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#166 - Alex King, Founder of Terignōta
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You can feel the momentum from the first minute: a year after his last visit, Alex King returns with a bigger warehouse, a stronger brand story, and the same stubborn commitment to making trail running gear people can actually afford. We dig into the founder’s rollercoaster—$75k days, quiet slumps, and the steady routine that carries him through both—and why he refuses to chase competitors or rent attention with paid ads. Instead, Alex lays out a different model: build products that solve real problems, price them honestly, and publish your numbers so customers can see…
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