Latest / DA CREW Podcast / 21 day challenge with Queen Angela Day 17 Promo Strategy—The Power of Staying Visible & Building Real Relationships

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21 day challenge with Queen Angela Day 17 Promo Strategy—The Power of Staying Visible & Building Real Relationships · DA CREW Podcast

• 0:05
  Speaker 1: Well, hello, Hello, Hello. I know y'all not expecting to
• 0:09
  Speaker 1: see me this time of night, so I'm gonna be
• 0:11
  Speaker 1: very very quick. I want to make sure that I
• 0:13
  Speaker 1: participated in Day seventeen of the twenty one day challenge.
• 0:19
  Speaker 1: So I am yet here, y'all, I am yet here.
• 0:21
  Speaker 1: I am yet here. I just wanted to share, and
• 0:26
  Speaker 1: today is Day seventeen. Later on you will see me
• 0:30
  Speaker 1: back in a couple of hours during Day eighteen. I'm
• 0:32
  Speaker 1: probably gonna do it a little earlier. But today's challenge
• 0:36
  Speaker 1: is talking about a promo strategy. So today I get
• 0:40
  Speaker 1: an opportunity to share a little bit of why I
• 0:43
  Speaker 1: started aa LAC, the African American author Literacy Awareness campaign
• 0:48
  Speaker 1: and the Chasing Your Dream Book Tour. So I get
• 0:50
  Speaker 1: the opportunity to share that with you guys in this
• 0:55
  Speaker 1: particular challenge, So thank you for joining My title today
• 1:01
  Speaker 1: is the power of staying visible and building real relationships.
• 1:05
  Speaker 1: So again I want to thank you guys for joining me,
• 1:08
  Speaker 1: joining me, joining me. So I'm gonna jump right in,
• 1:12
  Speaker 1: not gonna be before your long, probably won't even be
• 1:14
  Speaker 1: here ten minutes, but just wanted to make sure that
• 1:17
  Speaker 1: I dropped this nugget for you and that you guys
• 1:21
  Speaker 1: stay connected. Y'all. We got four more days, well three
• 1:24
  Speaker 1: more days of this challenge. Well it's gonna be four
• 1:26
  Speaker 1: more days, but actually it is. It is day number eighteen.
• 1:30
  Speaker 1: I'm late. I'm sorry again, I apologize, but y'all understand this.
• 1:34
  Speaker 1: In an ever evolving world of publishing, it is not
• 1:38
  Speaker 1: enough to simply write a fantastic book. The difference between
• 1:42
  Speaker 1: an obscured and a successful book often lies and how
• 1:47
  Speaker 1: well you can market yourself in your work. Again, how
• 1:52
  Speaker 1: well you can market yourself in your work. One of
• 1:56
  Speaker 1: the most powerful lessons that I've learned in my own
• 1:59
  Speaker 1: journey as an author an advocate came in twenty sixteen
• 2:04
  Speaker 1: when I launched AA, the African American Author of Literacy
• 2:08
  Speaker 1: Awareness campaign. They're Chasing your Dream Book Tour and expo. Y'all.
• 2:12
  Speaker 1: It was about being more than just an event. It
• 2:16
  Speaker 1: was just more than just an event. It was actually
• 2:19
  Speaker 1: a movement. It was a movement designed to shine a
• 2:22
  Speaker 1: light on black and brown authors and to build authentic
• 2:26
  Speaker 1: bridge within our communities. What my desire was for people
• 2:34
  Speaker 1: to understand the concept of visibility and how it builds
• 2:38
  Speaker 1: trust within the community. I want them to be able
• 2:41
  Speaker 1: to identify strategies that foster relatability among diverse audience. And
• 2:47
  Speaker 1: then I want them to be able to apply message
• 2:50
  Speaker 1: of organizing impact inclusive community events. And then I want
• 2:55
  Speaker 1: them to have an outlet to evaluate the effectiveness of
• 2:59
  Speaker 1: direct engagement on initiative outcomes. So gonna draw some key
• 3:07
  Speaker 1: concepts for you guys, and some strategies that I use.
• 3:11
  Speaker 1: Understanding and knowing the role of visibility personal engagement. That
• 3:16
  Speaker 1: means physically showing up to demonstrate your commitment. You gotta
• 3:21
  Speaker 1: go out here and do something. It's humanized leaders that
• 3:25
  Speaker 1: make your mission tangible. Consistency, regularly showing up and being
• 3:31
  Speaker 1: presents in different communities strengthens your relationship and builds trust
• 3:36
  Speaker 1: to a lot of them Stuck in our ways. We
• 3:38
  Speaker 1: don't want to branch out, we don't want to collaborate.
• 3:41
  Speaker 1: But again, consistent, regularly presence and different communities, not always
• 3:47
  Speaker 1: leaning to the same place, but going to different communities, y'all.
• 3:52
  Speaker 1: Relatability in action storytelling. Sharing your personal story allows participants
• 3:58
  Speaker 1: to see themselves in your journey lead to a deeper
• 4:03
  Speaker 1: emotional connection. So when people can relate to you, when
• 4:07
  Speaker 1: people can connect to what you got going on. They're
• 4:10
  Speaker 1: drawn to you. And then we got to understand how
• 4:15
  Speaker 1: to be active listening, how people actively send, inviting and
• 4:21
  Speaker 1: valuing the voice of community members, Understanding and ensuring the
• 4:26
  Speaker 1: initiative address real needs, real needs. So we got to
• 4:32
  Speaker 1: make sure that when we're doing these events, when we're
• 4:34
  Speaker 1: doing these market that we are meeting the need. But
• 4:39
  Speaker 1: the most important thing and I will continue to stress
• 4:42
  Speaker 1: building real relationships. We can do that by hosting workshops, panels,
• 4:48
  Speaker 1: interactive formats encourage participation, knowledge sharing, and a sense of
• 4:54
  Speaker 1: ownership among attendees. Collaborating, y'all. Collaboration is key partner with
• 5:01
  Speaker 1: local organizations like your local schools, your local YMCAs, your
• 5:07
  Speaker 1: local libraries, just different organization, y'all. It leverages existing trusts
• 5:13
  Speaker 1: and cultural insight. It broadens your insight in your impact.
• 5:27
  Speaker 1: Three outcomes of direct engagements. So when you have an
• 5:31
  Speaker 1: opportunity to go and participate in live events and participate
• 5:35
  Speaker 1: in these in person events, you have an opportunity to
• 5:42
  Speaker 1: have three direct engagements. Increased participation, face to face interaction
• 5:48
  Speaker 1: years a higher engagement than having remote and interpersonal outreach.
• 5:54
  Speaker 1: So that's doing the lives, doing the stuff that we
• 6:00
  Speaker 1: do virtually, you can yield a higher engagement when people
• 6:06
  Speaker 1: are in person, diverse perspective, direct impact from community that
• 6:14
  Speaker 1: means different people showing up. It ensures initiative remains inclusive
• 6:20
  Speaker 1: and relevant. Mean it's not just gonna be focused on
• 6:26
  Speaker 1: my books, but for everybody that comes, and you get
• 6:29
  Speaker 1: different perspective from everybody that comes, so you get an
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  Speaker 1: opportunity to really connect. That's why these events are important.
• 6:37
  Speaker 1: And then you can leave a lasting impact. Real relationships
• 6:40
  Speaker 1: are fostered by long term advocacy and the support for
• 6:45
  Speaker 1: the mission. When you understand the mission and the vision
• 6:48
  Speaker 1: and you provide that long term support, I'm gonna drop
• 6:53
  Speaker 1: some best practices and action steps and then y'all ain't
• 6:55
  Speaker 1: gonna before you long. I told you, I'm gonna keep
• 6:57
  Speaker 1: on going. So these are some things that you can
• 7:00
  Speaker 1: do regular in person events across various locations, urban, royal
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  Speaker 1: and undeserving communities. If you know, for me, I remember
• 7:14
  Speaker 1: being back home in Anderson, South Carolina. We used to
• 7:18
  Speaker 1: go to the low income apartment come places. We used
• 7:22
  Speaker 1: to go to the Boys and Girls clubs. To these places.
• 7:27
  Speaker 1: We went to a lot of the Title five schools,
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  Speaker 1: you have to find places where you can connect and
• 7:35
  Speaker 1: attend regular events. Schedule regular events, schedule show ups where
• 7:38
  Speaker 1: you could just go read to the kids thirty minutes
• 7:41
  Speaker 1: after school, pick a day and go read every week
• 7:44
  Speaker 1: and for the entire school year. It can be something
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  Speaker 1: that that you do and that can be a part
• 7:50
  Speaker 1: of what you're doing. Design workshops that are in interactive
• 7:56
  Speaker 1: with opportunities for attendees to share their own experience. You
• 8:00
  Speaker 1: want people to be able to engage. You want people
• 8:03
  Speaker 1: to be able to share the things that they've been through.
• 8:05
  Speaker 1: When I tell you when people can relate, man, they
• 8:08
  Speaker 1: gonna buy your books. You won't have to worry about
• 8:10
  Speaker 1: trying to sell them. They gonna want to buy them.
• 8:13
  Speaker 1: You'll sell out in every event if you do these
• 8:16
  Speaker 1: things right. It's important that we're hosting panel discussions, like
• 8:22
  Speaker 1: how often do you host a panel discussion to talk
• 8:26
  Speaker 1: about your book or even invite book clubs to read
• 8:30
  Speaker 1: your book, or invite other experts in to talk about
• 8:34
  Speaker 1: different things, even local voices. It can encourage a diversey
• 8:40
  Speaker 1: opportunity to really see the diverseness in the world. And
• 8:47
  Speaker 1: it's not always just about our particular book, but just
• 8:50
  Speaker 1: providing different perspectives and allowing people to you know, engage.
• 8:57
  Speaker 1: You know, you allow someone to be a part of
• 9:00
  Speaker 1: your panel, even though you're trying to promote your book, y'all,
• 9:04
  Speaker 1: it will see it builds rittery, and then the community
• 9:09
  Speaker 1: seeds that they're supporting, and then they're gonna want to
• 9:12
  Speaker 1: support you. Collaborate within community organizations, organizations to tap into
• 9:17
  Speaker 1: local expertise and existing networks. Y'all. You never know who
• 9:23
  Speaker 1: the library is connected to. So connect to your library,
• 9:27
  Speaker 1: connect with your local chamber of commerce, connect with your
• 9:31
  Speaker 1: local arts community. Connect with these different communities because guess what,
• 9:35
  Speaker 1: they already have their own community. They already have their
• 9:41
  Speaker 1: networks and different things in place, and you never know
• 9:43
  Speaker 1: who's within those networks that may need your expertise, they
• 9:47
  Speaker 1: may need the things that you are sharing. So put
• 9:50
  Speaker 1: it out there. Get it out there, and one thing
• 9:53
  Speaker 1: you want to do, and all of these events that
• 9:56
  Speaker 1: you're doing, always follow up after events to maintain relationship,
• 10:01
  Speaker 1: gather feedback, and continually improve. We wanted to grow, We
• 10:07
  Speaker 1: wanted to evolve. We wanted to for this to be
• 10:11
  Speaker 1: more than you know what this one is. We want
• 10:15
  Speaker 1: every year to grow. We want every year to be different.
• 10:17
  Speaker 1: We want it to grow bigger and bigger and to
• 10:20
  Speaker 1: be more effective and more influenced. So, if there is
• 10:28
  Speaker 1: one strategy that I must say consistency elevates the quality
• 10:34
  Speaker 1: and the reach of community focused initiatives, it is the
• 10:38
  Speaker 1: commitment to bring both visible and relatable the chance of
• 10:43
  Speaker 1: your Dream Book tour impact was not simply a product
• 10:47
  Speaker 1: of travel or programming, but a direct result of showing
• 10:52
  Speaker 1: up authentically, prioritizing real relationships, and co creating a platform
• 10:59
  Speaker 1: for divers. Attendees did not just consume information, they became
• 11:05
  Speaker 1: an inaugural part of the movement, illustrating that visibility, relatability,
• 11:11
  Speaker 1: or catalysts for lasting change. So often authors are told
• 11:16
  Speaker 1: to focus on online as social media. While those tools
• 11:22
  Speaker 1: are valuable, the core of an effective promotion for me
• 11:27
  Speaker 1: has been meaningful engagement. People remember the genuine connections. They
• 11:32
  Speaker 1: want to know the person behind the book that drives
• 11:35
  Speaker 1: you and what they care about and how they can
• 11:38
  Speaker 1: relate that to their lives. What I want y'all to
• 11:42
  Speaker 1: take away from this, and I hope I didn't go
• 11:46
  Speaker 1: too fast, but what I want you all to take
• 11:48
  Speaker 1: away from this is building visibility isn't just about being seen,
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  Speaker 1: it is about being felt. The Chasing your Dream Book
• 11:56
  Speaker 1: to a expo prove that when you step into your community,
• 12:00
  Speaker 1: invest in real relationships and do more than just promote
• 12:04
  Speaker 1: your book, you can contribute to a lasting legacy Rather
• 12:07
  Speaker 1: than whether than your launch and your first book, or
• 12:11
  Speaker 1: your fifth book or your hundredth book. Consider ways to
• 12:14
  Speaker 1: show up authentically, host a small event in your neighborhood,
• 12:18
  Speaker 1: partner with local schools, or simply share your story in
• 12:22
  Speaker 1: person whenever and however you can. These touch points do
• 12:27
  Speaker 1: not just sell books, but they create advocacy, build visibility,
• 12:31
  Speaker 1: and grow as far beyond simple making your presence known.
• 12:35
  Speaker 1: The Chasing your Dream Book tour and explorer clearly demonstrates
• 12:39
  Speaker 1: the power of authentic engagement within the community. When we
• 12:43
  Speaker 1: invest time and foster genuine relationship and take the initiative
• 12:48
  Speaker 1: to connect with others, we create a meaningful impact, not
• 12:52
  Speaker 1: just for our books, but for the personal and perfectional legacy.
• 12:58
  Speaker 1: Whether you are a debut author or a seasoned writer,
• 13:03
  Speaker 1: there's a tremendous value in showing up authentically, organizing small
• 13:09
  Speaker 1: local events, collaborating with schools, or simply sharing your journey
• 13:13
  Speaker 1: in person can make a lasting difference. This personal touch
• 13:17
  Speaker 1: points transfer readers, transform readers into advocates and supporters, building
• 13:24
  Speaker 1: a foundation that extends well beyond book sales. Ultimately, it
• 13:29
  Speaker 1: is the real human connection that ensures your story will
• 13:35
  Speaker 1: resonate and endure. In closing, y'all, In today's crowded publishing landscape,
• 13:43
  Speaker 1: visibility is a powerful asset, but the most effective when
• 13:50
  Speaker 1: anchored in authenticness. My experience with AA LAC and the
• 13:55
  Speaker 1: Chasing Your Dream Book tour have reforced, reinforced the significant
• 14:00
  Speaker 1: and successful marketing is fundamental about cultivating trust and fostering
• 14:06
  Speaker 1: genuine connections. As you promote your next project, remember that
• 14:11
  Speaker 1: the audience are seeking real stories, and sincere engagement allow
• 14:16
  Speaker 1: people to truly know who you are, your influence will
• 14:20
  Speaker 1: extend well beyond individual sales or events. Stay committed to
• 14:25
  Speaker 1: your vision and invite your community along for the journey.
• 14:31
  Speaker 1: And y'all, I hope that there has been something that
• 14:35
  Speaker 1: I have shared with you guys on tonight that will
• 14:38
  Speaker 1: help you on this journey. And I told y'all I
• 14:41
  Speaker 1: wasn't gonna be before you loan, y'all, I will be
• 14:43
  Speaker 1: back tomorrow later today, I will be back later today, y'all,
• 14:50
  Speaker 1: and we're gonna talk about real time engagement. We're going
• 14:54
  Speaker 1: to talk about real time engagement how hosting many live giveaways, polls, contests,
• 15:00
  Speaker 1: and different things can encourage viewers to tag friends and
• 15:05
  Speaker 1: answer live question. So, y'all, maybe tomorrow we'll go live
• 15:09
  Speaker 1: and host a poll or do some of these suggests.
• 15:13
  Speaker 1: So I'll see y'all back in a couple of hours. Y'all.
• 15:15
  Speaker 1: Enjoy this time, and I hope that there's something that
• 15:18
  Speaker 1: I drop that will help you on this journey, y'all. Now,
• 15:22
  Speaker 1: happy promo. Go promote your books, y'all. There's so many
• 15:26
  Speaker 1: different ways that you can do it. Book launch, ads, femails,
• 15:30
  Speaker 1: block tours, chasing your dream book towards ALAC magazines. All
• 15:35
  Speaker 1: those are ways, So do not limit yourself to one way,
• 15:39
  Speaker 1: and don't think that it always have to be a magazine.
• 15:42
  Speaker 1: A Billboard Live is the way. It worked for me,
• 15:46
  Speaker 1: and it'll work for you