Latest / Humans of Growth: Stories & Strategies Behind Business Growth & Business Development
Data-Driven Decision Making: From Vanity Metrics to Real Growth
If you can’t clearly explain why growth is happening — or why it’s not — you’re headed towards disaster.
In this episode of Humans of Growth, I sit down with Liz Ross, CEO of Shift Paradigm, to unpack what really breaks inside growing companies long before revenue flatlines.
We talk about why so many leaders believe they’re practicing data-driven decision making — when they’re actually operating on anecdotes, incomplete dashboards, and siloed reporting. Marketing celebrates MQLs. Sales pushes for pipeline. Leadership stares at lagging revenue. And somewhere in the middle, growth gets muddy…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.