Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Question Changed a Landing Page and Doubled Conversions
In this episode of The Copywriting Podcast, Lucas and Luna dive into a single, counterintuitive change that doubled conversions on a B2B landing page: adding a qualifying question before the call to action. They dissect a real-world A/B test from a SaaS company that replaced a standard 'Get Started' button with a simple dropdown asking 'What best describes your role?'. The result? A conversion rate jump from 3.2% to 6.7%. They explore why this works—creating friction that actually builds trust by signaling empathy and segmenting visitors—and how the same principle applies…
The skinny
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