Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Toy Industry
In this episode, Lucas and Luna explore how declining birth rates are reshaping the toy industry. With fewer children being born, toy companies are pivoting from traditional baby and toddler products toward older age segments, collectibles for adults (like LEGO's botanical sets and Hasbro's adult-focused lines), and multi-generational play. They also examine the rise of 'kidult' spending and how brands like Mattel are adapting their marketing to target parents as purchasers for longer. Key data points include the 2.3% year-over-year decline in U.S. toy sales in 2025 and…
The skinny
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