Grassroots Vegan Activism That Works: Inside Vegan Outreach’s Vegan Chef Challenge

Newsletter — Weekly – Our Hen House · Oct 9, 2026 · 57m

In this episode of Our Hen House, Mariann and Jasmin sit down with Alex Bury, Vice President of Development at Vegan Outreach, and Stacy Shepanek, Director of Communications at Vegan Outreach and co-lead of Knox Vegan, to talk about grassroots vegan activism that works. They dig into Vegan Outreach’s massive leafleting legacy (22 million booklets and counting), their 10 Weeks to Vegan online program with 1.8 million signups across 18 countries, and the star of the show — the Vegan Chef Challenge, a month-long campaign that gets local restaurants to create brand-new vegan menu items in…