Latest / Futureproof Founder Podcast
425 | Product-Market Fit Starts with Understanding the User | Erin Rollenhagen
Erin Rollenhagen learned the most expensive lesson in product development the hard way: she spent years building software without ever talking to a single end user—and people took early retirement to avoid using it. That failure launched a 20-year career spanning 200+ tech launches across healthcare, finance, and regulated industries, and her book *Love At First Launch*. In this conversation, Erin and Jeff cover what an MVP actually needs (the "good boots" analogy), the peak-end psychological effect applied to software, finding emotional peaks in B2B workflows, critical mistakes when turning…
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