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Jason Grubb - Cydesdale Media Podcast |The Face Of the Master's Division · Clydesdale Media Podcast

• 0:10
  what is going on everybody welcome
• 0:32
  To the Clydesdale Media Podcast,
• 0:35
  our interview series.
• 0:37
  My name is Scott Switz from
• 0:38
  the Clydesdale.
• 0:39
  I have with me today, Jamie Latimer.
• 0:42
  And soon we'll have Jason Grubb with us.
• 0:46
  He's having a delivery come
• 0:48
  to his house just as we
• 0:49
  were getting started.
• 0:51
  He just needs a minute or
• 0:52
  two and he'll be hopping on with us.
• 0:55
  So...
• 0:56
  We're here.
• 0:57
  We're going to talk some master stuff.
• 0:59
  So before we, before Jason hops on,
• 1:02
  it was announced where
• 1:04
  masters is finally where
• 1:06
  it's going to be.
• 1:08
  Um, Birmingham, Alabama,
• 1:11
  Labor Day weekend.
• 1:14
  What are your thoughts?
• 1:17
  I mean, you know, my thoughts,
• 1:18
  I think that same as the teens is crazy,
• 1:23
  but
• 1:24
  Again, they, you know,
• 1:26
  they were obviously
• 1:27
  scrambling here at the end,
• 1:28
  having to sign something
• 1:29
  before the open started and
• 1:30
  they had to take what they could get.
• 1:31
  And at least it's out before
• 1:34
  the open and we have the
• 1:35
  information and we can do
• 1:37
  with it as we please at this point.
• 1:39
  Yeah.
• 1:43
  Well, first of all,
• 1:44
  I want to thank everybody
• 1:44
  in the chat for welcoming me back.
• 1:47
  This is kind of a test run.
• 1:49
  Jamie is my crutch.
• 1:51
  She's going to help me get
• 1:51
  through this interview.
• 1:53
  We're going to see how it goes.
• 1:54
  And that'll kind of depend
• 1:56
  on the schedule going forward.
• 2:00
  The biggest disappointment
• 2:01
  for me and our team is that
• 2:06
  we have been diving deep
• 2:07
  into teen and masters
• 2:09
  coverage this off season.
• 2:11
  And we're really geared up
• 2:13
  to kind of cover both this off season.
• 2:17
  And I feel like,
• 2:18
  I feel like CrossFit and
• 2:21
  legends and the powers that
• 2:23
  be didn't really think
• 2:25
  about the media aspect of
• 2:27
  having these two events on
• 2:29
  the same weekend.
• 2:32
  Yeah.
• 2:32
  Yeah.
• 2:34
  Not only media,
• 2:35
  but like I said this on our
• 2:36
  Thursday night,
• 2:38
  it's the biggest shared
• 2:41
  pool of viewership, spectatorship,
• 2:44
  everything.
• 2:46
  You're cutting probably that
• 2:47
  in half for both venues,
• 2:49
  both live stream.
• 2:50
  You're making people choose
• 2:51
  which one they're going to cover.
• 2:54
  It's crazy to me.
• 2:57
  If you have a media team like you,
• 3:04
  Which one do you choose to go to?
• 3:05
  I mean,
• 3:07
  that's going to be the case for coaches,
• 3:10
  families, things like that too.
• 3:13
  Which one do you go to?
• 3:14
  What if you have a teen and
• 3:15
  a mom that both compete?
• 3:19
  Most,
• 3:21
  most third-party media companies are
• 3:24
  not big enough to split
• 3:27
  between the two events.
• 3:29
  Right.
• 3:30
  You might have a couple that can do that.
• 3:32
  We may try to do that,
• 3:36
  but we're going to see how
• 3:37
  it falls because it's going
• 3:39
  to be rough that these two
• 3:43
  major events that
• 3:45
  everybody's saying is they
• 3:47
  are the CrossFit Games.
• 3:48
  Like Bob even said on an
• 3:50
  interview recently, Bob with Legends,
• 3:54
  that he didn't care if
• 3:54
  Legends was in the name.
• 3:56
  Like, it is the CrossFit Games to them.
• 4:00
  And so...
• 4:03
  You have these CrossFit
• 4:03
  games that won't be able to
• 4:05
  be covered by everybody.
• 4:07
  It's going to be a master cluster.
• 4:08
  I don't know.
• 4:11
  We'll see.
• 4:13
  Oh, Corey, I hope you go.
• 4:15
  I hope you get on a team, Corey.
• 4:19
  I hope you're there.
• 4:23
  I'm not too tall to be your crutch.
• 4:24
  We're like the same height.
• 4:27
  Right here on my shoulder.
• 4:30
  saying that a male is your
• 4:32
  height is yeah and I'm sure
• 4:39
  you might have like a half
• 4:43
  inch I mean gory I don't
• 4:47
  know about that I think
• 4:51
  you're pretty much the same height but um
• 4:57
  It just was the biggest blow to me,
• 4:59
  probably this whole offseason,
• 5:01
  was finding out they were
• 5:02
  on the same weekend.
• 5:05
  You've also talked to me about,
• 5:09
  and we want to talk to Jason about this,
• 5:11
  but there's been some
• 5:13
  announcements about the kit.
• 5:16
  The apparel kit and maybe
• 5:18
  falling short of what you
• 5:20
  would get in the past.
• 5:23
  And I said to you,
• 5:25
  that sucks because that's
• 5:26
  what legitimizes a master's
• 5:28
  athlete as an elite athlete.
• 5:31
  Yeah.
• 5:31
  Post on Instagram in your games gear.
• 5:36
  it automatically gives you a
• 5:37
  legitimate legitimization
• 5:38
  that you can't get anywhere else.
• 5:41
  You don't have the name that
• 5:43
  Matt Frazier has or rich
• 5:45
  froning or those guys.
• 5:48
  Right.
• 5:51
  So you need these things to
• 5:53
  help you market yourself.
• 5:57
  Yeah.
• 5:57
  I mean, it's,
• 6:01
  we say this all the time
• 6:02
  it's not like all about the
• 6:03
  money the money isn't there
• 6:07
  in the team or in the
• 6:10
  masters as it is for for
• 6:13
  individuals it's not I mean
• 6:15
  it's nothing to shake a
• 6:18
  stick at like it's pretty
• 6:19
  decent especially in the 35
• 6:21
  39 but that's like one
• 6:23
  person is going to win a
• 6:24
  decent amount of money so the
• 6:27
  There's tons of athletes.
• 6:29
  You hear this all the time.
• 6:31
  And I know people say it's
• 6:32
  not the right mindset.
• 6:34
  But there's a big subset of
• 6:36
  athletes that are just
• 6:37
  trying to make it to the semis,
• 6:38
  just trying to get to the games.
• 6:40
  There's a lot of people who aren't like,
• 6:41
  I'm going and winning the games.
• 6:43
  That's a very, very few.
• 6:44
  Maybe your top 10 are saying that.
• 6:46
  Maybe a top 20 say it.
• 6:48
  But I think in their heart of hearts,
• 6:50
  they know they're just
• 6:50
  going to try to podium, try to be top 10.
• 6:54
  there's a big big big chunk
• 6:56
  of people who are just
• 6:57
  trying to get there and
• 6:58
  they're trying to get there
• 7:00
  for this kit and somewhat
• 7:03
  the notoriety but like that
• 7:05
  that is probably three
• 7:07
  grand worth of stuff six
• 7:10
  pairs of shoes six outfits
• 7:13
  uh a duffel bag a backpack
• 7:17
  oh an entire like weren't
• 7:18
  like you get a sweatshirt a
• 7:19
  zip up hoodie a whole warm-up set um
• 7:23
  Nice jacket.
• 7:26
  It's an insane amount of stuff.
• 7:28
  So much gear that, from my understanding,
• 7:33
  is being pulled.
• 7:35
  And, oh, there he is.
• 7:38
  Can I throw him in?
• 7:38
  I had to stage.
• 7:42
  There he is.
• 7:43
  Hey, guys.
• 7:44
  Well, well, well,
• 7:45
  the joys of home ownership, huh?
• 7:47
  So great.
• 7:47
  Yeah.
• 7:49
  Getting, I think we have,
• 7:51
  I think we just received
• 7:52
  8,000 pounds of rock to move.
• 7:55
  So yeah, I got a job to do.
• 7:58
  It'll be fun.
• 8:00
  Thank God you crossed it.
• 8:02
  Thank God at CrossFit is correct.
• 8:06
  And I like to take on these
• 8:07
  big old huge projects from
• 8:09
  time to time that are just
• 8:10
  totally overwhelming at the
• 8:11
  wrong time of year.
• 8:12
  So that's what I've decided to do.
• 8:14
  And yeah,
• 8:15
  it all has to do with water
• 8:17
  management around this place.
• 8:19
  Did you know in Birmingham,
• 8:21
  Alabama gets more rain than Seattle,
• 8:24
  Washington?
• 8:28
  I did not know that.
• 8:29
  I did not know.
• 8:29
  Yes.
• 8:30
  No one knows that.
• 8:32
  Uh, it doesn't rain all the time,
• 8:33
  but when it rains, it's insane.
• 8:36
  Um, got it.
• 8:37
  So we are,
• 8:38
  are we back up to a mountain and
• 8:40
  there's a mountain of,
• 8:41
  there's still water that
• 8:42
  just kind of runs off that
• 8:43
  mountain for days,
• 8:46
  creates like small rivers in our yard.
• 8:48
  So we're creating a French drain and we're,
• 8:51
  it's love fun facts that Jason grew up.
• 8:54
  Um, so yeah, we are, uh,
• 8:57
  We're learning.
• 8:57
  And so anyway, it's a big old project.
• 8:59
  I rented an excavator.
• 9:01
  I've never used an excavator.
• 9:03
  So I've bitten off a big chunk here.
• 9:06
  Yeah.
• 9:08
  Well,
• 9:08
  that is awesome because you have
• 9:10
  nothing else else to do
• 9:11
  with your life with everything.
• 9:13
  I'm not that big.
• 9:13
  It's, it's, it's crazy.
• 9:16
  It's crazy.
• 9:17
  When the guy was like, Hey,
• 9:17
  I'm running 10 minutes late.
• 9:18
  I'm like, Oh man.
• 9:20
  Okay.
• 9:21
  Cause I have like two podcasts and a media,
• 9:23
  whatever Thursdays are my
• 9:24
  days to get things done.
• 9:26
  Um,
• 9:26
  it's a rest day from training or
• 9:28
  recovery day,
• 9:29
  which I'll still do something later, but,
• 9:31
  um, it frees me up in the mornings,
• 9:32
  but then that's when deliveries happen.
• 9:34
  Podcasts happen, all kinds of fun things.
• 9:36
  But, um,
• 9:38
  Scott, you're doing better?
• 9:40
  I'm doing better.
• 9:44
  I'll say that.
• 9:45
  Good.
• 9:46
  Today is test day for me.
• 9:49
  I have Jamie on with me as a crutch,
• 9:53
  so she can help me with
• 9:54
  this lift and see where we're at,
• 9:58
  if I can get back to doing
• 10:00
  full interviews or not.
• 10:02
  Totally.
• 10:03
  Totally.
• 10:03
  Well, welcome back.
• 10:05
  I hope it goes perfectly.
• 10:10
  Well, that never happens.
• 10:12
  So if that happened,
• 10:14
  God would be involved.
• 10:17
  Yeah.
• 10:18
  But I wanted to, last time we had you on,
• 10:21
  we had a few technical
• 10:22
  issues and you had to like
• 10:23
  split pretty early.
• 10:24
  So I wanted to clean up a
• 10:25
  couple of things.
• 10:27
  First of all, everybody,
• 10:28
  we have Jason Grubb with us,
• 10:30
  four-time CrossFit Games champion.
• 10:35
  And won every off-season
• 10:36
  competition this year that he entered.
• 10:39
  So on a roll,
• 10:42
  I want to talk to you about 10 years ago,
• 10:46
  you made a transformation.
• 10:49
  what were you doing before
• 10:50
  that transformation and
• 10:52
  what was the catalyst that
• 10:54
  got you to make that change?
• 10:57
  Man, I wish it was,
• 10:59
  I wish it was more inspirational.
• 11:01
  Uh, but I, prior to CrossFit,
• 11:04
  I was a wedding
• 11:04
  photographer and I had been
• 11:07
  doing that for, uh, a,
• 11:10
  seven or eight years.
• 11:13
  Prior to that,
• 11:14
  I played poker for two years
• 11:16
  in Las Vegas and flew from
• 11:19
  Colorado to Las Vegas every
• 11:20
  week to go play poker.
• 11:24
  So I did that.
• 11:25
  That was fairly sedentary.
• 11:27
  Wedding photography was
• 11:28
  certainly hard work on the
• 11:30
  day of wedding photography,
• 11:31
  but it was a lot of time
• 11:32
  behind a computer, a lot of time.
• 11:35
  So really in my 20s and 30s,
• 11:37
  my I i would try to stay
• 11:40
  somewhat I was just trying
• 11:42
  not to to be unfit I was
• 11:44
  trying not like my family
• 11:46
  is generally overweight my
• 11:48
  um and fairly unhealthy and
• 11:50
  addicted to everything so I
• 11:51
  was trying to avoid all of
• 11:52
  those things but it was
• 11:53
  slowly succumbing into
• 11:55
  those things like I was drinking
• 11:58
  three or four beers a day, a night.
• 12:01
  This is kind of what we did
• 12:02
  in the cul-de-sac.
• 12:03
  Everyone would go out in the
• 12:04
  cul-de-sac in the
• 12:04
  neighborhood at night and
• 12:06
  just grab a beer out of anyone's fridge.
• 12:08
  This was part of my routine for 10 years.
• 12:12
  I was chewing tobacco at the time,
• 12:15
  which was a habit I picked
• 12:16
  up playing poker.
• 12:19
  I was 38 when I started
• 12:22
  CrossFit and I was trying
• 12:23
  to run consistently.
• 12:25
  I was in a place where
• 12:27
  Maybe for like six months,
• 12:28
  I was running like four or
• 12:31
  five miles three times a week.
• 12:33
  And really feeling like I
• 12:34
  was really cooking.
• 12:35
  I was doing well.
• 12:37
  And...
• 12:39
  it's starting to get cold outside.
• 12:41
  It was late November of 2013.
• 12:43
  It's getting cold out and I
• 12:45
  hate running in the cold.
• 12:47
  I just hate it.
• 12:49
  My sister-in-law had been
• 12:51
  doing CrossFit for years.
• 12:54
  I knew that.
• 12:54
  She's like, Jason, for years, she's like,
• 12:56
  Jason, you would love it.
• 12:57
  It'd be great.
• 12:59
  She was eating paleo and
• 13:01
  doing all the things.
• 13:01
  I was like, I'm not into that.
• 13:03
  No thanks.
• 13:04
  I didn't know what CrossFit
• 13:06
  was really at the time.
• 13:08
  But I just knew that, you know, I'm fine.
• 13:10
  I'm running.
• 13:11
  I'm fine.
• 13:12
  I know what I'm doing.
• 13:13
  And I didn't know what I was doing,
• 13:14
  obviously.
• 13:15
  But she invited me.
• 13:18
  Finally, in like November,
• 13:19
  we're having dinner and she's like, look,
• 13:20
  hey,
• 13:21
  my my gym has like you get a free a
• 13:25
  free month.
• 13:26
  I get a free month if you sign up,
• 13:27
  if you want to just come try it out,
• 13:29
  if you like it, we both get a free month.
• 13:31
  And I was like, OK.
• 13:33
  fine, I'll go try it out.
• 13:35
  And I'm not super excited about this.
• 13:37
  I was like, I probably was like,
• 13:39
  I was probably like three
• 13:39
  beers deep when she,
• 13:41
  when I committed to this thing,
• 13:42
  like I wasn't sober.
• 13:44
  Um, and I immediately had regrets.
• 13:48
  I was nervous the whole day.
• 13:49
  I think I went on a,
• 13:51
  a Wednesday night before Thanksgiving.
• 13:53
  I think that's the night I went and I was,
• 13:55
  I didn't want to go.
• 13:56
  Um, I was nervous.
• 13:58
  Um,
• 13:59
  I went to the gym.
• 14:00
  It was in a warehouse area.
• 14:02
  I didn't even know where the
• 14:02
  front door was.
• 14:03
  I walked in.
• 14:04
  I didn't know what to do.
• 14:05
  Just walk in,
• 14:05
  and there's this big
• 14:06
  warehouse with a gym.
• 14:09
  She came and saw me, thank God,
• 14:11
  and rescued me from just
• 14:12
  being super confused.
• 14:14
  And there was a class with
• 14:15
  five people in it.
• 14:16
  It was really simple, fun.
• 14:19
  We did a couple of things
• 14:21
  that I knew how to do.
• 14:24
  like the workout had
• 14:25
  handstand pushups and like,
• 14:26
  you don't walk into
• 14:27
  CrossFit and just do handstand pushups.
• 14:30
  So I was like, well, I could do handstand.
• 14:32
  And they're like, really?
• 14:33
  I'm like, yeah, I could do handstands.
• 14:35
  Like I was a gymnast until I
• 14:36
  was 16 years old and from like 12 to 16.
• 14:41
  And I had just been able to
• 14:42
  keep doing handstands my whole life,
• 14:44
  like a party trick.
• 14:45
  So I kicked up to a
• 14:46
  handstand and they were just floored.
• 14:47
  They thought I was amazing.
• 14:48
  And that was probably enough
• 14:50
  to stroke my ego in that
• 14:51
  moment that like,
• 14:53
  Oh, handstands are cool here?
• 14:54
  Because I never thought I
• 14:55
  would have a reason to do a
• 14:56
  handstand except to win a
• 14:59
  bet at a party or something.
• 15:01
  Party trick, yeah.
• 15:03
  Yeah, it's a party trick.
• 15:04
  It's, you know,
• 15:04
  like I was on a beach in
• 15:06
  Cancun photographing a wedding and I,
• 15:09
  you know,
• 15:09
  me and the groomsmen had a
• 15:10
  handstand contest.
• 15:11
  Of course I won.
• 15:13
  But yeah, I...
• 15:16
  i enjoyed the I enjoyed the
• 15:17
  gym you know I enjoyed the
• 15:19
  workout so I didn't end up
• 15:22
  joining that gym it was
• 15:23
  just a little bit too far
• 15:24
  away uh from my house to
• 15:26
  drive so I tried another
• 15:27
  gym on the following monday
• 15:30
  because now I'm in now I'm
• 15:31
  kind of intrigued like this
• 15:32
  is interesting so I go to
• 15:34
  that first class and it the
• 15:36
  class was great um
• 15:38
  There was a 9 a.m.
• 15:40
  class.
• 15:40
  There's a bunch of
• 15:40
  40-year-old men and women in the class.
• 15:43
  Some of them are more
• 15:45
  overweight than I am.
• 15:47
  Some of them are less, whatever.
• 15:49
  It doesn't matter.
• 15:50
  But we're all around this age group.
• 15:52
  And we start this work.
• 15:53
  It's like power cleans and
• 15:54
  burpees or something.
• 15:55
  And I die.
• 15:56
  It just kills me.
• 15:59
  And I see these guys all around me like...
• 16:02
  destroying older than me
• 16:03
  lots of gray hair they're
• 16:04
  killing this workout and
• 16:06
  I've got my hands on my
• 16:07
  knees and that was enough to like
• 16:11
  caused me to feel a huge
• 16:13
  amount of confusion.
• 16:15
  How are they all doing this?
• 16:16
  This is crazy.
• 16:17
  How are they all this fit?
• 16:20
  This is no big deal for them, and I can't,
• 16:22
  and I'm dying.
• 16:24
  Even next to me was a pregnant woman,
• 16:25
  and she murdered the workout,
• 16:28
  and I'm dying.
• 16:29
  I was just so confused.
• 16:33
  I have to figure this out.
• 16:35
  And I gave him my credit card.
• 16:36
  I'm like, here, sign me.
• 16:36
  I don't care what it costs.
• 16:37
  I didn't ask.
• 16:38
  I was like, just sign me up.
• 16:39
  They're like, well, you get a free week.
• 16:41
  I'm like, fine.
• 16:41
  Here's my credit card.
• 16:42
  Charge me next Monday.
• 16:43
  I'll see you tomorrow.
• 16:44
  I'm here.
• 16:45
  And I went six days a week
• 16:47
  for nine months straight.
• 16:50
  Not optimal as well because
• 16:52
  that's a good way to get hurt.
• 16:54
  But that was it, Scott.
• 16:56
  I got sort of like
• 16:58
  bamboozled into going to a
• 17:01
  class and then kind of
• 17:02
  enjoying it and then going
• 17:04
  to another class and being
• 17:04
  like just confused at how
• 17:06
  everyone was so good at
• 17:07
  this and how terrible I was.
• 17:10
  And for whatever reason,
• 17:11
  if I always feel – if I
• 17:12
  feel that kind of feeling –
• 17:14
  Like I'm all in, I got to figure this out.
• 17:17
  And I'm also that kind of person.
• 17:19
  I inherited a wonderfully
• 17:24
  addictive personality that
• 17:25
  I can hone as a superpower
• 17:28
  or for good or for evil.
• 17:30
  It could be a good thing or a bad thing.
• 17:33
  So the good thing is that if
• 17:35
  I am all in on something,
• 17:37
  I mean,
• 17:38
  every ounce of my energy and
• 17:40
  passion and thought process
• 17:41
  goes towards figuring that out.
• 17:43
  And that's kind of what the
• 17:44
  first year of CrossFit was,
• 17:45
  like figuring this out and
• 17:47
  then eventually becoming
• 17:48
  one of the fittest people
• 17:49
  in that gym and then
• 17:51
  opening my own gym and then
• 17:52
  eventually finding my way
• 17:54
  into the competitive CrossFit world.
• 17:57
  So I'm glad you said
• 17:59
  addictive personality.
• 18:02
  I started CrossFit over 500 pounds.
• 18:05
  So to get,
• 18:08
  and I got down to two 60 in like
• 18:10
  the first couple of years,
• 18:13
  I kept it off for like seven years, um,
• 18:15
  before injury hit me,
• 18:18
  I replaced one addiction
• 18:19
  with another addiction.
• 18:22
  And what that did is it gave
• 18:24
  me an imbalance in my life
• 18:26
  that I wasn't the best husband.
• 18:27
  I wasn't the best father during that time.
• 18:31
  And I probably went like at
• 18:34
  my age and half after
• 18:35
  carrying that much weight
• 18:37
  should not have been doing
• 18:37
  two a days for fun, but I was right.
• 18:42
  Right.
• 18:42
  Of course.
• 18:43
  And then, and it all breaks down.
• 18:45
  Did you experience any of
• 18:46
  that in the switch from
• 18:49
  your one addiction to the other?
• 18:52
  Oh, yeah.
• 18:52
  I mean,
• 18:54
  by going to CrossFit six days a week,
• 18:57
  within two weeks, I had hurt myself.
• 19:00
  Pulling a rower.
• 19:01
  I was trying to beat this other guy.
• 19:02
  I was racing so hard.
• 19:04
  I tore a little bit of...
• 19:08
  connective tissue between
• 19:09
  one of my ribs from pulling
• 19:11
  the rower like a maniac.
• 19:12
  Um,
• 19:13
  I had a rotator cuff issue from
• 19:15
  gymnastics that flared up.
• 19:16
  Um,
• 19:17
  and that's often when you start doing
• 19:19
  some activity things,
• 19:20
  old things start to flare up,
• 19:21
  but the addiction to CrossFit, um,
• 19:24
  it started to over time, um,
• 19:31
  Of course, it replaced my job.
• 19:33
  I really wanted an exit from
• 19:35
  wedding photography anyway,
• 19:37
  but it made sense to open a gym.
• 19:39
  After one year, I was like, well,
• 19:41
  I'm curious about opening a gym.
• 19:42
  How do you do that?
• 19:44
  It can't be that hard.
• 19:46
  That is a false statement.
• 19:47
  There's nothing harder than
• 19:49
  owning and operating a CrossFit gym.
• 19:51
  It is the hardest thing I've ever done.
• 19:53
  So I did that for four years.
• 19:55
  But that, it just became everything.
• 19:57
  So now I'm a CrossFitter.
• 19:59
  Now I own a CrossFit gym.
• 20:01
  Now I'm a competitive
• 20:02
  CrossFit athlete with a CrossFit gym.
• 20:04
  I ended up selling my gym.
• 20:06
  But when you make this behavior change,
• 20:10
  like to being super fit, it has these –
• 20:15
  This domino effect.
• 20:16
  It changed the way I ate.
• 20:18
  Eventually,
• 20:18
  I stopped drinking four beers a day.
• 20:20
  Not for the first two years.
• 20:22
  I still drank four beers a day.
• 20:24
  My brain... I mean,
• 20:25
  I knew that drinking three
• 20:27
  or four beers... I still drink IPAs,
• 20:29
  but maybe I cut down to three.
• 20:32
  But I knew that wasn't good.
• 20:33
  I would watch the open
• 20:34
  announcement in 2015 or
• 20:37
  2016 while drinking an IPA.
• 20:40
  You're like, oh,
• 20:41
  I can't wait to do this workout tomorrow.
• 20:42
  And it was just...
• 20:44
  It was an addiction that I
• 20:45
  had to take time to break that addiction.
• 20:48
  Chewing tobacco.
• 20:49
  I didn't quit chewing
• 20:50
  tobacco until I qualified
• 20:52
  for the CrossFit Games in 2018.
• 20:55
  And the thought occurred to
• 20:56
  me one night that a
• 20:58
  CrossFit Games athlete
• 20:59
  doesn't chew tobacco.
• 21:01
  Now,
• 21:01
  there's probably a bunch of CrossFit
• 21:02
  Games athletes that chew tobacco.
• 21:03
  But in my mind,
• 21:05
  a CrossFit Games athlete
• 21:07
  doesn't chew tobacco.
• 21:07
  So I just threw the can away.
• 21:11
  And it wasn't like this epiphany.
• 21:13
  I still had all of the
• 21:14
  feelings of quitting an addiction.
• 21:16
  It sucked.
• 21:17
  Like that week was terrible.
• 21:19
  And the following week was less terrible.
• 21:20
  And the next week was a
• 21:21
  little less terrible.
• 21:23
  I mean,
• 21:23
  now I use – these are little coffee
• 21:26
  pouches.
• 21:27
  If I would have had these
• 21:28
  that first week of tobacco –
• 21:30
  I replace chewing tobacco
• 21:32
  with a coffee pouch,
• 21:34
  and these are amazing.
• 21:36
  But they're non-addictive,
• 21:37
  so I can go a day or two
• 21:39
  having just forgotten that these exist.
• 21:41
  And I'm like, oh, that's right.
• 21:42
  Ooh, let me have one of these.
• 21:43
  These are fun.
• 21:44
  But I've been shedding addictions...
• 21:50
  that have stuck with me over
• 21:51
  the past 10 years of CrossFit,
• 21:53
  like little by little addictions have,
• 21:56
  have come off.
• 21:57
  Like I, I also pick up new things.
• 21:59
  Like my new thing over the
• 22:00
  past year is that I have a
• 22:01
  small bowl of ice cream every night.
• 22:05
  Like, and if I had,
• 22:06
  if I don't have ice cream in the house,
• 22:07
  I will almost drive like 30
• 22:10
  minutes round trip to the
• 22:10
  store to get ice cream.
• 22:12
  It's not much,
• 22:12
  it's a little bowl of ice
• 22:13
  cream with a little chocolate on it.
• 22:15
  But it replaced the behavior
• 22:18
  of having a drink every night.
• 22:20
  And so like, OK, yeah,
• 22:24
  now I got an ice cream thing.
• 22:26
  Thankfully, I build that into my macros.
• 22:28
  I have room for that.
• 22:30
  In 3,000 calories a day,
• 22:31
  I save about 400 calories
• 22:33
  of my daily intake for that
• 22:36
  very necessary bowl of ice cream.
• 22:39
  I haven't solved any of this, Scott.
• 22:41
  I've just tried to manage my
• 22:43
  way around this addictive nature.
• 22:45
  It's built in.
• 22:46
  And so I also have to be
• 22:48
  careful with things.
• 22:49
  I don't want to introduce new addictions.
• 22:55
  So I'm going to jump to...
• 22:59
  You have really become the
• 23:00
  face of the Masters Division.
• 23:04
  And to go from...
• 23:08
  a guy who is just confused
• 23:10
  and getting beat by
• 23:11
  pregnant women in the
• 23:12
  workout to the face of an
• 23:16
  entire division is a huge leap.
• 23:20
  What do you feel your
• 23:21
  responsibility is with that?
• 23:25
  Oh, that's a good question.
• 23:26
  Um, the, it, it, it, well,
• 23:31
  I didn't plan for this.
• 23:32
  Um,
• 23:34
  first of all,
• 23:35
  but it wasn't completely accidental.
• 23:38
  Um, I mean,
• 23:38
  I started the process of
• 23:40
  sharing my thoughts and
• 23:40
  feelings on YouTube in like 2019, 2019,
• 23:43
  2020.
• 23:43
  Um, and it, you know, to crickets,
• 23:48
  you know,
• 23:49
  one or two people out there
• 23:50
  would watch a YouTube video is awesome.
• 23:52
  Um, and like, wow, 30 watch this time.
• 23:54
  That was great.
• 23:55
  Um, and it has picked up steam over time.
• 23:57
  I feel the responsibility now is to, um,
• 24:04
  to provide a positive and
• 24:06
  optimistic and realistic
• 24:10
  viewpoint of what masters
• 24:13
  can do above age 35.
• 24:15
  I've adopted the tagline,
• 24:19
  your best days are ahead of you.
• 24:21
  Because that's been,
• 24:22
  that was something that
• 24:24
  when I was in my mid
• 24:25
  thirties and I was toying
• 24:27
  with weight gain,
• 24:30
  like I was nervous that I
• 24:31
  wouldn't be able to control weight gain
• 24:34
  control my, my health,
• 24:36
  that my DNA was just like, I was,
• 24:38
  I was destined to be old and unhealthy.
• 24:42
  And, and that maybe it might,
• 24:44
  I was past my prime at 30, maybe 35.
• 24:46
  I really felt that.
• 24:49
  And I, it, it never came together.
• 24:51
  I started CrossFit.
• 24:52
  My body started changing.
• 24:53
  I started, you know,
• 24:55
  doing well in competition,
• 24:56
  all that kind of stuff.
• 24:57
  But it was really over the
• 24:57
  past couple of years that I
• 24:58
  realized this idea that
• 25:00
  your best days are ahead of you.
• 25:03
  is can be a reality and that
• 25:04
  my life has gotten better as I age.
• 25:08
  And I mean,
• 25:09
  we even use these little
• 25:10
  phrases as masters athletes, like, man,
• 25:12
  I can't wait till I'm 50.
• 25:14
  Who says that?
• 25:15
  Right.
• 25:15
  That's just like,
• 25:16
  I can't wait to level up to 50.
• 25:17
  I can't wait to get out of
• 25:18
  this age division.
• 25:19
  This 45 to 49 is getting really tough.
• 25:23
  I can't wait to jump to 50.
• 25:24
  And then, you know,
• 25:25
  a couple of years into 50,
• 25:26
  I can't wait till I'm 55.
• 25:28
  These are new thoughts.
• 25:30
  Yeah.
• 25:31
  For one second,
• 25:32
  you're in probably the most
• 25:34
  consistent division for top
• 25:37
  five men in all of the Masters divisions.
• 25:40
  Yes.
• 25:42
  So it isn't easy.
• 25:43
  No.
• 25:44
  No, these guys are ridiculous.
• 25:46
  They're unrelenting.
• 25:48
  They won't slow down.
• 25:51
  And most of them follow me.
• 25:52
  I don't really get a break.
• 25:54
  Like when I turn 50...
• 25:56
  There's a few guys that turn 50 with me.
• 25:59
  It's not like, oh, I'm free.
• 26:02
  Now I'm 50 and they're back here.
• 26:03
  Some of them come with me.
• 26:04
  And then the next year, more of them come.
• 26:06
  So that's the detriment of
• 26:10
  this age group is that they
• 26:11
  were all aging up together.
• 26:13
  It's not like we're going to
• 26:14
  shed any of these guys.
• 26:16
  But I feel like there's a
• 26:18
  responsibility to continue
• 26:20
  to inspire everyday
• 26:23
  athletes or just even guys
• 26:26
  that haven't started
• 26:26
  CrossFit that you can at
• 26:28
  any age start this and make
• 26:31
  a dramatic impact on your life,
• 26:33
  huge impact on your life.
• 26:34
  So part of that audience is
• 26:36
  like the person that was
• 26:39
  fit at 20 but thinks that
• 26:40
  their life is done.
• 26:41
  No, their best days can be ahead of them.
• 26:44
  Also,
• 26:44
  the responsibility is to continue to
• 26:46
  inspire the everyday gym
• 26:48
  warriors that maybe wanna be competitive,
• 26:50
  that there is still room for that,
• 26:53
  that we can still at our age,
• 26:56
  do crazy things on the
• 26:58
  competition floor and be a part of that.
• 27:01
  I get really excited,
• 27:03
  not just about winning.
• 27:05
  I have set a high bar for myself,
• 27:08
  for sure.
• 27:09
  But it's not just winning,
• 27:09
  but just getting out on the floor.
• 27:11
  Event one,
• 27:12
  I'm giddy with excitement that
• 27:14
  I'm with all of these guys,
• 27:15
  and we're going to go out
• 27:16
  there and do some stuff.
• 27:17
  We're going to go snatch and
• 27:19
  do clean and jerks,
• 27:19
  or we're going to go
• 27:20
  deadlift and rope climb, pull some stuff.
• 27:22
  I get so excited for those moments.
• 27:26
  where we have an opportunity
• 27:27
  at our age to battle.
• 27:30
  So there's some sport in there.
• 27:32
  I don't know what that is.
• 27:33
  But I want to inspire guys
• 27:35
  and support them to help
• 27:36
  them experience that as I have.
• 27:40
  At the same time,
• 27:41
  the other responsibility is
• 27:43
  to try to have a good pulse
• 27:45
  and a beat on what people
• 27:46
  are feeling in the master's age group.
• 27:50
  Look,
• 27:50
  I wish I had consistent conversations
• 27:53
  with Dave Castro.
• 27:55
  Like, I don't.
• 27:57
  I should.
• 27:58
  In fact, at the Legends Championship,
• 27:59
  he came up to me.
• 28:00
  He's like, Jason, we should talk more.
• 28:02
  And I was like, yes, we should talk more.
• 28:06
  That was the extent of the conversation.
• 28:08
  What I should have done was like,
• 28:09
  give me your contact
• 28:10
  information so we can talk more.
• 28:12
  Like, let me text you or something.
• 28:15
  But I want to be ready if
• 28:17
  CrossFit ever does want to
• 28:18
  have conversations with me more directly.
• 28:21
  And I'm pretty close with the Legends guys,
• 28:23
  with Bob and Joe over the
• 28:25
  Legends Championship, the founders.
• 28:28
  We might text a couple of
• 28:30
  times a week on certain weeks.
• 28:32
  So I have this ability to
• 28:34
  provide feedback to those
• 28:35
  guys from what I'm hearing
• 28:37
  from Masters athletes.
• 28:38
  I want to be able to represent,
• 28:39
  in a sense,
• 28:41
  our age groups, our division fairly.
• 28:46
  And so if something needs to
• 28:47
  be criticized publicly,
• 28:49
  I want to try to do that.
• 28:52
  If something needs to be praised publicly,
• 28:53
  I want to be able to do that as well,
• 28:55
  or supported publicly.
• 28:58
  When it first got announced
• 28:59
  that the games were going
• 29:00
  to break off the age group divisions,
• 29:02
  I was public that I was sad.
• 29:04
  I was bummed about that.
• 29:06
  And honestly,
• 29:07
  it was part of change is hard.
• 29:08
  I wasn't sure there weren't
• 29:09
  a lot of details,
• 29:11
  but I was trying to be as
• 29:12
  transparent as I could be
• 29:13
  because I feel like what
• 29:14
  I'm feeling is probably
• 29:15
  what the community is
• 29:15
  feeling as well to an extent.
• 29:17
  Right.
• 29:18
  And as we hear about Legends
• 29:19
  and that partnership and
• 29:20
  then we hear more about
• 29:21
  what all can go into that,
• 29:23
  Bob and Joe kind of can
• 29:24
  give me a little bit of
• 29:25
  more detail that sometimes
• 29:27
  I can't always share.
• 29:28
  It gives me hope and
• 29:29
  optimism that then I can
• 29:31
  share that hope and
• 29:31
  optimism with everyone.
• 29:33
  with the group and lead us
• 29:34
  into the future of what the
• 29:35
  Masters division can look
• 29:36
  like in this sport.
• 29:38
  So I think all of those
• 29:39
  things are part of my responsibilities.
• 29:43
  Not sugarcoat anything and
• 29:45
  also just not be a huge pessimist.
• 29:51
  There are,
• 29:52
  there are voices out there
• 29:54
  because there's not a lot
• 29:54
  of voices coming from CrossFit HQ.
• 29:57
  Okay.
• 29:57
  There's not a big, you know,
• 29:58
  when Glassman was there,
• 29:59
  he led with his voice, with his passion.
• 30:03
  He,
• 30:04
  whether he was the best CEO or the best
• 30:06
  or the directions he led, whatever,
• 30:08
  not even judging that,
• 30:09
  but he was somebody who
• 30:11
  stood at a speaker and
• 30:12
  spoke to the community, right?
• 30:14
  There's no one at HQ that
• 30:15
  does that right now.
• 30:17
  I don't think.
• 30:17
  I mean, Dave does get on once a week.
• 30:19
  I love his things he puts on YouTube.
• 30:21
  Thank God there's something.
• 30:22
  But there's not a loud voice
• 30:24
  at HQ sharing.
• 30:26
  But there are voices out
• 30:30
  there that fill that void.
• 30:31
  And some of those voices can
• 30:33
  be pretty freaking
• 30:34
  pessimistic and really crap on CrossFit.
• 30:37
  And so I don't want to be that guy.
• 30:39
  I want to be a voice that...
• 30:42
  that is positive in every
• 30:43
  way that I can be.
• 30:45
  Um, and,
• 30:45
  and also if I'm disappointed or upset,
• 30:47
  I often,
• 30:47
  I sometimes share that stuff too.
• 30:49
  You know,
• 30:50
  every time someone says every 45
• 30:52
  year old masters athlete is
• 30:53
  on performance enhancing drugs,
• 30:55
  someone says that all the time.
• 30:57
  And every time he says that
• 30:58
  I'm going to post online that that is BS.
• 31:01
  Not everyone is,
• 31:02
  I don't know anyone who is,
• 31:04
  and I'm certainly not anyway.
• 31:06
  Um, so is that a fair answer?
• 31:09
  Yeah, fair answer,
• 31:10
  but I'm going to give you a follow-up,
• 31:12
  and then I'm going to turn
• 31:13
  it over to Jamie to kind of
• 31:14
  finish this up and move
• 31:15
  into games talk for this coming season.
• 31:18
  Cool.
• 31:22
  I'm trying to find a way to
• 31:23
  ask this in a way that makes sense.
• 31:26
  You are the face of the CrossFit Masters,
• 31:29
  but you and like my friend
• 31:31
  Rudy have elevated
• 31:33
  yourselves through very
• 31:35
  hard work and a lot of
• 31:36
  accomplishments into a way
• 31:39
  that you're getting
• 31:40
  sponsorships that some of
• 31:42
  the other divisions aren't doing, right?
• 31:44
  And so...
• 31:46
  You're asked a lot of times
• 31:48
  when big news breaks to
• 31:50
  come on show and give your opinion.
• 31:54
  But in some ways,
• 31:56
  because of your hard work,
• 31:57
  you've elevated yourself a
• 32:00
  little bit further than
• 32:01
  other athletes have.
• 32:03
  Do you feel you can still
• 32:04
  represent all athletes?
• 32:08
  Because like my friend Jamie here,
• 32:10
  one master, one MFC, one legends.
• 32:14
  She doesn't have the
• 32:14
  sponsorship deals that you have.
• 32:16
  Yeah.
• 32:17
  Yeah.
• 32:18
  I'll tell you what the
• 32:19
  sponsorship athletes do.
• 32:21
  Yeah.
• 32:22
  The sponsorship stuff.
• 32:24
  It's really funny because it's, it's not,
• 32:27
  it's not because the, so the, uh, it's a,
• 32:30
  it's a weird,
• 32:30
  it's like a chicken before
• 32:31
  the egg kind of thing.
• 32:32
  Um,
• 32:36
  That was actually one of my
• 32:37
  questions was like, what,
• 32:39
  what came first?
• 32:40
  You're like,
• 32:41
  so you went to the games in 2018,
• 32:42
  your YouTube channel started in 2019.
• 32:46
  Did you winning the CrossFit
• 32:48
  games get you attention or
• 32:50
  did it take the crop?
• 32:52
  Did it take your hard work
• 32:54
  in social media presence
• 32:55
  and constant videos to get
• 32:57
  a big following for some
• 32:58
  sponsors and notice,
• 32:59
  or was it the wind at the
• 33:01
  games that got you there?
• 33:03
  That is yes, yes.
• 33:06
  I'm going to answer yes, all of that.
• 33:09
  The combination of the wins,
• 33:11
  the wins by themselves
• 33:13
  don't create an audience.
• 33:15
  Every year at the games, every year I won,
• 33:17
  as a Masters athlete,
• 33:18
  I'd bump up by a very
• 33:21
  decent amount of followers.
• 33:22
  And that was really cool.
• 33:23
  Those first few days after the games,
• 33:25
  just seeing all these new followers,
• 33:27
  it was really, really fun.
• 33:31
  But the YouTube channel
• 33:34
  required consistency,
• 33:36
  posting about every week or
• 33:38
  every other week,
• 33:38
  even when there was crickets.
• 33:40
  And I have a video out there
• 33:42
  now that has done over a million views.
• 33:46
  And it had maybe 6,000 or
• 33:48
  8,000 views for six months.
• 33:51
  And then something happened
• 33:53
  in the algorithm.
• 33:54
  And the algorithm just
• 33:54
  started showing anybody who
• 33:56
  searched for CrossFit, my video.
• 33:58
  And I started getting into
• 33:59
  the 100,000 views, then 200, then 400,
• 34:00
  then 800, surpassing a million views.
• 34:06
  after a couple of years but
• 34:06
  it was like so this old
• 34:08
  evergreen content started
• 34:09
  to catch on on the youtube
• 34:11
  algorithm um and build
• 34:13
  followers and and all of
• 34:14
  that stuff so we're almost
• 34:15
  30k on instagram almost 30k
• 34:17
  on on youtube and these
• 34:19
  aren't brooke wells numbers
• 34:20
  for sure right danny
• 34:22
  spiegel's got a couple more
• 34:23
  followers than I do so her
• 34:24
  brand deals are going to be
• 34:25
  huge compared to what I'm
• 34:27
  capable of getting but
• 34:29
  being a four times champion
• 34:31
  or having won everything
• 34:33
  for the last three or four years
• 34:35
  is helpful on the resume to
• 34:37
  legitimize my voice and
• 34:39
  what I'm talking about.
• 34:40
  I know what I'm doing on the
• 34:41
  competition floor,
• 34:42
  but also having a channel
• 34:44
  that is very transparent, I think,
• 34:47
  and sharing consistently
• 34:48
  with the community,
• 34:50
  whether it's behind the
• 34:51
  scenes of me traveling in
• 34:53
  an RV or building a sauna
• 34:55
  or a day in the life of
• 34:56
  training or just one workout.
• 34:58
  All of those transparencies, I think,
• 35:00
  help build a community,
• 35:01
  build the audience.
• 35:03
  And it literally wasn't until
• 35:05
  the end of 2023 into, I'm sorry,
• 35:08
  the end of 2022 into 2023,
• 35:09
  where sponsors sort of
• 35:13
  exploded a little bit for me.
• 35:14
  And by exploded, we're talking, you know,
• 35:16
  six or eight sponsors.
• 35:19
  You know, one of my favorite brands,
• 35:20
  Thirdsy,
• 35:21
  they started sponsoring me
• 35:22
  towards the early parts of 2023,
• 35:26
  maybe 2022, I can't remember,
• 35:28
  somewhere around there.
• 35:29
  So shout out to them,
• 35:30
  because they were one of
• 35:30
  the first ones that
• 35:31
  committed to a master's athlete
• 35:35
  receiving sponsorship money
• 35:37
  on a monthly basis for a
• 35:39
  product that I loved.
• 35:40
  It's a win-win.
• 35:42
  That was one of the first ones.
• 35:43
  At the end of 2022,
• 35:44
  I did a YouTube video on my
• 35:45
  2022 earnings revealed.
• 35:45
  It was like, yeah,
• 35:46
  I made $10,000 at the CrossFit Games.
• 35:54
  And people are shocked.
• 35:56
  Oh, you guys get $10K.
• 35:58
  Well,
• 35:59
  didn't Justin Medeiros win $300,000
• 36:01
  that year?
• 36:02
  Yes, we get $10K.
• 36:04
  Hey, there's 14 Masters divisions.
• 36:06
  That's a lot of cash to dish out.
• 36:08
  $10K, thank you.
• 36:09
  I'll take it.
• 36:11
  This is how much I won at
• 36:12
  Legends that year.
• 36:12
  Here's the sponsorship money that year.
• 36:14
  And it was all, maybe it was $20,000.
• 36:16
  I think YouTube revenue was even in there,
• 36:18
  too.
• 36:18
  So this is not a full-time job there.
• 36:22
  It doesn't even pay a mortgage.
• 36:24
  It doesn't pay for my truck.
• 36:26
  OK, it pays for my truck,
• 36:28
  which I'm trying to sell,
• 36:29
  if someone's interested.
• 36:31
  But then in 2023,
• 36:36
  some sponsors just started
• 36:37
  knocking on my door.
• 36:38
  It was really interesting.
• 36:39
  And I think it has to do
• 36:40
  with the size of the
• 36:41
  audience and that people
• 36:43
  are starting to realize,
• 36:44
  having tested and seen results,
• 36:46
  that sponsoring masters
• 36:48
  athletes are doing work
• 36:49
  where they can get their
• 36:50
  product in front of masters age groups.
• 36:53
  is profitable.
• 36:55
  We're a demographic that spends money.
• 36:57
  So if Jason Grubb says that
• 37:00
  these grips are great,
• 37:01
  I'm going to give them a shot.
• 37:03
  Or if Jason Grubb loves
• 37:04
  these shoes or the barbell
• 37:07
  apparel clothing, like, hey,
• 37:08
  let's see how that goes.
• 37:09
  Masters athletes can spend money.
• 37:12
  And my argument has always
• 37:14
  been that the disposable
• 37:15
  income is in the master's age category.
• 37:17
  Dude, we fund the games.
• 37:19
  We fund...
• 37:20
  there's more signups of
• 37:22
  masters athletes in the open than,
• 37:25
  than other divisions.
• 37:26
  Obviously we're a huge
• 37:27
  revenue source for crossover,
• 37:28
  a huge revenue source for all the brands,
• 37:30
  but they're dumping all of
• 37:31
  their advertising into 20
• 37:33
  year olds who are beautiful.
• 37:35
  No doubt men and women's fine.
• 37:38
  But if they give us a shot,
• 37:40
  I think they're going to
• 37:40
  see a decent return.
• 37:41
  And again,
• 37:42
  we have to think like Jason Grubb,
• 37:44
  I've got 30,000,
• 37:46
  followers on Instagram or
• 37:48
  30,000 subscribers on YouTube.
• 37:51
  That's not a huge amount,
• 37:53
  but it's enough that
• 37:55
  sponsors will spend some money there.
• 37:57
  So to answer the question, yes,
• 37:59
  it does take so much work
• 38:01
  to intentionally build an
• 38:02
  audience on your social platforms.
• 38:05
  And it's work and luck.
• 38:08
  I got lucky that some videos took off.
• 38:11
  I think the luck was there
• 38:12
  because I was very
• 38:12
  consistent in posting regularly.
• 38:18
  Those early videos are tough.
• 38:19
  And even sometimes my existing videos,
• 38:22
  I'll watch one and I'll be like, oh,
• 38:24
  I forgot to cut that out.
• 38:26
  All right, well, it's out there now.
• 38:27
  It's got a few thousand views.
• 38:28
  I'm not changing it.
• 38:30
  So it also doesn't have to be perfect.
• 38:32
  For those that are thinking
• 38:33
  about doing this,
• 38:34
  just doing it is the win.
• 38:36
  And then you get better and
• 38:38
  you find out what people like.
• 38:40
  But perfection is not perfect.
• 38:42
  that's not necessary
• 38:43
  especially in youtube
• 38:44
  almost the more
• 38:45
  professional the more
• 38:46
  edited the videos the less
• 38:47
  well they did if I just
• 38:49
  grab a gopro and document
• 38:50
  my day boom we crush it so
• 38:53
  it does take all that
• 38:55
  consistent effort to grow that following
• 38:58
  And also have like, okay,
• 38:59
  I've also won a bunch of things.
• 39:01
  So that's helpful.
• 39:02
  Like I'm good at this stuff,
• 39:03
  good at two things.
• 39:05
  And that's where sponsorships have come.
• 39:07
  Now,
• 39:08
  what's fun about that is I have some
• 39:09
  options with sponsors.
• 39:10
  Like I can,
• 39:11
  I've had to turn some sponsors
• 39:12
  down because I don't,
• 39:14
  didn't work out it didn't it
• 39:15
  wasn't the right fit like I
• 39:17
  don't say yes to everyone I
• 39:19
  like money trust me I want
• 39:22
  I want if someone's
• 39:23
  offering me a little bit of
• 39:24
  money I want to say yes
• 39:26
  this is amazing this thing
• 39:28
  but sometimes I'll get a
• 39:29
  product to be like oh shoot
• 39:32
  I do not like this thing um
• 39:34
  and so I'll never sign with
• 39:35
  somebody that I don't
• 39:35
  actually work with but uh
• 39:38
  but yeah that's you know
• 39:39
  jamie that's it it's it
• 39:40
  requires both and before I
• 39:43
  had an audience
• 39:44
  yeah I was I i was trying to
• 39:46
  figure out crack that nut
• 39:47
  how do you do this how do
• 39:48
  you figure this out and it
• 39:50
  wasn't like building an
• 39:51
  audience hoping to get
• 39:52
  sponsors I was building an
• 39:54
  audience because I felt
• 39:54
  like I had something to say
• 39:55
  and I wanted to I wanted to
• 39:57
  give that a go um and I was
• 40:00
  honored when 200 people
• 40:01
  watched a youtube video I
• 40:02
  was blown away with that I
• 40:04
  was like 200 people looked
• 40:05
  at this this is amazing so I just
• 40:08
  just kept doing it the
• 40:10
  audience ended up just
• 40:11
  growing on its own still
• 40:13
  growing every day um and
• 40:15
  sponsors I mean it did it
• 40:17
  did come together but yeah
• 40:19
  all of the work created the
• 40:20
  situation where I was lucky
• 40:21
  enough to have something of
• 40:23
  value for sponsors I gotta
• 40:25
  have enough eyeballs and I
• 40:27
  have to be a legit athlete
• 40:28
  like of course rudy should
• 40:30
  be sponsored rudy should
• 40:31
  have a huge audience um
• 40:33
  but he also has to get out there.
• 40:36
  I want to know more about Rudy.
• 40:39
  Jamie, I want to know more about you.
• 40:41
  If there's any content that needs more,
• 40:45
  I know I'm coming, is more athletes.
• 40:47
  Do it.
• 40:48
  Put your stuff out there.
• 40:50
  All right, Scott.
• 40:52
  I did documentaries on Rudy
• 40:54
  and Jamie last year.
• 40:56
  They're sitting out on
• 40:57
  YouTube for everybody to
• 41:00
  get to know them.
• 41:02
  But, and that's the hard thing, right?
• 41:05
  YouTube is a 20-something place to live.
• 41:09
  It is.
• 41:09
  And 75% of our audience is 25 to 55.
• 41:15
  Right.
• 41:15
  Right.
• 41:16
  I know.
• 41:16
  I know all the demographics.
• 41:18
  I'm not sure why 25 year
• 41:19
  olds are watching my videos.
• 41:20
  I know what they're doing,
• 41:23
  but they like it.
• 41:23
  But you know what, Scott?
• 41:24
  It's funny because those documentaries,
• 41:26
  they live there, right?
• 41:27
  I was thinking about that
• 41:28
  video that had a million
• 41:29
  views now at this point.
• 41:31
  Man, it just sat there.
• 41:32
  It sat there for a while.
• 41:33
  And then and then all of a
• 41:34
  sudden it became a suggested video.
• 41:38
  And again,
• 41:38
  I don't there's this element where, like,
• 41:40
  you do all this work, it's out there.
• 41:42
  Now, continue to post it.
• 41:44
  This is one thing that I
• 41:45
  don't do often enough.
• 41:47
  If I've got some gold out there,
• 41:49
  like there's some videos where I'm like,
• 41:50
  people should look at,
• 41:51
  they should watch this.
• 41:52
  This was really good.
• 41:56
  I don't have,
• 41:57
  but I should have a
• 41:57
  consistent posting schedule
• 41:59
  of my evergreen content to remind people
• 42:03
  hey this is out there hey if
• 42:05
  you want to know my entire
• 42:07
  rv adventure I've got an
• 42:08
  entire playlist of all my
• 42:09
  rv stuff um people like god
• 42:11
  can we see a full tour of
• 42:12
  the rv I'm like bro just
• 42:15
  search youtube I did that
• 42:16
  but they don't know so you
• 42:17
  have to constantly remind
• 42:18
  them and then maybe youtube
• 42:20
  will find favor with you
• 42:22
  like the gods you know like
• 42:25
  they just shine on you
• 42:27
  Yeah, last year, Jamie,
• 42:29
  this is how we kind of got
• 42:31
  met and got together.
• 42:33
  She let me live with her for
• 42:34
  quarterfinals.
• 42:36
  Oh, wow.
• 42:37
  Wow.
• 42:38
  We did the whole weekend, start to finish,
• 42:41
  and it was a rollercoaster ride.
• 42:44
  Yep.
• 42:46
  A big one.
• 42:47
  It is one of the most
• 42:49
  favorite things I've ever
• 42:50
  done in this space.
• 42:52
  That's amazing.
• 42:55
  I mean, how fun is that as an experience,
• 42:58
  both for you, Scott, and for you, Jamie,
• 43:00
  right?
• 43:00
  With quarterfinals,
• 43:01
  I don't know what the
• 43:02
  rollercoaster elements were.
• 43:03
  You'll have to tell me.
• 43:03
  But if it was the one that
• 43:06
  had shuttle runs, I mean,
• 43:07
  that was a rollercoaster in
• 43:08
  and of itself.
• 43:09
  I almost died in that workout.
• 43:11
  I almost died.
• 43:13
  We went hours debating
• 43:15
  whether you should redo an event.
• 43:18
  Hours.
• 43:18
  Yeah.
• 43:18
  Yeah.
• 43:19
  yeah right like no I'm done
• 43:22
  I'm done then it was no I
• 43:23
  really should I need to
• 43:24
  take this shot and then no
• 43:26
  I'm done I like literally
• 43:28
  back and forth yeah what
• 43:30
  with like an hour left you
• 43:31
  went I'm going for it yeah
• 43:34
  which which one did you do
• 43:36
  uh the row thruster one I
• 43:38
  tried to redo but halfway
• 43:40
  through I was like this isn't worth it
• 43:42
  I've done that and it's not
• 43:44
  like I was not in
• 43:45
  contention well you had to
• 43:48
  be top 30 so I guess I was
• 43:49
  like questioning where I
• 43:51
  would be yeah um I don't
• 43:54
  know it's just like the
• 43:55
  blind like I think scott
• 43:57
  hadn't quite understood the
• 43:58
  nuances of blind
• 44:00
  leaderboard waiting to see
• 44:01
  where you're at how
• 44:02
  stressful that kind of
• 44:03
  stuff is um yeah it's just just like and
• 44:07
  setting up the floor and
• 44:09
  having other athletes in the gym.
• 44:10
  And just like that kind of
• 44:11
  stuff was kind of a behind
• 44:13
  the scenes that he, he was,
• 44:15
  I opened it too.
• 44:16
  I learned so much.
• 44:18
  But Jamie is so open and she, so I,
• 44:23
  I did the same thing with Rudy for semis.
• 44:26
  And so Rudy is very much
• 44:29
  like in his own space,
• 44:31
  headphones in doing his thing.
• 44:35
  Jamie will talk to me right
• 44:36
  up until go time.
• 44:38
  Right.
• 44:38
  Right.
• 44:39
  Yeah.
• 44:40
  And that's what's really fun.
• 44:43
  I think, well, I'll just say,
• 44:45
  I was at Mayhem last year
• 44:48
  doing quarterfinals and semifinals.
• 44:50
  I just happened to be
• 44:50
  traveling through the area.
• 44:56
  it's funny because there was
• 44:57
  a lot of behind the scenes
• 44:58
  going on there.
• 45:01
  But you didn't, the videos,
• 45:03
  they didn't show all the
• 45:04
  preparation that goes in the,
• 45:05
  it goes into it really goes into it.
• 45:07
  Showing the performance is one thing.
• 45:09
  And that's, it's really fun.
• 45:10
  But what goes in behind the
• 45:12
  scenes when you're on, I mean, you've,
• 45:13
  they've got a fork, not a forklift,
• 45:15
  but one of those like X, I don't know.
• 45:18
  It's some machine that goes up.
• 45:20
  Yeah.
• 45:20
  Yeah.
• 45:23
  Yeah, and so you have to have those.
• 45:24
  So if you're going to measure,
• 45:25
  unless someone's going to
• 45:26
  climb the rope to measure 15 feet,
• 45:28
  you need a way to measure
• 45:29
  15 feet on a rope climb, right?
• 45:32
  Yes.
• 45:32
  So, I mean, I used to have like someone,
• 45:34
  okay, you climb the rope.
• 45:36
  I don't want to burn an
• 45:37
  extra rope climb by climbing the rope,
• 45:39
  right?
• 45:39
  So you have someone else
• 45:40
  that can climb a rope.
• 45:42
  Drop a tape from up there
• 45:43
  and hang with one hand and
• 45:45
  a tape while you're filming.
• 45:47
  It's chaos, man.
• 45:49
  It's chaos doing these.
• 45:50
  It's the stress.
• 45:53
  it's double the stress
• 45:55
  because the workout is
• 45:55
  stressful enough but all
• 45:57
  the setup all the
• 45:58
  preparation having two
• 45:59
  cameras talking to the
• 46:00
  camera starting both making
• 46:02
  sure everything goes well
• 46:03
  because if you lose that
• 46:04
  video that's it you're done
• 46:07
  all the work is done your
• 46:08
  whole year so um fun fun to
• 46:11
  capture that stuff behind
• 46:12
  the scenes that's this is
• 46:14
  the unseen stuff that um it
• 46:16
  makes me think like I'll
• 46:17
  have to do that this year like uh
• 46:20
  Like literally get into the
• 46:21
  details of the behind the
• 46:22
  scenes and then to show
• 46:24
  parts of the workout.
• 46:24
  The workout,
• 46:25
  we've seen Jason work out
• 46:26
  plenty of times.
• 46:28
  How did you set up the floor?
• 46:29
  What are you measuring with?
• 46:30
  You know, these are all very,
• 46:32
  very important issues.
• 46:34
  Yeah,
• 46:34
  it can be 15 minutes or more of floor
• 46:38
  layout, setup, measuring, showing,
• 46:40
  and you're like no longer
• 46:41
  warm or ready to go.
• 46:42
  Yeah, I'm cold.
• 46:43
  Yeah, totally.
• 46:44
  Yeah.
• 46:45
  I mean, you cue up the music.
• 46:47
  Someone's got to handle the music.
• 46:48
  Like you can't just work out, you know,
• 46:50
  in the quiet.
• 46:51
  So, and then you have someone that's like,
• 46:53
  someone's checking the
• 46:53
  camera every once in a
• 46:54
  while and make sure the camera,
• 46:55
  both the GoPro and the
• 46:56
  iPhone are still recording.
• 46:57
  Yeah.
• 46:58
  Yeah.
• 46:59
  It just makes me stress thinking about it.
• 47:01
  I know.
• 47:02
  And I've done this 10 years.
• 47:03
  The one that blew me away is
• 47:05
  so that you guys use me time, we time.
• 47:10
  Sometimes, yeah.
• 47:12
  So to line up the gym clock
• 47:15
  to the we time clock.
• 47:17
  So stupid.
• 47:20
  They would argue for 10
• 47:21
  minutes on the process to
• 47:23
  get it lined up.
• 47:26
  Yep.
• 47:27
  Yeah,
• 47:28
  I don't even use WeTime because of that.
• 47:33
  I did an online competition,
• 47:35
  the Zelos Games, a couple of years ago.
• 47:37
  And it was just me.
• 47:38
  I had to record all my own stuff.
• 47:39
  And I used the WeTime app.
• 47:41
  So I had to kind of estimate
• 47:42
  the main clock or with my watch.
• 47:47
  But no, I like to see a clock.
• 47:48
  Look, I manage my workouts by the clock,
• 47:52
  particularly in those types of events.
• 47:53
  So I have to see what my
• 47:56
  pacing is with that clock in my view.
• 47:58
  It doesn't always work
• 48:00
  because sometimes the
• 48:02
  camera needs to be facing a
• 48:03
  certain way and the clock
• 48:04
  needs to be a certain direction.
• 48:06
  So there's times when I'll have two clocks,
• 48:08
  like one in front of me, one behind me,
• 48:10
  one in view of the camera.
• 48:11
  And it'll be like, three, two, one, click.
• 48:14
  shit we messed it up oh
• 48:15
  sorry for my language we
• 48:16
  goofed up we messed up the
• 48:17
  we messed up the clocks
• 48:18
  reset the clocks um because
• 48:20
  the clocks have to be
• 48:21
  dialed in but it's it's
• 48:23
  stuff like this that it
• 48:24
  like it makes or breaks
• 48:25
  your qualifier um and
• 48:28
  historically when there's
• 48:28
  only 10 athletes going to
• 48:30
  the games that you got to
• 48:33
  thread that needle so tight
• 48:34
  just to get to the games
• 48:36
  now that we've got a larger field
• 48:40
  Yes, there's still stress.
• 48:41
  And no, you can't mess up a video.
• 48:42
  You can't have a workout thrown out.
• 48:46
  You can't have any of that.
• 48:46
  But there's just a teeny
• 48:48
  little bit less stress.
• 48:49
  Like maybe I don't have to
• 48:50
  have a clock in front of me.
• 48:51
  I don't have to win the qualifiers.
• 48:54
  I just need to be top 40.
• 48:57
  I think I should be able to do that.
• 48:59
  Right.
• 49:00
  Fingers crossed.
• 49:01
  We'll see.
• 49:02
  We'll make something fun out of it.
• 49:04
  But yeah, back to that social media thing.
• 49:06
  And how do you get YouTube
• 49:07
  to pay attention?
• 49:09
  One, YouTube is super fickle.
• 49:13
  I think about another
• 49:14
  podcast that is on YouTube that I see,
• 49:19
  and it feels like this
• 49:22
  podcast should just be exploding.
• 49:24
  It should be exploding, but it's not.
• 49:28
  Even some of the largest
• 49:29
  podcasts out there...
• 49:32
  that I, in the CrossFit space, you know,
• 49:34
  on YouTube, they're getting, you know,
• 49:36
  sub 1000 views on a, on a particular,
• 49:39
  like I'm a big athlete, you know,
• 49:40
  Tia's on there and there's, you know,
• 49:42
  sub 1000 views.
• 49:43
  And it's really curious.
• 49:44
  It's just curious what YouTube decides.
• 49:46
  And if I ever figure that out, um,
• 49:48
  I'll call you Scott and I'll let you know,
• 49:49
  I'll let you know the inside track.
• 49:51
  If I crack that nut,
• 49:52
  me and Mr. Beast are going
• 49:53
  to figure it out.
• 49:56
  I would appreciate that.
• 50:00
  So I see you're sitting
• 50:04
  there in your Noble
• 50:06
  CrossFit Games sweatshirt.
• 50:09
  One of my biggest
• 50:13
  contentions with this split was the kit.
• 50:18
  Because that is sort of a
• 50:20
  major thing that a big
• 50:24
  chunk of the athletes who
• 50:25
  try to make it to the Games
• 50:26
  are going to get this athlete kit.
• 50:29
  And look exactly like the regular athletes,
• 50:33
  the elites that are out
• 50:35
  there on the floor.
• 50:36
  Um, we,
• 50:39
  Bob announced when you talked with
• 50:41
  him that it's a completely different, uh,
• 50:44
  sponsor Northern spirit is
• 50:46
  the gear sponsor.
• 50:47
  Um,
• 50:49
  so right off the bat and maybe I am
• 50:52
  just a negative Nancy.
• 50:53
  Maybe it's because I've never been there.
• 50:55
  Um,
• 50:57
  i already feel like this is
• 50:59
  going the route that I
• 51:00
  expected when I heard the
• 51:02
  announcement and I'm
• 51:03
  frustrated sad disappointed
• 51:05
  like so we're just gonna
• 51:07
  get a couple shirts and
• 51:08
  shorts and here you go and
• 51:10
  you're not definitely not
• 51:11
  gonna look like the elites
• 51:12
  like they get displayed
• 51:13
  august first you get
• 51:14
  displayed at the end of
• 51:15
  august it's gonna look like
• 51:16
  a different different floor
• 51:18
  you guys aren't gonna look
• 51:19
  as professional um what
• 51:22
  I think that was a giant
• 51:23
  draw to get some of the top
• 51:24
  athletes there.
• 51:25
  And now I worry that some of
• 51:28
  these people are not going to sign up.
• 51:29
  And then it's like,
• 51:31
  am I truly the fittest
• 51:32
  40-year-old in the world?
• 51:34
  Maybe not.
• 51:34
  A few people probably didn't go.
• 51:36
  Right.
• 51:37
  It's a good question and a good point.
• 51:39
  And it is disappointing that
• 51:40
  it's not a unified title sponsor.
• 51:43
  That would be cool.
• 51:44
  And that would create unification in...
• 51:47
  the overall sport,
• 51:48
  that the adaptive teenagers
• 51:51
  and masters are wearing the same gear,
• 51:53
  GORUCK, as the individual athletes.
• 51:55
  That would be super smart.
• 51:57
  That'd be a smart way to
• 52:00
  keep the brand intact.
• 52:02
  It would also be really
• 52:03
  smart to have the age group
• 52:07
  or the non-individual
• 52:08
  athletes have our games all
• 52:10
  prior to the games so that
• 52:12
  they can feature footage
• 52:14
  at the games and show like, hey,
• 52:16
  here's the champions or here's some.
• 52:18
  During the breaks,
• 52:19
  you just have on the screen
• 52:21
  something from the Pitt
• 52:22
  Teen Throwdown or have
• 52:23
  something from the Adaptive
• 52:26
  Championship or our championship,
• 52:27
  whatever.
• 52:29
  And I say Pitt Teen Throwdown.
• 52:30
  I don't mean to say the
• 52:31
  Teenage CrossFit Games.
• 52:33
  Let's just call it what it is.
• 52:34
  It is the Teenage CrossFit Games,
• 52:35
  our Masters CrossFit Games.
• 52:37
  So it'd be great to do that.
• 52:40
  Another way that they could
• 52:42
  unify that is if they had
• 52:43
  one of the open announcements this year,
• 52:45
  include all the divisions
• 52:48
  in one age group
• 52:49
  announcement or one announcement.
• 52:50
  So you've got an individual there,
• 52:51
  a couple of individuals,
• 52:52
  a couple of age groups,
• 52:54
  a couple of adaptive
• 52:54
  athletes to show this sport
• 52:56
  is well-rounded.
• 52:57
  Like, hey...
• 53:00
  Like,
• 53:00
  I don't know why they're not doing that.
• 53:01
  What are they thinking?
• 53:02
  It's just it's like a softball.
• 53:04
  Like, here's how to say, hey,
• 53:06
  we're splitting these off
• 53:07
  to enhance the sport.
• 53:09
  And here's how we're all still unified,
• 53:10
  still together.
• 53:12
  So, OK, that's not what it is.
• 53:15
  But it is year one.
• 53:16
  And my hope is that in year one,
• 53:19
  we have a transition year.
• 53:21
  And we do have a clothing sponsor,
• 53:23
  which is great.
• 53:24
  We have a clothing sponsor.
• 53:26
  I'd never heard of Northern Spirit.
• 53:28
  But someone from Europe, United Kingdom,
• 53:34
  he sent me a message on Instagram.
• 53:35
  He's like, dude, their stuff is great.
• 53:37
  You may not have heard of them,
• 53:37
  but their stuff is great.
• 53:40
  It does sound like a tool company, Corey.
• 53:43
  It's great.
• 53:44
  It's a good brand.
• 53:45
  The gear is great.
• 53:46
  So that's good to know.
• 53:48
  And yeah, our athlete package...
• 53:50
  won't be what it was historically.
• 53:52
  Now,
• 53:53
  this is going to come across interesting.
• 53:56
  I do have this sweatshirt.
• 53:58
  This is from 2022.
• 53:59
  I do like this old sweatshirt.
• 54:01
  I mean, I've been there five times,
• 54:05
  and I have five times worth of gear.
• 54:08
  I don't have anything from
• 54:09
  2018 or 2019 anymore.
• 54:10
  I've given all that away,
• 54:11
  or I've worn through all of it.
• 54:15
  But every year,
• 54:17
  I just get nine more pairs
• 54:19
  of Noble shoes.
• 54:21
  I get nine more pairs.
• 54:22
  Whatever.
• 54:23
  I don't even like those shoes.
• 54:24
  So I give all of those away
• 54:26
  because I don't use them.
• 54:28
  What I'm saying is I'm okay
• 54:31
  with not getting all of that.
• 54:33
  The first year was great.
• 54:35
  And so that is where you are
• 54:36
  attracting those athletes.
• 54:37
  Like, hey,
• 54:38
  you get this thing on the first.
• 54:39
  You get that experience.
• 54:41
  What I think they will
• 54:41
  create at the Games this year is that...
• 54:45
  The experience of the locker room.
• 54:47
  I know that Bob and Joe have, you know,
• 54:49
  got a lot of thoughts in
• 54:50
  creating that locker room
• 54:51
  experience that you had
• 54:52
  with Noble at the games,
• 54:53
  even Reebok at the games where you go in,
• 54:55
  you get escorted,
• 54:56
  you get your all of your stuff.
• 54:58
  And that's really cool.
• 55:00
  And I will miss games.
• 55:01
  I loved going through games.
• 55:05
  I loved going through the
• 55:06
  games and getting all the swag.
• 55:08
  I don't have it with me.
• 55:10
  Yeti water bottles.
• 55:11
  There was some pretty epic stuff there.
• 55:14
  It was great.
• 55:14
  Those were really cool things,
• 55:17
  and they were really nice.
• 55:19
  Like it wasn't something
• 55:20
  like it didn't take away
• 55:21
  from the competition.
• 55:22
  What I, I would get all of them.
• 55:24
  Like, this is amazing.
• 55:25
  Super cool.
• 55:26
  I would do like a swag video.
• 55:28
  That was a YouTube play.
• 55:29
  I'll be just transparent.
• 55:30
  I really do a swag video,
• 55:31
  try to be the first one to
• 55:32
  show off what they gave us.
• 55:34
  And I got to use that to my
• 55:35
  advantage masters because
• 55:36
  we got them before the individuals got,
• 55:38
  so I could reveal all the goods.
• 55:40
  um but as far as the
• 55:43
  athletes go um I think we
• 55:45
  could still draw I think we
• 55:46
  could draw the biggest
• 55:47
  athletes in the world
• 55:48
  because this is the games
• 55:49
  the fact that there's a
• 55:50
  field of 40 may reveal new
• 55:52
  athletes that we that were
• 55:53
  just under the radar that
• 55:54
  were under the radar maybe
• 55:55
  they don't qualify well but
• 55:57
  they compete in person like
• 55:58
  like maniacs that was me
• 56:00
  like I didn't qualify well
• 56:01
  I've never qualified well
• 56:03
  until like last year but
• 56:04
  then when you get me in person and I can
• 56:07
  crush some souls out there.
• 56:09
  So there may be some unique
• 56:10
  opportunities like that.
• 56:11
  But I also think, Jamie,
• 56:12
  this is year one and I'm
• 56:15
  cutting some slack to everyone involved.
• 56:18
  I think about like Bob and Joe,
• 56:20
  like why Birmingham?
• 56:21
  Why Labor Day weekend?
• 56:23
  They had six months to figure this out.
• 56:25
  So should CrossFit have
• 56:27
  maybe contacted them 18 months ago?
• 56:29
  Well, yeah.
• 56:31
  Come on.
• 56:32
  CrossFit is like, hey, real quick,
• 56:34
  can you guys throw the games next year?
• 56:35
  We're going to do this instead.
• 56:36
  What do you think?
• 56:37
  We want to do this,
• 56:38
  and you guys have a year to
• 56:39
  figure this out.
• 56:42
  In a better world or better situation,
• 56:46
  CrossFit –
• 56:48
  CrossFit gets way ahead of this.
• 56:50
  And now I know Bob and Joe
• 56:51
  are already working on next year.
• 56:53
  And I know that Bob wants
• 56:54
  our games to be prior to
• 56:56
  the individual games.
• 56:58
  So I think they're gonna do
• 56:59
  everything they can.
• 56:59
  So one thing we do know is
• 57:01
  that there is going to be a year two.
• 57:03
  That's great to know.
• 57:04
  You know what I mean?
• 57:05
  Like despite how year one goes,
• 57:06
  I think year one can be,
• 57:08
  I hope we knock it out of
• 57:09
  the park as masters athletes.
• 57:10
  I hope we have record signups in the open,
• 57:13
  record signups in quarterfinals,
• 57:14
  that the games are super funded.
• 57:17
  And it's just a big F you to
• 57:18
  the world that says, Hey,
• 57:19
  the masters are done.
• 57:20
  No, no,
• 57:21
  we will step up to the plate and
• 57:23
  make sure that our event is, is,
• 57:27
  is amazing.
• 57:28
  Okay.
• 57:28
  And that's going to take
• 57:28
  some of our dollars.
• 57:29
  So we're going to do that.
• 57:30
  And hopefully that creates
• 57:31
  momentum into year two, three, four,
• 57:33
  five.
• 57:34
  And this can blossom into
• 57:35
  something that has its own legs, its own,
• 57:38
  like, yeah, we don't need noble,
• 57:40
  but whoever, whoever wants to sponsor us,
• 57:42
  we,
• 57:43
  we get those bigger packages because
• 57:45
  we've proven that,
• 57:46
  We spend money.
• 57:48
  We can draw a crowd when we
• 57:49
  have the right setup,
• 57:50
  the right situation.
• 57:52
  And all that kind of comes together.
• 57:53
  But, you know, while this is a step back,
• 57:56
  it's... I was almost
• 57:58
  thinking of it in this way.
• 58:00
  It's a step back in the same
• 58:01
  way that giving birth is a step back.
• 58:03
  Like, it takes a toll on the body.
• 58:04
  But then you come back
• 58:05
  stronger and better.
• 58:07
  Like,
• 58:07
  we're doing something new in this space.
• 58:10
  Year one is going to have
• 58:11
  lots of questions.
• 58:13
  But hopefully what we do in
• 58:15
  year one helps propel year two, three,
• 58:17
  four, five.
• 58:18
  And yeah, in...
• 58:20
  In 2025, 2026,
• 58:24
  maybe we're walking out of
• 58:25
  there with $4,000 worth of gear,
• 58:26
  every single athlete, Jamie,
• 58:28
  because that's what we were at the games.
• 58:31
  So that's my hope.
• 58:34
  And I think that's the drive, I think,
• 58:36
  that the guys at Legends have.
• 58:37
  They have that level of passion.
• 58:39
  They just need now,
• 58:40
  they need the community to step up.
• 58:42
  And if we step up as Masters athletes,
• 58:44
  that's what funds their future.
• 58:47
  with the games.
• 58:49
  And again,
• 58:49
  let's CrossFit and let's
• 58:52
  whoever's running CrossFit,
• 58:54
  as far as the board goes
• 58:55
  and the private equity,
• 58:57
  that the masters are
• 58:59
  actually a big deal in this whole thing.
• 59:00
  We actually have a really big voice.
• 59:02
  We have really big checks to
• 59:04
  write in this space.
• 59:07
  Private equity always feels
• 59:08
  like this giant,
• 59:10
  just black void out there
• 59:12
  that shadows over CrossFit.
• 59:15
  And maybe they are,
• 59:15
  and maybe they'll sell in
• 59:16
  the next couple of years.
• 59:17
  Who knows?
• 59:18
  And who knows what a new owner would do?
• 59:20
  But as far as the sport goes...
• 59:25
  I think we're in a position
• 59:26
  now where this is where we
• 59:29
  invest our time, we invest our energy,
• 59:30
  we invest our dollars.
• 59:31
  And because of that,
• 59:32
  we can see this become
• 59:34
  better if we go for it.
• 59:36
  And the test, I'll just say this.
• 59:37
  This is the last thing I'm going to say.
• 59:38
  I know I've gone long on
• 59:39
  this particular answer.
• 59:41
  I know Bob loves to program the games.
• 59:45
  And I know that he's already
• 59:47
  programmed it.
• 59:48
  He texted me a few weeks ago.
• 59:48
  He's like, the games have been programmed.
• 59:50
  I'm like, bro,
• 59:52
  who gets to say that besides
• 59:53
  like Adrian Bosman or Dave Cash?
• 59:55
  Who has ever said that in the history?
• 59:58
  I've written the games workouts.
• 59:59
  Now he's collaborated with Bosman,
• 1:00:01
  but they've walked in.
• 1:00:03
  They know what semifinals are.
• 1:00:04
  They know what the games are.
• 1:00:06
  Bob is never going to tell a soul,
• 1:00:08
  obviously, because I'd love to tease him.
• 1:00:10
  I love to tease him like, hey,
• 1:00:11
  tell me some stuff.
• 1:00:12
  Never cracking that lock.
• 1:00:15
  they know how to test athletes.
• 1:00:16
  And so whoever wants to be
• 1:00:19
  crowned the fittest in
• 1:00:19
  their division will be
• 1:00:21
  tested as such at this games.
• 1:00:23
  And so if they don't show up,
• 1:00:24
  they can't be tested.
• 1:00:25
  That's it.
• 1:00:26
  Whoever shows up gets to be
• 1:00:28
  called the fittest on the
• 1:00:29
  planet in this age group,
• 1:00:31
  because these tests will be no joke.
• 1:00:33
  These guys know how to,
• 1:00:34
  they know how to do some damage.
• 1:00:36
  I mean, Scott, you watch this.
• 1:00:37
  I mean, you know, yeah, Jamie, I mean,
• 1:00:39
  you know, legends are,
• 1:00:41
  We know what those tests are like.
• 1:00:43
  They're very good and
• 1:00:43
  they're very appropriate
• 1:00:45
  for our sex and our age.
• 1:00:47
  They know how to program
• 1:00:48
  some stuff that really tests us.
• 1:00:54
  You make me want to go down so many paths.
• 1:00:56
  I know.
• 1:00:59
  Open up a lot of cans there, don't I?
• 1:01:01
  I'm going to hit you with.
• 1:01:03
  Five or six quick hitter
• 1:01:06
  games questions for this
• 1:01:07
  year to get your opinion.
• 1:01:09
  And it comes from pretty
• 1:01:11
  much your interview with Bob.
• 1:01:12
  Mm-hmm.
• 1:01:14
  This year.
• 1:01:16
  Games are indoors.
• 1:01:18
  Mm-hmm.
• 1:01:19
  Thoughts?
• 1:01:20
  Yeah, it's fine.
• 1:01:21
  It's fine.
• 1:01:23
  The only place that, I mean...
• 1:01:27
  Legends had an outdoor pool,
• 1:01:29
  but generally was indoors.
• 1:01:32
  MFC was all indoors.
• 1:01:34
  The games has some outdoor events.
• 1:01:36
  And I mean,
• 1:01:37
  I love an outdoor event because
• 1:01:39
  I think I have an advantage.
• 1:01:40
  If it's hot,
• 1:01:42
  I love hot work.
• 1:01:43
  I love being in the heat.
• 1:01:44
  I love it.
• 1:01:47
  But Bob didn't say that they
• 1:01:48
  will all be indoors.
• 1:01:50
  He did mention something
• 1:01:50
  about there's some nice
• 1:01:51
  trails around town.
• 1:01:52
  There's some things like that.
• 1:01:55
  He teased some of that stuff.
• 1:01:56
  I don't even know what
• 1:01:57
  trails are around here.
• 1:01:59
  so if 90 are indoors if
• 1:02:02
  there's a 5k trail run that
• 1:02:04
  they somehow figure out how
• 1:02:05
  to do something like that
• 1:02:06
  that would be sick um now
• 1:02:08
  that's also weather
• 1:02:09
  dependent that puts them in
• 1:02:10
  a bind so I could see year
• 1:02:12
  one they could be like hey
• 1:02:13
  you know what let's not we
• 1:02:16
  have so many athletes let's
• 1:02:17
  just control this
• 1:02:18
  environment but indoors is
• 1:02:20
  fine and it's in birmingham
• 1:02:23
  we're all going to get super sweaty.
• 1:02:24
  The humidity will be, will be a factor.
• 1:02:27
  Um, but Madison has humidity.
• 1:02:29
  Madison has heat.
• 1:02:30
  Madison makes me sweaty too.
• 1:02:31
  I got to change my clothes
• 1:02:32
  after a games workout.
• 1:02:34
  Um, so no big deal, but indoors is also,
• 1:02:37
  it's just safe.
• 1:02:37
  Like we're not going to have
• 1:02:38
  any weather delays.
• 1:02:39
  There's no issues.
• 1:02:40
  They got a lot of people to get through.
• 1:02:41
  And I hate,
• 1:02:43
  I hate when we have weather
• 1:02:44
  delays that mess things up
• 1:02:45
  because that happens every
• 1:02:46
  year at the games or change
• 1:02:48
  a workout or change a workout.
• 1:02:50
  Yeah.
• 1:02:51
  Right.
• 1:02:52
  I'm ready for legless rope climbs.
• 1:02:54
  Don't change it.
• 1:02:57
  Three fields of play.
• 1:02:59
  Awesome.
• 1:03:01
  That's awesome.
• 1:03:03
  We can have longer workouts.
• 1:03:05
  I think one of our experiences at Legends,
• 1:03:07
  they had a lot of athletes there.
• 1:03:09
  We were working out.
• 1:03:11
  They were running Legends
• 1:03:12
  from 8 in the morning until 9, 30,
• 1:03:14
  10 o'clock at night.
• 1:03:15
  That was a lot with two fields of play.
• 1:03:19
  Had to keep the workouts
• 1:03:20
  under certain time caps.
• 1:03:22
  I think the longest may have
• 1:03:23
  been a 60-minute time cap out at Legends.
• 1:03:25
  I can't remember.
• 1:03:26
  But three huge floors.
• 1:03:29
  give us more time again I'm
• 1:03:31
  talking selfishly give me
• 1:03:32
  more time and I i love it
• 1:03:35
  the more time on the field
• 1:03:36
  the better um but also fast
• 1:03:38
  workouts are great too you
• 1:03:39
  know heavy lifts are great
• 1:03:41
  three three floors allows
• 1:03:42
  for all the athletes to get
• 1:03:44
  a full experience and have
• 1:03:46
  what did bob say eight plus
• 1:03:48
  events hell yeah that's
• 1:03:50
  awesome every year at the
• 1:03:51
  games for the past few years
• 1:03:54
  You always felt like they were really,
• 1:03:55
  really tightening it up
• 1:03:57
  with either less events, shorter events,
• 1:03:59
  10 males,
• 1:04:00
  10 females on the field at one time,
• 1:04:03
  really, really squeezing us together.
• 1:04:06
  I'm okay with all of that,
• 1:04:07
  but if you give us nine events, oh,
• 1:04:09
  it's awesome.
• 1:04:10
  10 events, 12, you know,
• 1:04:12
  and Legends has done that in the past.
• 1:04:14
  They always have four days
• 1:04:16
  of competition and
• 1:04:18
  sometimes two to three events in a day.
• 1:04:20
  It's just amazing.
• 1:04:21
  Love it.
• 1:04:24
  Um,
• 1:04:26
  Bob talked about wanting to be
• 1:04:27
  centrally located for European athletes,
• 1:04:31
  for South American athletes, um,
• 1:04:35
  and not going with his home
• 1:04:36
  state of California.
• 1:04:39
  Yep.
• 1:04:39
  I know you live in Birmingham.
• 1:04:41
  What do you,
• 1:04:41
  do you think the Masters
• 1:04:43
  community as a whole is happy?
• 1:04:46
  It's centrally located.
• 1:04:47
  Um, yeah.
• 1:04:50
  Wow, that's a good question.
• 1:04:51
  I mean,
• 1:04:53
  centrally located to me feels like Denver,
• 1:04:54
  but that's where I lived.
• 1:04:55
  But Denver is isolated.
• 1:04:57
  It's far from anything.
• 1:05:00
  What's fun about Birmingham
• 1:05:02
  in a centrally located perspective,
• 1:05:05
  it's pretty close to Florida.
• 1:05:06
  It's very close to Tennessee.
• 1:05:08
  I mean, I think we border Tennessee.
• 1:05:10
  I think.
• 1:05:10
  No, I know we border from Tennessee.
• 1:05:14
  We're a drive for quite a few athletes,
• 1:05:19
  but a very easy flight.
• 1:05:20
  A lot of people flew to Madison.
• 1:05:23
  You'd fly to Chicago and
• 1:05:24
  then drive to Madison.
• 1:05:25
  Or if you flew to Madison,
• 1:05:26
  it was a huge pain.
• 1:05:27
  Birmingham has a ton of flights.
• 1:05:31
  I've got direct flights to
• 1:05:32
  Denver all day long if I ever need one,
• 1:05:34
  which is where I was from.
• 1:05:37
  But Atlanta is the largest airport.
• 1:05:40
  I don't know.
• 1:05:40
  It's top five in the world or something.
• 1:05:42
  It's two hours away.
• 1:05:44
  So for international flights,
• 1:05:46
  Atlanta is the hub and it's
• 1:05:48
  just that's a super smart
• 1:05:50
  strategic place to be.
• 1:05:52
  And there's probably a
• 1:05:54
  flight every hour from
• 1:05:55
  Birmingham to Atlanta and back and forth.
• 1:05:57
  So it's great for everyone
• 1:05:59
  except Australia, right?
• 1:06:00
  I don't we don't have a lot
• 1:06:01
  of not a lot of countries in the east,
• 1:06:04
  but Australia.
• 1:06:06
  Shout out to Kane Hayes down there,
• 1:06:08
  who is aging up into my division.
• 1:06:10
  He's going to travel for like 39 hours.
• 1:06:12
  And good, good,
• 1:06:14
  because he's a formidable foe.
• 1:06:16
  Give that guy as much travel as possible.
• 1:06:20
  Not really, Kane, if you're listening.
• 1:06:22
  But I think it's very easy to fly to.
• 1:06:25
  Very easy to fly to.
• 1:06:26
  And the town itself is easy to navigate.
• 1:06:29
  There's a ton within range of...
• 1:06:31
  of uh of the j whatever the
• 1:06:35
  convention center where
• 1:06:36
  it's at yeah the bjcc I
• 1:06:39
  live um I live 20 20 miles
• 1:06:42
  away so it's a 25 minute
• 1:06:43
  drive on the highway for me
• 1:06:44
  to get there um anybody who
• 1:06:46
  wants to come to town
• 1:06:47
  there's going to be tons of
• 1:06:48
  airbnbs or whatever vrbo is
• 1:06:51
  available compared to madison
• 1:06:53
  or Masters Fitness
• 1:06:55
  Collective in Fort Wayne, Indiana,
• 1:06:57
  there's no Airbnbs.
• 1:06:59
  You have to find a hotel
• 1:07:00
  that has a kitchen, which we did.
• 1:07:03
  We all like to cook our own food.
• 1:07:05
  I'm lucky enough to sleep in my own bed.
• 1:07:07
  Again,
• 1:07:07
  I've traveled to the games for three
• 1:07:10
  years in an RV, so I slept in my own bed.
• 1:07:13
  I just don't know how lucky
• 1:07:15
  I got on this one.
• 1:07:15
  But centrally located,
• 1:07:17
  from a flying perspective,
• 1:07:19
  Absolutely.
• 1:07:21
  Um,
• 1:07:21
  a flight over the pond to Atlanta is
• 1:07:22
  super simple.
• 1:07:24
  So I want,
• 1:07:25
  I want all the European competitors.
• 1:07:27
  I can't wait to see all
• 1:07:28
  those guys again and gals.
• 1:07:32
  So then this is the biggest
• 1:07:34
  blow I think to Jamie and I,
• 1:07:37
  and that is teams and
• 1:07:38
  masters on the same day.
• 1:07:41
  Yeah.
• 1:07:41
  It's a bummer.
• 1:07:42
  We were really gearing up.
• 1:07:44
  We have a whole team channel
• 1:07:46
  on our YouTube.
• 1:07:47
  And, um,
• 1:07:49
  we wanted to cover both with
• 1:07:52
  full team and we're not
• 1:07:54
  going to be able to now.
• 1:07:56
  Yep.
• 1:07:57
  Bob said, not going to happen again.
• 1:08:00
  Joe said in the statement to me,
• 1:08:01
  we're going to wait and see.
• 1:08:05
  I mean,
• 1:08:05
  I think Joe said in a separate
• 1:08:09
  podcast that they really
• 1:08:11
  wanted to try to do
• 1:08:11
  something together because
• 1:08:12
  they're pretty tight as teams.
• 1:08:15
  That would be something that
• 1:08:16
  would be really interesting
• 1:08:17
  if they were to somehow
• 1:08:19
  find a venue that was large
• 1:08:20
  enough to accommodate both teams.
• 1:08:23
  wow I mean talk about like
• 1:08:25
  viewership uh the ability
• 1:08:26
  to have everything
• 1:08:27
  consolidated um you know
• 1:08:29
  the leverage in the numbers
• 1:08:31
  would just be amazing so if
• 1:08:32
  they are somehow able to
• 1:08:34
  collaborate and make that
• 1:08:35
  something in the future of
• 1:08:36
  course your team is going
• 1:08:36
  to be working double time
• 1:08:38
  on one weekend but at least
• 1:08:40
  not separated right um
• 1:08:42
  separation is tough and and
• 1:08:44
  yeah I mean it is um that it
• 1:08:48
  If all these were broadcast,
• 1:08:49
  if the teens and the
• 1:08:50
  masters were broadcast and
• 1:08:51
  we had these huge broadcast teams,
• 1:08:53
  it could be one of those
• 1:08:54
  amazing weekends to watch.
• 1:08:58
  I don't think budget's going
• 1:08:59
  to allow for that in year one.
• 1:09:00
  Um, but yeah, that is, it is,
• 1:09:04
  it's unfortunate.
• 1:09:04
  And, you know,
• 1:09:05
  I think there was lots of
• 1:09:06
  questions on why Bob chose that weekend,
• 1:09:08
  knowing that the team, uh,
• 1:09:10
  championship is that weekend as well.
• 1:09:12
  And they just didn't have options.
• 1:09:13
  There was just no time and
• 1:09:14
  no options on year one,
• 1:09:16
  but I do believe that in year two,
• 1:09:17
  they will do everything
• 1:09:19
  they can to try to find the
• 1:09:20
  right fit there.
• 1:09:22
  Um,
• 1:09:23
  so if it's together that's
• 1:09:24
  awesome two separate
• 1:09:25
  weekends even better all of
• 1:09:26
  those happening prior to
• 1:09:28
  the big event uh would be
• 1:09:31
  you know phenomenal yeah
• 1:09:34
  and bummer for your I mean
• 1:09:35
  yeah for those coaches that
• 1:09:36
  have the coach masters and teens
• 1:09:40
  Yeah, that's hard.
• 1:09:41
  It's a bummer.
• 1:09:43
  If you need to submit a master's coach,
• 1:09:45
  if you have an athlete
• 1:09:46
  that's their first time there,
• 1:09:48
  tell them to reach out to me.
• 1:09:49
  I can offer some assistance.
• 1:09:51
  Anything that I can do to
• 1:09:52
  help somebody with their
• 1:09:54
  first games experience.
• 1:09:57
  I've never had a coach there
• 1:09:59
  that helps me strategize.
• 1:10:00
  I've always done that on my own.
• 1:10:03
  But I'm happy to help show
• 1:10:04
  someone the ropes.
• 1:10:07
  We all talk behind the scenes anyway.
• 1:10:08
  It's a funny thing.
• 1:10:09
  Once you get there,
• 1:10:11
  I'm not always strategizing
• 1:10:12
  with the guys in my age group,
• 1:10:13
  but I am strategizing with
• 1:10:15
  everyone outside of my age group, right?
• 1:10:18
  I want to know when someone
• 1:10:19
  walks off the field,
• 1:10:21
  this was the best event.
• 1:10:22
  In 2021,
• 1:10:23
  we had a workout that started off
• 1:10:24
  with 20 ring muscle-ups.
• 1:10:27
  was our age group 20 ring
• 1:10:28
  muscle ups into like this
• 1:10:29
  this sprint and then we did
• 1:10:32
  snatches into a sprint and
• 1:10:33
  then rowing into a sprint
• 1:10:33
  but the first thing was 20
• 1:10:35
  ring muscle ups and I was
• 1:10:36
  preparing for that I was
• 1:10:37
  thinking I'll break it up
• 1:10:38
  into like 12 and 8 or 14 6
• 1:10:40
  or I you know something but
• 1:10:42
  it was windy and the straps
• 1:10:44
  are super long so it's
• 1:10:45
  super risky to come down so
• 1:10:48
  I was preparing uh rick my
• 1:10:50
  co-host on my podcast he
• 1:10:51
  had just come off the field
• 1:10:53
  in the 50 plus division
• 1:10:54
  he's like yeah I went 15 unbroken
• 1:10:57
  was like rick went 15
• 1:10:59
  unbroken okay and I know my
• 1:11:02
  capacity compared to rick
• 1:11:03
  if rick could go 15
• 1:11:04
  unbroken I think I can go
• 1:11:05
  for 20. and I went out
• 1:11:07
  there and I gambled big
• 1:11:09
  time and went 20. i mean my
• 1:11:11
  last rep was like I mean
• 1:11:13
  it's one of those last
• 1:11:14
  muscles where you catch it
• 1:11:15
  and if you don't I mean you're just
• 1:11:18
  If I don't get this muscle up,
• 1:11:19
  it's going to take me
• 1:11:20
  another two minutes to finish one more.
• 1:11:22
  And luckily I got through 20,
• 1:11:23
  but it's those little
• 1:11:25
  things that you learn at the games.
• 1:11:27
  Like you watch,
• 1:11:28
  you're trying to find the
• 1:11:29
  TV that's on the field before you.
• 1:11:30
  So you see what it's,
• 1:11:31
  what does this workout
• 1:11:32
  doing to the teenagers?
• 1:11:34
  Okay.
• 1:11:34
  Okay.
• 1:11:34
  So they're pulling.
• 1:11:35
  Okay.
• 1:11:36
  They're not slowing down here.
• 1:11:37
  You learn all of this kind
• 1:11:38
  of fun stuff in person.
• 1:11:39
  So masters athletes,
• 1:11:41
  this would be my advice to coaches.
• 1:11:43
  If you have a masters
• 1:11:44
  athlete and a teenager,
• 1:11:45
  you've got to go with the teenager.
• 1:11:47
  The Masters athlete can fend
• 1:11:48
  for themselves.
• 1:11:48
  Like, we'll be okay.
• 1:11:49
  We'll all support each other.
• 1:11:50
  You don't send a team by themselves.
• 1:11:52
  Like, go be with your team.
• 1:11:54
  Wouldn't you say?
• 1:11:55
  I would agree with you completely.
• 1:11:58
  The trick is that some
• 1:12:00
  Masters athletes are team coaches.
• 1:12:04
  Oh, I know.
• 1:12:05
  I know.
• 1:12:06
  In those situations, you're hosed.
• 1:12:09
  Just hosed, man.
• 1:12:11
  And then you're not
• 1:12:11
  competing as the Master.
• 1:12:13
  That's how it goes.
• 1:12:14
  It's the year that you don't get to go,
• 1:12:15
  right?
• 1:12:18
  You have a huge contingent
• 1:12:20
  of... It was evident at Legends.
• 1:12:22
  Your Boulder athlete has grown.
• 1:12:23
  You have a ton of athletes.
• 1:12:25
  I take it you have no teen athletes.
• 1:12:28
  It's typically an older crowd?
• 1:12:29
  Yeah, it is Masters training.
• 1:12:32
  Straight up Masters training.
• 1:12:33
  Now, interestingly...
• 1:12:36
  it would be great for teenagers too.
• 1:12:38
  Um,
• 1:12:39
  the needs of masters athletes and
• 1:12:41
  teenagers are very similar.
• 1:12:42
  So for example,
• 1:12:43
  like we need to do smart volume.
• 1:12:45
  We need to be careful with our volume.
• 1:12:47
  Um, and teenagers actually do too.
• 1:12:50
  The 17, 18 year olds,
• 1:12:51
  maybe not quite as much.
• 1:12:52
  They've got a lot of natural
• 1:12:54
  healing remedies just
• 1:12:55
  flowing through their veins all day long,
• 1:12:57
  but 14, 15 year olds, um,
• 1:13:01
  know that they it's we're
• 1:13:02
  very similar I actually
• 1:13:03
  have um one of our boulder
• 1:13:05
  athletes his son is a 14
• 1:13:07
  year old looking to go to
• 1:13:07
  the games and he does the
• 1:13:09
  exact work his dad does
• 1:13:11
  which is athlete training
• 1:13:13
  and this kid is crushing it
• 1:13:15
  um because it makes sense
• 1:13:16
  14 15 year olds and 40 year
• 1:13:18
  olds should have pretty
• 1:13:19
  similar training the 14 15
• 1:13:21
  year olds shouldn't be
• 1:13:22
  doing what 25 year olds are
• 1:13:23
  doing and neither should 40
• 1:13:24
  year olds so it
• 1:13:26
  I don't think we'll ever
• 1:13:27
  cross that bridge and call
• 1:13:28
  it the Boulder Athlete Masters and 14,
• 1:13:30
  15-year-old training program.
• 1:13:33
  But it would be fun.
• 1:13:35
  But yeah,
• 1:13:35
  there's a good amount of Boulder
• 1:13:38
  athletes out there.
• 1:13:41
  One of the things that was
• 1:13:41
  fun about Legends was
• 1:13:42
  having that contingent.
• 1:13:43
  I think we had 14 or 15
• 1:13:44
  athletes out there.
• 1:13:47
  We all collaborated.
• 1:13:49
  It was really fun.
• 1:13:50
  Like, oh, hey, someone's going.
• 1:13:51
  So we all go down and watch
• 1:13:53
  someone and cheer them on, right?
• 1:13:54
  If we could,
• 1:13:55
  unless someone's warming up or whatever.
• 1:13:59
  But yeah, we had a lot of fun with that.
• 1:14:00
  You can really support each
• 1:14:01
  other when you have a solid team.
• 1:14:03
  So that's another factor.
• 1:14:05
  And we'll adopt somebody if they need one,
• 1:14:08
  even if they don't follow
• 1:14:09
  the programming.
• 1:14:10
  Come on over.
• 1:14:11
  We'll help you.
• 1:14:12
  And then, you know,
• 1:14:15
  get up on the podium next to me is fine.
• 1:14:18
  Here's my last question.
• 1:14:20
  I mean, there's a lot on my notes,
• 1:14:22
  but we're going to finish
• 1:14:24
  it up with this because
• 1:14:25
  we're going to have you
• 1:14:26
  back on throughout the season.
• 1:14:28
  Happy to.
• 1:14:28
  Happy to.
• 1:14:31
  When it was announced, the team piece.
• 1:14:34
  One, Lana has been in the chat.
• 1:14:36
  Lana, you get in your 70 plus as a trial.
• 1:14:40
  I could not be more stoked for that.
• 1:14:43
  Super excited.
• 1:14:44
  Let people know what's possible.
• 1:14:46
  But with the team thing,
• 1:14:49
  if I'm an individual athlete
• 1:14:53
  and it's year one and I
• 1:14:54
  already know it's going to
• 1:14:56
  be clunky why add more
• 1:14:59
  burden to my plate in year
• 1:15:02
  one yeah I think it's a
• 1:15:04
  great idea yes year one true
• 1:15:10
  So that's a good question.
• 1:15:11
  It's year one for this
• 1:15:13
  experience of the games,
• 1:15:14
  for the collaboration, right?
• 1:15:16
  But it's not their first
• 1:15:17
  rodeo running a large event
• 1:15:20
  with a team or with a team
• 1:15:22
  event at the same time.
• 1:15:24
  They did this at Legends in
• 1:15:25
  a constricted field, right?
• 1:15:28
  Field of play, very constricted.
• 1:15:30
  And the teams had a great event.
• 1:15:34
  I mean, they all loved it.
• 1:15:35
  They didn't have enough events.
• 1:15:37
  They only had two days worth of events.
• 1:15:39
  And so that was, I think,
• 1:15:40
  part of their feedback.
• 1:15:41
  I know the team event at the
• 1:15:43
  games will have three days
• 1:15:44
  of competition.
• 1:15:46
  But I think it was a
• 1:15:48
  necessary... I think it was brilliant,
• 1:15:50
  first of all.
• 1:15:50
  It was brilliant to take on
• 1:15:52
  additional competitors,
• 1:15:55
  which will bring more human
• 1:15:57
  beings to the event,
• 1:15:59
  more fans to watch the
• 1:16:00
  teams and the individuals,
• 1:16:02
  more overall athletes,
• 1:16:03
  more revenue that can help
• 1:16:04
  support the event.
• 1:16:06
  And honestly, the more people, the more...
• 1:16:09
  buzz around that whole thing,
• 1:16:11
  the better it is for the
• 1:16:13
  future of the Masters games.
• 1:16:15
  If there is social media,
• 1:16:17
  when there are still
• 1:16:18
  pictures and there's a
• 1:16:19
  crowd behind somebody,
• 1:16:21
  that looks better than at
• 1:16:23
  the games when there's a
• 1:16:24
  person in some empty stands.
• 1:16:27
  where the games venue was
• 1:16:28
  too big to make the masters
• 1:16:30
  look special this will be a
• 1:16:31
  nice concise event with a
• 1:16:34
  ton of human beings a lot
• 1:16:35
  like legends in phoenix
• 1:16:37
  where when every event I
• 1:16:38
  mean it looks like it's a
• 1:16:39
  packed house and you
• 1:16:40
  actually did have to kind
• 1:16:41
  of shuffle your way through
• 1:16:43
  to see someone there and
• 1:16:44
  that's a that's a fun
• 1:16:45
  experience for the athletes
• 1:16:46
  to look out there and see like
• 1:16:48
  All these people watching,
• 1:16:50
  I'm doing my PR clean and jerk,
• 1:16:53
  and there is someone I know
• 1:16:55
  eight feet standing in
• 1:16:56
  front of me while I'm doing this thing.
• 1:16:58
  Hopefully, I'm not spittling on them.
• 1:17:01
  So it is an increased workload, Scott.
• 1:17:03
  And so your point is,
• 1:17:05
  why take on this additional workload?
• 1:17:06
  And I think, one,
• 1:17:08
  they have some experience doing it.
• 1:17:09
  I think they'll be okay.
• 1:17:10
  Two...
• 1:17:11
  It draws more revenue and
• 1:17:12
  all those extra people.
• 1:17:13
  And they're just willing to, you know,
• 1:17:16
  put in all the extra
• 1:17:17
  overtime for that trade-off, right?
• 1:17:20
  More athletes, more people, more revenue,
• 1:17:22
  more attention in that area instead of,
• 1:17:26
  however many, 400 plus athletes.
• 1:17:27
  We'll have 600 plus athletes
• 1:17:29
  and potentially families
• 1:17:31
  and friends and all the people.
• 1:17:33
  Not to mention Birmingham is
• 1:17:34
  a thriving CrossFit community.
• 1:17:38
  It's crazy how big CrossFit
• 1:17:40
  is in this huge metro area
• 1:17:44
  compared to any place I've been.
• 1:17:45
  I'm constantly surprised at how big it is.
• 1:17:47
  So I think we'll have a lot
• 1:17:48
  of local viewership down here as well.
• 1:17:50
  People can drive from Nashville, Cookville,
• 1:17:53
  I mean, anywhere in Tennessee in two,
• 1:17:54
  three hours.
• 1:17:55
  It's close.
• 1:17:56
  draw from atlanta as well um
• 1:17:59
  anyway I think yeah I think
• 1:18:01
  they bite it off the team
• 1:18:03
  competition they've got
• 1:18:04
  some experience with it I
• 1:18:06
  think they can do it really
• 1:18:07
  well I have no idea what
• 1:18:09
  it's going to look like to
• 1:18:09
  have this simultaneous
• 1:18:11
  competition happening the
• 1:18:13
  games and the team's
• 1:18:14
  community event I don't
• 1:18:15
  know how all that will
• 1:18:16
  shake out what that'll end
• 1:18:17
  up looking like um
• 1:18:19
  You know, maybe different shirts.
• 1:18:21
  I don't know.
• 1:18:22
  But I'm not overly worried about it.
• 1:18:25
  I just love the idea that, like,
• 1:18:26
  last night we did a podcast
• 1:18:28
  with Bob Ruano.
• 1:18:29
  He's a six-time games athlete.
• 1:18:31
  He's 54 this year.
• 1:18:33
  He's Mr. Consistency.
• 1:18:34
  Awesome, energetic dude.
• 1:18:36
  And he's like, you know, I'm 54.
• 1:18:38
  I'm a little bit beat up.
• 1:18:38
  I don't think I'm going to
• 1:18:39
  do the individual this year.
• 1:18:42
  And then Teams shows up.
• 1:18:43
  He's like,
• 1:18:43
  but I think I may do it for
• 1:18:45
  Teams because that sounds like fun.
• 1:18:47
  So you have this...
• 1:18:50
  an extra group of people that, yeah,
• 1:18:51
  I mean, when I'm 49,
• 1:18:54
  I'll probably still try to
• 1:18:55
  go for it again at the games, yada, yada.
• 1:18:57
  But there is this temptation like, oh,
• 1:18:59
  a team event for one year?
• 1:19:01
  Take all that pressure off?
• 1:19:02
  Man, that sounds like fun.
• 1:19:05
  So there's a lot of,
• 1:19:07
  all those positives go along with it.
• 1:19:09
  And then
• 1:19:11
  It could be this teaser.
• 1:19:13
  What if there was a CrossFit
• 1:19:14
  Masters team event?
• 1:19:16
  I mean, a games team Masters division.
• 1:19:20
  If that was something that
• 1:19:20
  showed up in the next few
• 1:19:21
  years and you had to
• 1:19:22
  qualify as a team for Masters games,
• 1:19:25
  that would be a pretty cool
• 1:19:26
  addition to expand
• 1:19:28
  everything that we have
• 1:19:29
  available to us as Masters.
• 1:19:32
  You know,
• 1:19:32
  I can age up into 50 and once I'm 53,
• 1:19:34
  it's like, hey,
• 1:19:36
  I'm going team for two years.
• 1:19:37
  You know,
• 1:19:38
  like I'm done with individuals
• 1:19:39
  until I'm 55.
• 1:19:40
  That could be an interesting
• 1:19:41
  way to promote longevity in
• 1:19:43
  the sport and keep people engaged,
• 1:19:44
  you know?
• 1:19:46
  Well,
• 1:19:46
  thank you for that perspective
• 1:19:48
  because it does give me a
• 1:19:49
  different outlook on it.
• 1:19:51
  One,
• 1:19:51
  the pro that I see is it's also a
• 1:19:54
  feeder system.
• 1:19:55
  Those people right on the
• 1:19:56
  cusp of making the games
• 1:19:58
  and experience on a competition floor.
• 1:20:03
  But the one con I see is we
• 1:20:06
  can't get the elite team stuff right.
• 1:20:10
  you know?
• 1:20:11
  Yeah.
• 1:20:12
  A lot of logistics.
• 1:20:13
  I would say that the masters out,
• 1:20:18
  there were more people in
• 1:20:19
  the stands for the masters
• 1:20:21
  than for the teams.
• 1:20:23
  Yes.
• 1:20:24
  Agreed.
• 1:20:26
  Agreed.
• 1:20:26
  From a spectator perspective, it's yeah.
• 1:20:29
  It's weird at the games.
• 1:20:30
  You'd see that the place
• 1:20:31
  clear out if there wasn't like, I mean,
• 1:20:34
  when froning was on teams, uh,
• 1:20:36
  That was it.
• 1:20:38
  He drew his own audience.
• 1:20:40
  But it really cleared out for teams.
• 1:20:41
  And so from a spectator perspective,
• 1:20:43
  you're right.
• 1:20:44
  There's so much going on.
• 1:20:49
  You can't keep track of it.
• 1:20:50
  It's too broad in the sport
• 1:20:52
  to know what's going on.
• 1:20:54
  The final team event, you're like, OK,
• 1:20:56
  yeah, I want to watch that.
• 1:20:56
  That could be fun.
• 1:20:59
  But it's just so funny
• 1:21:00
  because the experience of
• 1:21:01
  being on a team is night
• 1:21:04
  and day compared to being an individual.
• 1:21:05
  It's so much fun to be on a team.
• 1:21:08
  So, yeah,
• 1:21:09
  I don't know how they navigate
• 1:21:10
  that bridge between, like, no one,
• 1:21:12
  without saying it like this,
• 1:21:13
  but people don't watch teams very much.
• 1:21:16
  But the experience of being
• 1:21:17
  on a team is so great.
• 1:21:19
  Maybe it stays a community event forever.
• 1:21:21
  I'm not sure.
• 1:21:22
  But I just know that, like,
• 1:21:24
  I'm doing my first team
• 1:21:24
  event at Wadapalooza,
• 1:21:26
  California this year.
• 1:21:28
  I can't wait to be on a team.
• 1:21:30
  It's going to be so much fun.
• 1:21:32
  I've got a couple of beefcakes on my team.
• 1:21:34
  These are like some legit
• 1:21:36
  athletes that reached out to me,
• 1:21:38
  and they wanted me to help
• 1:21:40
  round out their age group.
• 1:21:42
  I'm like, OK, I'm the old guy.
• 1:21:44
  um yeah we'll go out there
• 1:21:45
  and have some fun as long
• 1:21:46
  as we don't swim in the
• 1:21:47
  pacific ocean I'll be good
• 1:21:48
  to go but I i think the
• 1:21:49
  teams yeah I think there's
• 1:21:52
  a ton of there's a ton of
• 1:21:53
  fun being on a team but
• 1:21:55
  yeah that spectator
• 1:21:56
  experience is it's tough
• 1:21:58
  the logistics of running a
• 1:21:59
  team events as well I think
• 1:22:00
  the games gets a little
• 1:22:02
  creative overly creative
• 1:22:04
  with their team events
• 1:22:05
  sometimes like synchronized double unders
• 1:22:08
  Bob and Joe won't do that.
• 1:22:10
  They've got judges that need
• 1:22:12
  to manage a four-person team.
• 1:22:15
  Got to keep that stuff simple.
• 1:22:17
  Yeah.
• 1:22:18
  Jamie,
• 1:22:20
  do you have anything to finish up with?
• 1:22:22
  No, I'm good.
• 1:22:25
  Y'all are great.
• 1:22:27
  This was fun.
• 1:22:28
  As always, we love having you on.
• 1:22:30
  We love your perspective.
• 1:22:33
  We'll continue to do this
• 1:22:34
  through the season for sure.
• 1:22:38
  And before we go tonight,
• 1:22:41
  Jamie and I will be back
• 1:22:42
  with Thursday Night
• 1:22:43
  CrossFit Talk with a
• 1:22:45
  special guest co-host.
• 1:22:47
  Carolyn Prevost is going to
• 1:22:49
  be my crutch tonight
• 1:22:52
  filling in for me there.
• 1:22:53
  And then tomorrow, Cheryl Nassau and I,
• 1:22:57
  my nutrition coach,
• 1:22:58
  and I are going to talk
• 1:22:59
  about everything I went through,
• 1:23:01
  where I am with my recovery,
• 1:23:03
  and all that tomorrow.
• 1:23:05
  So with that, stay tuned.
• 1:23:07
  Check us out.
• 1:23:08
  Jason, good luck on the season,
• 1:23:10
  and we'll stay in touch.
• 1:23:12
  With that,
• 1:23:12
  we will see everybody next time.
• 1:23:15
  Thanks, guys.
• 1:23:19
  on CrossFit, our Clydesdale Media Podcast.