Latest / Omni Talk Retail / How RFID & GreyOrange’s gStore Are Transforming Retail: Interview With Troy Siwek

Transcript

How RFID & GreyOrange’s gStore Are Transforming Retail: Interview With Troy Siwek · Omni Talk Retail

• 0:08
  This
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  podcast
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  is
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  brought
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  to
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  you
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  by
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  the
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  Omnitalk
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  Retail
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  Podcast
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  Network,
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  ranked
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  In
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  the
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  top
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  10%
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  of
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  globally,
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  currently
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  only
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  retail
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  podcast
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  ranked
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  in
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  the
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  100
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  on
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  Podcasts.
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  The
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  Yamitalk
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  Retail
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  Podcast
• 0:22
  Network
• 0:22
  is
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  the
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  network
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  that
• 0:23
  we
• 0:23
  hope
• 0:23
  makes
• 0:23
  you
• 0:23
  feel
• 0:24
  a
• 0:24
  little
• 0:24
  smarter,
• 0:25
  but
• 0:25
  most
• 0:25
  importantly,
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  a
• 0:26
  little
• 0:26
  happier
• 0:26
  each
• 0:26
  week,
• 0:27
  too.
• 0:27
  And
• 0:28
  today's
• 0:28
  podcast
• 0:29
  is
• 0:29
  just
• 0:29
  one
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  of
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  the
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  great
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• 0:31
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• 0:31
  can
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  find
• 0:31
  here
• 0:31
  from
• 0:32
  us
• 0:32
  at
• 0:32
  Omnitalk
• 0:33
  Retail
• 0:33
  alongside
• 0:33
  our
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  Retail
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  Daily
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  minute,
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  which
• 0:35
  brings
• 0:35
  you
• 0:35
  a
• 0:36
  curated
• 0:36
  selection
• 0:37
  of
• 0:37
  the
• 0:37
  most
• 0:37
  important
• 0:37
  retail
• 0:38
  headlines
• 0:38
  every
• 0:39
  morning,
• 0:39
  and
• 0:40
  our
• 0:40
  signature
• 0:40
  podcast,
• 0:41
  the
• 0:41
  Retail
• 0:41
  Fast
• 0:42
  Five,
• 0:42
  that
• 0:42
  breaks
• 0:42
  down
• 0:43
  each
• 0:43
  week.
• 0:43
  The
• 0:43
  top
• 0:43
  five
• 0:44
  headlines
• 0:44
  making
• 0:45
  waves
• 0:45
  in
• 0:45
  the
• 0:45
  world
• 0:46
  of
• 0:46
  omnichannel
• 0:46
  retailing
• 0:47
  that
• 0:47
  comes
• 0:48
  your
• 0:48
  way
• 0:48
  every
• 0:49
  Wednesday
• 0:49
  afternoon.
• 0:50
  I'm
• 0:51
  one
• 0:51
  of
• 0:51
  your
• 0:51
  co
• 0:51
  hosts
• 0:52
  for
• 0:52
  today's
• 0:52
  interview,
• 0:53
  Anne
• 0:53
  Mazinga.
• 0:54
  And
• 0:54
  I'm
• 0:54
  Chris
• 0:55
  Walton.
• 0:56
  And
• 0:56
  Chris,
• 0:57
  I'm
• 0:57
  really
• 0:57
  excited
• 0:58
  about
• 0:58
  this
• 0:58
  podcast
• 0:59
  today
• 0:59
  because
• 0:59
  you
• 0:59
  and
• 0:59
  I
• 1:00
  have
• 1:00
  been
• 1:00
  talking
• 1:00
  about
• 1:00
  RFID
• 1:01
  and
• 1:01
  its
• 1:02
  many
• 1:02
  benefits
• 1:03
  for
• 1:04
  years.
• 1:04
  For
• 1:05
  years,
• 1:05
  at
• 1:05
  least.
• 1:06
  Yeah.
• 1:06
  Almost
• 1:06
  a
• 1:06
  decade,
• 1:07
  I
• 1:07
  think,
• 1:07
  Ann,
• 1:07
  quite
• 1:08
  honestly,
• 1:08
  I
• 1:08
  believe.
• 1:09
  I
• 1:09
  believe
• 1:09
  almost
• 1:09
  a
• 1:10
  decade.
• 1:10
  And
• 1:11
  then
• 1:11
  we
• 1:11
  just
• 1:12
  went
• 1:12
  to
• 1:12
  the
• 1:12
  H
• 1:13
  and
• 1:13
  M
• 1:13
  store
• 1:13
  in
• 1:13
  soho,
• 1:14
  and
• 1:15
  that
• 1:15
  was
• 1:16
  a
• 1:16
  new
• 1:17
  experience
• 1:17
  for
• 1:17
  us
• 1:17
  because
• 1:17
  it's
• 1:18
  really
• 1:18
  showing
• 1:19
  us,
• 1:19
  like,
• 1:19
  how
• 1:20
  rfid,
• 1:21
  when
• 1:21
  utilized
• 1:22
  correctly
• 1:22
  for
• 1:23
  things
• 1:23
  like
• 1:23
  inventory
• 1:23
  management,
• 1:24
  merchandising,
• 1:25
  new
• 1:25
  fitting
• 1:26
  room
• 1:26
  experiences,
• 1:27
  and
• 1:27
  so
• 1:27
  much
• 1:27
  more,
• 1:28
  can
• 1:28
  really
• 1:28
  help
• 1:29
  improve
• 1:29
  a
• 1:30
  store.
• 1:30
  It's
• 1:30
  kind
• 1:30
  of
• 1:31
  seeing
• 1:31
  it
• 1:31
  come
• 1:31
  to
• 1:31
  life
• 1:31
  for
• 1:32
  the
• 1:32
  first
• 1:32
  time.
• 1:33
  100%.
• 1:34
  Yeah,
• 1:34
  that
• 1:34
  store
• 1:35
  in
• 1:35
  New
• 1:35
  York
• 1:35
  was
• 1:35
  pretty,
• 1:35
  pretty
• 1:36
  impressive.
• 1:37
  Yes.
• 1:37
  Well,
• 1:38
  we
• 1:38
  got
• 1:38
  so
• 1:38
  many
• 1:39
  comments
• 1:39
  about
• 1:39
  that
• 1:40
  video
• 1:41
  that
• 1:41
  we.
• 1:41
  We
• 1:42
  decided
• 1:42
  that
• 1:42
  it
• 1:43
  was
• 1:43
  time
• 1:43
  to
• 1:43
  bring
• 1:43
  in
• 1:43
  an
• 1:44
  expert.
• 1:44
  Chris
• 1:44
  and
• 1:44
  I
• 1:44
  have
• 1:44
  been.
• 1:45
  Have
• 1:45
  been
• 1:45
  following
• 1:46
  it,
• 1:46
  but
• 1:46
  we're
• 1:46
  not
• 1:46
  the
• 1:47
  experts
• 1:47
  when
• 1:47
  it
• 1:47
  comes
• 1:48
  to
• 1:48
  rfid.
• 1:49
  So
• 1:50
  we
• 1:50
  have
• 1:50
  somebody
• 1:51
  here
• 1:51
  who
• 1:51
  may
• 1:51
  be
• 1:52
  new
• 1:52
  to
• 1:52
  our
• 1:53
  amitalk
• 1:53
  Retail
• 1:53
  audience.
• 1:54
  So
• 1:54
  we're
• 1:54
  going
• 1:54
  to
• 1:54
  take
• 1:55
  a
• 1:55
  minute
• 1:55
  to
• 1:55
  introduce
• 1:56
  him,
• 1:56
  but
• 1:56
  also
• 1:57
  somebody
• 1:57
  that
• 1:57
  really
• 1:58
  has
• 1:58
  a
• 1:58
  lot
• 1:58
  of
• 1:58
  expertise
• 1:59
  and
• 1:59
  can
• 1:59
  sit
• 1:59
  down
• 1:59
  with
• 2:00
  us
• 2:00
  and
• 2:00
  talk
• 2:00
  about
• 2:01
  how
• 2:01
  RFID
• 2:02
  is
• 2:02
  really
• 2:02
  come
• 2:02
  to
• 2:03
  coming
• 2:03
  to
• 2:03
  life
• 2:04
  in
• 2:04
  today's
• 2:04
  stores.
• 2:04
  And
• 2:05
  so
• 2:05
  it's
• 2:05
  with
• 2:05
  great
• 2:06
  pleasure
• 2:06
  that
• 2:06
  I
• 2:06
  introduce
• 2:07
  today's
• 2:07
  guest,
• 2:08
  Troy
• 2:09
  Cywick,
• 2:10
  the
• 2:10
  general
• 2:11
  manager
• 2:11
  and
• 2:11
  partner
• 2:12
  at
• 2:12
  Gray
• 2:13
  Orange,
• 2:13
  to
• 2:14
  help
• 2:14
  us
• 2:14
  get
• 2:14
  to
• 2:14
  the
• 2:14
  bottom
• 2:15
  of
• 2:15
  some
• 2:15
  of
• 2:15
  these
• 2:16
  questions
• 2:17
  for
• 2:17
  our
• 2:17
  Amitak
• 2:18
  retail
• 2:18
  audience.
• 2:19
  Troy,
• 2:19
  welcome.
• 2:21
  Thank
• 2:21
  you.
• 2:22
  Hi,
• 2:22
  Ann.
• 2:22
  Hi,
• 2:22
  Chris.
• 2:23
  Awesome
• 2:24
  to
• 2:24
  be
• 2:24
  here.
• 2:25
  Yeah,
• 2:26
  we're
• 2:26
  excited
• 2:26
  to
• 2:27
  have
• 2:27
  you.
• 2:28
  Troy,
• 2:29
  this
• 2:29
  is
• 2:29
  your
• 2:30
  first
• 2:30
  time
• 2:31
  you're
• 2:31
  on
• 2:31
  the
• 2:31
  Omnitalk
• 2:32
  Retail
• 2:32
  podcast.
• 2:33
  Did
• 2:34
  you
• 2:34
  do
• 2:34
  any
• 2:34
  sort
• 2:35
  of
• 2:35
  special
• 2:35
  prep
• 2:35
  for
• 2:36
  this?
• 2:36
  Like,
• 2:37
  did
• 2:37
  you
• 2:37
  need
• 2:38
  to
• 2:38
  go
• 2:38
  on
• 2:38
  a
• 2:38
  retreat
• 2:38
  of
• 2:39
  some
• 2:39
  kind
• 2:39
  or
• 2:39
  something
• 2:40
  to
• 2:40
  get
• 2:40
  ready.
• 2:41
  Oh,
• 2:41
  wow.
• 2:41
  What
• 2:41
  is
• 2:42
  set
• 2:42
  up?
• 2:42
  Yes,
• 2:43
  I
• 2:43
  did
• 2:43
  a
• 2:44
  Zen
• 2:44
  yoga,
• 2:46
  clean
• 2:46
  eating,
• 2:47
  healthy
• 2:48
  living,
• 2:48
  Sedona
• 2:49
  triple
• 2:50
  with
• 2:50
  my
• 2:51
  wife.
• 2:51
  So
• 2:52
  I'm
• 2:52
  all
• 2:52
  Zen.
• 2:53
  You'll
• 2:53
  get
• 2:53
  the,
• 2:54
  you'll
• 2:54
  get
• 2:54
  the
• 2:54
  super
• 2:55
  chill
• 2:56
  inward
• 2:56
  reflecting.
• 2:57
  Troy,
• 2:57
  for
• 2:57
  this
• 2:58
  talk.
• 2:59
  My
• 3:00
  God,
• 3:00
  that's
• 3:00
  so
• 3:00
  awesome.
• 3:01
  You,
• 3:01
  you
• 3:02
  win
• 3:02
  for
• 3:02
  being
• 3:03
  most
• 3:03
  prepared
• 3:04
  for
• 3:04
  an
• 3:04
  Omnitak
• 3:04
  podcast.
• 3:05
  I'm
• 3:05
  so
• 3:06
  thrilled,
• 3:06
  so
• 3:06
  excited
• 3:07
  to
• 3:07
  have
• 3:07
  you.
• 3:08
  So,
• 3:08
  yeah,
• 3:08
  Troy,
• 3:09
  I
• 3:09
  can
• 3:09
  feel
• 3:09
  it
• 3:09
  in
• 3:10
  your
• 3:10
  voice.
• 3:10
  Like
• 3:10
  you
• 3:11
  seem
• 3:11
  very
• 3:11
  relaxed,
• 3:12
  very
• 3:12
  like
• 3:13
  in
• 3:13
  the
• 3:13
  mood
• 3:13
  for
• 3:13
  this
• 3:14
  podcast,
• 3:14
  this
• 3:15
  conversation.
• 3:16
  I
• 3:16
  wish
• 3:16
  I
• 3:16
  could
• 3:16
  take
• 3:16
  some
• 3:16
  of
• 3:17
  your
• 3:17
  Zen,
• 3:17
  Zen
• 3:18
  like
• 3:18
  demeanor
• 3:18
  too.
• 3:19
  But
• 3:19
  before
• 3:19
  we
• 3:19
  get
• 3:19
  started,
• 3:19
  I
• 3:20
  want
• 3:20
  to,
• 3:20
  for
• 3:21
  our
• 3:21
  audience,
• 3:22
  give
• 3:22
  us
• 3:22
  a
• 3:22
  sense,
• 3:23
  give
• 3:23
  them
• 3:23
  a
• 3:23
  sense
• 3:23
  of
• 3:23
  who
• 3:24
  you
• 3:24
  are,
• 3:24
  what's
• 3:24
  your
• 3:24
  background
• 3:25
  and
• 3:25
  what
• 3:25
  qualifies
• 3:25
  you
• 3:25
  as
• 3:26
  an
• 3:26
  expert
• 3:26
  in
• 3:26
  rfid.
• 3:28
  Sure,
• 3:28
  sure.
• 3:29
  And
• 3:29
  by
• 3:29
  the
• 3:29
  way,
• 3:29
  talk
• 3:30
  to
• 3:30
  me
• 3:30
  on
• 3:30
  Thursday
• 3:31
  and
• 3:31
  the
• 3:31
  Zen
• 3:31
  will
• 3:31
  all
• 3:32
  be
• 3:32
  gone
• 3:32
  because
• 3:33
  we're
• 3:33
  on
• 3:33
  retail.
• 3:34
  We
• 3:34
  know
• 3:34
  how
• 3:34
  it
• 3:34
  goes.
• 3:36
  Yes,
• 3:36
  we
• 3:36
  do.
• 3:37
  Yeah.
• 3:37
  So
• 3:38
  I'm
• 3:39
  at
• 3:39
  Gray
• 3:39
  Orange
• 3:39
  now,
• 3:39
  but
• 3:40
  pre
• 3:40
  Gray
• 3:40
  Orange,
• 3:41
  my
• 3:41
  history
• 3:42
  is
• 3:42
  always
• 3:43
  retail.
• 3:44
  I
• 3:44
  think
• 3:45
  I
• 3:45
  was
• 3:45
  born
• 3:45
  retail.
• 3:46
  So
• 3:46
  my
• 3:46
  first
• 3:46
  job
• 3:47
  out
• 3:47
  of
• 3:47
  college
• 3:47
  was
• 3:47
  Ulta,
• 3:48
  which
• 3:49
  back
• 3:49
  then.
• 3:49
  Oh
• 3:49
  wow.
• 3:50
  Ulta
• 3:50
  3.
• 3:51
  Yeah,
• 3:51
  I
• 3:51
  know.
• 3:52
  Don't
• 3:52
  ask
• 3:52
  me
• 3:53
  to
• 3:53
  say
• 3:53
  when.
• 3:54
  And
• 3:54
  then
• 3:55
  I
• 3:55
  traveled
• 3:55
  to
• 3:55
  like
• 3:56
  small
• 3:56
  software
• 3:57
  companies,
• 3:57
  bigger
• 3:57
  software
• 3:58
  companies,
• 3:58
  servicing
• 3:59
  retail,
• 4:01
  eventually
• 4:02
  smarter
• 4:03
  commerce
• 4:03
  and
• 4:03
  IBM.
• 4:05
  My
• 4:05
  claim
• 4:06
  to
• 4:06
  fame
• 4:06
  was
• 4:07
  omnichannel
• 4:08
  before
• 4:08
  it
• 4:08
  was
• 4:08
  Omni,
• 4:10
  which
• 4:10
  is
• 4:10
  kind
• 4:10
  of
• 4:11
  cool
• 4:11
  for
• 4:11
  this,
• 4:11
  this
• 4:12
  talk.
• 4:12
  It
• 4:12
  was
• 4:12
  multi
• 4:13
  channel
• 4:13
  back
• 4:14
  then.
• 4:14
  Right.
• 4:15
  Part
• 4:15
  of
• 4:15
  the
• 4:16
  gig.
• 4:16
  So
• 4:16
  I
• 4:16
  remember
• 4:17
  those
• 4:17
  days.
• 4:17
  Yeah,
• 4:18
  I
• 4:19
  was
• 4:19
  in
• 4:19
  the
• 4:19
  middle
• 4:20
  of
• 4:20
  a
• 4:20
  lot
• 4:20
  of
• 4:20
  those.
• 4:20
  First
• 4:21
  big
• 4:22
  retail
• 4:23
  ship
• 4:23
  from
• 4:23
  store,
• 4:24
  pickup
• 4:24
  from
• 4:24
  store.
• 4:24
  The
• 4:25
  best
• 4:25
  buys
• 4:26
  stapled,
• 4:27
  two
• 4:27
  day
• 4:28
  delivery
• 4:28
  was
• 4:28
  like
• 4:28
  a
• 4:28
  cool
• 4:29
  thing
• 4:29
  back
• 4:29
  then.
• 4:29
  Before
• 4:30
  Amazon.
• 4:30
  Yeah,
• 4:32
  a
• 4:32
  lot
• 4:32
  of
• 4:32
  those
• 4:33
  type
• 4:33
  of
• 4:33
  omnichannel,
• 4:34
  like
• 4:34
  Lowe's,
• 4:35
  you
• 4:35
  know,
• 4:35
  the
• 4:36
  ones
• 4:36
  that
• 4:36
  really
• 4:37
  leaned
• 4:37
  in
• 4:37
  back
• 4:38
  then.
• 4:38
  And
• 4:38
  then
• 4:39
  kind
• 4:39
  of
• 4:39
  later
• 4:39
  in
• 4:39
  my
• 4:40
  career
• 4:40
  it
• 4:40
  was
• 4:40
  more
• 4:41
  big
• 4:41
  tech
• 4:41
  retail
• 4:42
  consulting.
• 4:42
  So
• 4:43
  all
• 4:43
  the
• 4:44
  sort
• 4:44
  of
• 4:44
  boring
• 4:45
  but,
• 4:45
  you
• 4:46
  know,
• 4:46
  important
• 4:47
  like
• 4:47
  ERP
• 4:48
  ServiceNow,
• 4:50
  HR
• 4:50
  transformations,
• 4:52
  all
• 4:52
  that
• 4:52
  big
• 4:53
  consulting
• 4:53
  stuff
• 4:54
  is
• 4:54
  what
• 4:54
  I
• 4:54
  was
• 4:54
  doing
• 4:55
  before
• 4:55
  I
• 4:56
  came
• 4:56
  here
• 4:56
  to
• 4:56
  Gray
• 4:56
  Orange.
• 4:57
  Oh
• 4:57
  my
• 4:58
  God.
• 4:58
  You
• 4:58
  were
• 4:58
  in
• 4:58
  ERP
• 4:59
  implementations
• 5:00
  and
• 5:00
  you
• 5:00
  still
• 5:01
  want
• 5:01
  to
• 5:01
  be
• 5:01
  in
• 5:01
  retail.
• 5:02
  That's.
• 5:02
  That's
• 5:02
  pretty
• 5:03
  impressive,
• 5:03
  my
• 5:03
  friend.
• 5:04
  Wow.
• 5:04
  Well,
• 5:05
  I'm
• 5:05
  not
• 5:05
  there
• 5:05
  anymore,
• 5:06
  so
• 5:06
  that
• 5:06
  might.
• 5:07
  You
• 5:08
  got
• 5:08
  out
• 5:08
  of
• 5:08
  here.
• 5:08
  He's
• 5:09
  moved
• 5:09
  to
• 5:09
  greener
• 5:09
  pastures.
• 5:10
  Yes,
• 5:12
  that's
• 5:12
  right.
• 5:12
  That's
• 5:13
  awesome.
• 5:13
  All
• 5:13
  right,
• 5:13
  well,
• 5:13
  let's
• 5:14
  talk
• 5:14
  about
• 5:14
  Gray
• 5:14
  Orange.
• 5:14
  So
• 5:15
  start
• 5:15
  by.
• 5:15
  Let's
• 5:16
  start
• 5:16
  with,
• 5:16
  give
• 5:17
  a
• 5:17
  little
• 5:17
  background
• 5:17
  on
• 5:17
  what
• 5:17
  Gray
• 5:18
  Orange
• 5:18
  Is,
• 5:18
  and,
• 5:18
  and
• 5:19
  then
• 5:19
  you
• 5:19
  know,
• 5:19
  also
• 5:20
  what
• 5:20
  drew
• 5:20
  you
• 5:20
  to
• 5:20
  the
• 5:20
  company
• 5:21
  because
• 5:21
  your
• 5:21
  background
• 5:21
  is
• 5:21
  pretty
• 5:22
  steeped
• 5:22
  in
• 5:22
  retail
• 5:23
  at
• 5:23
  a
• 5:23
  lot
• 5:23
  of
• 5:23
  different
• 5:23
  angles.
• 5:25
  Yeah.
• 5:25
  So
• 5:26
  Gray
• 5:26
  Orange
• 5:26
  is
• 5:28
  company
• 5:28
  of
• 5:28
  about
• 5:29
  700
• 5:29
  people.
• 5:30
  It's
• 5:31
  10
• 5:32
  plus
• 5:32
  years
• 5:32
  old,
• 5:33
  although
• 5:33
  it
• 5:34
  feels
• 5:34
  like
• 5:34
  a
• 5:34
  startup
• 5:35
  based
• 5:35
  on
• 5:35
  the
• 5:35
  pace
• 5:35
  of
• 5:35
  change
• 5:36
  and
• 5:37
  everything
• 5:37
  we
• 5:37
  have
• 5:38
  going
• 5:38
  on.
• 5:38
  So
• 5:39
  supply
• 5:39
  chain
• 5:40
  automation
• 5:40
  for
• 5:41
  the
• 5:41
  biggest
• 5:41
  retailers.
• 5:42
  So
• 5:42
  if
• 5:43
  you
• 5:43
  think
• 5:43
  of
• 5:43
  the
• 5:43
  next
• 5:44
  day,
• 5:44
  same
• 5:44
  day
• 5:45
  delivery
• 5:46
  concepts,
• 5:48
  those
• 5:48
  are
• 5:48
  all
• 5:48
  done
• 5:49
  with
• 5:49
  automation.
• 5:49
  Lots
• 5:50
  of
• 5:50
  really
• 5:50
  complex
• 5:52
  software,
• 5:52
  robotics.
• 5:55
  And
• 5:55
  that
• 5:55
  is
• 5:55
  what
• 5:56
  the
• 5:56
  core
• 5:56
  of
• 5:56
  what
• 5:57
  Gray
• 5:57
  Orange
• 5:57
  has
• 5:57
  been
• 5:58
  up
• 5:58
  till
• 5:59
  about
• 5:59
  two
• 5:59
  years
• 5:59
  ago.
• 6:00
  And
• 6:00
  that's
• 6:00
  still
• 6:01
  a
• 6:01
  huge
• 6:01
  piece
• 6:01
  of
• 6:02
  our
• 6:02
  business
• 6:02
  now
• 6:02
  for
• 6:03
  some
• 6:03
  of
• 6:03
  the
• 6:03
  biggest
• 6:04
  retailers.
• 6:05
  And
• 6:07
  I
• 6:07
  would
• 6:08
  say
• 6:08
  two
• 6:08
  years
• 6:08
  back
• 6:09
  we,
• 6:09
  we
• 6:10
  took
• 6:10
  what
• 6:10
  the
• 6:11
  core
• 6:11
  of
• 6:12
  what
• 6:12
  that
• 6:13
  retail
• 6:14
  supply
• 6:14
  chain
• 6:14
  system
• 6:15
  looks
• 6:15
  like
• 6:16
  and
• 6:16
  brought
• 6:16
  it
• 6:17
  to
• 6:17
  some
• 6:17
  retailers
• 6:17
  and
• 6:17
  said,
• 6:18
  what
• 6:18
  if
• 6:18
  we
• 6:18
  had
• 6:18
  this
• 6:18
  level
• 6:19
  of
• 6:19
  intelligence
• 6:19
  and
• 6:20
  AI
• 6:20
  in
• 6:20
  the
• 6:21
  store,
• 6:21
  how
• 6:21
  could
• 6:21
  we
• 6:22
  innovate?
• 6:23
  And
• 6:23
  that's
• 6:23
  how
• 6:24
  we,
• 6:24
  we
• 6:24
  came
• 6:24
  to
• 6:26
  develop
• 6:26
  G
• 6:26
  Store
• 6:27
  in
• 6:27
  conjunction
• 6:28
  with
• 6:28
  some
• 6:28
  key
• 6:28
  retailers.
• 6:30
  So
• 6:30
  Troy,
• 6:30
  talk
• 6:31
  a
• 6:31
  little
• 6:31
  bit
• 6:31
  more
• 6:31
  about
• 6:31
  that.
• 6:31
  Like
• 6:32
  what
• 6:32
  is,
• 6:32
  what
• 6:32
  is.
• 6:32
  I
• 6:32
  mean,
• 6:33
  people
• 6:33
  throw
• 6:33
  around
• 6:33
  the
• 6:33
  term
• 6:34
  supply
• 6:34
  chain
• 6:34
  automation
• 6:35
  all
• 6:35
  the
• 6:35
  time
• 6:36
  and,
• 6:36
  and
• 6:36
  you
• 6:36
  know,
• 6:37
  it's
• 6:37
  interesting
• 6:37
  to
• 6:37
  hear
• 6:37
  you
• 6:37
  say
• 6:38
  that,
• 6:38
  the
• 6:38
  layer
• 6:38
  of
• 6:38
  AI
• 6:39
  into
• 6:39
  it
• 6:39
  too,
• 6:39
  because
• 6:40
  we
• 6:40
  had
• 6:40
  Microsoft's
• 6:41
  Margaret
• 6:41
  sign
• 6:42
  in
• 6:42
  with
• 6:42
  us
• 6:42
  at
• 6:42
  Shop
• 6:42
  Talk
• 6:43
  fall
• 6:43
  and
• 6:43
  she
• 6:43
  said
• 6:43
  that
• 6:44
  supply
• 6:44
  chain
• 6:44
  was
• 6:45
  particularly
• 6:45
  one
• 6:45
  of
• 6:45
  the
• 6:45
  top
• 6:45
  three
• 6:46
  areas
• 6:46
  she's
• 6:46
  seeing
• 6:46
  retailers
• 6:47
  invest
• 6:48
  in
• 6:48
  AI.
• 6:49
  So,
• 6:49
  you
• 6:49
  know,
• 6:50
  how
• 6:50
  do
• 6:50
  those
• 6:50
  two
• 6:50
  things
• 6:51
  fit
• 6:51
  together?
• 6:51
  Give
• 6:52
  us
• 6:52
  some
• 6:52
  more
• 6:52
  detail
• 6:52
  on
• 6:52
  that.
• 6:53
  Well,
• 6:54
  so,
• 6:55
  you
• 6:55
  know,
• 6:56
  my
• 6:56
  attraction
• 6:57
  to
• 6:57
  come
• 6:57
  here
• 6:57
  in
• 6:58
  the
• 6:58
  first
• 6:58
  place
• 6:58
  a
• 6:58
  couple
• 6:59
  years
• 6:59
  ago
• 6:59
  was
• 7:01
  we,
• 7:02
  you
• 7:02
  know,
• 7:02
  joked
• 7:02
  about
• 7:03
  ERPs
• 7:03
  and
• 7:04
  like
• 7:04
  it
• 7:04
  was
• 7:04
  kind
• 7:04
  of
• 7:05
  like
• 7:05
  you
• 7:05
  needed
• 7:05
  to
• 7:05
  convince
• 7:06
  people
• 7:06
  that
• 7:06
  those
• 7:06
  projects
• 7:07
  were
• 7:07
  cool.
• 7:07
  I
• 7:08
  couldn't
• 7:08
  talk
• 7:08
  about
• 7:08
  them
• 7:09
  at
• 7:09
  the,
• 7:10
  you
• 7:10
  know,
• 7:10
  at
• 7:10
  the
• 7:11
  poker
• 7:11
  parties
• 7:11
  or
• 7:11
  at
• 7:12
  the
• 7:12
  bar
• 7:12
  or
• 7:12
  anything
• 7:13
  like
• 7:13
  that.
• 7:13
  Like,
• 7:13
  there's
• 7:14
  just
• 7:14
  nothing.
• 7:14
  I
• 7:15
  did
• 7:15
  a
• 7:15
  financial
• 7:17
  transformation
• 7:17
  at,
• 7:18
  you
• 7:18
  know,
• 7:18
  XYZ
• 7:19
  retailer.
• 7:20
  But
• 7:20
  a
• 7:20
  friend
• 7:20
  of
• 7:21
  mine
• 7:21
  actually
• 7:22
  called
• 7:22
  me,
• 7:23
  talked
• 7:23
  about
• 7:23
  Gray
• 7:23
  Orange,
• 7:24
  talked
• 7:24
  about
• 7:24
  the
• 7:24
  robots
• 7:25
  and
• 7:25
  the
• 7:25
  AI
• 7:26
  and
• 7:26
  I
• 7:27
  was
• 7:27
  kind
• 7:27
  of
• 7:27
  like
• 7:27
  skeptical,
• 7:28
  like,
• 7:28
  yeah,
• 7:28
  yeah,
• 7:28
  yeah,
• 7:29
  I
• 7:30
  went
• 7:30
  and
• 7:30
  saw
• 7:30
  it.
• 7:31
  I
• 7:31
  actually
• 7:31
  saw
• 7:32
  it.
• 7:32
  What
• 7:32
  sold
• 7:32
  me
• 7:33
  on
• 7:33
  Gray
• 7:33
  Orange
• 7:33
  was
• 7:33
  to
• 7:34
  actually
• 7:34
  go
• 7:35
  to
• 7:35
  a
• 7:36
  retailer's
• 7:36
  fulfillment
• 7:37
  center
• 7:37
  and
• 7:38
  just
• 7:38
  see
• 7:38
  the
• 7:38
  magic
• 7:39
  happen.
• 7:39
  Hundreds
• 7:39
  of
• 7:40
  robots
• 7:40
  operating
• 7:41
  with
• 7:42
  humans,
• 7:42
  didn't
• 7:43
  replace
• 7:43
  all
• 7:43
  the
• 7:43
  humans,
• 7:44
  but.
• 7:44
  Right.
• 7:45
  You
• 7:45
  know,
• 7:46
  just
• 7:46
  the
• 7:46
  level
• 7:47
  of
• 7:47
  automation
• 7:47
  was
• 7:48
  beyond
• 7:48
  anything
• 7:49
  I
• 7:49
  had
• 7:49
  imagined.
• 7:50
  And
• 7:50
  then
• 7:50
  to
• 7:50
  put
• 7:50
  myself
• 7:51
  mentally
• 7:52
  into,
• 7:53
  I
• 7:53
  could
• 7:53
  do
• 7:54
  this
• 7:54
  and
• 7:54
  I
• 7:55
  could
• 7:55
  go
• 7:55
  talk
• 7:55
  at
• 7:55
  the
• 7:56
  poker
• 7:56
  parties
• 7:56
  and
• 7:57
  say
• 7:57
  I
• 7:57
  just
• 7:58
  deployed
• 7:59
  600
• 8:00
  robots
• 8:00
  in
• 8:00
  Nashville
• 8:01
  at
• 8:01
  this
• 8:01
  place.
• 8:02
  Or,
• 8:03
  you
• 8:03
  know,
• 8:03
  I
• 8:04
  We
• 8:04
  have
• 8:04
  smart
• 8:05
  mirrors
• 8:05
  deployed
• 8:06
  at
• 8:06
  this,
• 8:07
  this
• 8:07
  retail.
• 8:08
  It
• 8:08
  just
• 8:08
  felt
• 8:08
  more
• 8:09
  real
• 8:09
  and
• 8:09
  more
• 8:10
  cool
• 8:10
  and
• 8:11
  more
• 8:11
  interesting
• 8:12
  and
• 8:12
  kind
• 8:12
  of
• 8:12
  like
• 8:13
  a,
• 8:14
  A
• 8:14
  possibility
• 8:15
  to
• 8:15
  get
• 8:15
  some
• 8:15
  energy
• 8:15
  back
• 8:16
  in
• 8:16
  the
• 8:16
  sales
• 8:16
  and
• 8:17
  be
• 8:17
  excited
• 8:18
  about
• 8:18
  each
• 8:18
  project
• 8:18
  that
• 8:19
  I
• 8:19
  do.
• 8:19
  So
• 8:21
  in
• 8:21
  the,
• 8:21
  you
• 8:21
  know,
• 8:22
  everybody
• 8:22
  AI
• 8:23
  and
• 8:23
  everything.
• 8:23
  AI
• 8:23
  in
• 8:24
  the
• 8:24
  drinking
• 8:24
  fountain.
• 8:24
  Right?
• 8:25
  Everybody
• 8:25
  says
• 8:25
  AI,
• 8:26
  but
• 8:26
  it
• 8:27
  really
• 8:27
  is
• 8:27
  AI
• 8:28
  if
• 8:28
  you
• 8:28
  think
• 8:28
  about
• 8:29
  products
• 8:29
  start
• 8:30
  moving
• 8:30
  differently
• 8:31
  in
• 8:31
  retail
• 8:33
  trends,
• 8:34
  social
• 8:34
  media,
• 8:35
  and
• 8:35
  to
• 8:36
  allow
• 8:36
  algorithms
• 8:37
  to
• 8:38
  catch
• 8:38
  that,
• 8:38
  pick
• 8:39
  up
• 8:39
  on
• 8:39
  that
• 8:39
  and
• 8:40
  react,
• 8:40
  whether
• 8:40
  it's
• 8:40
  in
• 8:40
  a
• 8:41
  fulfillment
• 8:41
  center
• 8:41
  or
• 8:42
  in
• 8:42
  a
• 8:43
  retail
• 8:43
  store
• 8:43
  location
• 8:44
  is.
• 8:45
  It's
• 8:45
  real.
• 8:46
  Right.
• 8:46
  They
• 8:47
  come
• 8:47
  together
• 8:47
  and
• 8:47
  they,
• 8:48
  it's.
• 8:48
  It's.
• 8:49
  It's
• 8:49
  kind
• 8:49
  of
• 8:49
  cool
• 8:49
  to
• 8:50
  watch,
• 8:50
  right?
• 8:51
  Yeah.
• 8:51
  And
• 8:52
  I
• 8:52
  got
• 8:52
  to
• 8:52
  go,
• 8:52
  I
• 8:52
  got
• 8:52
  to
• 8:52
  go
• 8:53
  with
• 8:53
  you
• 8:53
  on
• 8:53
  that
• 8:53
  one
• 8:54
  because,
• 8:54
  like,
• 8:54
  yeah,
• 8:54
  which,
• 8:55
  which.
• 8:55
  Which
• 8:55
  line
• 8:55
  would
• 8:56
  I
• 8:56
  want
• 8:56
  to
• 8:56
  use
• 8:56
  in
• 8:56
  a
• 8:56
  bar
• 8:57
  more
• 8:57
  often
• 8:57
  and
• 8:58
  robot
• 8:58
  or
• 8:59
  ERP
• 8:59
  implementation?
• 9:00
  I
• 9:01
  don't
• 9:01
  think
• 9:01
  it's
• 9:02
  a
• 9:02
  very
• 9:02
  close
• 9:02
  battle
• 9:03
  on
• 9:03
  that
• 9:03
  one.
• 9:03
  And
• 9:03
  do
• 9:03
  you
• 9:03
  agree?
• 9:04
  I
• 9:04
  don't
• 9:05
  know.
• 9:05
  I
• 9:05
  just
• 9:05
  love
• 9:05
  that
• 9:06
  Troy
• 9:06
  is
• 9:06
  like,
• 9:07
  it's
• 9:07
  really
• 9:07
  about
• 9:07
  what
• 9:07
  I'm
• 9:08
  going
• 9:08
  to
• 9:08
  tell
• 9:08
  my
• 9:08
  friends.
• 9:09
  It's
• 9:09
  not
• 9:09
  about
• 9:09
  what
• 9:10
  I'm
• 9:10
  actually
• 9:10
  doing.
• 9:11
  Even
• 9:11
  though
• 9:11
  both
• 9:11
  things
• 9:12
  are
• 9:12
  incredibly
• 9:13
  incredib.
• 9:15
  It
• 9:15
  sounds
• 9:15
  cooler
• 9:16
  to
• 9:16
  talk
• 9:16
  about.
• 9:17
  We
• 9:18
  get
• 9:18
  it.
• 9:18
  You're
• 9:18
  my,
• 9:19
  you're
• 9:19
  our
• 9:19
  kind
• 9:19
  of
• 9:19
  person,
• 9:20
  Troy.
• 9:21
  Well,
• 9:22
  Troy,
• 9:22
  I
• 9:22
  want
• 9:22
  to,
• 9:23
  I
• 9:23
  want
• 9:23
  to
• 9:23
  like,
• 9:23
  narrow
• 9:24
  in
• 9:24
  on
• 9:24
  one
• 9:24
  particular
• 9:25
  area
• 9:25
  too
• 9:26
  that
• 9:27
  is
• 9:27
  important
• 9:28
  when
• 9:28
  you're
• 9:28
  working
• 9:29
  on
• 9:29
  faster
• 9:30
  supply
• 9:30
  chain
• 9:30
  and
• 9:30
  logistics,
• 9:31
  and
• 9:31
  that's
• 9:31
  rfid,
• 9:32
  especially
• 9:33
  because
• 9:34
  when
• 9:35
  I
• 9:35
  was
• 9:35
  just
• 9:35
  at
• 9:35
  Shop
• 9:36
  Talk
• 9:36
  Europe,
• 9:36
  I
• 9:36
  interviewed
• 9:37
  Gustav
• 9:37
  Zetterstrom,
• 9:38
  who's
• 9:38
  the
• 9:38
  SVP
• 9:39
  of
• 9:39
  Global
• 9:39
  innovation
• 9:40
  and
• 9:40
  Emerging
• 9:40
  technology
• 9:41
  at
• 9:41
  H
• 9:41
  and
• 9:41
  M.
• 9:42
  And
• 9:43
  when
• 9:43
  I
• 9:43
  asked
• 9:43
  him
• 9:44
  specifically,
• 9:45
  I
• 9:45
  was
• 9:45
  like,
• 9:45
  okay,
• 9:46
  I
• 9:46
  want
• 9:46
  to
• 9:46
  know.
• 9:47
  You're
• 9:47
  deploying
• 9:47
  all
• 9:48
  these
• 9:48
  cool
• 9:48
  stores,
• 9:48
  but,
• 9:49
  like,
• 9:49
  what
• 9:49
  is
• 9:49
  the
• 9:50
  one
• 9:50
  innovation
• 9:51
  investment
• 9:51
  that
• 9:52
  you
• 9:52
  think
• 9:52
  has
• 9:53
  been
• 9:53
  most
• 9:53
  impactful
• 9:54
  to,
• 9:55
  you
• 9:56
  know,
• 9:56
  the
• 9:56
  success
• 9:56
  of
• 9:57
  your
• 9:57
  stores?
• 9:57
  And
• 9:58
  he
• 9:58
  said
• 9:58
  rfid,
• 9:59
  because
• 9:59
  of
• 10:00
  the
• 10:00
  things
• 10:00
  that
• 10:00
  you
• 10:00
  just
• 10:00
  talked
• 10:01
  about,
• 10:01
  it
• 10:01
  gives
• 10:02
  you
• 10:02
  better
• 10:03
  inventory,
• 10:03
  visibility,
• 10:04
  better
• 10:05
  ideas
• 10:05
  of
• 10:05
  where
• 10:05
  your
• 10:06
  products
• 10:06
  are
• 10:07
  in
• 10:07
  the
• 10:07
  fitting
• 10:08
  rooms,
• 10:08
  in
• 10:08
  the
• 10:09
  back
• 10:09
  of
• 10:09
  room,
• 10:09
  on
• 10:10
  their
• 10:10
  way
• 10:10
  to
• 10:10
  the
• 10:10
  store,
• 10:11
  or
• 10:11
  on
• 10:11
  the
• 10:11
  floor
• 10:12
  somewhere?
• 10:12
  And
• 10:13
  I,
• 10:13
  you
• 10:13
  know,
• 10:14
  you're
• 10:14
  working
• 10:14
  with
• 10:14
  several
• 10:15
  retailers
• 10:16
  you
• 10:16
  mentioned
• 10:16
  to
• 10:16
  put
• 10:17
  G
• 10:17
  store
• 10:18
  in.
• 10:18
  In
• 10:18
  motion.
• 10:20
  Do
• 10:20
  you
• 10:20
  think
• 10:20
  that
• 10:21
  most
• 10:21
  of
• 10:21
  them
• 10:21
  would
• 10:21
  agree
• 10:22
  that
• 10:22
  RFID
• 10:23
  is
• 10:23
  really
• 10:24
  the,
• 10:24
  you
• 10:24
  know,
• 10:24
  would
• 10:25
  they
• 10:25
  agree
• 10:25
  with
• 10:25
  Gustav's
• 10:26
  sentiment
• 10:26
  that
• 10:26
  that's
• 10:26
  really
• 10:27
  what's
• 10:27
  supercharging
• 10:28
  their
• 10:28
  retail
• 10:28
  operations
• 10:29
  right
• 10:29
  now?
• 10:30
  Yeah,
• 10:30
  the.
• 10:31
  Well,
• 10:31
  it's
• 10:32
  in
• 10:32
  pockets,
• 10:33
  right?
• 10:33
  So
• 10:33
  RFID,
• 10:34
  much
• 10:35
  more
• 10:37
  prevalent,
• 10:39
  bigger
• 10:39
  ROIs
• 10:40
  in
• 10:40
  fashion,
• 10:41
  luxury.
• 10:41
  I
• 10:42
  mean,
• 10:42
  RFID
• 10:42
  is
• 10:42
  all
• 10:43
  over
• 10:43
  the
• 10:43
  Place
• 10:43
  as
• 10:43
  you
• 10:43
  guys
• 10:44
  started
• 10:44
  this
• 10:44
  convers,
• 10:45
  it's
• 10:45
  in
• 10:45
  the
• 10:46
  warehouse,
• 10:46
  it's
• 10:47
  in
• 10:47
  loss
• 10:47
  prevention
• 10:48
  systems.
• 10:49
  But
• 10:50
  when
• 10:50
  you're
• 10:50
  talking
• 10:50
  about
• 10:50
  the
• 10:51
  visionary
• 10:51
  stuff
• 10:51
  that
• 10:51
  Gustav
• 10:52
  is
• 10:52
  doing,
• 10:53
  and
• 10:53
  he's
• 10:53
  great
• 10:54
  at
• 10:54
  talking
• 10:54
  about
• 10:54
  it
• 10:55
  by
• 10:55
  the
• 10:55
  way,
• 10:55
  he
• 10:56
  tells
• 10:56
  the
• 10:56
  story
• 10:56
  like
• 10:57
  no
• 10:57
  one
• 10:57
  else.
• 10:59
  You're
• 11:00
  talking
• 11:00
  about
• 11:02
  where
• 11:02
  the
• 11:03
  RFID
• 11:04
  tags
• 11:04
  make
• 11:05
  sense
• 11:05
  to
• 11:05
  be
• 11:05
  placed.
• 11:06
  So
• 11:06
  fashion
• 11:08
  shoes,
• 11:10
  things
• 11:10
  where
• 11:11
  there's
• 11:11
  decent
• 11:11
  enough
• 11:12
  margins
• 11:12
  to
• 11:12
  pay
• 11:12
  for
• 11:13
  all
• 11:13
  the
• 11:13
  technology
• 11:14
  and
• 11:15
  you
• 11:15
  can
• 11:15
  get
• 11:15
  that
• 11:16
  real
• 11:16
  time
• 11:17
  inventory
• 11:18
  availability.
• 11:19
  So
• 11:19
  what
• 11:19
  Gustav
• 11:20
  and
• 11:20
  H
• 11:20
  and
• 11:20
  M
• 11:20
  are
• 11:21
  doing
• 11:21
  is
• 11:22
  overhead
• 11:23
  rfid.
• 11:24
  Next
• 11:24
  gen
• 11:24
  rfid.
• 11:25
  So
• 11:25
  what's
• 11:25
  been
• 11:25
  around
• 11:25
  for
• 11:26
  a
• 11:26
  long
• 11:26
  time
• 11:27
  is
• 11:28
  handheld
• 11:28
  RFID
• 11:29
  where
• 11:30
  you
• 11:30
  can
• 11:30
  walk
• 11:30
  around
• 11:31
  and
• 11:31
  I
• 11:31
  can
• 11:31
  get
• 11:32
  a
• 11:32
  sense
• 11:32
  of
• 11:32
  what's
• 11:32
  there
• 11:33
  if
• 11:33
  I'm
• 11:33
  in
• 11:33
  the
• 11:34
  vicinity.
• 11:35
  But
• 11:35
  the
• 11:35
  step
• 11:35
  up,
• 11:36
  the
• 11:36
  game
• 11:36
  changing
• 11:37
  stuff
• 11:37
  that
• 11:37
  the
• 11:38
  trend
• 11:39
  setting
• 11:39
  retailers
• 11:39
  are
• 11:40
  doing
• 11:40
  is
• 11:41
  overhead
• 11:41
  rfid.
• 11:42
  I
• 11:42
  know
• 11:42
  where
• 11:43
  everything
• 11:43
  is
• 11:44
  on
• 11:44
  an
• 11:44
  XY
• 11:44
  coordinate
• 11:45
  in
• 11:45
  the
• 11:45
  store
• 11:47
  and
• 11:48
  that's
• 11:48
  what
• 11:48
  they're
• 11:48
  doing.
• 11:49
  And
• 11:49
  then
• 11:49
  if
• 11:50
  you
• 11:50
  take
• 11:50
  an
• 11:50
  application
• 11:51
  like
• 11:51
  ours,
• 11:51
  G
• 11:52
  Store,
• 11:52
  I
• 11:53
  think
• 11:53
  we're
• 11:53
  still
• 11:53
  the
• 11:53
  only
• 11:54
  one
• 11:54
  that
• 11:55
  has
• 11:55
  hundreds
• 11:55
  of
• 11:56
  stores
• 11:56
  deployed
• 11:56
  in
• 11:57
  production
• 11:58
  with
• 11:59
  overhead
• 11:59
  rfid.
• 12:00
  And
• 12:00
  you
• 12:00
  can
• 12:01
  link
• 12:01
  that
• 12:01
  to
• 12:01
  all
• 12:01
  the
• 12:02
  tech.
• 12:02
  Right.
• 12:03
  So
• 12:03
  the
• 12:03
  possibilities
• 12:04
  are
• 12:04
  endless
• 12:05
  when
• 12:05
  it
• 12:05
  comes
• 12:05
  to,
• 12:06
  you
• 12:06
  know,
• 12:06
  smart
• 12:07
  mirrors,
• 12:07
  sensing,
• 12:08
  hooking
• 12:09
  it
• 12:09
  up
• 12:09
  with
• 12:11
  video
• 12:11
  capture,
• 12:12
  you
• 12:12
  know,
• 12:12
  the
• 12:12
  existing
• 12:13
  cameras
• 12:13
  that
• 12:14
  are
• 12:14
  in
• 12:14
  the
• 12:14
  store
• 12:14
  to
• 12:14
  create,
• 12:16
  create
• 12:16
  different
• 12:17
  insights
• 12:18
  and
• 12:18
  signals
• 12:19
  for
• 12:19
  the
• 12:19
  store
• 12:19
  managers
• 12:20
  or
• 12:20
  the
• 12:20
  corporate
• 12:20
  office
• 12:21
  or
• 12:21
  the
• 12:21
  merchandising
• 12:22
  team.
• 12:22
  So
• 12:23
  what
• 12:23
  are
• 12:23
  they.
• 12:24
  Yeah,
• 12:24
  I
• 12:24
  was
• 12:24
  gonna,
• 12:25
  I
• 12:25
  was
• 12:25
  gonna
• 12:25
  say,
• 12:26
  Troy,
• 12:26
  like
• 12:26
  go
• 12:27
  even
• 12:27
  deeper
• 12:27
  into
• 12:28
  like
• 12:28
  what
• 12:28
  they're
• 12:28
  able
• 12:28
  to
• 12:29
  do
• 12:29
  that
• 12:30
  they
• 12:30
  weren't
• 12:30
  able
• 12:30
  to
• 12:31
  do
• 12:31
  before.
• 12:31
  Like
• 12:31
  what
• 12:32
  kind
• 12:32
  of
• 12:32
  visibility
• 12:32
  is
• 12:33
  this
• 12:33
  giving
• 12:33
  them
• 12:34
  about,
• 12:35
  like
• 12:36
  how
• 12:36
  people
• 12:36
  are
• 12:36
  interacting,
• 12:37
  you
• 12:38
  know,
• 12:38
  in
• 12:38
  a
• 12:38
  physical
• 12:39
  environment
• 12:39
  in
• 12:40
  a
• 12:40
  way
• 12:40
  that
• 12:40
  previously
• 12:41
  we
• 12:41
  could
• 12:41
  only
• 12:42
  tell
• 12:42
  from
• 12:42
  what
• 12:43
  they
• 12:43
  were,
• 12:43
  you
• 12:43
  know,
• 12:43
  like
• 12:43
  we'd
• 12:44
  only
• 12:44
  be
• 12:44
  able
• 12:44
  to
• 12:44
  get
• 12:45
  that
• 12:45
  level
• 12:45
  of
• 12:45
  detail,
• 12:46
  what
• 12:47
  they're
• 12:47
  taking
• 12:47
  into
• 12:48
  a
• 12:48
  fitting
• 12:48
  room,
• 12:48
  for
• 12:49
  example.
• 12:50
  We'd
• 12:50
  only
• 12:50
  be
• 12:50
  able
• 12:50
  to
• 12:50
  do
• 12:51
  that
• 12:51
  if
• 12:51
  they,
• 12:51
  if
• 12:51
  we
• 12:51
  were
• 12:52
  watching
• 12:52
  that
• 12:52
  activity
• 12:53
  online,
• 12:53
  we
• 12:53
  wouldn't
• 12:54
  be
• 12:54
  able
• 12:54
  to
• 12:54
  do
• 12:54
  that
• 12:54
  in
• 12:54
  a
• 12:54
  physical
• 12:55
  environment.
• 12:55
  But
• 12:56
  what,
• 12:56
  what
• 12:56
  does
• 12:56
  this
• 12:56
  unlock
• 12:57
  for
• 12:57
  them?
• 12:58
  So
• 12:59
  if
• 13:00
  you
• 13:00
  think
• 13:00
  about
• 13:01
  my
• 13:01
  omnichannel
• 13:02
  days,
• 13:02
  way
• 13:02
  back
• 13:03
  when,
• 13:04
  it
• 13:04
  was
• 13:04
  kind
• 13:04
  of
• 13:04
  a
• 13:05
  thing
• 13:05
  to
• 13:05
  figure
• 13:06
  out,
• 13:06
  do
• 13:06
  you
• 13:06
  have
• 13:07
  inventory
• 13:07
  or
• 13:07
  not?
• 13:08
  Like
• 13:08
  binary
• 13:08
  in
• 13:09
  the
• 13:09
  store?
• 13:09
  So
• 13:09
  I'm
• 13:09
  on
• 13:10
  the
• 13:10
  website,
• 13:10
  I'm
• 13:10
  on
• 13:10
  the
• 13:11
  app.
• 13:11
  Does
• 13:11
  the
• 13:12
  store
• 13:12
  have
• 13:12
  inventory,
• 13:12
  yes
• 13:13
  or
• 13:13
  no?
• 13:13
  And
• 13:14
  then
• 13:14
  we
• 13:14
  gravitated
• 13:15
  towards,
• 13:15
  we
• 13:15
  have
• 13:15
  10
• 13:16
  of
• 13:16
  these,
• 13:16
  but
• 13:17
  the
• 13:17
  retailer
• 13:17
  probably
• 13:18
  had
• 13:18
  15.
• 13:18
  They
• 13:19
  just
• 13:19
  are
• 13:19
  being
• 13:19
  very
• 13:20
  careful,
• 13:20
  right,
• 13:20
  with
• 13:21
  safety
• 13:21
  stock.
• 13:22
  And
• 13:22
  they
• 13:22
  don't
• 13:22
  want
• 13:22
  somebody
• 13:23
  to
• 13:23
  be
• 13:23
  disappointed.
• 13:25
  And
• 13:25
  so
• 13:25
  now
• 13:25
  this
• 13:26
  technology,
• 13:27
  when
• 13:27
  combined
• 13:27
  with
• 13:28
  the
• 13:28
  software
• 13:28
  and
• 13:28
  the
• 13:29
  overhead
• 13:30
  readers,
• 13:31
  you
• 13:31
  know
• 13:32
  exactly
• 13:33
  how
• 13:33
  much
• 13:33
  inventory
• 13:33
  you
• 13:34
  have.
• 13:34
  98%.
• 13:35
  So
• 13:35
  think
• 13:35
  of
• 13:36
  a
• 13:36
  constant
• 13:36
  rolling
• 13:37
  cycle
• 13:37
  count.
• 13:39
  With
• 13:39
  the
• 13:39
  RFID
• 13:40
  of
• 13:40
  two
• 13:40
  years
• 13:41
  ago,
• 13:41
  you
• 13:42
  still
• 13:42
  had
• 13:42
  to
• 13:42
  go
• 13:42
  around
• 13:42
  cycle
• 13:43
  counting
• 13:43
  and
• 13:43
  making
• 13:44
  sure
• 13:44
  you
• 13:44
  updated
• 13:45
  all
• 13:45
  your
• 13:45
  accounts.
• 13:46
  This
• 13:46
  is
• 13:46
  just
• 13:47
  done.
• 13:47
  It's
• 13:48
  done
• 13:48
  now,
• 13:48
  of
• 13:48
  course.
• 13:49
  Wow.
• 13:49
  We
• 13:49
  all
• 13:49
  have
• 13:49
  trust
• 13:50
  issues.
• 13:50
  So
• 13:51
  they'll
• 13:51
  go
• 13:51
  audit
• 13:51
  and
• 13:52
  just
• 13:52
  make
• 13:52
  sure
• 13:52
  everything's
• 13:53
  working.
• 13:54
  You
• 13:54
  know,
• 13:54
  that's
• 13:55
  just
• 13:55
  always
• 13:55
  going
• 13:55
  to
• 13:55
  be
• 13:56
  the
• 13:56
  case,
• 13:56
  right?
• 13:56
  Sure,
• 13:57
  sure.
• 13:57
  But
• 13:58
  because
• 13:59
  they
• 13:59
  know
• 14:01
  where
• 14:02
  everything's
• 14:02
  at
• 14:02
  and
• 14:03
  how
• 14:03
  much
• 14:03
  they
• 14:03
  have,
• 14:04
  you
• 14:04
  now
• 14:05
  create
• 14:05
  a
• 14:05
  situation
• 14:06
  that
• 14:06
  we
• 14:06
  were
• 14:06
  aware
• 14:07
  of
• 14:07
  and
• 14:07
  we
• 14:07
  put
• 14:08
  in
• 14:08
  our
• 14:08
  software
• 14:08
  roadmap.
• 14:09
  But
• 14:09
  I
• 14:09
  don't
• 14:10
  think
• 14:10
  anyone
• 14:11
  knew
• 14:11
  how
• 14:12
  important
• 14:12
  it
• 14:12
  would
• 14:12
  become
• 14:13
  is
• 14:13
  replenishment
• 14:14
  from
• 14:14
  back
• 14:15
  of
• 14:15
  the
• 14:15
  store
• 14:15
  to
• 14:15
  the
• 14:15
  front
• 14:15
  of
• 14:16
  the
• 14:16
  store,
• 14:16
  or
• 14:16
  from
• 14:17
  one
• 14:17
  area
• 14:18
  to
• 14:18
  another
• 14:18
  area
• 14:19
  of
• 14:19
  the
• 14:19
  store.
• 14:19
  So
• 14:20
  now
• 14:20
  you
• 14:20
  can
• 14:20
  have
• 14:21
  a
• 14:21
  situation
• 14:21
  where
• 14:22
  your
• 14:22
  top
• 14:23
  selling
• 14:23
  item
• 14:23
  in
• 14:23
  that
• 14:24
  soho
• 14:24
  store,
• 14:24
  for
• 14:25
  example,
• 14:25
  might
• 14:25
  be
• 14:25
  a
• 14:26
  jacket
• 14:26
  on
• 14:26
  a
• 14:27
  mannequin
• 14:27
  with
• 14:27
  four
• 14:28
  of
• 14:28
  them
• 14:28
  laying
• 14:29
  there
• 14:29
  on
• 14:29
  the
• 14:29
  display
• 14:30
  in
• 14:30
  the
• 14:30
  front.
• 14:31
  And
• 14:31
  they
• 14:31
  run
• 14:32
  out.
• 14:32
  Right.
• 14:33
  So
• 14:33
  two
• 14:34
  years
• 14:34
  ago
• 14:34
  they're
• 14:34
  just
• 14:35
  out
• 14:35
  and
• 14:35
  maybe
• 14:36
  the
• 14:36
  store
• 14:36
  manager
• 14:36
  notices
• 14:37
  it
• 14:37
  after
• 14:37
  an
• 14:38
  hour
• 14:38
  or
• 14:38
  two.
• 14:39
  Now
• 14:39
  we
• 14:39
  know
• 14:39
  before
• 14:40
  they
• 14:40
  run
• 14:40
  out
• 14:41
  or
• 14:41
  danger,
• 14:42
  danger
• 14:42
  if
• 14:42
  they,
• 14:43
  if
• 14:43
  they've
• 14:43
  already
• 14:43
  run
• 14:43
  out,
• 14:44
  go
• 14:44
  bring
• 14:45
  that
• 14:45
  to
• 14:45
  the
• 14:45
  store.
• 14:45
  It's
• 14:45
  a
• 14:46
  priority
• 14:46
  task
• 14:47
  in
• 14:47
  the
• 14:47
  software
• 14:48
  to
• 14:48
  bring
• 14:49
  those
• 14:49
  items
• 14:49
  up
• 14:49
  to
• 14:49
  the
• 14:50
  front.
• 14:50
  And
• 14:50
  you
• 14:51
  know,
• 14:51
  our.
• 14:51
  We
• 14:51
  have
• 14:51
  customers
• 14:52
  that
• 14:52
  have
• 14:52
  told
• 14:52
  us,
• 14:53
  you
• 14:53
  know,
• 14:54
  this
• 14:54
  is
• 14:54
  changing
• 14:55
  the
• 14:55
  conversion
• 14:55
  rate
• 14:56
  in
• 14:56
  the
• 14:56
  stores
• 14:56
  that
• 14:57
  operate
• 14:57
  this
• 14:57
  technology.
• 14:58
  Yeah,
• 14:59
  yeah.
• 14:59
  The
• 14:59
  way
• 14:59
  I'd
• 14:59
  sum
• 15:00
  up
• 15:00
  what
• 15:00
  you
• 15:00
  say,
• 15:00
  Troy,
• 15:01
  is
• 15:01
  like
• 15:01
  the
• 15:01
  move
• 15:01
  from
• 15:02
  handhelds
• 15:02
  to
• 15:02
  overhead
• 15:02
  arrays.
• 15:03
  It
• 15:03
  gives
• 15:03
  you
• 15:04
  a
• 15:04
  perpetual
• 15:04
  state
• 15:04
  of
• 15:05
  inventory
• 15:05
  in
• 15:05
  your
• 15:05
  store.
• 15:06
  Right.
• 15:06
  Like
• 15:07
  constant
• 15:07
  state
• 15:07
  of
• 15:07
  inventory
• 15:08
  versus
• 15:08
  the
• 15:08
  handhelds
• 15:09
  are
• 15:09
  done
• 15:09
  at
• 15:09
  a
• 15:09
  single
• 15:09
  point
• 15:10
  in
• 15:10
  time.
• 15:10
  And
• 15:11
  yeah.
• 15:11
  So
• 15:11
  for
• 15:11
  that
• 15:11
  reason,
• 15:12
  you
• 15:12
  don't
• 15:12
  get
• 15:12
  an
• 15:12
  understanding
• 15:13
  or
• 15:13
  an
• 15:13
  alert,
• 15:14
  which
• 15:14
  is
• 15:14
  kind
• 15:14
  of
• 15:14
  the
• 15:14
  smartness
• 15:15
  of
• 15:15
  the
• 15:15
  system
• 15:16
  too.
• 15:16
  Right.
• 15:17
  You
• 15:17
  don't
• 15:17
  get
• 15:17
  an
• 15:17
  alert
• 15:18
  when
• 15:18
  something's
• 15:18
  out
• 15:18
  of
• 15:18
  stock
• 15:19
  on
• 15:19
  the
• 15:19
  floor
• 15:19
  and
• 15:20
  sitting
• 15:20
  in
• 15:20
  your
• 15:20
  back
• 15:20
  room.
• 15:21
  And
• 15:21
  the
• 15:21
  other
• 15:21
  part
• 15:21
  too,
• 15:21
  Troy,
• 15:22
  if
• 15:22
  I'm
• 15:22
  not
• 15:22
  mistaken,
• 15:23
  it
• 15:23
  also
• 15:23
  helps
• 15:23
  you
• 15:24
  locate
• 15:24
  the
• 15:24
  product
• 15:24
  in
• 15:25
  the
• 15:25
  back
• 15:25
  room
• 15:25
  too,
• 15:25
  because
• 15:26
  of
• 15:26
  the
• 15:26
  overhead
• 15:26
  array.
• 15:26
  Like
• 15:27
  you
• 15:27
  can
• 15:27
  get
• 15:27
  a.
• 15:27
  You
• 15:28
  could
• 15:28
  get
• 15:28
  a
• 15:28
  good
• 15:28
  sense
• 15:29
  of
• 15:29
  where
• 15:29
  those
• 15:29
  products
• 15:30
  are.
• 15:30
  Which
• 15:30
  in
• 15:30
  an
• 15:30
  apparel
• 15:31
  operation
• 15:31
  is
• 15:31
  not
• 15:32
  always
• 15:32
  the
• 15:32
  easiest
• 15:32
  thing
• 15:33
  to,
• 15:33
  to
• 15:34
  figure
• 15:34
  out
• 15:34
  if
• 15:34
  you've
• 15:34
  worked
• 15:35
  those
• 15:35
  back
• 15:35
  rooms.
• 15:35
  Is
• 15:35
  that
• 15:36
  also
• 15:36
  right?
• 15:37
  Exactly.
• 15:37
  And
• 15:38
  so
• 15:38
  if
• 15:39
  you
• 15:39
  think
• 15:39
  about
• 15:39
  it,
• 15:40
  in
• 15:40
  our
• 15:40
  application
• 15:40
  G
• 15:41
  store,
• 15:41
  we
• 15:41
  load
• 15:41
  the
• 15:42
  planograms,
• 15:43
  right.
• 15:43
  So
• 15:43
  they're
• 15:44
  Digitally
• 15:44
  loaded.
• 15:45
  So
• 15:45
  you
• 15:46
  have
• 15:46
  a
• 15:46
  3D
• 15:46
  map.
• 15:47
  Wow.
• 15:48
  Or
• 15:48
  back
• 15:49
  room,
• 15:49
  front
• 15:49
  room,
• 15:50
  omnichannel
• 15:50
  area,
• 15:51
  if
• 15:51
  you
• 15:51
  have
• 15:51
  one
• 15:51
  of
• 15:51
  those.
• 15:52
  And
• 15:52
  so
• 15:52
  you
• 15:52
  have
• 15:53
  the
• 15:53
  location
• 15:54
  with
• 15:54
  a
• 15:54
  visual.
• 15:55
  So
• 15:55
  it
• 15:55
  really
• 15:56
  makes
• 15:56
  the
• 15:56
  store
• 15:56
  associate
• 15:57
  experience
• 15:58
  way
• 15:58
  better
• 15:59
  because
• 15:59
  they
• 16:00
  just
• 16:00
  don't
• 16:00
  have
• 16:00
  to
• 16:00
  do
• 16:01
  any
• 16:01
  guesswork.
• 16:01
  They
• 16:02
  get
• 16:02
  within
• 16:02
  three
• 16:03
  feet,
• 16:04
  five
• 16:04
  feet,
• 16:05
  you
• 16:05
  know,
• 16:05
  depending
• 16:05
  on
• 16:05
  the
• 16:06
  store
• 16:06
  of
• 16:06
  exactly
• 16:07
  where
• 16:07
  the
• 16:07
  product
• 16:07
  is
• 16:08
  and
• 16:08
  they
• 16:08
  can
• 16:08
  kind
• 16:08
  of
• 16:08
  see
• 16:09
  where
• 16:09
  it
• 16:09
  looks
• 16:09
  like
• 16:10
  in
• 16:10
  that
• 16:10
  area.
• 16:11
  So,
• 16:11
  so
• 16:12
  that's
• 16:12
  available.
• 16:12
  And
• 16:13
  then,
• 16:13
  you
• 16:13
  know,
• 16:13
  Ann,
• 16:14
  you
• 16:14
  mentioned
• 16:14
  the,
• 16:15
  the
• 16:15
  back
• 16:15
  room
• 16:16
  or
• 16:17
  the
• 16:17
  changing
• 16:17
  room.
• 16:18
  They,
• 16:20
  you
• 16:20
  know,
• 16:20
  so
• 16:20
  now
• 16:21
  you
• 16:21
  can
• 16:21
  be
• 16:21
  in
• 16:21
  the
• 16:22
  changing
• 16:22
  room,
• 16:22
  you
• 16:22
  can
• 16:22
  have
• 16:23
  the
• 16:23
  medium,
• 16:24
  you
• 16:24
  can
• 16:24
  ask
• 16:25
  the
• 16:25
  mirror,
• 16:26
  can
• 16:26
  you
• 16:26
  find
• 16:26
  me
• 16:26
  some
• 16:27
  shoes
• 16:27
  to
• 16:28
  match
• 16:28
  this?
• 16:28
  And
• 16:29
  can
• 16:29
  I
• 16:29
  get
• 16:29
  a
• 16:30
  small
• 16:30
  instead
• 16:30
  of
• 16:30
  a
• 16:31
  medium?
• 16:31
  And
• 16:32
  the
• 16:32
  associate
• 16:32
  can
• 16:32
  bring
• 16:33
  that
• 16:33
  to
• 16:33
  you
• 16:33
  without
• 16:33
  any
• 16:34
  verbal
• 16:35
  or
• 16:35
  any
• 16:35
  other
• 16:35
  conversation.
• 16:36
  Just
• 16:36
  because
• 16:37
  the
• 16:37
  availability
• 16:38
  of
• 16:38
  where
• 16:38
  that,
• 16:39
  you
• 16:39
  know,
• 16:39
  the
• 16:39
  connection
• 16:40
  of
• 16:40
  the
• 16:40
  tech
• 16:40
  and
• 16:40
  then
• 16:41
  knowing
• 16:41
  where
• 16:41
  the
• 16:41
  inventory
• 16:42
  is
• 16:42
  makes
• 16:43
  that
• 16:43
  all
• 16:43
  possible.
• 16:44
  Right.
• 16:44
  Or
• 16:45
  not
• 16:45
  having
• 16:45
  to
• 16:45
  open
• 16:46
  the
• 16:46
  door
• 16:46
  half
• 16:46
  dressed
• 16:47
  and
• 16:47
  find
• 16:47
  an
• 16:47
  associate
• 16:48
  which.
• 16:48
  Who
• 16:48
  may
• 16:48
  or
• 16:48
  may
• 16:49
  not
• 16:49
  be
• 16:49
  there
• 16:49
  either.
• 16:49
  Right?
• 16:50
  Yes.
• 16:50
  Right.
• 16:51
  Yeah.
• 16:51
  Keep.
• 16:52
  All
• 16:53
  right,
• 16:53
  you
• 16:53
  said
• 16:53
  the
• 16:53
  phrase
• 16:54
  a
• 16:54
  couple
• 16:54
  of
• 16:54
  times.
• 16:54
  So
• 16:55
  G
• 16:55
  Store.
• 16:55
  So
• 16:56
  let's
• 16:56
  talk
• 16:56
  about
• 16:57
  that
• 16:57
  specifically.
• 16:58
  What
• 16:59
  is
• 16:59
  G
• 16:59
  Store
• 16:59
  in
• 17:00
  its
• 17:00
  definition
• 17:00
  and,
• 17:01
  and
• 17:01
  how,
• 17:02
  how
• 17:02
  do
• 17:02
  you
• 17:03
  envision
• 17:03
  it
• 17:03
  helping
• 17:04
  retailers?
• 17:04
  Or
• 17:05
  how
• 17:05
  does
• 17:05
  it
• 17:05
  provide
• 17:06
  a
• 17:06
  foundation
• 17:06
  for
• 17:07
  retailers
• 17:07
  for
• 17:07
  the
• 17:07
  innovation
• 17:08
  work
• 17:08
  that
• 17:08
  they
• 17:08
  want
• 17:08
  to
• 17:09
  do
• 17:09
  in
• 17:09
  this
• 17:10
  regard
• 17:10
  now,
• 17:10
  but
• 17:10
  also
• 17:11
  in
• 17:11
  the
• 17:11
  future?
• 17:13
  Yeah.
• 17:13
  So,
• 17:13
  Chris,
• 17:14
  it's,
• 17:14
  it's
• 17:14
  not
• 17:15
  like
• 17:15
  what
• 17:15
  I
• 17:15
  described
• 17:16
  in
• 17:16
  my
• 17:16
  earlier
• 17:17
  career
• 17:17
  where
• 17:18
  people
• 17:18
  are
• 17:18
  doing
• 17:19
  these
• 17:19
  massive
• 17:20
  transformations,
• 17:21
  putting
• 17:21
  a
• 17:22
  feather
• 17:22
  in
• 17:22
  their
• 17:22
  cap,
• 17:22
  saying,
• 17:23
  I
• 17:23
  did
• 17:23
  $100
• 17:23
  million
• 17:24
  SAP
• 17:24
  thing.
• 17:25
  Everything
• 17:25
  that
• 17:26
  we're
• 17:26
  seeing
• 17:26
  right
• 17:27
  now
• 17:27
  is
• 17:28
  use
• 17:28
  case
• 17:29
  and
• 17:29
  project
• 17:30
  driven.
• 17:31
  So
• 17:31
  they
• 17:31
  want
• 17:31
  to
• 17:32
  solve
• 17:32
  for
• 17:32
  some
• 17:33
  problem
• 17:33
  they're
• 17:34
  having.
• 17:34
  It
• 17:34
  could
• 17:34
  be
• 17:35
  cost
• 17:35
  based
• 17:35
  or
• 17:35
  it
• 17:35
  could
• 17:36
  be
• 17:36
  top
• 17:36
  line
• 17:36
  based.
• 17:37
  So
• 17:38
  I
• 17:38
  want
• 17:39
  to
• 17:39
  go
• 17:39
  from,
• 17:40
  you
• 17:40
  know,
• 17:41
  my
• 17:41
  RFID
• 17:41
  solution
• 17:42
  that's
• 17:42
  got
• 17:43
  80
• 17:43
  to
• 17:44
  90%
• 17:44
  inventory
• 17:45
  accuracy
• 17:45
  to
• 17:46
  98%
• 17:47
  accurate.
• 17:48
  So,
• 17:48
  so
• 17:48
  we
• 17:49
  see
• 17:49
  these
• 17:49
  use
• 17:49
  cases
• 17:49
  and
• 17:50
  the
• 17:50
  entry
• 17:50
  point
• 17:50
  for
• 17:51
  us
• 17:51
  more
• 17:51
  often
• 17:51
  than
• 17:52
  not
• 17:52
  is
• 17:52
  RFID
• 17:54
  overhead.
• 17:54
  RFID
• 17:55
  and
• 17:55
  some
• 17:55
  kind
• 17:55
  of
• 17:56
  overhead.
• 17:57
  Yeah.
• 17:58
  Now
• 17:58
  after
• 17:59
  that,
• 17:59
  G
• 17:59
  Store
• 18:00
  is
• 18:00
  really
• 18:00
  an
• 18:00
  operational
• 18:01
  platform,
• 18:02
  you
• 18:02
  know,
• 18:03
  which
• 18:03
  isn't
• 18:03
  really
• 18:03
  what
• 18:04
  people
• 18:04
  are
• 18:04
  asking
• 18:05
  for
• 18:05
  in
• 18:05
  the
• 18:05
  marketplace
• 18:06
  right
• 18:06
  now.
• 18:06
  Nobody's
• 18:07
  going,
• 18:07
  hey,
• 18:07
  can
• 18:07
  I
• 18:07
  get
• 18:08
  a
• 18:08
  new
• 18:08
  operating
• 18:09
  system
• 18:09
  for
• 18:10
  my
• 18:10
  store?
• 18:10
  And,
• 18:11
  and
• 18:11
  the
• 18:11
  reason
• 18:11
  is
• 18:12
  because
• 18:12
  they
• 18:12
  often
• 18:13
  have
• 18:13
  like
• 18:13
  five
• 18:13
  or
• 18:13
  six
• 18:14
  apps
• 18:14
  there.
• 18:14
  So
• 18:15
  that's
• 18:15
  not
• 18:15
  a
• 18:15
  natural
• 18:15
  thing
• 18:16
  to
• 18:16
  ask
• 18:16
  for.
• 18:16
  They
• 18:17
  might
• 18:17
  have
• 18:17
  Manhattan,
• 18:18
  SAP,
• 18:18
  IBM,
• 18:19
  Oracle,
• 18:19
  whoever,
• 18:20
  you
• 18:20
  know,
• 18:20
  whoever
• 18:21
  those
• 18:21
  providers
• 18:22
  might
• 18:22
  Blue
• 18:22
  yonder,
• 18:23
  those
• 18:24
  applications
• 18:25
  are
• 18:25
  in
• 18:25
  the
• 18:25
  store.
• 18:26
  So
• 18:26
  they
• 18:26
  don't
• 18:27
  naturally
• 18:27
  say,
• 18:27
  can
• 18:27
  I
• 18:27
  just,
• 18:28
  you
• 18:28
  know,
• 18:28
  replace
• 18:29
  all
• 18:29
  those
• 18:29
  with
• 18:29
  something?
• 18:30
  But
• 18:30
  we
• 18:30
  have
• 18:31
  the
• 18:32
  ability
• 18:32
  to
• 18:33
  do
• 18:33
  tasks,
• 18:34
  anything
• 18:34
  related
• 18:35
  to
• 18:35
  inventory,
• 18:35
  receiving,
• 18:36
  shipping,
• 18:38
  you
• 18:38
  know,
• 18:38
  client
• 18:38
  telling,
• 18:39
  all
• 18:39
  that
• 18:39
  kind
• 18:39
  of
• 18:40
  stuff
• 18:40
  is
• 18:40
  available.
• 18:41
  So
• 18:41
  our
• 18:41
  strategy
• 18:42
  really
• 18:42
  is
• 18:42
  not
• 18:43
  to
• 18:43
  oversell
• 18:43
  it,
• 18:44
  not
• 18:44
  to
• 18:44
  try
• 18:44
  and
• 18:44
  kick
• 18:45
  other
• 18:45
  people
• 18:45
  out,
• 18:46
  other
• 18:46
  systems
• 18:46
  out.
• 18:46
  We
• 18:47
  just
• 18:47
  say
• 18:47
  here
• 18:47
  we'll
• 18:48
  provide
• 18:48
  you
• 18:48
  this
• 18:48
  use
• 18:49
  case
• 18:49
  and
• 18:49
  then
• 18:50
  that
• 18:50
  team
• 18:50
  can
• 18:51
  see
• 18:51
  the
• 18:51
  capabilities
• 18:52
  of
• 18:52
  G
• 18:52
  Store
• 18:53
  and
• 18:53
  realize
• 18:53
  it's
• 18:53
  a
• 18:54
  SaaS
• 18:54
  based
• 18:55
  platform
• 18:56
  that
• 18:56
  can
• 18:56
  help
• 18:56
  them
• 18:57
  operate
• 18:57
  many
• 18:57
  things
• 18:58
  in
• 18:58
  the
• 18:58
  store.
• 18:58
  But
• 18:59
  RFID
• 18:59
  tends
• 18:59
  to
• 19:00
  be
• 19:00
  the
• 19:00
  first
• 19:00
  one
• 19:00
  they
• 19:00
  want
• 19:00
  to
• 19:01
  do.
• 19:02
  Yeah,
• 19:03
  that
• 19:03
  makes
• 19:03
  sense.
• 19:04
  Um,
• 19:04
  I,
• 19:05
  what
• 19:05
  doesn't
• 19:06
  make
• 19:06
  sense
• 19:06
  to
• 19:06
  me
• 19:06
  though
• 19:07
  is
• 19:07
  why
• 19:07
  this
• 19:07
  is
• 19:08
  becoming
• 19:08
  something
• 19:09
  that
• 19:09
  retailers
• 19:10
  are
• 19:10
  just
• 19:10
  starting
• 19:10
  to
• 19:10
  invest
• 19:11
  in
• 19:11
  now.
• 19:11
  I
• 19:11
  mean
• 19:12
  you,
• 19:13
  you
• 19:13
  talked
• 19:13
  about
• 19:14
  cost
• 19:14
  being
• 19:14
  a
• 19:14
  major
• 19:15
  component,
• 19:15
  but
• 19:16
  is
• 19:16
  it
• 19:17
  because
• 19:17
  G
• 19:17
  Store
• 19:18
  is
• 19:18
  now
• 19:19
  able
• 19:19
  to
• 19:19
  do
• 19:20
  so
• 19:20
  much
• 19:20
  more?
• 19:20
  It's
• 19:21
  able
• 19:21
  to
• 19:21
  like
• 19:22
  once
• 19:22
  you
• 19:22
  invest
• 19:22
  in
• 19:23
  this,
• 19:23
  in
• 19:24
  this
• 19:24
  SaaS
• 19:25
  model,
• 19:25
  you're,
• 19:26
  you're
• 19:26
  getting
• 19:26
  more
• 19:27
  from
• 19:27
  it.
• 19:27
  You're
• 19:27
  able
• 19:27
  to
• 19:28
  track,
• 19:28
  you
• 19:28
  know,
• 19:29
  inventory
• 19:30
  location,
• 19:30
  you're
• 19:31
  able
• 19:31
  to
• 19:31
  understand
• 19:33
  planogram
• 19:34
  is
• 19:34
  better,
• 19:34
  you're
• 19:34
  able,
• 19:35
  like
• 19:35
  is
• 19:35
  it
• 19:35
  just
• 19:36
  that
• 19:36
  it's
• 19:36
  do,
• 19:36
  it's
• 19:37
  working
• 19:37
  harder.
• 19:37
  And
• 19:38
  so
• 19:38
  now
• 19:38
  retailers
• 19:39
  are
• 19:39
  making
• 19:39
  the
• 19:40
  investment
• 19:40
  or
• 19:40
  what,
• 19:41
  what's
• 19:41
  kind
• 19:41
  of
• 19:41
  keeping
• 19:42
  anybody
• 19:42
  from
• 19:42
  doing
• 19:43
  this
• 19:43
  right
• 19:43
  now?
• 19:44
  I
• 19:44
  think
• 19:44
  the
• 19:45
  phase
• 19:45
  one
• 19:47
  or
• 19:47
  if
• 19:47
  we're
• 19:48
  just
• 19:48
  talking
• 19:48
  RFID
• 19:49
  right
• 19:49
  now.
• 19:49
  Yeah,
• 19:50
  the
• 19:51
  phase
• 19:51
  one
• 19:52
  was
• 19:53
  like
• 19:53
  a
• 19:53
  kind
• 19:53
  of
• 19:54
  a
• 19:54
  try
• 19:54
  it
• 19:55
  con.
• 19:56
  Well,
• 19:56
  I
• 19:56
  don't
• 19:56
  think
• 19:56
  the
• 19:56
  people
• 19:57
  that
• 19:57
  did
• 19:57
  it
• 19:57
  would
• 19:57
  call
• 19:57
  it
• 19:57
  a
• 19:58
  proof
• 19:58
  of
• 19:58
  concept,
• 19:58
  but.
• 19:59
  Right.
• 20:00
  Stick
• 20:00
  your
• 20:00
  toe
• 20:00
  in
• 20:01
  the
• 20:01
  water,
• 20:01
  figure
• 20:01
  this
• 20:02
  out.
• 20:03
  And
• 20:03
  I
• 20:03
  don't
• 20:04
  think
• 20:04
  they're
• 20:04
  seeing
• 20:05
  in
• 20:05
  many
• 20:05
  cases
• 20:05
  as
• 20:06
  big
• 20:06
  of
• 20:06
  an
• 20:06
  ROI
• 20:07
  as
• 20:07
  they
• 20:08
  would
• 20:08
  like
• 20:08
  to
• 20:09
  or
• 20:09
  expected
• 20:09
  to.
• 20:10
  And
• 20:10
  I
• 20:10
  also
• 20:10
  don't
• 20:10
  think
• 20:11
  store
• 20:11
  adopt.
• 20:12
  But
• 20:12
  what
• 20:12
  I'm
• 20:12
  seeing
• 20:13
  is
• 20:13
  we're
• 20:13
  picking
• 20:13
  up
• 20:14
  a
• 20:14
  lot
• 20:14
  of
• 20:14
  second
• 20:15
  try,
• 20:15
  like
• 20:15
  take
• 20:15
  two
• 20:16
  in
• 20:16
  the
• 20:16
  movies.
• 20:17
  We're
• 20:17
  picking
• 20:17
  up
• 20:17
  that
• 20:18
  take
• 20:18
  two
• 20:20
  project.
• 20:20
  And
• 20:21
  it's
• 20:21
  because
• 20:21
  the
• 20:22
  adoption
• 20:23
  of
• 20:23
  handheld
• 20:24
  alone
• 20:25
  or
• 20:25
  whatever
• 20:25
  solution
• 20:26
  they
• 20:26
  implemented,
• 20:28
  the
• 20:29
  store
• 20:29
  associates
• 20:29
  weren't
• 20:30
  loving
• 20:30
  it.
• 20:31
  There's
• 20:32
  still
• 20:32
  that
• 20:32
  extra
• 20:32
  task
• 20:33
  in
• 20:33
  that
• 20:33
  leg.
• 20:34
  Extra
• 20:34
  task,
• 20:35
  not
• 20:35
  a
• 20:35
  big
• 20:35
  roi.
• 20:36
  I
• 20:36
  mean
• 20:37
  it's
• 20:37
  kind
• 20:37
  of
• 20:37
  cool.
• 20:37
  They
• 20:37
  can,
• 20:38
  they
• 20:38
  can
• 20:38
  go
• 20:38
  find
• 20:39
  things
• 20:39
  and
• 20:40
  they
• 20:40
  can
• 20:40
  do
• 20:40
  a
• 20:40
  little
• 20:41
  bit
• 20:41
  of
• 20:41
  client
• 20:41
  telling,
• 20:42
  but
• 20:42
  just
• 20:43
  the
• 20:43
  step
• 20:44
  change
• 20:44
  that's
• 20:44
  happened
• 20:44
  in
• 20:45
  both
• 20:45
  the
• 20:45
  hardware
• 20:45
  technology,
• 20:46
  the
• 20:46
  ability
• 20:46
  to
• 20:47
  read
• 20:47
  it
• 20:48
  closer
• 20:48
  and
• 20:48
  then
• 20:49
  the
• 20:49
  software,
• 20:51
  you
• 20:51
  know,
• 20:51
  just
• 20:51
  connects
• 20:52
  all
• 20:52
  those
• 20:52
  points
• 20:52
  and
• 20:53
  gives
• 20:53
  all
• 20:53
  the
• 20:53
  insights.
• 20:54
  So
• 20:54
  the
• 20:54
  reason
• 20:54
  I,
• 20:55
  you
• 20:55
  know,
• 20:55
  those
• 20:56
  like
• 20:56
  the
• 20:56
  H
• 20:56
  and
• 20:56
  M,
• 20:57
  you
• 20:57
  reference
• 20:57
  Gustav,
• 20:58
  the
• 20:58
  reason
• 20:58
  they're
• 20:58
  doing
• 20:59
  it
• 20:59
  is
• 20:59
  because
• 20:59
  it's
• 20:59
  technically
• 21:00
  capable
• 21:01
  now,
• 21:01
  but
• 21:01
  then
• 21:03
  retail
• 21:03
  is
• 21:03
  this,
• 21:04
  you
• 21:04
  know,
• 21:04
  omnichannel,
• 21:05
  and
• 21:05
  retail
• 21:05
  is
• 21:05
  what
• 21:06
  you
• 21:06
  guys
• 21:06
  do.
• 21:07
  You
• 21:07
  know,
• 21:07
  there's
• 21:07
  a
• 21:08
  wide
• 21:08
  range
• 21:09
  of
• 21:09
  the
• 21:10
  trendsetting
• 21:10
  ones
• 21:11
  that
• 21:11
  lean
• 21:11
  into
• 21:12
  technology,
• 21:12
  and
• 21:13
  then
• 21:13
  there's
• 21:13
  the
• 21:13
  ones
• 21:13
  that
• 21:13
  kind
• 21:14
  of
• 21:14
  just
• 21:14
  want
• 21:14
  to
• 21:14
  watch
• 21:14
  and
• 21:15
  see
• 21:15
  that
• 21:15
  didn't
• 21:16
  blow
• 21:16
  up.
• 21:16
  Okay,
• 21:16
  I
• 21:17
  can
• 21:17
  do
• 21:17
  it
• 21:17
  now,
• 21:17
  a
• 21:18
  year
• 21:18
  later.
• 21:18
  So
• 21:19
  we'll
• 21:19
  see
• 21:19
  a
• 21:19
  lot
• 21:19
  of
• 21:20
  trailing
• 21:21
  fashion
• 21:21
  and
• 21:21
  shoe
• 21:22
  retailers.
• 21:23
  We're
• 21:23
  seeing
• 21:23
  a
• 21:23
  lot.
• 21:23
  We're
• 21:24
  piloting
• 21:24
  a
• 21:24
  lot
• 21:24
  right
• 21:25
  now.
• 21:25
  Yeah.
• 21:26
  I
• 21:26
  mean,
• 21:26
  you
• 21:26
  brought
• 21:27
  up
• 21:27
  something
• 21:27
  else,
• 21:27
  Troy,
• 21:28
  that.
• 21:28
  That
• 21:28
  I
• 21:28
  just
• 21:28
  thought
• 21:29
  of.
• 21:29
  Like,
• 21:29
  the
• 21:30
  other
• 21:30
  component
• 21:30
  of
• 21:30
  this
• 21:31
  is
• 21:31
  that
• 21:31
  because
• 21:32
  things
• 21:32
  are
• 21:32
  moving
• 21:33
  so
• 21:33
  quickly,
• 21:34
  trends
• 21:34
  are
• 21:34
  popping
• 21:35
  up
• 21:35
  on
• 21:35
  TikTok,
• 21:35
  and
• 21:36
  you
• 21:36
  as
• 21:36
  a.
• 21:36
  As
• 21:36
  a
• 21:37
  retailer,
• 21:37
  you
• 21:37
  have
• 21:37
  to
• 21:37
  be
• 21:38
  ready
• 21:38
  to
• 21:38
  respond
• 21:39
  with
• 21:39
  that
• 21:39
  inventory
• 21:40
  as
• 21:40
  quickly
• 21:40
  as
• 21:41
  possible,
• 21:41
  get
• 21:41
  it
• 21:41
  out
• 21:42
  so
• 21:42
  that
• 21:42
  people
• 21:42
  can.
• 21:43
  Can
• 21:43
  get
• 21:43
  their
• 21:43
  hands
• 21:43
  on
• 21:43
  it
• 21:44
  and
• 21:44
  purchase
• 21:44
  it.
• 21:45
  I
• 21:46
  imagine
• 21:46
  that
• 21:47
  there's
• 21:47
  other
• 21:47
  people
• 21:48
  within
• 21:48
  a
• 21:48
  retail
• 21:49
  organization
• 21:50
  who
• 21:50
  are
• 21:50
  interested
• 21:51
  in
• 21:51
  this
• 21:51
  technology
• 21:52
  now
• 21:52
  as
• 21:53
  well,
• 21:53
  too.
• 21:54
  Is
• 21:54
  that.
• 21:54
  Am
• 21:55
  I.
• 21:55
  Am
• 21:55
  I
• 21:55
  thinking
• 21:55
  about
• 21:56
  that
• 21:56
  the
• 21:56
  right
• 21:56
  way?
• 21:57
  I
• 21:57
  mean,
• 21:57
  is
• 21:57
  it.
• 21:58
  I
• 21:58
  imagine
• 21:58
  like
• 21:58
  rfid,
• 21:59
  back
• 21:59
  in
• 21:59
  the
• 21:59
  day,
• 21:59
  when
• 21:59
  we
• 22:00
  were
• 22:00
  at
• 22:00
  Target,
• 22:00
  it
• 22:00
  was
• 22:00
  like
• 22:01
  our,
• 22:02
  you
• 22:02
  know,
• 22:02
  CIO
• 22:03
  or
• 22:03
  CTO
• 22:03
  was
• 22:04
  interested
• 22:04
  in
• 22:04
  that
• 22:05
  technology,
• 22:05
  but
• 22:05
  now
• 22:05
  it's
• 22:06
  like,
• 22:06
  okay,
• 22:06
  if
• 22:07
  I,
• 22:07
  as
• 22:07
  a
• 22:07
  marketing
• 22:08
  person,
• 22:08
  I
• 22:08
  can
• 22:08
  know
• 22:08
  that
• 22:09
  I
• 22:09
  can
• 22:09
  send
• 22:09
  people,
• 22:10
  you
• 22:10
  know,
• 22:10
  I
• 22:10
  can
• 22:10
  put
• 22:10
  this
• 22:10
  product
• 22:11
  on
• 22:11
  TikTok
• 22:11
  and
• 22:11
  people
• 22:12
  can
• 22:12
  find
• 22:12
  it
• 22:12
  in
• 22:12
  the
• 22:12
  store.
• 22:13
  Like
• 22:13
  that,
• 22:13
  to
• 22:13
  me,
• 22:13
  now
• 22:14
  gives
• 22:14
  more
• 22:15
  importance
• 22:16
  in
• 22:16
  investing
• 22:16
  in
• 22:17
  that
• 22:17
  type
• 22:17
  of
• 22:17
  technology.
• 22:18
  Absolutely.
• 22:19
  I
• 22:19
  mean,
• 22:19
  I'm
• 22:19
  licking
• 22:20
  my
• 22:20
  chops
• 22:20
  because
• 22:21
  of
• 22:22
  all
• 22:22
  the
• 22:22
  groups
• 22:23
  that
• 22:23
  I've
• 22:24
  worked
• 22:24
  with
• 22:24
  in
• 22:24
  my
• 22:24
  retail
• 22:25
  career
• 22:25
  merchandising
• 22:28
  team.
• 22:29
  There's
• 22:29
  something
• 22:30
  for
• 22:30
  everybody.
• 22:31
  So
• 22:32
  merchant
• 22:33
  compliance.
• 22:34
  So
• 22:34
  imagine
• 22:34
  you
• 22:34
  have
• 22:35
  1500
• 22:35
  stores
• 22:36
  and
• 22:37
  you
• 22:37
  know
• 22:37
  where
• 22:37
  every
• 22:37
  piece
• 22:38
  of
• 22:38
  inventory
• 22:38
  is,
• 22:39
  and,
• 22:39
  you
• 22:39
  know,
• 22:39
  your
• 22:39
  planograms.
• 22:40
  Now
• 22:41
  you
• 22:41
  can.
• 22:41
  Now
• 22:42
  you
• 22:42
  can
• 22:42
  go,
• 22:42
  wait,
• 22:43
  how
• 22:43
  come
• 22:43
  the
• 22:44
  store
• 22:44
  in
• 22:44
  New
• 22:45
  Jersey
• 22:46
  doesn't
• 22:46
  have
• 22:46
  the
• 22:46
  product
• 22:47
  at
• 22:47
  the
• 22:47
  front
• 22:47
  of
• 22:47
  the
• 22:47
  store
• 22:48
  where
• 22:48
  the.
• 22:48
  Where
• 22:49
  they're
• 22:49
  supposed
• 22:49
  to
• 22:49
  have
• 22:49
  it
• 22:49
  in
• 22:49
  the
• 22:50
  planogram.
• 22:50
  This
• 22:51
  new.
• 22:52
  This
• 22:52
  new
• 22:52
  release
• 22:52
  is
• 22:53
  out.
• 22:53
  Our
• 22:53
  new
• 22:53
  promotion
• 22:54
  is
• 22:54
  out.
• 22:54
  We're
• 22:54
  on
• 22:55
  tv.
• 22:55
  It's
• 22:56
  got
• 22:56
  to
• 22:56
  be
• 22:56
  there.
• 22:57
  Compliance.
• 22:57
  Get
• 22:57
  to
• 22:58
  that
• 22:58
  store
• 22:58
  manager
• 22:58
  and
• 22:59
  say,
• 22:59
  hey,
• 23:00
  go
• 23:00
  fix
• 23:00
  your
• 23:00
  displays.
• 23:01
  You're
• 23:01
  behind
• 23:02
  now.
• 23:03
  Heat
• 23:03
  mapping.
• 23:05
  And
• 23:05
  you
• 23:05
  got
• 23:05
  me
• 23:05
  going.
• 23:06
  So
• 23:06
  I'm,
• 23:06
  you
• 23:07
  know,
• 23:07
  keep.
• 23:07
  Keep
• 23:08
  me
• 23:08
  from.
• 23:08
  No,
• 23:08
  keep
• 23:08
  going
• 23:09
  for
• 23:09
  it.
• 23:09
  Yeah,
• 23:09
  but
• 23:10
  heat
• 23:10
  mapping,
• 23:11
  like
• 23:11
  so,
• 23:12
  showing
• 23:13
  all.
• 23:13
  We.
• 23:13
  We
• 23:14
  actually
• 23:14
  have
• 23:14
  this
• 23:15
  right
• 23:15
  now
• 23:15
  in
• 23:15
  pilot,
• 23:16
  showing
• 23:16
  all
• 23:16
  the
• 23:16
  regions
• 23:17
  of
• 23:17
  a
• 23:17
  world
• 23:17
  for
• 23:17
  a
• 23:18
  retailer
• 23:18
  and
• 23:19
  where
• 23:19
  they're
• 23:19
  at
• 23:19
  with
• 23:20
  compliance
• 23:21
  and
• 23:21
  backstock
• 23:22
  replenishment.
• 23:23
  And
• 23:23
  this
• 23:23
  Store
• 23:24
  is
• 23:24
  red,
• 23:24
  they
• 23:24
  might
• 23:25
  need
• 23:25
  more
• 23:25
  help
• 23:25
  or
• 23:26
  maybe
• 23:26
  the
• 23:26
  store
• 23:26
  manager
• 23:27
  struggling.
• 23:28
  All
• 23:28
  the
• 23:28
  different
• 23:29
  things
• 23:29
  you
• 23:29
  can
• 23:29
  do
• 23:30
  for
• 23:30
  the
• 23:30
  different
• 23:30
  groups
• 23:31
  within
• 23:31
  the
• 23:31
  retail.
• 23:32
  I
• 23:32
  mean,
• 23:32
  I,
• 23:32
  I
• 23:33
  could
• 23:33
  go
• 23:33
  on
• 23:33
  and
• 23:33
  on,
• 23:33
  but
• 23:34
  merchant
• 23:34
  compliance,
• 23:35
  one
• 23:35
  that
• 23:35
  comes
• 23:35
  to
• 23:36
  mind
• 23:36
  and
• 23:36
  then
• 23:37
  just
• 23:37
  thinking
• 23:37
  about
• 23:39
  real
• 23:39
  time
• 23:40
  reaction
• 23:40
  to
• 23:41
  what's
• 23:41
  happening
• 23:41
  between
• 23:42
  physical
• 23:42
  motion
• 23:43
  with
• 23:43
  consumers
• 23:44
  in
• 23:44
  a
• 23:45
  store,
• 23:46
  what,
• 23:46
  you
• 23:47
  know,
• 23:47
  what
• 23:47
  they're
• 23:47
  doing,
• 23:48
  they're
• 23:48
  going
• 23:48
  up
• 23:48
  to
• 23:49
  the
• 23:50
  mannequin,
• 23:50
  they,
• 23:51
  they
• 23:51
  see
• 23:51
  all
• 23:51
  the
• 23:52
  stuff,
• 23:52
  they're
• 23:53
  there,
• 23:53
  the
• 23:53
  traffic
• 23:54
  is
• 23:54
  there,
• 23:54
  and
• 23:54
  then
• 23:54
  they
• 23:54
  walk
• 23:55
  away
• 23:55
  and
• 23:55
  they
• 23:55
  don't
• 23:55
  take
• 23:56
  anything
• 23:56
  or
• 23:57
  they
• 23:57
  take
• 23:57
  something
• 23:57
  into
• 23:58
  the
• 23:58
  changing
• 23:58
  room,
• 23:59
  but
• 23:59
  more
• 23:59
  often
• 23:59
  than
• 24:00
  not
• 24:00
  they're
• 24:00
  leaving
• 24:00
  it
• 24:00
  in
• 24:01
  there.
• 24:01
  Why
• 24:01
  does
• 24:01
  it
• 24:01
  not
• 24:02
  fit
• 24:02
  right?
• 24:02
  Is
• 24:02
  it
• 24:03
  the
• 24:03
  price
• 24:03
  point's
• 24:04
  not
• 24:04
  right?
• 24:04
  What
• 24:05
  could
• 24:05
  be
• 24:05
  happening?
• 24:05
  So
• 24:06
  all
• 24:06
  this
• 24:06
  is
• 24:06
  stuff
• 24:07
  you
• 24:07
  really
• 24:07
  can't
• 24:08
  do
• 24:08
  now
• 24:08
  with
• 24:09
  the
• 24:09
  tech
• 24:09
  that's
• 24:10
  there
• 24:10
  a
• 24:10
  year
• 24:10
  ago,
• 24:11
  two
• 24:11
  years
• 24:11
  ago,
• 24:11
  five
• 24:12
  years
• 24:12
  ago,
• 24:13
  this
• 24:13
  will
• 24:13
  change
• 24:13
  that.
• 24:14
  This
• 24:14
  will
• 24:14
  give
• 24:14
  some
• 24:15
  really
• 24:15
  cool
• 24:15
  stuff,
• 24:16
  including
• 24:16
  the
• 24:16
  social
• 24:17
  stuff.
• 24:17
  And
• 24:17
  I
• 24:18
  think
• 24:18
  you
• 24:18
  made
• 24:18
  me
• 24:19
  think
• 24:19
  of
• 24:20
  H
• 24:20
  and
• 24:20
  M.
• 24:21
  There's
• 24:21
  a
• 24:21
  TikTok
• 24:22
  out
• 24:22
  there
• 24:22
  where
• 24:22
  there,
• 24:23
  there's
• 24:23
  a
• 24:24
  customer
• 24:24
  working
• 24:25
  on
• 24:25
  a
• 24:25
  smart
• 24:25
  mirror
• 24:26
  going,
• 24:26
  oh
• 24:26
  my
• 24:26
  God,
• 24:27
  I'm
• 24:27
  shook.
• 24:28
  I
• 24:28
  just
• 24:28
  ordered
• 24:28
  like,
• 24:29
  like
• 24:29
  she
• 24:29
  was
• 24:29
  like
• 24:30
  going
• 24:30
  crazy
• 24:30
  because
• 24:31
  of
• 24:31
  all
• 24:31
  this
• 24:32
  new
• 24:32
  technology
• 24:32
  that
• 24:33
  they're
• 24:33
  deploying.
• 24:34
  Yeah,
• 24:34
  that's
• 24:34
  an
• 24:35
  interesting
• 24:35
  point,
• 24:35
  Troy.
• 24:35
  I
• 24:35
  mean,
• 24:36
  I've
• 24:36
  never
• 24:36
  thought
• 24:36
  about
• 24:36
  that.
• 24:37
  That,
• 24:37
  you
• 24:37
  know,
• 24:37
  as
• 24:38
  omnichannel
• 24:38
  continues
• 24:39
  to
• 24:39
  advance,
• 24:39
  the
• 24:40
  use
• 24:40
  cases
• 24:40
  for
• 24:41
  the
• 24:41
  foundational
• 24:42
  technologies
• 24:42
  are
• 24:42
  hitting
• 24:43
  more
• 24:43
  parts
• 24:43
  of.
• 24:44
  Because,
• 24:45
  yeah,
• 24:46
  the
• 24:46
  heat
• 24:46
  mapping
• 24:46
  is
• 24:47
  interesting
• 24:47
  from
• 24:47
  the
• 24:47
  merchant
• 24:48
  standpoint
• 24:48
  because
• 24:48
  I,
• 24:48
  as
• 24:48
  a
• 24:48
  former
• 24:49
  merchant,
• 24:49
  want
• 24:49
  to
• 24:49
  know
• 24:49
  that
• 24:50
  my
• 24:50
  product
• 24:50
  is
• 24:50
  out
• 24:51
  there.
• 24:51
  And
• 24:51
  then
• 24:51
  from
• 24:52
  the
• 24:52
  store
• 24:52
  operations
• 24:52
  perspective,
• 24:53
  the
• 24:53
  district
• 24:53
  managers,
• 24:54
  the
• 24:54
  regional
• 24:54
  managers,
• 24:55
  the
• 24:55
  store
• 24:55
  managers,
• 24:55
  they
• 24:55
  can
• 24:56
  basically
• 24:56
  have
• 24:56
  an
• 24:56
  audit
• 24:57
  of
• 24:57
  their
• 24:57
  store
• 24:58
  that
• 24:58
  it's
• 24:59
  set
• 24:59
  correctly
• 25:00
  visually
• 25:01
  at
• 25:01
  the
• 25:01
  press
• 25:01
  of
• 25:01
  a
• 25:01
  button.
• 25:02
  They
• 25:02
  don't
• 25:02
  even
• 25:02
  have
• 25:02
  to
• 25:02
  go
• 25:03
  into
• 25:03
  the
• 25:03
  store
• 25:04
  anymore
• 25:04
  to
• 25:04
  see
• 25:05
  who
• 25:05
  on
• 25:06
  their
• 25:06
  teams
• 25:06
  are
• 25:06
  compliant
• 25:07
  with
• 25:07
  the
• 25:07
  orders
• 25:08
  that
• 25:08
  are
• 25:08
  being
• 25:08
  given
• 25:08
  to
• 25:08
  headquarters.
• 25:09
  So,
• 25:09
  yeah,
• 25:10
  so
• 25:10
  there's
• 25:10
  a
• 25:10
  whole
• 25:11
  host
• 25:11
  of
• 25:11
  use
• 25:11
  cases
• 25:11
  here
• 25:12
  that
• 25:12
  are
• 25:12
  really
• 25:12
  interesting.
• 25:13
  All
• 25:13
  right,
• 25:13
  so.
• 25:14
  So
• 25:14
  if
• 25:14
  we
• 25:14
  buy
• 25:15
  into
• 25:15
  that,
• 25:16
  which,
• 25:17
  like
• 25:17
  I
• 25:17
  said
• 25:17
  at
• 25:17
  the
• 25:17
  outset,
• 25:18
  and
• 25:18
  I've
• 25:18
  been
• 25:18
  talking
• 25:18
  about
• 25:18
  this
• 25:19
  for
• 25:19
  10
• 25:19
  years,
• 25:19
  and
• 25:19
  we've
• 25:20
  seen
• 25:20
  the
• 25:20
  heat
• 25:20
  maps
• 25:21
  in
• 25:21
  practice
• 25:22
  and
• 25:22
  they're
• 25:22
  pretty
• 25:22
  darn
• 25:23
  cool.
• 25:24
  What
• 25:24
  do
• 25:25
  retailers
• 25:25
  need
• 25:25
  to
• 25:26
  think
• 25:26
  about,
• 25:26
  though,
• 25:27
  to
• 25:27
  get
• 25:27
  themselves
• 25:28
  ready
• 25:28
  to
• 25:29
  test
• 25:29
  this
• 25:29
  type
• 25:30
  of
• 25:30
  overhead
• 25:30
  technology
• 25:31
  in
• 25:31
  the
• 25:31
  store,
• 25:32
  or
• 25:32
  G
• 25:32
  store
• 25:32
  more
• 25:33
  broadly,
• 25:33
  what
• 25:34
  do
• 25:34
  they
• 25:34
  need
• 25:34
  to
• 25:34
  think
• 25:34
  about
• 25:34
  to
• 25:34
  get
• 25:35
  that
• 25:35
  right?
• 25:38
  So
• 25:39
  we
• 25:39
  really
• 25:39
  play
• 25:40
  in
• 25:40
  two
• 25:40
  spaces.
• 25:40
  We
• 25:41
  play
• 25:41
  in
• 25:41
  RFID
• 25:42
  and
• 25:42
  non
• 25:42
  rfid.
• 25:43
  I
• 25:43
  think
• 25:43
  we
• 25:43
  focus
• 25:44
  a
• 25:44
  Lot
• 25:44
  of
• 25:45
  the
• 25:45
  conversation
• 25:45
  because
• 25:46
  it's
• 25:46
  really
• 25:46
  hot
• 25:46
  right
• 25:46
  now
• 25:47
  on
• 25:47
  rfid.
• 25:48
  So
• 25:49
  there's
• 25:50
  a
• 25:50
  lot
• 25:50
  of
• 25:50
  physical
• 25:51
  things
• 25:51
  that
• 25:51
  happen
• 25:52
  in
• 25:52
  an
• 25:52
  RFID
• 25:52
  project.
• 25:53
  So
• 25:53
  we
• 25:54
  always
• 25:54
  push
• 25:54
  for
• 25:55
  like
• 25:55
  a
• 25:55
  one
• 25:55
  to
• 25:55
  three
• 25:56
  store
• 25:56
  pilot.
• 25:57
  We
• 25:57
  have
• 25:57
  a
• 25:57
  big
• 25:57
  retail
• 25:58
  chain
• 25:58
  right
• 25:58
  now
• 25:58
  that
• 25:59
  said,
• 25:59
  we
• 25:59
  want
• 25:59
  10,
• 26:00
  you
• 26:00
  know,
• 26:00
  we're
• 26:00
  going
• 26:00
  to
• 26:00
  listen
• 26:01
  to
• 26:01
  the
• 26:01
  client,
• 26:01
  but,
• 26:02
  you
• 26:02
  know,
• 26:02
  we
• 26:02
  like
• 26:02
  to
• 26:03
  start
• 26:03
  out
• 26:03
  small
• 26:03
  so
• 26:03
  we
• 26:04
  can
• 26:04
  figure
• 26:04
  out
• 26:05
  what
• 26:05
  works,
• 26:05
  what
• 26:05
  doesn't
• 26:06
  work,
• 26:06
  with
• 26:06
  the
• 26:06
  associates
• 26:07
  being
• 26:08
  core.
• 26:09
  So
• 26:10
  what
• 26:10
  we've
• 26:10
  learned
• 26:11
  and
• 26:11
  corrected
• 26:12
  is
• 26:13
  even
• 26:13
  if
• 26:13
  the
• 26:14
  retailer
• 26:15
  isn't
• 26:15
  thinking
• 26:15
  about
• 26:15
  it
• 26:16
  this
• 26:16
  way,
• 26:16
  where's
• 26:17
  the
• 26:17
  store
• 26:17
  associate
• 26:18
  now?
• 26:18
  The
• 26:18
  real
• 26:18
  one,
• 26:19
  not
• 26:19
  the
• 26:19
  one
• 26:19
  that
• 26:19
  works
• 26:19
  in
• 26:20
  corporate,
• 26:20
  the
• 26:21
  real
• 26:21
  one
• 26:21
  in
• 26:21
  the
• 26:22
  store
• 26:22
  in
• 26:22
  Los
• 26:22
  Angeles.
• 26:23
  Right.
• 26:24
  We
• 26:24
  want
• 26:24
  to.
• 26:24
  We
• 26:24
  want
• 26:25
  her
• 26:25
  in
• 26:26
  the
• 26:26
  room
• 26:26
  saying,
• 26:27
  this
• 26:27
  works.
• 26:27
  This
• 26:28
  doesn't
• 26:28
  work.
• 26:28
  Can
• 26:28
  I
• 26:28
  have
• 26:29
  this?
• 26:29
  Can
• 26:29
  I
• 26:29
  have
• 26:29
  that?
• 26:29
  So
• 26:30
  we
• 26:30
  can
• 26:30
  configure
• 26:30
  it.
• 26:30
  Right.
• 26:31
  And
• 26:32
  then
• 26:32
  the
• 26:32
  physical
• 26:32
  things
• 26:34
  tend
• 26:34
  to
• 26:35
  get
• 26:35
  either
• 26:36
  pushed
• 26:36
  aside
• 26:36
  or
• 26:37
  not
• 26:37
  thought
• 26:37
  about
• 26:37
  a
• 26:37
  lot.
• 26:38
  So
• 26:38
  you
• 26:38
  have
• 26:38
  to
• 26:38
  do
• 26:39
  physical
• 26:39
  work
• 26:39
  in
• 26:40
  the
• 26:40
  stores.
• 26:40
  And
• 26:40
  the
• 26:41
  ceilings
• 26:42
  and
• 26:42
  then
• 26:43
  readers
• 26:43
  are
• 26:43
  complex.
• 26:44
  This
• 26:44
  is
• 26:44
  new
• 26:45
  technology.
• 26:45
  So
• 26:46
  if
• 26:46
  you
• 26:46
  have
• 26:46
  metal,
• 26:47
  lots
• 26:48
  of
• 26:48
  metal,
• 26:48
  if
• 26:48
  you
• 26:49
  have
• 26:49
  metal
• 26:49
  displays,
• 26:51
  you
• 26:51
  know,
• 26:51
  you
• 26:51
  have
• 26:52
  to
• 26:52
  kind
• 26:52
  of
• 26:52
  figure
• 26:52
  out,
• 26:53
  is
• 26:53
  this
• 26:53
  interfering
• 26:54
  with
• 26:54
  the
• 26:54
  signal?
• 26:54
  Do
• 26:54
  we
• 26:55
  need
• 26:55
  to
• 26:55
  tweak
• 26:55
  things?
• 26:56
  And
• 26:56
  if
• 26:56
  you
• 26:56
  don't
• 26:56
  put
• 26:57
  that
• 26:57
  in
• 26:57
  the
• 26:58
  primary
• 26:58
  part
• 26:59
  of
• 26:59
  your
• 27:00
  piloting,
• 27:01
  you
• 27:01
  miss
• 27:01
  it.
• 27:02
  You
• 27:02
  go
• 27:02
  to
• 27:02
  rollout
• 27:03
  and
• 27:03
  you
• 27:03
  start
• 27:03
  to
• 27:03
  wonder,
• 27:04
  why
• 27:04
  is
• 27:04
  this
• 27:04
  happening?
• 27:05
  How
• 27:05
  come
• 27:05
  we're
• 27:05
  getting,
• 27:06
  you
• 27:06
  know,
• 27:07
  errors
• 27:07
  and
• 27:07
  stuff
• 27:08
  like
• 27:08
  that?
• 27:08
  So
• 27:08
  there's
• 27:09
  a
• 27:09
  lot
• 27:09
  of
• 27:09
  physical
• 27:10
  things
• 27:10
  other
• 27:10
  than
• 27:10
  the
• 27:11
  software
• 27:11
  and
• 27:11
  the
• 27:12
  project
• 27:12
  itself,
• 27:12
  you
• 27:13
  have
• 27:13
  to
• 27:13
  think
• 27:13
  about
• 27:13
  out
• 27:14
  and
• 27:14
  add
• 27:14
  to
• 27:14
  that.
• 27:15
  But
• 27:15
  I.
• 27:15
  I
• 27:15
  think
• 27:16
  piloting.
• 27:17
  So
• 27:17
  we've
• 27:17
  only
• 27:17
  had
• 27:17
  one
• 27:18
  client
• 27:18
  ever
• 27:19
  in
• 27:19
  our
• 27:19
  history,
• 27:20
  pilot
• 27:20
  and
• 27:20
  then
• 27:20
  not
• 27:21
  go
• 27:21
  to
• 27:21
  rollout
• 27:22
  phase.
• 27:22
  Right.
• 27:23
  So
• 27:24
  piloting,
• 27:25
  getting
• 27:25
  it
• 27:25
  right,
• 27:25
  and
• 27:26
  then
• 27:26
  they're
• 27:26
  like
• 27:26
  super
• 27:27
  excited.
• 27:27
  Especially
• 27:28
  the
• 27:28
  best
• 27:28
  sales
• 27:28
  reps
• 27:29
  for
• 27:29
  us
• 27:29
  are
• 27:29
  the
• 27:29
  store
• 27:30
  associates,
• 27:30
  because
• 27:31
  when
• 27:31
  they
• 27:31
  like
• 27:31
  it,
• 27:32
  they
• 27:32
  help
• 27:32
  us
• 27:32
  sell
• 27:33
  it
• 27:33
  internally.
• 27:34
  Got
• 27:34
  it.
• 27:35
  Troy,
• 27:35
  you
• 27:35
  made
• 27:35
  me
• 27:36
  think
• 27:36
  of
• 27:36
  something,
• 27:36
  too.
• 27:36
  I've
• 27:36
  never
• 27:36
  asked
• 27:37
  this
• 27:37
  question
• 27:37
  before.
• 27:37
  So
• 27:38
  as.
• 27:38
  As
• 27:38
  you
• 27:39
  go
• 27:39
  from
• 27:39
  pilot
• 27:40
  stage
• 27:40
  to
• 27:40
  rollout
• 27:41
  because
• 27:42
  of
• 27:42
  the
• 27:42
  unique
• 27:42
  dynamics
• 27:43
  of
• 27:43
  individual
• 27:44
  store
• 27:44
  locations?
• 27:44
  I
• 27:45
  use
• 27:45
  metal
• 27:45
  as
• 27:45
  an
• 27:46
  example.
• 27:47
  Does
• 27:47
  it
• 27:47
  mean
• 27:47
  the
• 27:48
  technology
• 27:48
  scales
• 27:49
  easily,
• 27:49
  or
• 27:50
  do
• 27:50
  you
• 27:50
  have
• 27:50
  to
• 27:50
  take
• 27:51
  into
• 27:51
  account
• 27:52
  individual
• 27:53
  store
• 27:53
  idiosyncrasies
• 27:54
  as
• 27:54
  you
• 27:54
  go
• 27:54
  from
• 27:55
  pilot
• 27:55
  to
• 27:55
  store
• 27:55
  rollout?
• 27:59
  The
• 27:59
  latter,
• 28:00
  but
• 28:00
  it's
• 28:01
  not.
• 28:02
  I
• 28:02
  haven't
• 28:03
  seen
• 28:03
  a
• 28:03
  huge
• 28:04
  issue,
• 28:05
  but
• 28:05
  it
• 28:05
  has
• 28:05
  to
• 28:06
  be
• 28:06
  considered.
• 28:06
  So
• 28:07
  we
• 28:07
  have
• 28:07
  a
• 28:07
  luxury
• 28:08
  brand
• 28:08
  that
• 28:09
  we're
• 28:09
  rolling
• 28:09
  out.
• 28:10
  And
• 28:11
  you
• 28:11
  know,
• 28:12
  just
• 28:12
  like
• 28:12
  every
• 28:12
  other
• 28:13
  retailer,
• 28:13
  they
• 28:14
  have
• 28:14
  different
• 28:14
  store
• 28:14
  formats.
• 28:15
  And
• 28:16
  there
• 28:16
  was
• 28:16
  a
• 28:16
  format
• 28:17
  that
• 28:17
  has
• 28:17
  a
• 28:17
  lot
• 28:18
  of
• 28:18
  fixturing,
• 28:19
  and
• 28:20
  that
• 28:20
  fixturing
• 28:21
  happens
• 28:21
  to
• 28:21
  be
• 28:21
  metal.
• 28:22
  Right.
• 28:23
  So
• 28:23
  we
• 28:23
  had
• 28:23
  to
• 28:23
  go
• 28:24
  back
• 28:24
  and
• 28:24
  move
• 28:24
  things
• 28:25
  around
• 28:25
  a
• 28:25
  little
• 28:25
  bit
• 28:26
  to
• 28:26
  make
• 28:26
  it
• 28:26
  work.
• 28:27
  After
• 28:27
  the
• 28:27
  fact,
• 28:28
  that
• 28:29
  retailer
• 28:29
  wasn't
• 28:30
  super
• 28:30
  happy,
• 28:31
  you
• 28:31
  know,
• 28:31
  because
• 28:32
  that
• 28:32
  costs
• 28:32
  money
• 28:32
  and
• 28:33
  time
• 28:33
  and
• 28:33
  your
• 28:34
  inter.
• 28:34
  You
• 28:34
  got
• 28:35
  people
• 28:35
  in
• 28:35
  the
• 28:35
  store
• 28:35
  when
• 28:36
  they're
• 28:36
  trying
• 28:36
  to
• 28:36
  sell
• 28:36
  stuff,
• 28:37
  you
• 28:38
  know,
• 28:38
  so
• 28:38
  it
• 28:38
  wasn't
• 28:39
  anybody's
• 28:39
  fault
• 28:39
  necessarily.
• 28:40
  But
• 28:40
  there
• 28:41
  is
• 28:41
  that
• 28:41
  little
• 28:41
  bit
• 28:42
  of
• 28:42
  tweaking.
• 28:43
  So
• 28:43
  you
• 28:43
  can't
• 28:44
  just
• 28:44
  assume
• 28:44
  you
• 28:45
  pilot
• 28:45
  this
• 28:45
  store
• 28:46
  and
• 28:46
  you
• 28:46
  can
• 28:46
  roll
• 28:46
  it
• 28:46
  out
• 28:46
  the
• 28:47
  same
• 28:47
  way
• 28:47
  across
• 28:47
  all
• 28:47
  the
• 28:48
  stores.
• 28:48
  It
• 28:48
  hasn't
• 28:48
  been
• 28:49
  a
• 28:49
  big
• 28:49
  problem,
• 28:50
  but
• 28:51
  it
• 28:51
  does
• 28:51
  need
• 28:52
  to
• 28:52
  be
• 28:52
  something.
• 28:52
  You
• 28:52
  think
• 28:52
  about
• 28:53
  it,
• 28:53
  if
• 28:53
  there's
• 28:53
  a
• 28:53
  big
• 28:54
  variation
• 28:55
  in
• 28:55
  the
• 28:55
  style
• 28:55
  of
• 28:56
  store
• 28:56
  and
• 28:56
  the
• 28:56
  size
• 28:57
  footprint
• 28:57
  you
• 28:57
  have,
• 28:58
  you
• 28:58
  have
• 28:58
  to
• 28:59
  probably
• 28:59
  do
• 28:59
  a
• 28:59
  pilot
• 28:59
  in
• 29:00
  one
• 29:00
  of
• 29:00
  each
• 29:00
  of
• 29:00
  those
• 29:00
  stores
• 29:01
  just
• 29:01
  to
• 29:01
  make
• 29:01
  sure
• 29:01
  you
• 29:01
  get
• 29:02
  all
• 29:02
  the
• 29:02
  kinks
• 29:02
  worked
• 29:03
  out.
• 29:03
  Got
• 29:04
  it.
• 29:04
  It's
• 29:04
  not
• 29:04
  a
• 29:04
  set
• 29:04
  and
• 29:05
  forget
• 29:05
  go
• 29:05
  from
• 29:06
  pilot
• 29:06
  to
• 29:06
  implementation,
• 29:08
  which
• 29:08
  is
• 29:08
  important
• 29:08
  to
• 29:09
  think
• 29:09
  about.
• 29:10
  Yeah.
• 29:11
  Well,
• 29:11
  Troy,
• 29:12
  that
• 29:12
  brings
• 29:12
  up
• 29:12
  some
• 29:13
  other
• 29:13
  questions
• 29:13
  that
• 29:14
  I'd
• 29:14
  love
• 29:14
  to
• 29:15
  close
• 29:15
  out
• 29:15
  with,
• 29:15
  is
• 29:16
  just
• 29:17
  how
• 29:18
  you
• 29:18
  think
• 29:18
  about,
• 29:19
  especially
• 29:20
  things
• 29:21
  like
• 29:21
  RFID
• 29:22
  usage
• 29:23
  and
• 29:23
  what's
• 29:23
  on
• 29:24
  the
• 29:24
  horizon.
• 29:25
  What
• 29:25
  other
• 29:25
  capabilities
• 29:26
  are
• 29:26
  there
• 29:27
  for
• 29:27
  retailers
• 29:27
  who
• 29:28
  are
• 29:28
  investing
• 29:28
  in
• 29:28
  this
• 29:29
  now
• 29:30
  and
• 29:30
  kind
• 29:30
  of
• 29:30
  in
• 29:30
  the
• 29:31
  future?
• 29:31
  What.
• 29:31
  What's
• 29:32
  ahead?
• 29:34
  Well,
• 29:35
  I
• 29:36
  think
• 29:36
  the
• 29:37
  technology
• 29:38
  players
• 29:39
  will
• 29:39
  all
• 29:39
  have
• 29:39
  their,
• 29:40
  their
• 29:41
  different
• 29:41
  version
• 29:42
  of
• 29:42
  this
• 29:42
  story.
• 29:44
  And
• 29:44
  there's.
• 29:45
  That's
• 29:45
  why
• 29:46
  partners
• 29:46
  are
• 29:46
  super
• 29:47
  important
• 29:47
  to
• 29:47
  us,
• 29:48
  is
• 29:48
  that
• 29:49
  they're
• 29:49
  going
• 29:49
  to
• 29:49
  bring
• 29:49
  things
• 29:49
  we
• 29:50
  didn't
• 29:50
  think
• 29:50
  about.
• 29:51
  You
• 29:52
  know,
• 29:52
  we
• 29:52
  work
• 29:52
  with
• 29:52
  a
• 29:52
  lot
• 29:52
  of
• 29:53
  them,
• 29:53
  but
• 29:53
  for
• 29:53
  us,
• 29:54
  where,
• 29:55
  where
• 29:55
  we're
• 29:55
  seeing
• 29:56
  our
• 29:57
  roadmap
• 29:57
  go,
• 29:57
  and,
• 29:58
  and
• 29:58
  we
• 29:58
  know
• 29:59
  the
• 29:59
  clients
• 29:59
  will
• 29:59
  benefit
• 30:00
  from
• 30:00
  this
• 30:00
  is
• 30:01
  really
• 30:01
  around
• 30:01
  the
• 30:01
  signals
• 30:02
  and
• 30:02
  analytics
• 30:03
  that
• 30:04
  are
• 30:04
  going
• 30:04
  to
• 30:04
  come
• 30:04
  from
• 30:04
  being
• 30:05
  able
• 30:05
  to
• 30:05
  use
• 30:05
  all
• 30:06
  these.
• 30:06
  I
• 30:06
  mean,
• 30:06
  RFID
• 30:07
  is
• 30:07
  one
• 30:07
  type
• 30:08
  of
• 30:08
  sensing.
• 30:09
  Right.
• 30:10
  It's
• 30:10
  important.
• 30:10
  It's
• 30:11
  the
• 30:11
  most
• 30:11
  important
• 30:12
  in,
• 30:12
  in.
• 30:12
  In
• 30:13
  my
• 30:13
  opinion.
• 30:14
  But
• 30:14
  all
• 30:14
  the
• 30:14
  other
• 30:15
  sensing
• 30:15
  that
• 30:15
  comes
• 30:16
  in
• 30:16
  coming
• 30:16
  into
• 30:17
  one
• 30:17
  single
• 30:18
  platform.
• 30:19
  Okay.
• 30:20
  And
• 30:20
  then
• 30:20
  being
• 30:21
  able
• 30:21
  to
• 30:21
  send
• 30:21
  those
• 30:21
  signals
• 30:22
  to
• 30:22
  the
• 30:22
  decision
• 30:23
  makers
• 30:23
  and
• 30:23
  the
• 30:23
  retailers.
• 30:24
  I
• 30:24
  know
• 30:24
  that
• 30:24
  sounds
• 30:25
  simplistic,
• 30:26
  but
• 30:27
  the
• 30:27
  power
• 30:27
  of
• 30:28
  the
• 30:28
  information
• 30:28
  we'll
• 30:29
  be
• 30:29
  able
• 30:29
  to
• 30:29
  give
• 30:29
  them
• 30:30
  about
• 30:30
  what's
• 30:30
  happening
• 30:31
  in
• 30:31
  the
• 30:31
  store.
• 30:32
  And
• 30:33
  so
• 30:33
  that's
• 30:33
  management
• 30:34
  capabilities,
• 30:35
  Ann.
• 30:36
  And
• 30:37
  then
• 30:38
  think
• 30:38
  about
• 30:38
  the
• 30:38
  customer
• 30:39
  side.
• 30:40
  Think
• 30:40
  of
• 30:41
  the
• 30:41
  apps
• 30:42
  that
• 30:42
  the
• 30:42
  customer
• 30:42
  has,
• 30:43
  whether
• 30:43
  they're
• 30:43
  in
• 30:44
  the
• 30:44
  store
• 30:44
  or
• 30:44
  she's
• 30:45
  at
• 30:45
  home
• 30:46
  or
• 30:46
  on
• 30:46
  the
• 30:46
  web.
• 30:48
  Being
• 30:48
  able
• 30:48
  to
• 30:49
  know
• 30:50
  exactly
• 30:50
  where
• 30:51
  something
• 30:51
  is.
• 30:51
  If
• 30:52
  you're
• 30:52
  in
• 30:52
  a
• 30:52
  hurry
• 30:52
  and
• 30:53
  you're
• 30:53
  running
• 30:53
  through
• 30:53
  Manhattan
• 30:54
  and
• 30:54
  you
• 30:54
  want
• 30:54
  to
• 30:55
  Pick
• 30:55
  up
• 30:55
  a
• 30:55
  jacket
• 30:55
  or
• 30:56
  whatever,
• 30:56
  it
• 30:56
  might
• 30:57
  be
• 30:57
  a
• 30:57
  new
• 30:57
  pair
• 30:57
  of
• 30:57
  shoes,
• 30:58
  not
• 30:59
  just
• 30:59
  knowing
• 30:59
  they
• 30:59
  have
• 31:00
  it
• 31:00
  or
• 31:00
  don't
• 31:00
  have
• 31:00
  it,
• 31:01
  go
• 31:01
  in
• 31:01
  the
• 31:02
  store,
• 31:02
  turn
• 31:02
  right,
• 31:03
  it's
• 31:03
  right
• 31:03
  here.
• 31:04
  Or
• 31:04
  you
• 31:04
  want
• 31:04
  me
• 31:04
  to
• 31:04
  reserve
• 31:05
  it
• 31:05
  for
• 31:05
  you
• 31:05
  and
• 31:05
  leave
• 31:05
  it
• 31:05
  at
• 31:06
  the
• 31:06
  front?
• 31:06
  Just
• 31:07
  the
• 31:07
  level
• 31:07
  of
• 31:09
  ability
• 31:09
  to
• 31:10
  promise
• 31:11
  will
• 31:11
  be
• 31:11
  so
• 31:11
  much
• 31:12
  greater
• 31:12
  and
• 31:12
  the
• 31:13
  safety
• 31:13
  stocks
• 31:13
  can
• 31:14
  go
• 31:14
  away
• 31:14
  for
• 31:14
  the
• 31:14
  most
• 31:15
  part.
• 31:15
  And
• 31:15
  your
• 31:16
  ability
• 31:16
  to
• 31:16
  keep
• 31:17
  your
• 31:17
  promise,
• 31:18
  the
• 31:18
  confidence
• 31:19
  level
• 31:19
  of
• 31:19
  the
• 31:19
  consumer
• 31:20
  going
• 31:20
  into
• 31:20
  that
• 31:21
  store
• 31:21
  for
• 31:21
  the
• 31:21
  stores
• 31:22
  that
• 31:22
  do
• 31:22
  this
• 31:22
  is
• 31:23
  just
• 31:23
  going
• 31:23
  to
• 31:23
  be
• 31:23
  high.
• 31:23
  There's
• 31:24
  like,
• 31:24
  like
• 31:24
  I
• 31:24
  said
• 31:25
  I
• 31:25
  could
• 31:25
  go
• 31:25
  on
• 31:25
  and
• 31:25
  on,
• 31:25
  but
• 31:26
  yeah,
• 31:27
  those
• 31:27
  are
• 31:27
  the
• 31:27
  things
• 31:27
  that
• 31:28
  are
• 31:28
  coming
• 31:28
  in
• 31:28
  the
• 31:28
  future.
• 31:29
  Well,
• 31:29
  I
• 31:29
  think,
• 31:30
  especially
• 31:30
  as
• 31:30
  you
• 31:30
  think
• 31:31
  about,
• 31:31
  you
• 31:31
  know,
• 31:32
  like
• 31:32
  how,
• 31:32
  how
• 31:33
  the,
• 31:33
  just
• 31:33
  the
• 31:34
  changes
• 31:34
  that
• 31:34
  Google
• 31:35
  rolled
• 31:35
  out,
• 31:35
  like
• 31:35
  I
• 31:36
  think
• 31:36
  we,
• 31:36
  I
• 31:36
  keep
• 31:37
  thinking
• 31:37
  about
• 31:37
  how
• 31:37
  that's
• 31:38
  going
• 31:38
  to
• 31:38
  impact
• 31:38
  things
• 31:39
  if
• 31:39
  the
• 31:39
  store
• 31:39
  has
• 31:40
  better
• 31:40
  visibility
• 31:41
  to
• 31:41
  yes,
• 31:42
  I
• 31:42
  have
• 31:42
  this
• 31:42
  product,
• 31:43
  I'm,
• 31:44
  I'm
• 31:44
  the
• 31:44
  closest
• 31:45
  option
• 31:45
  to
• 31:45
  you,
• 31:45
  or
• 31:46
  yes,
• 31:46
  I
• 31:46
  can
• 31:46
  ship
• 31:46
  this
• 31:47
  product
• 31:47
  to
• 31:47
  you.
• 31:48
  All
• 31:48
  of
• 31:49
  those
• 31:49
  inputs
• 31:49
  are
• 31:49
  going
• 31:50
  to
• 31:50
  be
• 31:50
  important
• 31:50
  for
• 31:50
  retailers
• 31:51
  to
• 31:51
  have
• 31:51
  too.
• 31:52
  And
• 31:52
  you're
• 31:53
  right,
• 31:53
  it's
• 31:53
  things
• 31:53
  like,
• 31:54
  you
• 31:54
  know,
• 31:55
  one,
• 31:55
  having
• 31:56
  RFID,
• 31:57
  for
• 31:57
  example
• 31:58
  on
• 31:58
  the
• 31:58
  product
• 31:58
  so
• 31:58
  you
• 31:59
  know
• 31:59
  where
• 31:59
  it
• 31:59
  is.
• 31:59
  But
• 31:59
  even
• 32:00
  more
• 32:00
  importantly,
• 32:01
  having
• 32:01
  all
• 32:01
  of
• 32:02
  your
• 32:02
  systems
• 32:02
  feeding
• 32:03
  to
• 32:03
  kind
• 32:03
  of
• 32:03
  one
• 32:04
  main
• 32:04
  brain
• 32:04
  that's
• 32:05
  able
• 32:05
  to
• 32:05
  distribute
• 32:06
  that
• 32:06
  information
• 32:07
  to
• 32:07
  the
• 32:07
  multiple
• 32:07
  touch
• 32:08
  points
• 32:08
  out
• 32:08
  there,
• 32:08
  whether
• 32:09
  it's
• 32:09
  results
• 32:10
  in
• 32:10
  a
• 32:10
  Google
• 32:10
  search
• 32:11
  or
• 32:11
  it's,
• 32:11
  you
• 32:11
  know,
• 32:11
  in
• 32:11
  your
• 32:12
  own
• 32:12
  app
• 32:13
  that
• 32:13
  you're
• 32:13
  able
• 32:13
  to,
• 32:14
  you
• 32:14
  know,
• 32:14
  put
• 32:14
  something
• 32:15
  on
• 32:15
  hold
• 32:15
  for
• 32:15
  buy
• 32:15
  online
• 32:16
  pickup
• 32:16
  in
• 32:16
  store
• 32:16
  from
• 32:17
  a
• 32:17
  customer
• 32:17
  or
• 32:18
  for
• 32:18
  associates
• 32:18
  who
• 32:19
  are
• 32:19
  trying
• 32:19
  to
• 32:19
  find
• 32:19
  those
• 32:20
  items
• 32:20
  in
• 32:20
  store.
• 32:20
  It's
• 32:20
  all
• 32:21
  going
• 32:21
  to
• 32:21
  come
• 32:21
  down
• 32:21
  to
• 32:22
  really
• 32:22
  having,
• 32:22
  having
• 32:23
  that
• 32:23
  information
• 32:24
  at
• 32:24
  your
• 32:24
  fingertips
• 32:25
  in
• 32:25
  real
• 32:25
  time.
• 32:25
  It
• 32:25
  sounds
• 32:26
  like
• 32:26
  it's,
• 32:27
  it's,
• 32:27
  it's
• 32:27
  like
• 32:28
  when
• 32:29
  the
• 32:29
  iPhone
• 32:30
  updated
• 32:31
  and
• 32:31
  provided
• 32:32
  like
• 32:32
  within
• 32:32
  three.
• 32:33
  I
• 32:33
  mean
• 32:33
  it's
• 32:33
  really
• 32:34
  similar
• 32:34
  if
• 32:34
  you
• 32:34
  think
• 32:34
  about
• 32:34
  it.
• 32:35
  Remember
• 32:35
  when
• 32:36
  the
• 32:36
  iPhone
• 32:37
  was
• 32:37
  able
• 32:37
  to
• 32:38
  detect
• 32:39
  your
• 32:39
  location
• 32:40
  within
• 32:40
  3ft
• 32:40
  or
• 32:41
  3
• 32:41
  meters.
• 32:42
  I
• 32:42
  can't
• 32:42
  remember
• 32:42
  what
• 32:42
  it
• 32:42
  was
• 32:43
  that
• 32:44
  enabled
• 32:44
  the
• 32:44
  Ubers
• 32:45
  of
• 32:45
  the
• 32:45
  world
• 32:45
  to
• 32:46
  do
• 32:46
  what
• 32:46
  they
• 32:46
  do
• 32:46
  now.
• 32:47
  And
• 32:47
  the
• 32:47
  door
• 32:47
  dash
• 32:48
  analogy
• 32:48
  like
• 32:48
  that.
• 32:49
  And
• 32:50
  that's
• 32:50
  the
• 32:50
  kind
• 32:51
  of
• 32:51
  step
• 32:51
  change
• 32:52
  I
• 32:52
  think
• 32:52
  we'll
• 32:52
  see.
• 32:52
  So
• 32:53
  your
• 32:53
  Google
• 32:53
  example
• 32:54
  is
• 32:54
  perfect.
• 32:56
  We
• 32:56
  will
• 32:56
  see
• 32:56
  that.
• 32:57
  And
• 32:57
  the
• 32:57
  chat,
• 32:58
  just
• 32:58
  think
• 32:58
  of
• 32:58
  the
• 32:59
  chat
• 32:59
  capabilities,
• 33:00
  you
• 33:00
  being
• 33:00
  able
• 33:01
  to,
• 33:01
  you
• 33:01
  know,
• 33:01
  maybe
• 33:01
  it's
• 33:02
  not
• 33:02
  hey,
• 33:02
  Siri.
• 33:02
  But
• 33:03
  you
• 33:03
  know,
• 33:04
  hey,
• 33:04
  chat
• 33:04
  bot,
• 33:05
  I
• 33:06
  need
• 33:06
  to
• 33:06
  find,
• 33:07
  I
• 33:07
  like
• 33:07
  this.
• 33:07
  Can
• 33:08
  you
• 33:08
  find
• 33:08
  me
• 33:09
  a
• 33:09
  pair
• 33:09
  of
• 33:10
  shoes
• 33:10
  and
• 33:10
  a
• 33:10
  belt
• 33:10
  to
• 33:11
  match
• 33:11
  this
• 33:11
  that
• 33:11
  are
• 33:11
  in
• 33:12
  stock?
• 33:12
  You
• 33:12
  know.
• 33:12
  Oh
• 33:13
  yeah,
• 33:13
  sure.
• 33:13
  You
• 33:13
  know,
• 33:13
  let
• 33:14
  me
• 33:14
  guide
• 33:14
  you
• 33:14
  to
• 33:14
  that.
• 33:15
  There's
• 33:15
  just
• 33:16
  a
• 33:16
  lot
• 33:16
  of
• 33:16
  possibilities.
• 33:17
  You
• 33:17
  know,
• 33:18
  we're
• 33:18
  just
• 33:18
  getting
• 33:18
  started.
• 33:19
  Yeah.
• 33:19
  And
• 33:19
  then
• 33:20
  you
• 33:20
  as
• 33:20
  a
• 33:20
  retailer,
• 33:20
  have
• 33:20
  the
• 33:20
  confidence
• 33:21
  that
• 33:21
  it
• 33:21
  can
• 33:21
  all
• 33:21
  get
• 33:21
  executed
• 33:22
  for
• 33:22
  the
• 33:22
  consumer
• 33:22
  behind
• 33:22
  the
• 33:23
  scenes,
• 33:23
  and
• 33:23
  you
• 33:23
  may
• 33:23
  or
• 33:23
  may
• 33:23
  not
• 33:24
  even
• 33:24
  need
• 33:24
  to
• 33:24
  be
• 33:24
  involved
• 33:24
  in
• 33:25
  that
• 33:25
  discussion
• 33:25
  or
• 33:26
  that
• 33:26
  transaction.
• 33:26
  The
• 33:27
  end
• 33:27
  of
• 33:27
  the
• 33:27
  day.
• 33:28
  Wow,
• 33:28
  that's
• 33:29
  that.
• 33:29
  I
• 33:29
  might
• 33:30
  steal
• 33:30
  that
• 33:30
  analogy,
• 33:31
  too,
• 33:31
  about
• 33:31
  the
• 33:31
  Apple.
• 33:32
  The
• 33:33
  Apple
• 33:33
  update,
• 33:33
  because
• 33:33
  that
• 33:33
  was
• 33:34
  really
• 33:34
  good.
• 33:34
  And
• 33:34
  I
• 33:35
  like
• 33:35
  how
• 33:35
  you
• 33:35
  said
• 33:35
  main
• 33:36
  brain,
• 33:36
  too,
• 33:36
  because
• 33:37
  that's
• 33:37
  essentially
• 33:37
  what
• 33:37
  we've
• 33:38
  been
• 33:38
  talking
• 33:38
  about
• 33:38
  here.
• 33:38
  We've
• 33:39
  been
• 33:39
  talking
• 33:39
  about
• 33:40
  G
• 33:40
  Store
• 33:40
  as
• 33:40
  the
• 33:41
  OS
• 33:41
  or
• 33:41
  the
• 33:42
  operating
• 33:42
  system
• 33:43
  for
• 33:43
  a
• 33:43
  new
• 33:44
  way
• 33:44
  of
• 33:44
  doing
• 33:44
  retail
• 33:45
  with,
• 33:45
  you
• 33:45
  know,
• 33:46
  RFID
• 33:46
  being
• 33:47
  a
• 33:47
  key
• 33:47
  linchpin
• 33:48
  in
• 33:48
  that,
• 33:49
  you
• 33:49
  know,
• 33:49
  system
• 33:50
  by
• 33:50
  way
• 33:50
  of
• 33:50
  the
• 33:51
  overhead
• 33:51
  array,
• 33:51
  too.
• 33:51
  So.
• 33:52
  So,
• 33:52
  Troy,
• 33:52
  that
• 33:52
  was
• 33:53
  awesome.
• 33:53
  Thank
• 33:53
  you
• 33:53
  so
• 33:54
  much.
• 33:55
  If
• 33:55
  people
• 33:55
  want
• 33:55
  to
• 33:55
  get
• 33:55
  in
• 33:56
  touch
• 33:56
  with
• 33:56
  you,
• 33:56
  learn
• 33:57
  more
• 33:57
  about
• 33:57
  Gray
• 33:57
  Orange,
• 33:58
  what's
• 33:58
  the
• 33:58
  best
• 33:58
  way
• 33:58
  for
• 33:58
  them
• 33:58
  to
• 33:59
  do
• 33:59
  that?
• 34:00
  Yeah,
• 34:00
  just
• 34:00
  go
• 34:00
  to
• 34:00
  grayorange.com
• 34:02
  and
• 34:03
  to
• 34:03
  look
• 34:03
  at
• 34:03
  G
• 34:03
  Store,
• 34:04
  you
• 34:04
  can
• 34:04
  just
• 34:04
  click
• 34:05
  on
• 34:05
  the
• 34:05
  retail
• 34:05
  stores
• 34:06
  link
• 34:07
  and,
• 34:08
  you
• 34:08
  know,
• 34:08
  hopefully
• 34:08
  we'll
• 34:08
  post
• 34:09
  a
• 34:09
  link
• 34:09
  of
• 34:09
  that
• 34:09
  for
• 34:10
  people
• 34:10
  to
• 34:10
  go
• 34:10
  to
• 34:10
  and
• 34:11
  we
• 34:11
  can
• 34:12
  respond.
• 34:13
  Heck
• 34:13
  yeah,
• 34:13
  we
• 34:14
  will,
• 34:14
  Troy.
• 34:14
  Heck,
• 34:14
  yeah,
• 34:15
  we
• 34:15
  will
• 34:15
  put
• 34:15
  that
• 34:15
  link
• 34:16
  in
• 34:16
  our
• 34:16
  podcast
• 34:17
  description.
• 34:17
  So
• 34:17
  for
• 34:18
  those
• 34:18
  listening,
• 34:18
  be
• 34:18
  sure
• 34:18
  to
• 34:19
  check
• 34:19
  that
• 34:19
  out.
• 34:20
  All
• 34:20
  right,
• 34:20
  well,
• 34:20
  that
• 34:20
  wraps
• 34:21
  us
• 34:21
  up.
• 34:21
  Thank
• 34:21
  you
• 34:21
  to
• 34:22
  Troy
• 34:22
  for
• 34:22
  sitting
• 34:22
  down
• 34:23
  with
• 34:23
  us
• 34:23
  today.
• 34:23
  Thanks
• 34:23
  to
• 34:24
  everyone
• 34:24
  out
• 34:24
  there
• 34:25
  for
• 34:25
  listening
• 34:25
  in,
• 34:25
  as
• 34:26
  always.
• 34:26
  And
• 34:27
  on
• 34:27
  behalf
• 34:27
  of
• 34:27
  all
• 34:27
  of
• 34:27
  us
• 34:28
  at
• 34:28
  Omnitar,
• 34:29
  be
• 34:29
  careful
• 34:29
  out
• 34:29
  there.