Stop Over-designing Your Landing Pages: CRO Secrets With Ryan Doney
According to Ryan Doney, Founder of Page Deck, landing-page CRO doesn't have to be a design marathon. In this episode Ryan lays out a "template ‣ angle ‣ offer" testing framework and explains how media buyers can mine Reddit for real-customer language. He also talks through the value of spinning up lightweight landers built in Page Deck so you can more quickly push winners straight into paid campaigns without waiting on design tickets.
Key Takeaways:
Why your very first test should be a dead-simple "5-reasons-why" listicle built around your best-performing ad headline.
How adding a second…
The skinny
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