here am I?
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  I'm here to sell. I'm here to do this or go hard
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  because I think a few years back that happened to Facebook,
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  people related to pages and they oversold and then it lost its
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  credibility because nobody wanted to follow those pages
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  because they understood, OK, links, likes are being bought,
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  posts are being promoted, and so on and so forth.
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  So if that's the case, I would also like to touch upon the fact
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  that given this advent of, of the popularity of LLMS and AI
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  per SE, I think LinkedIn has adapted its approach on how it
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  looks at different content, different people, and how it's
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  basically it's algorithms, let's put it like that.
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  Are you saying, are you acknowledging that that there is
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  a change? And if so, what kind of what has
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  changed? What exactly is the new world of
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  LinkedIn? That's a great question, And
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  yes, there's a shift. There's a huge shift.
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  Microsoft is the owner of LinkedIn and Microsoft has a
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  just about a majority stake in Open AI.
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  So they have leveraged that tool over the past 18 months or so to
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  learn and to teach its model. And recently there's there's
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  been a a shift in the way LinkedIn is delivering content
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  and showing profiles. So it becomes a real visibility
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  question. And So what is important now are
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  are several things. Your profile, your headline and
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  your about section really need to align.
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  OK, so no longer just having a job title and you know,
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  something very generic, like a like a copy of your CV that no
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  longer flies. It really needs to build your
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  personal brand on LinkedIn. And then the next part of that
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  equation is the network and, and how well aligned are you, How
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  well curated is your network? And again, the, the, the AI
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  behind this engine is looking at it's something like 150 billion
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  factors that it's, that it's evaluating Now in the past, it
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  used to be that you could buy an engagement pod and you could get
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  people to like, like, like or add these great posts, comments.
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  And that would boost your posts and things would go viral.
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  Or you could have hashtags, you could stuff with hashtags and
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  that would pull you into different feeds.
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  No longer does that work. And I think that that is a
• 8:27
  really good shift for LinkedIn because now you're going to be
• 8:31
  evaluated and your profile and your content will be delivered
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  based on integrity. To catch the full discussion,
• 8:37
  head to YouTube, Spotify or Apple Podcasts and search fit
• 8:41
  for privacy. Links are in the description.
• 8:43
  Thanks for listening.