Latest / Mini Scroll / MINI SCROLL: Chloe Malle style backlash, Jaden Smith x Louboutin nepo baby criticism + Christian RaptureTok

Transcript

MINI SCROLL: Chloe Malle style backlash, Jaden Smith x Louboutin nepo baby criticism + Christian RaptureTok · Mini Scroll

• 0:00
  Hi everyone. Welcome to Mini Scroll, the
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  daily Internet culture podcast bringing you the biggest stories
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  from social media, the creator economy and the digital space
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  every Monday through Thursday and sometimes Fridays.
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  I'm your host, Lauren Meissner, the founder of the youth digital
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  media brand Centennial World. Welcome back to Mini Scroll
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  everyone. OK this is the second time that
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  I'm recording this episode. I just finished recording.
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  I went to take the memory card out and it was full and it
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  stopped recording after 2 minutes.
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  The 1st 2 minutes of the episode.
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  Unwell, that doesn't happen a lot, but when it happens when
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  it's like not recording or something like that technical
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  happens, it is so devastating. So before I get into it, Please
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  inclined, all that good stuff. All right, the first story that
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  I have for you guys today, I wasn't sure if I wanted to cover
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  this. I thought maybe it was like a
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  very specific moment in time, but the discourse has kept
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  going, so I thought it was worth talking about.
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  There's so much discussion online right now about Chloe
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  Mall and her personal style coming off the heels of New York
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  Fashion Week or what some people believe is lack of personal
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  style. So over the past couple of
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  weeks, there has been so much discourse online about Vogue's
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  new head of editorial content, Chloe Mall, and how she dressed
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  at New York Fashion Week. Chloe is a Neppo baby.
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  Her mother is Candice Bergen and her father is the late French
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  film director Louis Malle. Chloe went to university for
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  literature and writing, and she joined Vogue in 2011.
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  So Chloe was recently appointed to this new role as Anna Wintour
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  will be taking a step back from her editor in chief duties,
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  allowing for Chloe to kind of like usher in this new era for
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  Vogue. First of all, people had a lot
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  to say about this role going to a neppo baby.
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  And I don't agree with the backlash at all, actually.
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  Like, yes, being a Neppo baby, I am sure helped her get her
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  initial role at Vogue. But at the end of the day, she's
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  been at the publication now for a full decade, over a decade.
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  And she is actually the exact age that Anna Wintour was when
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  she was appointed editor in chief of American Vogue.
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  So, you know, she's kind of at that level in her career, that
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  seniority level where it makes sense for her to step into a
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  role that big. Anyway, there were tons of eyes
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  on Chloe at New York Fashion Week now as she was only pointed
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  to this role obviously, and so much discourse online about how
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  she had bad style and Vogue has chosen the wrong person.
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  This is kind of a one off video, but I really want to talk about
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  Chloe Mao, Specifically the discourse around Chloe Mao and
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  what she's been wearing to events during Fashion Week.
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  And I fear that some of you need to just like touch grass.
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  People are truly enraged that this is what she wore to a
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  Fashion Week event a couple days ago.
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  This isn't even a bad outfit, it's just that you don't like
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  the outfit so you feel the need to tie that to her ability to do
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  her. Job.
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  I think we're pretty brain rotted when it comes to what we
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  expect of someone's personal style.
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  I see this when I go to Australian Fashion Week.
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  There's this kind of like underlying belief that
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  maximalism equals like serious about fashion and that wearing
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  something more casual or understated means you don't have
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  style. So you'll see a lot of people
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  show up to at least Australian Fashion Week and I'm sure
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  Fashion Week all around the world.
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  I've never been to any other ones where people just literally
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  throw like every single micro trend on their body and they're
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  so colorful and there's feathers and there's just like the most
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  going on and they get snapped first St. style.
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  And it's like, Oh my God, they're serious about fashion.
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  But the trends that we see on social media do not equal
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  personal style. And I mean, I think that should
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  go without saying. I actually think Chloe does have
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  personal style. I think her style gives
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  effortless. I think it gives like French
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  kind of it's a bit boho inspired.
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  I feel like she does have personal style.
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  It's not the personal style that people I think necessarily
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  expect from her, especially next to Anna Wintour, who is always
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  in these very like structured pieces.
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  You know, she looks very polished.
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  I think Chloe comes off as a lot more effortless, like a lot more
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  thrown together. And I get how that might look
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  jarring next to Anna Wintour, but Anna Wintour has a very
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  specific iconic look. I think those are just
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  differences in their personal style.
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  Like Anna looks the way she does, puts herself together the
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  way she does, because that is her personal style.
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  And obviously same with Chloe. I would liken this to a chef who
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  cooks themselves like, the most basic meals at home but can
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  make, you know, gourmet meals all day at work.
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  Or like social media people, like people who work in social
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  media who can grow brand accounts can manage all of
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  these. You know, big projects can
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  create amazing content, all of this stuff.
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  And then you look at their personal social media and it's
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  like private with 100 followers. I think just because something
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  becomes your job doesn't mean that you always want to express
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  that as well in your personal life.
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  And you know, Chloe is coming up behind Anna, who, like I said,
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  has become such an icon for her. Look, like, at the end of the
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  day, those at the top of honestly, any industry are
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  there. They're put in those positions
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  to execute a vision for the future that will make the
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  company money. Chloe was put in this position
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  because her vision for whatever the future of Vogue should be
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  will be profitable for the magazine.
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  And like, that's the bottom line.
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  OK, But something else that has had the online fashion community
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  upset this week. My second story is that Jaden
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  Smith was appointed to men's creative director at Christian
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  Louboutin. Jaden Smith, son of Jada Pinkett
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  Smith and Will Smith, has been appointed Men's Creative
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  Director for Christian Louboutin, where he will oversee
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  4 collections a year across footwear, leather goods, and
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  accessories. He'll also be responsible for
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  the visual and emotional identity of the brand's men's
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  line, including campaigns, events, immersive experiences,
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  all that kind of stuff. Now, unlike other celebrity
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  creative directorships, it seems like Jaden's actually going to
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  be like working for the brand, which I know sounds really
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  shady, but we see this all the time, right?
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  Where a brand's like, Oh my God, we have pointed this a Lister as
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  a creative director, but you know that they're not clocking
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  in like they're not going to an office.
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  They're not actually like working for the brand.
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  But Jaden is moving to Paris for this role.
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  So I feel like I don't know if he's going to be like full time
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  with the brand, but he's definitely going to be working.
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  It seems according to the Business of Fashion, the brand's
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  men's line accounts for only 24% of the brand's sales.
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  So I kind of see this as like maybe a relaunch of this
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  vertical to see if it can become a bit more relevant within the
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  brand. OK so this is really upset the
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  fashion community online. Jaden Smith just got the job you
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  went to fashion school for. This is where the true
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  frustration comes in. People go into debt for fashion
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  school, spend years in turning freelancing, chasing unpaid
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  opportunities just for a chance to work in one of these houses,
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  and then you see actual leadership going to a
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  celebrity's kid. And I understand why people feel
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  that way, for sure. I do think that like
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  celebrities, when it comes to nepotism, they get a lot of
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  Flack because it's so visible. Like there are so many
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  industries that are run on nepotism, like law, medicine,
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  media, just like corporate in general, there is like nepotism
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  running rampant. But obviously when it's a
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  celebrity, we can see that it's much more public and therefore
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  it's visible. So there's a lot of, I think,
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  mixed emotions wrapped up in that.
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  And you could argue in the case of Jayden that like, yes, a
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  creative director role at like such a big fashion house,
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  there's so few of those jobs. So it may not be comparable to
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  nepotism in other industries. But a big part of being a
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  creative director is not actually designing.
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  Like there's a lot of creative directors that have no design
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  background at all, but more about like bringing visibility
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  to the brand, which obviously a famous Neppo baby has.
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  So my opinion on the Neppo baby discourse, I do think it makes
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  total sense that a child has similar interests and talents to
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  their parents, like from both a nurture and a nature
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  perspective. Of course, what your parents do
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  for a living and what they're skilled at, what they're
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  talented at, like that could be passed down to you.
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  And I also understand that as a parent, you probably want to use
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  every resource at your disposal to help give your children, you
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  know, the life that they want to leave.
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  So that could be connections which leads to nepotism, but
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  that could also be other resources at your disposal, like
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  if your parents paid for your college or if you got to be on
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  their healthcare till you know, you were 25.
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  Like whatever it is. I think this is just like
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  nepotism is another example of parents using the resources that
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  they have to give their kids more of a chance in their adult
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  life. Where I do think this
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  conversation does go wrong, especially with these famous
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  nepo babies, is like when they won't admit or recognize that
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  nepotism played a in their success by being able to skip
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  the line. Like yes, I do believe that
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  neppo babies, if they are in the public eye, if they have a
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  thriving career, if they're talented.
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  Like I believe you are working incredibly hard.
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  I believe that it probably is hard to live in your parents
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  shadow and to try and make a name for yourself outside of
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  that. I believe those things.
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  But I think it is very like on self aware to not also be able
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  to recognize the privileges that you were given.
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  And in the case of Jaden Smith, something like this, it's not
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  that I don't think he has fashion industry experience,
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  because I do believe he does. And it's not that I don't think
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  he wouldn't be right for the role.
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  I just don't think he has enough experience yet.
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  Getting a position so prestigious and visible does
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  require a certain level of experience, like hands on
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  working experience in the industry, which is what I was
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  saying about Chloe Mal in that whole discourse.
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  Like, you know what? I actually think she does
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  deserve this, even though she's a neppo baby.
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  Like she cut her teeth at Vogue for over a decade and she's
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  almost 40. Like, she is at that stage in
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  her career where it makes sense from her experience and her
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  seniority level to step into a really big role like that.
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  Jaden Smith is 27, you know, And I don't know if he's ever had a
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  full time job in the fashion industry, but I'm going to
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  assume no. And I do think the concept of
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  experience has been really diluted, especially kind of like
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  in the social media age. But the longer that I do
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  Centennial, which was like an example of me literally jumping
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  in the deep end to having no idea what I was doing, I knew
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  like 1 little part of what I would do here.
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  You know, I'd worked in media in one little tiny area.
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  So yeah, sure, I had experience in editorial, but I had no
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  experience in running a business, in managing a team, in
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  finances, in sales, like whatever.
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  And it's like, you have no idea how much you don't know until
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  you're trying to do all the things you don't know.
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  And I still have no idea what I'm doing.
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  Like, you still don't know anything.
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  OK. And don't get me wrong, I
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  understand the other side of the argument, which is like, we
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  don't want to have all of these people who are like, really
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  senior, I don't know, like, for example, the politician
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  discussion, right? Where it's like we don't want to
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  have politicians who are like in their 80s because they're so out
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  of touch with reality. Like I understand that too, but
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  I also think we're kind of at this place where there's this
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  belief that after like a couple years in the workforce, like we
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  should be C-Suite. I think social media has really
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  changed our expectations of like how successful we should be at
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  what ages and like what kind of money we should be making and
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  like where we should be at in life.
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  And it's just not realistic. That being said as well, I also
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  understand that when it comes to the workforce, so many
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  industries have just completely decimated the middle, right?
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  So it's like you have a bunch of entry level roles that you have
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  to have like 5-10 years experience to do and you will
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  like never move up into anything in the middle.
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  And then there's just like senior roles, right?
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  So I also understand that the middle is disappearing.
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  But I still think at the end of the day, like, some of these
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  roles, like a creative director role, like Jaden Smith having a
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  creative director role at a giant fashion house, that
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  carries a lot of weight. And I do think that should
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  require extensive experience. I saw somebody say, like, what
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  happened to these celebrities just being used as, like, muses,
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  Like, why do we need to pay the millions of dollars and appoint
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  them into these roles that, you know, people who are working in
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  the fashion industry would kill to have?
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  And I was like, that's actually a good point.
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  Can he not just be like, Christian Louboutin's, like,
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  official muse? Is that a thing?
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  I don't know. OK.
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  And the last story that I have for you guys, I couldn't not I
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  have to talk about Christian Rapture TikTok.
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  OK, so TikTok is currently flooded with videos of people
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  who believe that the world is ending because of the rapture,
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  which I guess is technically supposed to be happening today,
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  at least today for me because I live in Australia.
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  So the rapture is an end time belief held especially in some
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  evangelical Christian circles, that at some point Jesus Christ
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  will return and his believers will be saved and raptured into
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  heaven. Over the past several weeks,
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  people all over TikTok have been prepping for the rapture and
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  some in some fairly extreme ways.
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  There have been people selling possessions.
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  Some people have stopped paying major bills like their
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  mortgages. There's many parents like
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  prepping their children basically for death, I guess.
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  One of the most famous viral videos to come out of this is
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  from a woman named Sonya who is giving rapture trip tips, like
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  tips on what to do to prepare to be raptured into heaven.
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  For example, she says when you start moving up into the air,
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  don't look down. She also says make sure you're
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  wearing clean underwear. Rapture Trip tip #5 When you
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  finally start moving up into the air, I recommend that you don't
• 13:48
  hold on to anything. I definitely don't recommend
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  looking down. I think we learned that lesson
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  from Lot's wife. OK, Just keep calm, take a deep
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  breath, slowly release it and keep your face looking upwards.
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  And I'm gonna be honest, some of these videos that are going
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  really viral, it is hard to tell if it's satire or not.
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  But there are at least, like, I'm gonna say, thousands of
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  people that do believe that the rapture is like, basically gonna
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  happen today. OK, so this is obviously not the
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  first time that people have thought the rapture would
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  happen. And it's not even the first time
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  that people have talked about this online.
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  But I would say it's definitely the first time it's gone viral
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  and had mass reach beyond, you know, the niche corner of like
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  Christian TikTok. So how did this happen?
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  This is from a new piece in the cut quote.
• 14:35
  The date September 23rd appears to stem from a sermon delivered
• 14:39
  by the South African pastor Joshua Malakala.
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  In the clip, which was posted on a very official sounding YouTube
• 14:45
  channel Scent Wins TV, Joshua claims to have received a direct
• 14:49
  vision from Jesus Christ himself, telling him that the
• 14:52
  end of the world will occur on September 23rd or 24th.
• 14:56
  He was telling me that by June 2026, the world is gearing up
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  towards the World Cup, he said in the clip.
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  But after the rapture of September 2025, the chaos will
• 15:05
  be in the world. The destruction and the
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  devastation that will occur with the rapture, there will be no
• 15:10
  World Cup 2026. Now, this was actually spread
• 15:15
  across TikTok largely by an Australian creator named
• 15:18
  Tillahan Dessaline, who posted about the pastor sermon back in
• 15:22
  July and then kept posting about this in the months to follow.
• 15:26
  OK, so there's a lot of people saying that we are witnessing
• 15:30
  like mass religious psychosis through this whole situation.
• 15:35
  And there are also people pushing back saying even if the
• 15:37
  rapture is meant to happen at some point in the Bible, it
• 15:40
  apparently is very explicit that nobody will be aware of the
• 15:44
  dates. The biggest concern however,
• 15:46
  amongst those who don't believe that the rapture will happen is
• 15:49
  that all these people have basically banked on dying and
• 15:53
  have prepared their children to die.
• 15:55
  And when they wake up tomorrow, like what will happen?
• 15:58
  How will they emotionally cope with this?
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  Will their children be safe? Will their families be safe?
• 16:05
  Not to mention in general, just like the psychological effects,
• 16:09
  I guess, especially to the kids of going through something like
• 16:12
  this and then it not coming to fruition.
• 16:14
  I don't really have a leg to stand on because if you guys
• 16:16
  follow me on TikTok, then you'll know that yesterday I literally
• 16:18
  cast a spell on my office because TikTok was telling me it
• 16:23
  was a good day to manifest money for my business.
• 16:25
  So I was like, all right, so I literally got a cinnamon stick,
• 16:28
  I got a coin, I got some like manifestation spell and I fully
• 16:32
  cast a spell on my office here. So I literally have no leg to
• 16:37
  stand on. I see how this happens to people
• 16:39
  because the world fucking sucks. And like we're all just hanging
• 16:43
  on by a thread. Any little bit of hope you're
• 16:46
  like, all right, I'll latch on to that.
• 16:48
  Like, might as well fucking try. Might as well believe in that, I
• 16:51
  guess today. But yes, I can tell you living
• 16:53
  in the future, being in Australia, like it is the 23rd.
• 16:56
  It's the afternoon of the 23rd for me and no one has been
• 16:59
  raptured so far. Alright guys that's it for mini
• 17:03
  scroll today. Thank you so much for listening.
• 17:05
  I love you guys. Please remember to rate, review
• 17:07
  and subscribe. Please Spotify star rate US and
• 17:09
  I will talk to you for mini tech tomorrow.
• 17:12
  Bye.