Auto Industry Legend and Executive Bob Lutz on His Book ’Car Guys vs. Bean Counters’

Lean Blog Interviews: Real-World Lean Leadership Conversations in Healthcare and Beyond · Aug 9, 2011 · 18m

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My guest for Podcast #126 is Bob Lutz, author of the book Car Guys vs. Bean Counters: The Battle for the Soul of American Business. Retiring in late 2010 as vice chairman of General Motors, he currently runs Bob Lutz Communications. During his 47-year career in the auto industry, he worked for GM, Ford, BMW, and Chrysler and he's a legend in Detroit, where I grew up.

In this podcast, we discuss his new book, his thoughts on designing products that create value and excitement for customers, as well as some of his thoughts on leadership.

Bob's a “car guy” and a designer through and…