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70. The Critical Importance of an Email List (and How to Build Yours) · Burning Brightly

• 0:00
  Hey,
• 0:00
  before
• 0:00
  we
• 0:00
  dive
• 0:01
  in
• 0:01
  this
• 0:01
  week,
• 0:01
  I
• 0:01
  wanted
• 0:01
  to
• 0:01
  tell
• 0:02
  you
• 0:02
  about
• 0:02
  a
• 0:02
  challenge.
• 0:02
  I
• 0:02
  have
• 0:03
  coming
• 0:03
  up
• 0:03
  starting
• 0:03
  December
• 0:04
  2nd,
• 0:04
  It
• 0:04
  is
• 0:05
  a
• 0:05
  five
• 0:05
  day
• 0:05
  challenge
• 0:06
  design
• 0:06
  to
• 0:06
  help
• 0:07
  you
• 0:07
  get
• 0:07
  more
• 0:07
  clients.
• 0:08
  This
• 0:08
  is
• 0:08
  specifically
• 0:09
  designed
• 0:09
  for
• 0:09
  online
• 0:09
  coaches,
• 0:10
  but
• 0:10
  even
• 0:10
  if
• 0:10
  you
• 0:11
  are
• 0:11
  a
• 0:11
  different
• 0:11
  type
• 0:11
  of
• 0:11
  content
• 0:12
  creator,
• 0:12
  Uh,
• 0:12
  blogger
• 0:13
  podcast
• 0:13
  or
• 0:13
  YouTube,
• 0:14
  or
• 0:14
  this
• 0:14
  will
• 0:14
  also
• 0:14
  help
• 0:15
  you
• 0:15
  get
• 0:15
  more
• 0:15
  sales.
• 0:16
  We're
• 0:16
  going
• 0:16
  to
• 0:16
  set
• 0:16
  up
• 0:16
  the
• 0:16
  five
• 0:17
  foundational
• 0:17
  pillars
• 0:18
  that
• 0:18
  every
• 0:18
  online
• 0:18
  business
• 0:19
  needs
• 0:19
  and
• 0:19
  most
• 0:20
  don't
• 0:20
  have.
• 0:21
  So
• 0:21
  I
• 0:21
  want
• 0:21
  you
• 0:21
  to
• 0:21
  join
• 0:22
  me
• 0:22
  every
• 0:22
  single
• 0:22
  day
• 0:22
  for
• 0:22
  a
• 0:23
  live
• 0:23
  call,
• 0:23
  lots
• 0:24
  of
• 0:24
  support,
• 0:24
  plus
• 0:24
  a
• 0:24
  chance
• 0:25
  to
• 0:25
  win
• 0:25
  a
• 0:25
  full
• 0:26
  hour
• 0:26
  of
• 0:26
  one-on-one
• 0:27
  coaching
• 0:27
  with
• 0:27
  me
• 0:28
  after
• 0:28
  the
• 0:28
  challenge
• 0:28
  is
• 0:28
  over.
• 0:29
  So
• 0:29
  we
• 0:29
  can
• 0:29
  deep
• 0:29
  dive
• 0:29
  on
• 0:30
  your
• 0:30
  business.
• 0:30
  So
• 0:30
  join
• 0:30
  me.
• 0:31
  The
• 0:31
  link
• 0:31
  is
• 0:31
  in
• 0:31
  the
• 0:31
  description
• 0:32
  it's
• 0:32
  totally
• 0:32
  free.
• 0:34
  This
• 0:35
  is
• 0:35
  Burning
• 0:35
  Brightly,
• 0:36
  a
• 0:36
  podcast
• 0:36
  for
• 0:36
  Christian
• 0:37
  moms
• 0:37
  who
• 0:37
  are
• 0:37
  feeling
• 0:38
  called
• 0:38
  to
• 0:38
  build
• 0:38
  a
• 0:38
  business
• 0:39
  and
• 0:39
  share
• 0:39
  their
• 0:39
  light
• 0:40
  with
• 0:40
  the
• 0:40
  world.
• 0:41
  I'm
• 0:41
  Bonnie
• 0:41
  Wiscombe,
• 0:42
  a
• 0:42
  life
• 0:42
  coach,
• 0:43
  mom,
• 0:43
  and
• 0:43
  entrepreneur,
• 0:44
  and
• 0:44
  I'm
• 0:45
  honored
• 0:45
  to
• 0:45
  be
• 0:45
  your
• 0:45
  guide
• 0:45
  as
• 0:45
  you
• 0:46
  face
• 0:46
  this
• 0:46
  business
• 0:46
  building
• 0:47
  adventure
• 0:47
  full
• 0:47
  of
• 0:48
  highs,
• 0:48
  lows,
• 0:49
  and
• 0:49
  everything
• 0:49
  in
• 0:49
  between.
• 0:50
  This
• 0:51
  is
• 0:51
  where
• 0:51
  we
• 0:51
  help
• 0:51
  each
• 0:51
  other
• 0:52
  find
• 0:52
  the
• 0:52
  courage
• 0:53
  to
• 0:53
  shine.
• 0:58
  Hey
• 0:58
  friends.
• 0:58
  Welcome
• 0:58
  back
• 0:58
  today.
• 0:59
  I
• 0:59
  am
• 0:59
  going
• 0:59
  to
• 1:00
  teach
• 1:00
  you
• 1:00
  how
• 1:00
  to
• 1:00
  grow
• 1:01
  your
• 1:01
  email
• 1:01
  list
• 1:02
  fast.
• 1:03
  And
• 1:03
  why
• 1:04
  do
• 1:04
  we
• 1:04
  want
• 1:04
  to
• 1:04
  grow
• 1:04
  an
• 1:04
  email
• 1:04
  list?
• 1:05
  Well,
• 1:05
  because
• 1:05
  it
• 1:05
  is
• 1:05
  the
• 1:05
  number
• 1:06
  one
• 1:06
  thing
• 1:07
  you
• 1:07
  can
• 1:07
  do
• 1:07
  to
• 1:08
  build
• 1:08
  an
• 1:08
  audience,
• 1:08
  to
• 1:09
  nurture
• 1:09
  that
• 1:09
  audience
• 1:09
  and
• 1:10
  then
• 1:10
  sell
• 1:10
  to
• 1:10
  that
• 1:10
  audience
• 1:11
  consistently
• 1:12
  day
• 1:12
  in,
• 1:13
  day
• 1:13
  out,
• 1:13
  week
• 1:13
  in,
• 1:14
  week
• 1:14
  out
• 1:14
  and
• 1:15
  predictably
• 1:16
  without
• 1:16
  being
• 1:16
  at
• 1:17
  the
• 1:17
  mercy
• 1:17
  of
• 1:17
  algorithms
• 1:18
  of
• 1:18
  Facebook
• 1:18
  and
• 1:19
  Instagram
• 1:19
  and
• 1:19
  Tik
• 1:19
  TOK
• 1:19
  and
• 1:19
  all
• 1:20
  the
• 1:20
  other
• 1:20
  social
• 1:20
  platforms.
• 1:21
  This
• 1:21
  is
• 1:21
  something
• 1:22
  we
• 1:22
  can
• 1:23
  control.
• 1:23
  So,
• 1:23
  first
• 1:24
  of
• 1:24
  all,
• 1:24
  what
• 1:24
  is
• 1:24
  an
• 1:24
  email
• 1:25
  list?
• 1:25
  Well,
• 1:25
  it's
• 1:25
  just
• 1:25
  a
• 1:25
  collection
• 1:26
  of
• 1:26
  email
• 1:27
  addresses.
• 1:28
  That
• 1:28
  you
• 1:28
  can
• 1:28
  email
• 1:28
  anytime
• 1:29
  you
• 1:29
  want.
• 1:30
  So
• 1:30
  it's
• 1:30
  like
• 1:30
  a
• 1:30
  big
• 1:30
  friend
• 1:31
  group
• 1:31
  that
• 1:31
  you
• 1:31
  can
• 1:32
  have
• 1:32
  an
• 1:32
  email
• 1:32
  blast
• 1:32
  to
• 1:33
  saying,
• 1:33
  Hey,
• 1:33
  I
• 1:33
  have
• 1:33
  this
• 1:33
  new
• 1:34
  product.
• 1:34
  Hey,
• 1:34
  I
• 1:34
  have
• 1:35
  this
• 1:35
  new
• 1:35
  service.
• 1:35
  Hey,
• 1:36
  have
• 1:36
  you
• 1:36
  heard
• 1:36
  about
• 1:36
  this
• 1:36
  thing?
• 1:37
  Hey,
• 1:37
  let
• 1:37
  me
• 1:37
  help
• 1:37
  you
• 1:37
  in
• 1:38
  some
• 1:38
  way.
• 1:38
  The
• 1:38
  critical
• 1:39
  part
• 1:39
  about
• 1:40
  an
• 1:40
  email
• 1:40
  list
• 1:40
  is
• 1:40
  that
• 1:40
  it's
• 1:41
  a
• 1:41
  direct
• 1:41
  connection
• 1:42
  to
• 1:42
  your
• 1:42
  ideal
• 1:43
  customers
• 1:43
  and
• 1:44
  clients.
• 1:44
  This
• 1:45
  is
• 1:45
  so
• 1:45
  important,
• 1:46
  especially
• 1:46
  in
• 1:46
  today's
• 1:47
  day
• 1:47
  and
• 1:47
  age.
• 1:47
  Way
• 1:48
  too
• 1:48
  many
• 1:48
  people
• 1:48
  are
• 1:49
  trying
• 1:49
  to
• 1:49
  build
• 1:49
  their
• 1:49
  audience
• 1:50
  exclusively
• 1:50
  on
• 1:51
  Pinterest
• 1:51
  or
• 1:52
  on
• 1:52
  YouTube
• 1:52
  or
• 1:52
  on
• 1:52
  their
• 1:53
  podcast
• 1:53
  or
• 1:54
  on
• 1:54
  their.
• 1:54
  Instagram
• 1:55
  or
• 1:55
  their
• 1:55
  Facebook
• 1:55
  or
• 1:55
  their
• 1:56
  tick-tock
• 1:56
  or
• 1:56
  any
• 1:56
  other
• 1:57
  platform.
• 1:57
  The
• 1:58
  problem
• 1:58
  is
• 1:59
  when
• 1:59
  those
• 1:59
  platforms
• 2:00
  choose
• 2:00
  not
• 2:00
  to
• 2:00
  show
• 2:00
  your
• 2:01
  stuff
• 2:01
  to
• 2:01
  your
• 2:01
  ideal
• 2:02
  clients,
• 2:02
  you
• 2:03
  no
• 2:03
  longer
• 2:03
  have
• 2:03
  a
• 2:03
  way
• 2:03
  to
• 2:03
  reach
• 2:04
  them.
• 2:04
  Email
• 2:05
  is
• 2:06
  king.
• 2:06
  It
• 2:07
  is
• 2:07
  the
• 2:07
  best
• 2:08
  way
• 2:08
  to
• 2:08
  consistently
• 2:09
  and
• 2:09
  predictably
• 2:09
  grow
• 2:09
  your
• 2:09
  income,
• 2:10
  your
• 2:10
  business,
• 2:11
  and
• 2:11
  your
• 2:11
  influence.
• 2:12
  And
• 2:13
  it
• 2:13
  is
• 2:13
  not
• 2:13
  hard
• 2:14
  to
• 2:14
  do,
• 2:14
  but
• 2:14
  it
• 2:14
  does
• 2:15
  require
• 2:15
  a
• 2:15
  little
• 2:16
  bit
• 2:16
  of
• 2:16
  skill
• 2:16
  and
• 2:16
  a
• 2:16
  little
• 2:16
  bit
• 2:17
  of
• 2:17
  know-how.
• 2:18
  Not
• 2:18
  only
• 2:18
  does
• 2:19
  email
• 2:19
  create
• 2:20
  a
• 2:20
  direct
• 2:20
  connection
• 2:20
  with
• 2:20
  your
• 2:21
  people
• 2:21
  and
• 2:21
  you
• 2:21
  can
• 2:21
  email
• 2:21
  them
• 2:22
  and
• 2:22
  contact
• 2:22
  them
• 2:22
  anytime
• 2:23
  you
• 2:23
  want,
• 2:23
  day
• 2:23
  or
• 2:23
  night.
• 2:23
  But
• 2:24
  it
• 2:24
  has
• 2:24
  an
• 2:24
  astronomical
• 2:25
  conversion
• 2:26
  rate.
• 2:26
  So
• 2:26
  if
• 2:27
  a
• 2:27
  thousand
• 2:27
  people
• 2:27
  see
• 2:27
  your
• 2:28
  video
• 2:28
  and
• 2:28
  one
• 2:28
  person
• 2:29
  clicks
• 2:29
  on
• 2:29
  it,
• 2:29
  On
• 2:29
  Facebook
• 2:30
  or
• 2:30
  Instagram
• 2:30
  then?
• 2:31
  You're
• 2:31
  going
• 2:32
  to
• 2:32
  get
• 2:32
  five
• 2:32
  or
• 2:32
  six
• 2:32
  times
• 2:33
  that
• 2:33
  conversion
• 2:34
  rate
• 2:34
  on
• 2:34
  email,
• 2:35
  because
• 2:35
  these
• 2:35
  are
• 2:35
  people
• 2:36
  you're
• 2:36
  creating
• 2:36
  a
• 2:36
  relationship
• 2:37
  with.
• 2:38
  So
• 2:38
  I'm
• 2:38
  often
• 2:39
  talking
• 2:39
  about
• 2:39
  how
• 2:40
  building
• 2:40
  a
• 2:40
  relationship
• 2:41
  with
• 2:41
  your
• 2:41
  online
• 2:42
  audience
• 2:42
  is
• 2:42
  a
• 2:42
  lot
• 2:43
  like
• 2:43
  dating.
• 2:44
  You
• 2:44
  don't
• 2:44
  propose
• 2:45
  marriage
• 2:45
  to
• 2:45
  the
• 2:45
  first
• 2:45
  person
• 2:46
  you
• 2:46
  meet
• 2:46
  online.
• 2:47
  Instead,
• 2:48
  you're
• 2:48
  going
• 2:48
  to
• 2:48
  nurture
• 2:48
  that
• 2:49
  relationship
• 2:49
  and
• 2:49
  business
• 2:50
  is
• 2:50
  exactly
• 2:50
  the
• 2:50
  same
• 2:50
  way.
• 2:51
  So
• 2:51
  if
• 2:51
  we're
• 2:51
  nurturing
• 2:52
  a
• 2:52
  relationship
• 2:52
  we're
• 2:52
  quote,
• 2:53
  unquote,
• 2:53
  dating
• 2:53
  these
• 2:54
  people.
• 2:54
  They
• 2:54
  need
• 2:54
  to
• 2:54
  hear
• 2:55
  from
• 2:55
  us
• 2:55
  regularly.
• 2:56
  If
• 2:56
  you
• 2:56
  were
• 2:56
  dating
• 2:56
  someone
• 2:57
  you
• 2:57
  didn't
• 2:57
  hear
• 2:57
  from
• 2:57
  them
• 2:57
  for
• 2:58
  months
• 2:58
  or
• 2:58
  weeks
• 2:59
  at
• 2:59
  a
• 2:59
  time,
• 2:59
  would
• 2:59
  you
• 2:59
  consider
• 3:00
  that
• 3:00
  a
• 3:00
  really
• 3:00
  successful
• 3:01
  relationship?
• 3:02
  No,
• 3:02
  you
• 3:02
  would
• 3:02
  not.
• 3:03
  So
• 3:03
  this
• 3:03
  is
• 3:03
  how
• 3:03
  we
• 3:04
  nurture
• 3:04
  and
• 3:05
  ascend
• 3:05
  to
• 3:05
  this
• 3:05
  relationship
• 3:06
  until
• 3:06
  they
• 3:06
  trust
• 3:07
  us
• 3:07
  enough
• 3:07
  to
• 3:07
  purchase
• 3:08
  from
• 3:08
  us.
• 3:08
  If
• 3:08
  you
• 3:08
  are
• 3:09
  not
• 3:09
  growing
• 3:09
  your
• 3:09
  email
• 3:09
  list,
• 3:10
  you
• 3:10
  are
• 3:10
  not
• 3:10
  really
• 3:11
  building
• 3:11
  a
• 3:11
  business.
• 3:11
  Let
• 3:12
  me
• 3:12
  say
• 3:12
  that
• 3:12
  again,
• 3:12
  not
• 3:13
  growing
• 3:13
  a
• 3:13
  list,
• 3:14
  not
• 3:14
  building
• 3:14
  a
• 3:15
  business,
• 3:15
  the
• 3:15
  money,
• 3:16
  the
• 3:16
  magic
• 3:17
  and
• 3:17
  the
• 3:17
  success
• 3:17
  is
• 3:18
  in
• 3:18
  that
• 3:18
  email
• 3:18
  list.
• 3:19
  All
• 3:19
  right.
• 3:19
  Have
• 3:19
  I
• 3:19
  convinced
• 3:20
  you
• 3:20
  now?
• 3:20
  Great.
• 3:21
  Let's
• 3:21
  dive
• 3:21
  in.
• 3:21
  How
• 3:22
  do
• 3:22
  we
• 3:22
  grow
• 3:22
  this
• 3:23
  list?
• 3:23
  Well,
• 3:23
  first
• 3:24
  of
• 3:24
  all,
• 3:24
  you
• 3:24
  need
• 3:24
  to
• 3:24
  know
• 3:24
  that
• 3:24
  it's
• 3:24
  going
• 3:25
  to
• 3:25
  take
• 3:25
  either
• 3:25
  time
• 3:26
  or
• 3:26
  money.
• 3:27
  I
• 3:27
  personally
• 3:27
  use
• 3:27
  a
• 3:27
  combination
• 3:28
  of
• 3:28
  both.
• 3:28
  I
• 3:29
  spend
• 3:29
  time
• 3:29
  to
• 3:29
  reach
• 3:30
  my
• 3:30
  ideal
• 3:30
  audience
• 3:31
  and
• 3:31
  give
• 3:31
  value
• 3:32
  to
• 3:32
  those
• 3:32
  cold
• 3:32
  leads.
• 3:32
  So
• 3:33
  I
• 3:33
  give
• 3:33
  them
• 3:33
  some
• 3:33
  sort
• 3:33
  of
• 3:34
  help
• 3:34
  so
• 3:34
  that
• 3:35
  they
• 3:35
  can.
• 3:35
  Get
• 3:35
  a
• 3:35
  little
• 3:36
  mini
• 3:36
  transformation
• 3:36
  for
• 3:37
  free.
• 3:37
  But
• 3:38
  I
• 3:38
  also
• 3:38
  use
• 3:38
  money
• 3:39
  in
• 3:39
  the
• 3:39
  form
• 3:40
  of
• 3:40
  paid
• 3:40
  ads.
• 3:41
  So
• 3:41
  most
• 3:42
  successful
• 3:42
  businesses
• 3:42
  use,
• 3:43
  I
• 3:43
  would
• 3:43
  say
• 3:43
  a
• 3:43
  combination
• 3:44
  of
• 3:44
  both
• 3:44
  they're
• 3:44
  spending
• 3:45
  time
• 3:45
  to
• 3:45
  get
• 3:45
  outreach.
• 3:46
  Find
• 3:46
  the
• 3:46
  people
• 3:47
  that
• 3:47
  they
• 3:47
  want
• 3:47
  to
• 3:47
  talk
• 3:47
  to
• 3:47
  and
• 3:48
  get
• 3:48
  in
• 3:48
  front
• 3:48
  of
• 3:48
  them.
• 3:48
  They're
• 3:49
  also
• 3:49
  probably
• 3:49
  paying
• 3:50
  for
• 3:50
  ads.
• 3:51
  Ads
• 3:51
  is
• 3:51
  a
• 3:51
  whole
• 3:51
  other
• 3:51
  conversation
• 3:52
  we
• 3:52
  can
• 3:52
  have
• 3:52
  in
• 3:52
  another
• 3:53
  video,
• 3:53
  but
• 3:54
  just
• 3:54
  know
• 3:54
  that
• 3:54
  eventually
• 3:54
  you'll
• 3:55
  probably
• 3:55
  want
• 3:55
  to
• 3:55
  do
• 3:55
  a
• 3:55
  combination
• 3:56
  of
• 3:56
  both
• 3:56
  at
• 3:56
  the
• 3:56
  beginning.
• 3:57
  You
• 3:57
  tend
• 3:57
  to
• 3:58
  have
• 3:58
  more
• 3:58
  time
• 3:58
  than
• 3:58
  money,
• 3:59
  so
• 3:59
  you
• 3:59
  can
• 4:00
  invest
• 4:00
  a
• 4:00
  lot
• 4:00
  of
• 4:01
  time
• 4:01
  that
• 4:01
  other
• 4:01
  bigger
• 4:02
  business
• 4:02
  owners
• 4:02
  can't
• 4:03
  to
• 4:03
  grow
• 4:03
  your
• 4:03
  list.
• 4:04
  So
• 4:04
  let's
• 4:04
  talk
• 4:04
  about
• 4:04
  what
• 4:05
  to
• 4:05
  do,
• 4:05
  how
• 4:05
  to
• 4:05
  spend
• 4:06
  that
• 4:06
  time
• 4:06
  in
• 4:06
  order
• 4:06
  to
• 4:07
  grow
• 4:07
  this
• 4:07
  list.
• 4:07
  Number
• 4:08
  one
• 4:08
  tip.
• 4:09
  Get
• 4:09
  in
• 4:10
  front
• 4:10
  of
• 4:10
  other
• 4:10
  people's
• 4:11
  audiences.
• 4:12
  There
• 4:12
  are
• 4:12
  people
• 4:12
  who
• 4:13
  already
• 4:13
  have
• 4:13
  cultivated
• 4:14
  an
• 4:14
  audience
• 4:14
  of
• 4:14
  people
• 4:15
  who
• 4:15
  are
• 4:15
  just
• 4:16
  like
• 4:16
  your
• 4:16
  ideal
• 4:16
  customers
• 4:17
  or
• 4:17
  clients
• 4:18
  find
• 4:18
  those
• 4:18
  influencers,
• 4:19
  those
• 4:19
  business
• 4:19
  owners
• 4:20
  and
• 4:20
  get
• 4:20
  in
• 4:20
  front
• 4:20
  of
• 4:20
  their
• 4:20
  audiences.
• 4:21
  So
• 4:21
  how
• 4:21
  do
• 4:21
  you
• 4:21
  do
• 4:22
  that?
• 4:22
  By
• 4:22
  becoming
• 4:23
  a
• 4:23
  guest
• 4:24
  by
• 4:24
  pitching
• 4:24
  them
• 4:24
  some
• 4:25
  sort
• 4:25
  of
• 4:25
  a
• 4:25
  summit
• 4:26
  or
• 4:26
  a
• 4:26
  collaboration
• 4:27
  with
• 4:27
  them
• 4:27
  so
• 4:27
  that
• 4:27
  you
• 4:28
  can
• 4:28
  get
• 4:28
  in
• 4:28
  front
• 4:28
  of
• 4:28
  their
• 4:29
  audience.
• 4:29
  Let
• 4:29
  me
• 4:30
  give
• 4:30
  you
• 4:30
  an
• 4:30
  example.
• 4:30
  Sometimes
• 4:31
  I
• 4:31
  will
• 4:31
  see
• 4:31
  another
• 4:32
  business
• 4:32
  owner
• 4:32
  doing
• 4:32
  something
• 4:33
  similar
• 4:33
  to
• 4:33
  what
• 4:33
  I'm
• 4:34
  doing,
• 4:34
  but
• 4:34
  not
• 4:34
  exactly
• 4:34
  the
• 4:35
  same.
• 4:35
  If
• 4:35
  we're
• 4:35
  exactly
• 4:36
  the
• 4:36
  same,
• 4:36
  then
• 4:36
  I
• 4:36
  consider
• 4:37
  us
• 4:37
  kind
• 4:37
  of
• 4:37
  direct
• 4:37
  competitors.
• 4:38
  And
• 4:38
  I
• 4:38
  don't
• 4:38
  really
• 4:39
  want
• 4:39
  to
• 4:40
  get
• 4:40
  in
• 4:40
  front
• 4:40
  of
• 4:40
  their
• 4:40
  audience
• 4:41
  and
• 4:41
  try
• 4:41
  to
• 4:41
  take
• 4:41
  their
• 4:42
  business
• 4:42
  for
• 4:42
  them
• 4:42
  in
• 4:42
  front
• 4:43
  of
• 4:43
  my
• 4:43
  audience
• 4:43
  to
• 4:43
  take
• 4:43
  my
• 4:43
  business.
• 4:44
  Most
• 4:44
  of
• 4:44
  the
• 4:44
  time
• 4:45
  though,
• 4:45
  you're
• 4:45
  not
• 4:45
  going
• 4:45
  to
• 4:45
  find
• 4:46
  another
• 4:46
  business
• 4:46
  owner
• 4:46
  that
• 4:46
  does
• 4:47
  exactly
• 4:47
  what
• 4:47
  you
• 4:48
  do
• 4:48
  with
• 4:48
  your
• 4:48
  exact
• 4:48
  same
• 4:48
  skillset.
• 4:49
  So
• 4:49
  most
• 4:50
  of
• 4:50
  the
• 4:50
  time
• 4:50
  it's
• 4:50
  pretty
• 4:51
  easy
• 4:51
  to
• 4:51
  find
• 4:51
  a
• 4:51
  complimentary
• 4:52
  relationship
• 4:53
  with
• 4:53
  someone
• 4:53
  like
• 4:53
  this.
• 4:54
  So
• 4:54
  you
• 4:54
  find
• 4:54
  someone
• 4:55
  who
• 4:55
  has
• 4:55
  the
• 4:55
  same
• 4:55
  kind
• 4:55
  of
• 4:56
  audience
• 4:56
  that
• 4:56
  you
• 4:56
  want
• 4:56
  to
• 4:56
  build,
• 4:57
  and
• 4:57
  then
• 4:57
  you
• 4:57
  just
• 4:57
  propose
• 4:58
  some
• 4:58
  kind
• 4:58
  of
• 4:58
  collaboration.
• 4:59
  Maybe
• 4:59
  they
• 4:59
  have
• 5:00
  a
• 5:00
  podcast
• 5:00
  and
• 5:00
  you
• 5:00
  can
• 5:00
  email
• 5:01
  and
• 5:01
  say,
• 5:01
  Hey,
• 5:02
  I
• 5:02
  think
• 5:02
  that
• 5:02
  your
• 5:02
  audience
• 5:03
  would
• 5:03
  love
• 5:03
  to
• 5:03
  hear
• 5:03
  about
• 5:04
  X,
• 5:04
  Y,
• 5:04
  Z
• 5:04
  from
• 5:05
  me.
• 5:05
  This
• 5:05
  is
• 5:05
  my
• 5:05
  expertise.
• 5:06
  And
• 5:07
  I
• 5:07
  love
• 5:07
  to
• 5:07
  see
• 5:07
  your
• 5:08
  expertise.
• 5:08
  Could
• 5:08
  we
• 5:09
  partner
• 5:09
  up
• 5:09
  and
• 5:09
  I
• 5:10
  can
• 5:10
  show
• 5:10
  up
• 5:10
  on
• 5:10
  your
• 5:10
  podcast
• 5:11
  to
• 5:11
  help
• 5:11
  your
• 5:11
  audience.
• 5:12
  It's
• 5:12
  a
• 5:12
  win
• 5:13
  for
• 5:13
  them
• 5:13
  for
• 5:13
  that
• 5:14
  business
• 5:14
  owner,
• 5:14
  because
• 5:14
  they
• 5:14
  don't
• 5:15
  have
• 5:15
  to
• 5:15
  create
• 5:15
  content
• 5:15
  that
• 5:15
  week
• 5:16
  for
• 5:16
  their
• 5:16
  podcast
• 5:17
  is
• 5:17
  a
• 5:17
  win
• 5:17
  for
• 5:17
  you
• 5:18
  because
• 5:18
  you
• 5:18
  get
• 5:18
  in
• 5:18
  front
• 5:18
  of
• 5:19
  their
• 5:19
  audience.
• 5:20
  Side
• 5:20
  note.
• 5:21
  Anytime
• 5:21
  you
• 5:21
  get
• 5:22
  in
• 5:22
  front
• 5:22
  of
• 5:22
  another
• 5:22
  person's
• 5:23
  audience,
• 5:23
  have
• 5:24
  a
• 5:24
  lead
• 5:24
  magnet
• 5:25
  ready.
• 5:25
  And
• 5:25
  we
• 5:25
  will
• 5:25
  talk
• 5:25
  about
• 5:25
  a
• 5:26
  lead
• 5:26
  magnet
• 5:26
  in
• 5:26
  just
• 5:26
  a
• 5:26
  minute,
• 5:27
  but
• 5:27
  it
• 5:27
  is
• 5:27
  a
• 5:27
  way
• 5:27
  to
• 5:27
  catch
• 5:28
  those
• 5:28
  people's
• 5:28
  email
• 5:29
  addresses
• 5:29
  and
• 5:30
  build
• 5:30
  your
• 5:30
  list.
• 5:30
  If
• 5:31
  you're
• 5:31
  just
• 5:31
  showing
• 5:31
  up
• 5:31
  on
• 5:31
  their
• 5:31
  podcast
• 5:32
  without
• 5:32
  any
• 5:32
  way
• 5:33
  to
• 5:33
  capture
• 5:33
  those
• 5:33
  email
• 5:33
  addresses.
• 5:34
  Well,
• 5:34
  then
• 5:34
  you're
• 5:35
  not
• 5:35
  really
• 5:35
  growing
• 5:35
  your
• 5:35
  list.
• 5:36
  You're
• 5:36
  growing
• 5:36
  your
• 5:36
  influence,
• 5:37
  but
• 5:37
  that's
• 5:37
  not
• 5:37
  the
• 5:38
  same.
• 5:38
  And
• 5:38
  it's
• 5:38
  not
• 5:38
  as
• 5:38
  important
• 5:39
  as
• 5:39
  growing
• 5:39
  that
• 5:40
  list.
• 5:41
  So
• 5:41
  a
• 5:41
  few
• 5:41
  other
• 5:41
  collaborations
• 5:42
  that
• 5:42
  work
• 5:42
  really
• 5:42
  well.
• 5:43
  Being
• 5:43
  a
• 5:43
  YouTube
• 5:44
  guest
• 5:44
  on
• 5:44
  somebody's
• 5:44
  video
• 5:45
  showing
• 5:46
  up
• 5:46
  on
• 5:46
  a
• 5:46
  Facebook
• 5:47
  or
• 5:47
  Instagram,
• 5:47
  real,
• 5:48
  any
• 5:48
  other
• 5:48
  sort
• 5:49
  of
• 5:49
  live
• 5:49
  video
• 5:49
  on
• 5:49
  YouTube
• 5:50
  or
• 5:50
  somewhere
• 5:50
  else.
• 5:51
  Doing
• 5:51
  a
• 5:51
  social
• 5:52
  media
• 5:52
  takeover
• 5:53
  for
• 5:53
  someone
• 5:53
  who
• 5:53
  has
• 5:54
  a
• 5:54
  similar
• 5:54
  audience
• 5:54
  as
• 5:55
  the
• 5:55
  one
• 5:55
  you'd
• 5:55
  like
• 5:55
  to
• 5:55
  build.
• 5:56
  Or
• 5:56
  speaking
• 5:57
  to
• 5:57
  a
• 5:57
  membership
• 5:57
  or
• 5:58
  a
• 5:58
  community,
• 5:59
  imagine
• 5:59
  that
• 5:59
  there's
• 5:59
  a
• 5:59
  business
• 6:00
  owner
• 6:00
  that
• 6:00
  owns
• 6:00
  a
• 6:01
  membership
• 6:02
  of
• 6:02
  their
• 6:02
  audience
• 6:03
  who
• 6:03
  pays
• 6:04
  every
• 6:04
  month
• 6:04
  to
• 6:04
  hear
• 6:04
  content
• 6:05
  about
• 6:05
  something
• 6:05
  you're
• 6:06
  an
• 6:06
  expert
• 6:06
  in.
• 6:06
  You
• 6:07
  could
• 6:07
  offer
• 6:08
  a
• 6:08
  free
• 6:08
  speaking
• 6:08
  engagement
• 6:09
  to
• 6:09
  this
• 6:09
  person,
• 6:10
  as
• 6:10
  long
• 6:10
  as
• 6:10
  they
• 6:10
  let
• 6:10
  you
• 6:11
  share
• 6:11
  a
• 6:11
  way
• 6:11
  to
• 6:11
  collect
• 6:12
  email
• 6:12
  addresses
• 6:12
  from
• 6:13
  their
• 6:13
  audience.
• 6:13
  And
• 6:13
  most
• 6:13
  people
• 6:14
  are
• 6:14
  really
• 6:14
  down
• 6:14
  for
• 6:14
  this
• 6:15
  because
• 6:15
  it's
• 6:15
  just
• 6:15
  kind
• 6:15
  of
• 6:15
  a
• 6:15
  collaborative
• 6:16
  effort
• 6:16
  where
• 6:17
  everyone
• 6:17
  wins
• 6:18
  and
• 6:18
  you
• 6:18
  get
• 6:18
  to
• 6:18
  build
• 6:19
  your
• 6:19
  list.
• 6:19
  So
• 6:19
  that's
• 6:20
  number
• 6:20
  one,
• 6:20
  getting
• 6:20
  in
• 6:20
  front
• 6:21
  of
• 6:21
  other
• 6:21
  people's
• 6:21
  audiences.
• 6:21
  Number
• 6:22
  two,
• 6:22
  let's
• 6:22
  talk
• 6:22
  about
• 6:22
  that
• 6:23
  lead
• 6:23
  magnet
• 6:23
  that
• 6:23
  you
• 6:23
  need
• 6:24
  to
• 6:24
  have
• 6:24
  ready.
• 6:25
  Why
• 6:25
  would
• 6:25
  someone
• 6:26
  give
• 6:26
  you
• 6:26
  their
• 6:26
  email
• 6:26
  address
• 6:27
  after
• 6:27
  all?
• 6:27
  Don't
• 6:27
  we
• 6:28
  all
• 6:28
  have
• 6:28
  enough
• 6:28
  spam
• 6:28
  in
• 6:28
  our
• 6:28
  inbox.
• 6:29
  Yes
• 6:30
  we
• 6:30
  do,
• 6:30
  but
• 6:31
  they
• 6:31
  would
• 6:31
  give
• 6:31
  it
• 6:31
  to
• 6:31
  you
• 6:31
  in
• 6:31
  exchange
• 6:32
  for
• 6:32
  something
• 6:33
  really
• 6:33
  valuable.
• 6:34
  Think
• 6:34
  about
• 6:34
  the
• 6:34
  last
• 6:34
  time
• 6:35
  you
• 6:35
  gave
• 6:35
  out
• 6:35
  your
• 6:35
  email
• 6:35
  address,
• 6:36
  it
• 6:36
  was
• 6:36
  probably
• 6:36
  because
• 6:37
  someone
• 6:37
  offered
• 6:37
  you
• 6:37
  something
• 6:38
  great.
• 6:38
  Maybe
• 6:39
  your
• 6:39
  favorite
• 6:39
  store
• 6:39
  was
• 6:39
  like,
• 6:39
  I'll
• 6:40
  give
• 6:40
  you
• 6:40
  25%
• 6:40
  off
• 6:41
  your
• 6:41
  first
• 6:41
  order
• 6:42
  in
• 6:42
  exchange
• 6:42
  for
• 6:43
  your
• 6:43
  email
• 6:43
  address.
• 6:44
  Or
• 6:44
  maybe
• 6:45
  an
• 6:45
  organizing
• 6:46
  blogger
• 6:46
  said,
• 6:47
  download
• 6:47
  my
• 6:47
  free
• 6:48
  guide
• 6:48
  to
• 6:48
  organizing
• 6:49
  your
• 6:49
  pantry
• 6:50
  just
• 6:50
  put
• 6:50
  your
• 6:50
  address
• 6:51
  in
• 6:51
  here.
• 6:51
  I'll
• 6:52
  send
• 6:52
  you
• 6:52
  the
• 6:52
  guide
• 6:52
  to
• 6:52
  your
• 6:52
  email.
• 6:53
  I
• 6:53
  see
• 6:54
  that
• 6:54
  is
• 6:54
  a
• 6:54
  lead
• 6:55
  magnet.
• 6:55
  A
• 6:55
  coupon
• 6:56
  can
• 6:56
  be
• 6:56
  a
• 6:56
  lead
• 6:56
  magnet,
• 6:57
  a
• 6:57
  guide,
• 6:58
  a
• 6:58
  mini
• 6:58
  training.
• 6:59
  Anything
• 6:59
  you
• 6:59
  offer
• 7:00
  your
• 7:00
  audience
• 7:00
  in
• 7:00
  exchange
• 7:01
  for
• 7:01
  their
• 7:01
  email
• 7:02
  address
• 7:02
  or
• 7:02
  phone
• 7:02
  number.
• 7:02
  Is
• 7:03
  a
• 7:03
  lead
• 7:03
  magnet
• 7:03
  or
• 7:04
  sometimes
• 7:04
  known
• 7:04
  as
• 7:05
  a
• 7:05
  freebie.
• 7:05
  So
• 7:05
  a
• 7:05
  few
• 7:06
  other
• 7:06
  ideas
• 7:06
  of
• 7:06
  things
• 7:06
  you
• 7:07
  can
• 7:07
  offer.
• 7:08
  Uh,
• 7:08
  PDF,
• 7:08
  download.
• 7:08
  Those
• 7:08
  are
• 7:09
  really
• 7:09
  common.
• 7:09
  A
• 7:09
  free
• 7:10
  video
• 7:10
  or
• 7:10
  video
• 7:11
  series.
• 7:12
  A
• 7:12
  slide
• 7:12
  deck,
• 7:13
  maybe
• 7:13
  you
• 7:13
  created
• 7:13
  a
• 7:14
  presentation
• 7:14
  or
• 7:14
  training
• 7:15
  and
• 7:15
  you
• 7:15
  want
• 7:15
  to
• 7:15
  give
• 7:15
  it
• 7:15
  to
• 7:16
  people
• 7:16
  for
• 7:16
  free
• 7:17
  in
• 7:17
  exchange
• 7:17
  for
• 7:17
  their
• 7:18
  email
• 7:18
  address.
• 7:19
  A
• 7:19
  menu
• 7:19
  plan,
• 7:20
  a
• 7:20
  list
• 7:21
  of
• 7:21
  ideas,
• 7:21
  literally
• 7:22
  anything
• 7:22
  that
• 7:22
  your
• 7:23
  audience
• 7:23
  might
• 7:23
  want,
• 7:24
  that
• 7:24
  you
• 7:24
  can
• 7:24
  package
• 7:25
  up
• 7:25
  in
• 7:25
  some
• 7:25
  sort
• 7:25
  of
• 7:25
  digital
• 7:26
  format.
• 7:26
  I
• 7:26
  could
• 7:27
  be
• 7:27
  a
• 7:27
  great
• 7:27
  freebie
• 7:28
  or
• 7:28
  lead
• 7:28
  magnet.
• 7:28
  Now
• 7:29
  your
• 7:29
  first
• 7:29
  freebie
• 7:30
  or
• 7:30
  lead
• 7:30
  magnet.
• 7:31
  Needs
• 7:31
  to
• 7:31
  be
• 7:32
  really
• 7:32
  good
• 7:33
  quality,
• 7:33
  but
• 7:34
  please
• 7:34
  don't
• 7:34
  fall
• 7:35
  into
• 7:35
  the
• 7:35
  trap
• 7:35
  of
• 7:35
  making
• 7:35
  it
• 7:35
  overwhelming.
• 7:36
  Remember,
• 7:36
  this
• 7:36
  has
• 7:37
  to
• 7:37
  be
• 7:37
  something
• 7:37
  that
• 7:37
  people
• 7:38
  can
• 7:38
  consume
• 7:39
  within
• 7:39
  a
• 7:39
  couple
• 7:39
  of
• 7:39
  days.
• 7:40
  Don't
• 7:40
  give
• 7:40
  them
• 7:40
  a
• 7:40
  47
• 7:41
  page
• 7:41
  ebook.
• 7:42
  They're
• 7:42
  not
• 7:42
  going
• 7:43
  to
• 7:43
  read
• 7:43
  it.
• 7:43
  They're
• 7:43
  not
• 7:44
  going
• 7:44
  to
• 7:44
  value
• 7:44
  it.
• 7:44
  And
• 7:44
  in
• 7:44
  the
• 7:45
  end,
• 7:45
  they're
• 7:45
  going
• 7:45
  to
• 7:45
  just
• 7:45
  be
• 7:46
  overwhelmed
• 7:46
  and
• 7:46
  feel
• 7:46
  frustrated.
• 7:47
  Give
• 7:47
  them
• 7:47
  something
• 7:47
  consumable.
• 7:48
  I
• 7:48
  recommend
• 7:49
  no
• 7:49
  more
• 7:49
  than
• 7:49
  four
• 7:50
  or
• 7:50
  five
• 7:50
  pages
• 7:50
  and
• 7:50
  not.
• 7:51
  Tons
• 7:51
  and
• 7:52
  tons
• 7:52
  of
• 7:52
  text,
• 7:52
  lots
• 7:53
  of
• 7:53
  pictures.
• 7:53
  Make
• 7:53
  it
• 7:53
  visually
• 7:54
  appealing
• 7:54
  and
• 7:54
  make
• 7:54
  it
• 7:55
  easily
• 7:55
  digestible.
• 7:56
  It
• 7:56
  needs
• 7:56
  to
• 7:56
  solve
• 7:57
  your
• 7:57
  audience's
• 7:58
  immediate
• 7:58
  problem,
• 7:58
  but
• 7:59
  don't
• 7:59
  try
• 7:59
  to
• 7:59
  solve
• 7:59
  everything
• 8:00
  for
• 8:00
  them.
• 8:00
  That's
• 8:00
  impossible
• 8:01
  in
• 8:01
  a
• 8:01
  PDF
• 8:02
  anyway.
• 8:02
  So
• 8:02
  I
• 8:02
  recommend
• 8:03
  doing
• 8:03
  a
• 8:03
  little
• 8:03
  bit
• 8:03
  of
• 8:03
  market
• 8:04
  research
• 8:04
  here.
• 8:04
  So
• 8:04
  let's
• 8:05
  say
• 8:05
  for
• 8:05
  example,
• 8:05
  that
• 8:05
  you
• 8:06
  are
• 8:06
  helping
• 8:06
  postpartum
• 8:07
  moms
• 8:07
  lose
• 8:07
  weight.
• 8:08
  The
• 8:08
  market
• 8:09
  research
• 8:09
  you're
• 8:09
  going
• 8:09
  to
• 8:09
  want
• 8:09
  to
• 8:09
  do
• 8:10
  is
• 8:10
  find
• 8:10
  a
• 8:10
  handful
• 8:11
  of
• 8:11
  friends
• 8:11
  or
• 8:11
  acquaintances
• 8:12
  who
• 8:12
  have
• 8:12
  just
• 8:12
  given
• 8:13
  birth
• 8:13
  and
• 8:14
  ask
• 8:14
  them
• 8:14
  or
• 8:14
  what
• 8:14
  their
• 8:14
  biggest
• 8:15
  struggle
• 8:15
  is
• 8:15
  with
• 8:15
  losing
• 8:16
  weight.
• 8:16
  Is
• 8:16
  it
• 8:16
  lack
• 8:16
  of
• 8:17
  sleep?
• 8:17
  No
• 8:17
  time
• 8:17
  to
• 8:18
  exercise,
• 8:18
  maybe
• 8:18
  breastfeeding
• 8:19
  their
• 8:19
  baby
• 8:19
  is
• 8:19
  making
• 8:20
  it
• 8:20
  so
• 8:20
  that
• 8:20
  they
• 8:20
  keep
• 8:20
  pounds
• 8:21
  on,
• 8:21
  ask
• 8:22
  them
• 8:22
  what
• 8:22
  their
• 8:22
  main
• 8:22
  problems
• 8:22
  are.
• 8:23
  And
• 8:23
  then
• 8:23
  do
• 8:24
  a
• 8:24
  little
• 8:24
  bit
• 8:24
  of
• 8:24
  brainstorming.
• 8:25
  Come
• 8:25
  up
• 8:25
  with
• 8:25
  a
• 8:25
  few
• 8:26
  ideas.
• 8:26
  Maybe
• 8:26
  you
• 8:26
  could
• 8:26
  give
• 8:26
  them
• 8:27
  a
• 8:27
  weekend
• 8:27
  meal
• 8:28
  plan.
• 8:28
  That's
• 8:28
  really
• 8:28
  easy
• 8:29
  to
• 8:29
  do,
• 8:29
  even
• 8:29
  with
• 8:29
  a
• 8:29
  baby
• 8:29
  in
• 8:30
  your
• 8:30
  arms.
• 8:30
  Maybe
• 8:31
  you
• 8:31
  come
• 8:31
  up
• 8:31
  with.
• 8:31
  An
• 8:32
  hour
• 8:32
  long
• 8:32
  circuit
• 8:33
  training
• 8:33
  that
• 8:33
  they
• 8:33
  can
• 8:33
  do
• 8:34
  using
• 8:34
  baby
• 8:34
  as
• 8:35
  wait.
• 8:35
  The
• 8:36
  sky
• 8:36
  is
• 8:36
  the
• 8:36
  limit.
• 8:36
  Just
• 8:36
  come
• 8:37
  up
• 8:37
  with
• 8:37
  something
• 8:37
  that's
• 8:37
  going
• 8:37
  to
• 8:37
  solve
• 8:38
  that
• 8:38
  immediate
• 8:38
  problem
• 8:39
  and
• 8:39
  do
• 8:39
  so
• 8:39
  rapidly.
• 8:40
  Then
• 8:41
  you
• 8:41
  want
• 8:41
  to
• 8:41
  design
• 8:41
  it
• 8:42
  and
• 8:42
  make
• 8:42
  it
• 8:42
  pretty,
• 8:42
  especially
• 8:43
  if
• 8:43
  it's
• 8:43
  a
• 8:43
  PDF.
• 8:43
  Download.
• 8:44
  I
• 8:45
  always
• 8:45
  use
• 8:45
  Canva
• 8:45
  for
• 8:45
  this.
• 8:46
  I
• 8:46
  highly
• 8:46
  recommend
• 8:46
  the
• 8:46
  paid
• 8:47
  version
• 8:47
  because
• 8:47
  it
• 8:47
  has
• 8:48
  so
• 8:48
  many
• 8:49
  resources
• 8:49
  and
• 8:49
  it's
• 8:49
  highly
• 8:50
  worth
• 8:50
  it,
• 8:50
  but
• 8:50
  you
• 8:50
  can
• 8:51
  also
• 8:51
  create
• 8:51
  something
• 8:51
  amazing
• 8:52
  In
• 8:52
  the
• 8:52
  free
• 8:52
  version.
• 8:53
  And
• 8:54
  then.
• 8:54
  Start
• 8:54
  swapping
• 8:55
  that
• 8:55
  thing
• 8:55
  out
• 8:55
  for
• 8:56
  people's
• 8:56
  email
• 8:56
  addresses.
• 8:57
  All
• 8:57
  right.
• 8:57
  As
• 8:57
  a
• 8:57
  review,
• 8:58
  number
• 8:58
  one
• 8:58
  is
• 8:59
  getting
• 8:59
  in
• 8:59
  front
• 8:59
  of
• 8:59
  other
• 8:59
  people's
• 8:59
  audiences.
• 9:00
  Number
• 9:00
  two
• 9:01
  is
• 9:01
  creating
• 9:01
  that
• 9:01
  lead
• 9:01
  magnet
• 9:02
  or
• 9:02
  freebie
• 9:03
  number
• 9:03
  three
• 9:03
  is
• 9:03
  online
• 9:04
  events.
• 9:05
  And
• 9:05
  online
• 9:05
  events
• 9:06
  basically
• 9:06
  take
• 9:06
  the
• 9:06
  first
• 9:07
  two
• 9:07
  and
• 9:07
  combine
• 9:08
  the
• 9:08
  two
• 9:08
  in
• 9:08
  the
• 9:08
  best
• 9:09
  way.
• 9:09
  So
• 9:09
  you're
• 9:09
  getting
• 9:10
  in
• 9:10
  front
• 9:10
  of
• 9:10
  other
• 9:10
  people's
• 9:10
  audiences,
• 9:11
  but
• 9:11
  you're
• 9:11
  all
• 9:12
  swapping
• 9:13
  out
• 9:13
  these
• 9:13
  freebies
• 9:14
  or
• 9:14
  lead
• 9:14
  magnets
• 9:15
  in
• 9:15
  a
• 9:15
  collaborative
• 9:15
  way
• 9:16
  so
• 9:16
  that
• 9:16
  everyone
• 9:16
  benefits.
• 9:18
  A
• 9:18
  few
• 9:18
  ideas
• 9:18
  that
• 9:18
  I've
• 9:18
  done
• 9:19
  and
• 9:19
  have
• 9:19
  loved,
• 9:19
  have
• 9:20
  been
• 9:20
  like
• 9:20
  a
• 9:20
  Q
• 9:20
  and
• 9:21
  a
• 9:21
  panel
• 9:21
  where
• 9:21
  a
• 9:21
  bunch
• 9:22
  of
• 9:22
  professionals
• 9:22
  get
• 9:22
  together
• 9:23
  with
• 9:23
  similar
• 9:23
  audiences.
• 9:24
  And
• 9:24
  the
• 9:24
  audience
• 9:25
  can
• 9:25
  come
• 9:25
  ask
• 9:25
  us
• 9:25
  questions.
• 9:26
  You
• 9:26
  can
• 9:27
  do
• 9:27
  a
• 9:27
  bundle
• 9:27
  where
• 9:27
  you
• 9:28
  all
• 9:28
  kind
• 9:28
  of.
• 9:28
  Connect
• 9:29
  free
• 9:29
  resources
• 9:29
  together.
• 9:30
  Maybe
• 9:30
  you
• 9:30
  have
• 9:30
  five
• 9:31
  to
• 9:31
  10
• 9:31
  lead
• 9:32
  magnets.
• 9:32
  You
• 9:32
  bundle
• 9:32
  up
• 9:32
  together
• 9:33
  and
• 9:33
  when
• 9:33
  the
• 9:33
  audience
• 9:33
  puts
• 9:34
  in
• 9:34
  an
• 9:34
  email
• 9:34
  address,
• 9:34
  you
• 9:35
  all
• 9:35
  get
• 9:35
  it.
• 9:36
  You
• 9:36
  can
• 9:36
  do
• 9:36
  an
• 9:36
  online
• 9:37
  challenge
• 9:37
  either
• 9:37
  by
• 9:38
  yourself
• 9:38
  or
• 9:38
  with
• 9:38
  other
• 9:38
  people.
• 9:39
  You
• 9:39
  can
• 9:39
  do
• 9:39
  hot
• 9:40
  seat
• 9:40
  calls,
• 9:40
  basically
• 9:41
  anything
• 9:42
  where
• 9:42
  you
• 9:42
  are
• 9:42
  giving
• 9:42
  away
• 9:43
  more
• 9:43
  value
• 9:43
  in
• 9:43
  helping
• 9:44
  your
• 9:44
  audience.
• 9:45
  In
• 9:45
  exchange
• 9:46
  for
• 9:46
  an
• 9:46
  email
• 9:46
  address,
• 9:47
  but
• 9:47
  this
• 9:47
  time
• 9:47
  it's
• 9:47
  an
• 9:48
  event
• 9:48
  and
• 9:48
  events
• 9:49
  are
• 9:49
  so
• 9:49
  fun
• 9:49
  because
• 9:50
  number
• 9:50
  one.
• 9:50
  I
• 9:50
  think
• 9:50
  you
• 9:50
  can
• 9:51
  just
• 9:51
  communicate
• 9:51
  a
• 9:52
  lot
• 9:52
  more
• 9:52
  value
• 9:52
  in
• 9:53
  a
• 9:53
  live
• 9:53
  video
• 9:53
  than
• 9:53
  you
• 9:53
  can
• 9:54
  in
• 9:54
  a
• 9:54
  prerecorded
• 9:54
  video
• 9:55
  or
• 9:55
  in
• 9:55
  a
• 9:55
  PDF
• 9:56
  or
• 9:56
  a
• 9:56
  blog
• 9:56
  post
• 9:56
  or
• 9:56
  anything
• 9:57
  else
• 9:57
  or
• 9:57
  a,
• 9:57
  or
• 9:57
  a
• 9:57
  podcast.
• 9:58
  Live
• 9:59
  video
• 9:59
  is
• 9:59
  just
• 10:00
  amazing.
• 10:00
  You
• 10:00
  can
• 10:00
  take
• 10:00
  questions.
• 10:01
  You
• 10:01
  can
• 10:01
  really
• 10:02
  give
• 10:02
  someone
• 10:02
  a
• 10:02
  transformation
• 10:03
  through
• 10:03
  a
• 10:03
  live
• 10:03
  event.
• 10:04
  Number
• 10:04
  two,
• 10:04
  they
• 10:05
  get
• 10:05
  to
• 10:05
  essentially
• 10:06
  work
• 10:06
  with
• 10:06
  you
• 10:06
  online
• 10:07
  for
• 10:07
  an
• 10:07
  hour
• 10:07
  or
• 10:07
  two,
• 10:08
  depending
• 10:08
  on
• 10:08
  how
• 10:08
  long
• 10:09
  your
• 10:09
  event
• 10:09
  is.
• 10:09
  And
• 10:10
  this
• 10:10
  is
• 10:10
  critical
• 10:11
  for
• 10:11
  establishing
• 10:12
  that
• 10:12
  know
• 10:12
  like,
• 10:12
  and
• 10:13
  trust
• 10:13
  factor.
• 10:14
  I
• 10:14
  don't
• 10:14
  think
• 10:14
  I
• 10:14
  have
• 10:15
  ever
• 10:15
  spent
• 10:15
  a
• 10:15
  considerable
• 10:16
  amount
• 10:16
  of
• 10:17
  money.
• 10:17
  Online.
• 10:18
  With
• 10:18
  someone
• 10:18
  who
• 10:18
  I
• 10:18
  haven't
• 10:19
  seen
• 10:19
  in
• 10:19
  a
• 10:19
  live
• 10:20
  video
• 10:20
  event,
• 10:21
  I
• 10:21
  just
• 10:21
  need
• 10:21
  to
• 10:21
  see
• 10:22
  how
• 10:22
  that
• 10:22
  person
• 10:22
  interacts.
• 10:23
  I
• 10:23
  need
• 10:23
  to
• 10:23
  see
• 10:23
  how
• 10:23
  they
• 10:24
  talk.
• 10:24
  I
• 10:24
  need
• 10:25
  to
• 10:25
  ask
• 10:25
  questions
• 10:25
  and
• 10:25
  get
• 10:26
  responses.
• 10:26
  That's
• 10:27
  how
• 10:27
  I
• 10:27
  feel
• 10:27
  like
• 10:28
  I
• 10:28
  can
• 10:28
  trust
• 10:28
  this
• 10:28
  person.
• 10:29
  And
• 10:29
  I
• 10:29
  want
• 10:29
  to
• 10:29
  really.
• 10:30
  Give
• 10:30
  them
• 10:30
  my
• 10:30
  time
• 10:31
  and
• 10:31
  money.
• 10:31
  So
• 10:31
  how
• 10:32
  can
• 10:32
  you
• 10:32
  create
• 10:32
  an
• 10:32
  online
• 10:33
  event?
• 10:34
  That
• 10:34
  is
• 10:34
  going
• 10:34
  to
• 10:34
  give
• 10:34
  people
• 10:35
  lots
• 10:35
  and
• 10:35
  lots
• 10:35
  of
• 10:35
  value
• 10:35
  in
• 10:36
  exchange
• 10:36
  for
• 10:36
  their
• 10:36
  email.
• 10:37
  I
• 10:37
  actually
• 10:37
  have
• 10:38
  an
• 10:38
  awesome
• 10:38
  list
• 10:39
  of
• 10:39
  online
• 10:39
  event
• 10:39
  ideas
• 10:40
  for
• 10:40
  you.
• 10:40
  If
• 10:40
  you
• 10:40
  want
• 10:41
  to
• 10:41
  download
• 10:41
  it,
• 10:41
  it
• 10:41
  is
• 10:42
  in
• 10:42
  the
• 10:42
  link
• 10:42
  in
• 10:42
  the
• 10:42
  description.
• 10:43
  All
• 10:43
  right.
• 10:43
  Number
• 10:43
  four,
• 10:44
  create
• 10:44
  a
• 10:45
  freebie
• 10:45
  or
• 10:45
  a
• 10:45
  lead
• 10:45
  magnet
• 10:46
  that
• 10:47
  gives
• 10:47
  away
• 10:47
  seasonal
• 10:48
  value.
• 10:48
  So
• 10:49
  I
• 10:49
  always
• 10:49
  tell
• 10:49
  my
• 10:49
  clients
• 10:50
  to
• 10:50
  start
• 10:51
  with.
• 10:51
  One
• 10:52
  freebie.
• 10:52
  That
• 10:52
  is
• 10:52
  really
• 10:53
  amazing,
• 10:53
  right?
• 10:53
  That
• 10:53
  is
• 10:54
  kind
• 10:54
  of.
• 10:54
  Going
• 10:54
  to
• 10:54
  solve
• 10:55
  a
• 10:55
  problem
• 10:55
  that
• 10:56
  most
• 10:56
  of
• 10:56
  your
• 10:56
  audience
• 10:56
  has
• 10:57
  at
• 10:57
  some
• 10:57
  point
• 10:57
  in
• 10:57
  their
• 10:58
  journey,
• 10:58
  but
• 10:58
  you
• 10:59
  can
• 10:59
  also
• 10:59
  do
• 10:59
  this
• 10:59
  in
• 10:59
  a
• 10:59
  seasonal
• 11:00
  manner.
• 11:00
  So
• 11:00
  for
• 11:01
  example,
• 11:02
  Here's
• 11:02
  how
• 11:02
  to
• 11:02
  stop
• 11:02
  stressing
• 11:03
  during
• 11:03
  the
• 11:03
  holidays.
• 11:04
  Or
• 11:05
  here's
• 11:05
  how
• 11:05
  to
• 11:05
  make
• 11:06
  handmade
• 11:06
  costumes
• 11:07
  for
• 11:07
  Halloween.
• 11:08
  Here
• 11:08
  are
• 11:08
  the
• 11:09
  best
• 11:09
  recipes
• 11:10
  for
• 11:10
  losing
• 11:10
  weight
• 11:10
  in
• 11:10
  the
• 11:10
  new
• 11:11
  year.
• 11:11
  Okay.
• 11:12
  So
• 11:12
  you
• 11:12
  take
• 11:12
  your
• 11:12
  expertise
• 11:13
  and
• 11:13
  you
• 11:13
  package
• 11:13
  it
• 11:13
  up
• 11:13
  in
• 11:14
  a
• 11:14
  way
• 11:14
  that
• 11:14
  is
• 11:14
  seasonal
• 11:15
  and
• 11:15
  you
• 11:15
  can
• 11:15
  reuse
• 11:16
  it
• 11:16
  every
• 11:16
  year.
• 11:17
  So
• 11:17
  every
• 11:17
  Halloween
• 11:17
  you
• 11:17
  can
• 11:18
  present
• 11:18
  to
• 11:18
  your
• 11:18
  audience.
• 11:18
  Hey,
• 11:19
  I
• 11:19
  have
• 11:19
  the
• 11:19
  school
• 11:19
  thing
• 11:20
  and
• 11:20
  anyone
• 11:20
  who's
• 11:20
  new
• 11:20
  to
• 11:20
  following
• 11:21
  you
• 11:21
  will
• 11:21
  opt
• 11:22
  in
• 11:22
  who
• 11:22
  hasn't
• 11:22
  opted
• 11:23
  in
• 11:23
  in
• 11:23
  the
• 11:23
  past,
• 11:23
  but
• 11:24
  this
• 11:24
  is
• 11:24
  a
• 11:24
  really
• 11:24
  great
• 11:24
  way
• 11:25
  to
• 11:25
  stay
• 11:25
  relevant.
• 11:26
  Do
• 11:26
  you
• 11:26
  give
• 11:26
  somebody
• 11:27
  something
• 11:27
  that
• 11:27
  is
• 11:27
  really
• 11:27
  useful
• 11:28
  at
• 11:28
  that
• 11:28
  time
• 11:28
  of
• 11:28
  year
• 11:29
  and
• 11:30
  to
• 11:30
  grow
• 11:30
  your
• 11:30
  list?
• 11:31
  Now
• 11:31
  if
• 11:32
  I
• 11:32
  do
• 11:32
  have
• 11:32
  a
• 11:32
  freebie
• 11:32
  or
• 11:32
  a
• 11:33
  lead
• 11:33
  magnet,
• 11:33
  where
• 11:34
  am
• 11:34
  I
• 11:34
  sharing
• 11:34
  this?
• 11:34
  Whether
• 11:35
  it's
• 11:35
  seasonal
• 11:35
  or
• 11:35
  evergreen
• 11:36
  while
• 11:37
  I'm
• 11:37
  just
• 11:37
  sharing
• 11:37
  it
• 11:37
  everywhere,
• 11:38
  I'm
• 11:38
  sharing
• 11:39
  it
• 11:39
  in
• 11:39
  the
• 11:39
  link
• 11:39
  in
• 11:40
  my
• 11:40
  bio
• 11:40
  on
• 11:40
  Instagram,
• 11:41
  I'm
• 11:41
  sharing
• 11:41
  it
• 11:41
  in
• 11:41
  Instagram
• 11:42
  stories.
• 11:42
  You
• 11:42
  can
• 11:42
  put
• 11:43
  your
• 11:43
  little
• 11:43
  link
• 11:43
  sticker
• 11:44
  in
• 11:44
  your
• 11:44
  story.
• 11:45
  I
• 11:45
  am
• 11:45
  sharing
• 11:45
  it
• 11:45
  on
• 11:45
  my
• 11:46
  Facebook
• 11:46
  page.
• 11:46
  I'm
• 11:46
  sharing
• 11:47
  it
• 11:47
  on
• 11:47
  Tik
• 11:47
  TOK.
• 11:47
  I'm
• 11:48
  sharing
• 11:48
  it
• 11:49
  in
• 11:49
  person.
• 11:49
  I
• 11:49
  tell
• 11:50
  people
• 11:50
  about
• 11:50
  it.
• 11:51
  I
• 11:51
  share
• 11:51
  it
• 11:51
  all
• 11:51
  over
• 11:51
  my
• 11:51
  website.
• 11:52
  Pretty
• 11:52
  much
• 11:53
  anywhere
• 11:53
  I'm
• 11:53
  talking
• 11:53
  to
• 11:54
  people
• 11:54
  online.
• 11:54
  I'm
• 11:54
  sharing
• 11:55
  that
• 11:55
  freebie,
• 11:56
  especially
• 11:56
  when
• 11:56
  people
• 11:57
  have
• 11:57
  questions.
• 11:57
  So
• 11:58
  sometimes
• 11:58
  I
• 11:58
  like
• 11:58
  to
• 11:58
  just
• 11:58
  hang
• 11:59
  out
• 11:59
  in
• 11:59
  Facebook
• 11:59
  groups
• 12:00
  where
• 12:00
  my
• 12:00
  ideal
• 12:00
  audience.
• 12:01
  Is
• 12:01
  asking
• 12:02
  questions
• 12:02
  and
• 12:02
  I
• 12:02
  just
• 12:02
  give
• 12:03
  lots
• 12:03
  of
• 12:03
  value.
• 12:03
  I'm
• 12:04
  not
• 12:04
  there
• 12:04
  to
• 12:04
  pitch
• 12:04
  myself.
• 12:05
  I'm
• 12:05
  not
• 12:05
  there
• 12:05
  to
• 12:05
  be
• 12:05
  spammy.
• 12:06
  People
• 12:06
  will
• 12:06
  kick
• 12:06
  you
• 12:06
  out
• 12:06
  if
• 12:06
  you
• 12:06
  do
• 12:07
  that,
• 12:07
  but
• 12:07
  I'm
• 12:07
  just
• 12:08
  there
• 12:08
  to
• 12:08
  offer
• 12:08
  value.
• 12:09
  And
• 12:09
  if
• 12:09
  someone
• 12:09
  does
• 12:10
  have
• 12:10
  a
• 12:10
  question
• 12:10
  that
• 12:10
  can
• 12:11
  be
• 12:11
  solved
• 12:11
  with
• 12:12
  one
• 12:12
  of
• 12:12
  my
• 12:12
  freebies
• 12:12
  or
• 12:12
  lead
• 12:13
  magnets,
• 12:13
  I'll
• 12:13
  say
• 12:14
  actually
• 12:14
  have
• 12:14
  something
• 12:15
  that
• 12:15
  will
• 12:15
  answer
• 12:15
  this
• 12:15
  question.
• 12:16
  If
• 12:16
  you
• 12:16
  want
• 12:16
  it,
• 12:16
  let
• 12:16
  me
• 12:16
  know.
• 12:17
  And
• 12:17
  then
• 12:17
  I'll
• 12:17
  DM
• 12:18
  it
• 12:18
  to
• 12:18
  them.
• 12:19
  Never
• 12:19
  pitch
• 12:19
  people
• 12:20
  in
• 12:20
  DMS,
• 12:21
  from
• 12:21
  private
• 12:21
  Facebook
• 12:22
  groups.
• 12:22
  Again,
• 12:22
  that's
• 12:22
  a
• 12:22
  way
• 12:22
  to
• 12:22
  get
• 12:23
  kicked
• 12:23
  out
• 12:23
  and
• 12:24
  nobody
• 12:24
  wants
• 12:24
  spammers,
• 12:25
  but
• 12:25
  if
• 12:25
  they
• 12:25
  ask
• 12:26
  you
• 12:26
  and
• 12:26
  you
• 12:26
  say,
• 12:27
  yes,
• 12:27
  I
• 12:27
  could
• 12:27
  help
• 12:28
  you.
• 12:28
  That
• 12:28
  is
• 12:28
  totally
• 12:28
  legit
• 12:29
  for
• 12:29
  you
• 12:29
  to
• 12:29
  give
• 12:30
  this
• 12:30
  person
• 12:30
  the
• 12:30
  help
• 12:30
  they're
• 12:30
  asking
• 12:31
  for.
• 12:32
  All
• 12:32
  right.
• 12:32
  Number
• 12:32
  five.
• 12:33
  Now
• 12:33
  this
• 12:33
  isn't
• 12:33
  growing
• 12:34
  your
• 12:34
  email
• 12:34
  list
• 12:34
  per
• 12:35
  se,
• 12:35
  but
• 12:35
  it
• 12:35
  is
• 12:35
  the
• 12:35
  number
• 12:36
  one
• 12:36
  thing
• 12:36
  you
• 12:36
  have
• 12:37
  to
• 12:37
  do
• 12:37
  once
• 12:37
  people
• 12:37
  are
• 12:37
  on
• 12:38
  your
• 12:38
  email
• 12:38
  list
• 12:39
  and
• 12:39
  that
• 12:39
  is
• 12:39
  create
• 12:40
  a
• 12:40
  welcome
• 12:40
  sequence.
• 12:41
  So
• 12:41
  as
• 12:41
  soon
• 12:41
  as
• 12:42
  you
• 12:42
  grab
• 12:42
  someone's
• 12:42
  email,
• 12:43
  you
• 12:44
  are
• 12:44
  going
• 12:44
  to
• 12:44
  send
• 12:44
  them
• 12:45
  through
• 12:45
  a
• 12:45
  series
• 12:46
  of
• 12:46
  emails
• 12:46
  that
• 12:46
  is
• 12:46
  going
• 12:47
  to
• 12:47
  warm
• 12:47
  them
• 12:47
  up
• 12:47
  a
• 12:47
  little
• 12:48
  bit
• 12:48
  and
• 12:48
  let
• 12:48
  them
• 12:48
  get
• 12:49
  to
• 12:49
  know
• 12:49
  you.
• 12:49
  Please
• 12:50
  never,
• 12:50
  ever,
• 12:51
  ever
• 12:52
  drop
• 12:52
  cold
• 12:52
  leads.
• 12:53
  So
• 12:53
  someone
• 12:53
  who's
• 12:53
  just
• 12:54
  giving
• 12:54
  you
• 12:54
  their
• 12:54
  email
• 12:54
  address
• 12:55
  into
• 12:55
  a
• 12:55
  newsletter.
• 12:56
  So
• 12:56
  if
• 12:56
  you're
• 12:57
  sending
• 12:57
  out
• 12:57
  a
• 12:57
  weekly
• 12:57
  newsletter,
• 12:58
  a
• 12:58
  monthly
• 12:58
  newsletter
• 12:58
  to
• 12:58
  your
• 12:58
  audience,
• 12:59
  do
• 12:59
  not
• 13:00
  put
• 13:00
  your
• 13:00
  cold
• 13:00
  leads
• 13:00
  into
• 13:00
  this
• 13:01
  newsletter.
• 13:01
  I
• 13:02
  cannot
• 13:02
  tell
• 13:02
  you
• 13:02
  how
• 13:02
  many
• 13:03
  times
• 13:03
  I've
• 13:03
  gotten
• 13:04
  a
• 13:04
  random
• 13:04
  email
• 13:05
  from
• 13:05
  an
• 13:05
  online
• 13:06
  marketer.
• 13:06
  And
• 13:06
  I
• 13:06
  had
• 13:07
  no
• 13:07
  idea
• 13:07
  who
• 13:07
  they
• 13:07
  were.
• 13:08
  Or
• 13:08
  how
• 13:09
  I
• 13:09
  got
• 13:09
  on
• 13:09
  their
• 13:09
  list
• 13:10
  or
• 13:10
  what
• 13:10
  they
• 13:10
  were
• 13:10
  even
• 13:10
  talking
• 13:11
  about
• 13:11
  because
• 13:12
  they
• 13:12
  just
• 13:12
  dropped
• 13:12
  me
• 13:13
  right
• 13:13
  into
• 13:13
  their
• 13:13
  newsletter.
• 13:14
  Instead,
• 13:15
  you
• 13:15
  need
• 13:15
  to
• 13:15
  warm
• 13:16
  people
• 13:16
  up.
• 13:16
  For
• 13:17
  example.
• 13:17
  Let's
• 13:17
  say
• 13:17
  I
• 13:18
  gave
• 13:18
  you
• 13:18
  my
• 13:18
  email
• 13:19
  address
• 13:19
  because
• 13:19
  I
• 13:19
  wanted
• 13:20
  to
• 13:20
  learn
• 13:20
  more
• 13:20
  about.
• 13:21
  How
• 13:22
  to
• 13:22
  pick
• 13:22
  out
• 13:22
  the
• 13:22
  perfect
• 13:22
  computer
• 13:23
  for
• 13:23
  my
• 13:23
  business
• 13:24
  needs.
• 13:24
  And
• 13:25
  then
• 13:25
  all
• 13:25
  of
• 13:25
  a
• 13:25
  sudden,
• 13:25
  I
• 13:25
  get
• 13:25
  an
• 13:25
  email
• 13:26
  from
• 13:26
  you
• 13:26
  telling
• 13:26
  me
• 13:27
  about
• 13:27
  some
• 13:27
  complex.
• 13:28
  Thing
• 13:28
  I
• 13:28
  need
• 13:29
  to
• 13:29
  know
• 13:29
  about
• 13:29
  computers
• 13:29
  and
• 13:30
  I'm
• 13:30
  so
• 13:30
  confused.
• 13:30
  I
• 13:30
  just
• 13:30
  bounce.
• 13:31
  I'll
• 13:31
  just
• 13:31
  unsubscribe.
• 13:32
  But
• 13:32
  instead,
• 13:33
  what
• 13:33
  if
• 13:33
  I
• 13:33
  got
• 13:33
  three
• 13:33
  emails
• 13:34
  from
• 13:34
  you
• 13:34
  that
• 13:34
  was
• 13:35
  just
• 13:35
  warming
• 13:35
  me
• 13:35
  up
• 13:36
  to
• 13:36
  you?
• 13:36
  And
• 13:36
  it
• 13:36
  was
• 13:36
  like,
• 13:36
  hi,
• 13:37
  I'm
• 13:38
  Bonnie.
• 13:38
  I
• 13:39
  teach
• 13:39
  people
• 13:39
  about
• 13:39
  computers.
• 13:40
  Here's
• 13:40
  how
• 13:40
  I
• 13:41
  got
• 13:41
  my.
• 13:41
  Start,
• 13:42
  and
• 13:42
  this
• 13:42
  is
• 13:42
  how
• 13:42
  I
• 13:42
  help
• 13:43
  people.
• 13:43
  What
• 13:43
  kind
• 13:43
  of
• 13:43
  questions
• 13:44
  do
• 13:44
  you
• 13:44
  have
• 13:44
  about
• 13:44
  computers?
• 13:45
  What
• 13:45
  kind
• 13:45
  of
• 13:46
  operating
• 13:46
  system
• 13:47
  are
• 13:47
  you
• 13:47
  familiar
• 13:47
  with?
• 13:48
  reply
• 13:48
  to
• 13:48
  this
• 13:48
  email
• 13:49
  and
• 13:49
  let
• 13:49
  me
• 13:49
  know
• 13:49
  right
• 13:49
  here,
• 13:50
  just
• 13:50
  creating
• 13:50
  this
• 13:50
  rapport
• 13:51
  and
• 13:51
  this
• 13:51
  relationship
• 13:51
  with
• 13:52
  people
• 13:52
  so
• 13:52
  that
• 13:52
  they
• 13:52
  look
• 13:53
  to
• 13:53
  you
• 13:53
  for
• 13:54
  help
• 13:54
  in
• 13:54
  this
• 13:54
  area.
• 13:55
  You
• 13:55
  want
• 13:56
  to
• 13:56
  warm
• 13:56
  them
• 13:56
  up
• 13:56
  again,
• 13:56
  like
• 13:57
  I
• 13:57
  said
• 13:57
  about
• 13:57
  the.
• 13:57
  Dating
• 13:58
  analogy.
• 13:58
  You
• 13:58
  don't
• 13:59
  just
• 13:59
  go
• 13:59
  up
• 13:59
  to
• 13:59
  somebody
• 13:59
  and
• 14:00
  say,
• 14:00
  hi,
• 14:00
  let's
• 14:01
  date
• 14:01
  seriously.
• 14:02
  And
• 14:02
  that
• 14:02
  you
• 14:02
  just
• 14:02
  met
• 14:02
  them.
• 14:03
  And
• 14:03
  you're
• 14:03
  going
• 14:03
  to
• 14:04
  start
• 14:04
  at
• 14:04
  the
• 14:04
  beginning
• 14:05
  of
• 14:05
  the
• 14:05
  relationship.
• 14:05
  So
• 14:06
  this
• 14:06
  welcome
• 14:06
  sequence
• 14:07
  looks
• 14:07
  like
• 14:07
  usually
• 14:08
  three
• 14:08
  to
• 14:08
  five
• 14:09
  emails.
• 14:10
  Dripped
• 14:10
  out.
• 14:11
  Every
• 14:11
  day
• 14:11
  or
• 14:11
  so.
• 14:12
  Right
• 14:12
  when
• 14:12
  someone
• 14:12
  gets
• 14:12
  on
• 14:13
  their
• 14:13
  list.
• 14:13
  So
• 14:13
  when
• 14:14
  I
• 14:14
  get
• 14:14
  an
• 14:14
  email
• 14:15
  address,
• 14:15
  the
• 14:15
  first
• 14:16
  email
• 14:16
  they
• 14:16
  get
• 14:16
  is
• 14:17
  a
• 14:17
  hi,
• 14:18
  this
• 14:18
  is
• 14:18
  who
• 14:18
  I
• 14:18
  am.
• 14:18
  This
• 14:19
  is
• 14:19
  how
• 14:19
  you
• 14:19
  got
• 14:19
  on
• 14:19
  my
• 14:19
  list.
• 14:20
  You
• 14:20
  probably
• 14:20
  downloaded
• 14:21
  one
• 14:21
  of
• 14:21
  these
• 14:21
  freebies,
• 14:21
  right?
• 14:22
  This
• 14:22
  is
• 14:22
  what
• 14:22
  I
• 14:22
  do
• 14:22
  and
• 14:23
  how
• 14:23
  I
• 14:23
  help
• 14:23
  people.
• 14:24
  I
• 14:24
  hope
• 14:24
  you'll
• 14:24
  stick
• 14:25
  around.
• 14:25
  I've
• 14:25
  got
• 14:26
  some
• 14:26
  great
• 14:26
  stuff
• 14:26
  for
• 14:26
  you.
• 14:27
  This
• 14:27
  is
• 14:27
  a
• 14:27
  great
• 14:27
  time
• 14:27
  to
• 14:28
  tell
• 14:28
  a
• 14:28
  story.
• 14:29
  So
• 14:29
  that
• 14:29
  they
• 14:29
  come
• 14:30
  back
• 14:30
  for
• 14:30
  more
• 14:30
  of
• 14:30
  the
• 14:31
  story
• 14:31
  later.
• 14:31
  Don't
• 14:32
  give
• 14:32
  them
• 14:32
  the
• 14:32
  whole
• 14:32
  thing.
• 14:33
  In
• 14:33
  the
• 14:33
  first
• 14:33
  email
• 14:33
  you
• 14:33
  might.
• 14:34
  Tease
• 14:34
  them
• 14:35
  a
• 14:35
  little
• 14:35
  bit.
• 14:35
  Right.
• 14:35
  Want
• 14:36
  to
• 14:36
  hear
• 14:36
  how
• 14:36
  I
• 14:36
  got
• 14:36
  started?
• 14:37
  It's
• 14:37
  a
• 14:37
  hilarious
• 14:37
  story.
• 14:38
  I'll
• 14:38
  be
• 14:38
  back
• 14:38
  tomorrow
• 14:38
  to
• 14:38
  tell
• 14:39
  you
• 14:39
  more.
• 14:39
  So
• 14:39
  you're
• 14:40
  just
• 14:40
  kind
• 14:40
  of
• 14:40
  teasing
• 14:40
  them
• 14:40
  a
• 14:40
  little
• 14:41
  bit,
• 14:41
  giving
• 14:41
  them
• 14:41
  a
• 14:41
  little
• 14:41
  bit
• 14:42
  of
• 14:42
  value
• 14:42
  and
• 14:42
  then
• 14:42
  reminding
• 14:43
  them
• 14:43
  to
• 14:43
  come
• 14:43
  back
• 14:43
  for
• 14:44
  more
• 14:44
  the
• 14:44
  next
• 14:44
  couple
• 14:45
  of
• 14:45
  days.
• 14:45
  And
• 14:45
  then
• 14:46
  once
• 14:46
  the
• 14:46
  welcome
• 14:46
  sequence
• 14:47
  is
• 14:47
  over,
• 14:47
  you
• 14:47
  can
• 14:47
  tell
• 14:47
  them
• 14:48
  what
• 14:48
  to
• 14:48
  expect
• 14:48
  going
• 14:49
  forward.
• 14:49
  Okay.
• 14:50
  So
• 14:50
  I'm
• 14:50
  so
• 14:51
  happy
• 14:51
  you're
• 14:51
  here.
• 14:52
  You
• 14:52
  can
• 14:52
  expect
• 14:52
  to
• 14:52
  get
• 14:53
  an
• 14:53
  email
• 14:53
  from
• 14:53
  me
• 14:53
  every
• 14:54
  Thursday,
• 14:54
  going
• 14:54
  forward.
• 14:55
  I'm
• 14:55
  going
• 14:55
  to
• 14:55
  tell
• 14:55
  you
• 14:56
  X,
• 14:56
  Y,
• 14:56
  and
• 14:56
  Z.
• 14:57
  I'm
• 14:57
  going
• 14:57
  to
• 14:57
  make
• 14:57
  sure
• 14:57
  that
• 14:57
  you
• 14:58
  are.
• 14:58
  Finding
• 14:58
  all
• 14:59
  kinds
• 14:59
  of
• 14:59
  success
• 14:59
  in
• 15:00
  whatever
• 15:00
  I
• 15:00
  teach.
• 15:01
  I'm
• 15:01
  glad
• 15:01
  you're
• 15:01
  here.
• 15:02
  Do
• 15:02
  you
• 15:02
  see
• 15:02
  how
• 15:02
  that
• 15:03
  is
• 15:03
  so
• 15:03
  much
• 15:03
  more
• 15:04
  of
• 15:04
  a
• 15:04
  welcoming
• 15:05
  and
• 15:05
  inspiring
• 15:06
  experience
• 15:06
  than
• 15:06
  just
• 15:06
  being
• 15:06
  dropped
• 15:07
  in
• 15:07
  the
• 15:07
  middle
• 15:07
  of
• 15:07
  someone's
• 15:07
  newsletter
• 15:08
  and
• 15:08
  having
• 15:08
  no
• 15:08
  idea
• 15:09
  where
• 15:09
  I
• 15:09
  am
• 15:09
  or
• 15:09
  what
• 15:10
  I'm
• 15:10
  doing.
• 15:11
  And
• 15:11
  making
• 15:11
  me
• 15:11
  want
• 15:11
  to
• 15:11
  unsubscribe.
• 15:12
  So
• 15:12
  we
• 15:12
  want
• 15:13
  to
• 15:13
  warm
• 15:13
  people
• 15:13
  up
• 15:14
  side
• 15:14
  note.
• 15:15
  When
• 15:15
  someone
• 15:15
  gets
• 15:16
  on
• 15:16
  your
• 15:16
  email
• 15:16
  list.
• 15:17
  They're
• 15:17
  probably
• 15:17
  the
• 15:17
  most
• 15:18
  interested
• 15:18
  in
• 15:18
  you
• 15:19
  than
• 15:19
  they
• 15:19
  will
• 15:19
  ever
• 15:19
  be.
• 15:20
  So
• 15:20
  sell
• 15:21
  them
• 15:21
  something.
• 15:22
  It
• 15:22
  doesn't
• 15:22
  have
• 15:22
  to
• 15:22
  be
• 15:22
  your
• 15:22
  highest
• 15:23
  ticket
• 15:23
  item.
• 15:23
  In
• 15:23
  fact,
• 15:24
  I
• 15:24
  highly
• 15:24
  recommend
• 15:24
  it.
• 15:24
  Be
• 15:24
  something
• 15:25
  small.
• 15:26
  But
• 15:26
  do
• 15:26
  you
• 15:26
  have.
• 15:27
  A
• 15:27
  mini
• 15:27
  training
• 15:28
  or
• 15:29
  guide
• 15:29
  or
• 15:29
  something
• 15:29
  else
• 15:30
  that's
• 15:30
  more
• 15:30
  valuable
• 15:31
  than
• 15:31
  a
• 15:31
  freebie,
• 15:32
  but.
• 15:32
  It's
• 15:32
  still
• 15:32
  kind
• 15:33
  of
• 15:33
  a
• 15:33
  low
• 15:33
  ticket
• 15:33
  offer,
• 15:33
  maybe
• 15:34
  15,
• 15:34
  20,
• 15:35
  $30.
• 15:35
  Could
• 15:36
  you
• 15:36
  offer
• 15:36
  that
• 15:36
  to
• 15:36
  them
• 15:36
  at
• 15:36
  the
• 15:37
  end
• 15:37
  of
• 15:37
  the
• 15:37
  welcome
• 15:37
  sequence,
• 15:38
  to
• 15:38
  give
• 15:38
  them
• 15:38
  a
• 15:38
  little
• 15:39
  bit
• 15:39
  more
• 15:39
  of
• 15:40
  a
• 15:40
  transformation
• 15:40
  right
• 15:41
  up
• 15:41
  at
• 15:41
  the
• 15:41
  front,
• 15:41
  that's
• 15:42
  a
• 15:42
  great
• 15:42
  way
• 15:42
  to
• 15:43
  do
• 15:43
  it.
• 15:43
  And
• 15:43
  then
• 15:43
  the
• 15:43
  sixth
• 15:44
  step
• 15:44
  in
• 15:44
  growing
• 15:45
  your
• 15:45
  email
• 15:45
  list
• 15:45
  fast
• 15:45
  is
• 15:46
  don't
• 15:46
  abandon
• 15:46
  your
• 15:46
  list.
• 15:46
  Don't
• 15:47
  just
• 15:47
  collect
• 15:47
  and
• 15:47
  hoard,
• 15:48
  email
• 15:48
  addresses,
• 15:49
  and
• 15:49
  then
• 15:49
  never
• 15:49
  do
• 15:49
  anything
• 15:49
  with
• 15:50
  them.
• 15:50
  Make
• 15:50
  sure
• 15:51
  you're
• 15:51
  connecting
• 15:51
  with
• 15:51
  them
• 15:52
  every
• 15:52
  single
• 15:52
  week.
• 15:53
  I
• 15:53
  know
• 15:53
  that
• 15:53
  can
• 15:53
  seem
• 15:54
  overwhelming,
• 15:54
  especially
• 15:54
  at
• 15:54
  the
• 15:54
  beginning
• 15:55
  of
• 15:55
  your
• 15:55
  business.
• 15:55
  And
• 15:55
  you're
• 15:55
  thinking,
• 15:56
  what
• 15:56
  am
• 15:56
  I
• 15:56
  even
• 15:56
  going
• 15:56
  to
• 15:56
  talk
• 15:57
  about?
• 15:57
  I
• 15:58
  promise
• 15:58
  the
• 15:58
  ideas
• 15:58
  will
• 15:58
  come.
• 15:59
  I'm
• 15:59
  going
• 15:59
  to
• 15:59
  create
• 16:00
  a
• 16:00
  whole
• 16:00
  other
• 16:00
  video
• 16:00
  about
• 16:01
  how
• 16:01
  to
• 16:01
  brainstorm
• 16:01
  lots
• 16:02
  and
• 16:02
  lots
• 16:02
  and
• 16:02
  lots
• 16:02
  of
• 16:02
  content
• 16:03
  ideas.
• 16:03
  But
• 16:03
  in
• 16:03
  the
• 16:04
  meantime,
• 16:04
  just
• 16:05
  start
• 16:05
  talking
• 16:05
  to
• 16:05
  them
• 16:05
  like
• 16:06
  you
• 16:06
  would,
• 16:06
  any
• 16:06
  person
• 16:07
  who
• 16:07
  came
• 16:07
  up
• 16:07
  and
• 16:07
  asked
• 16:07
  you
• 16:07
  for
• 16:07
  help.
• 16:08
  Have
• 16:08
  you
• 16:08
  ever
• 16:08
  had
• 16:09
  a
• 16:09
  friend
• 16:09
  ask
• 16:09
  you,
• 16:10
  how
• 16:10
  do
• 16:10
  you
• 16:11
  declutter
• 16:11
  your
• 16:11
  house?
• 16:11
  Or
• 16:12
  how
• 16:12
  do
• 16:12
  you
• 16:12
  do
• 16:12
  your
• 16:12
  hair
• 16:13
  like
• 16:13
  that?
• 16:13
  What
• 16:13
  would
• 16:13
  you
• 16:14
  tell
• 16:14
  them?
• 16:14
  Say
• 16:15
  the
• 16:15
  same
• 16:15
  thing
• 16:15
  in
• 16:15
  your
• 16:16
  emails.
• 16:16
  Keep
• 16:16
  it
• 16:16
  short
• 16:17
  and
• 16:17
  to
• 16:17
  the
• 16:17
  point
• 16:17
  don't
• 16:17
  get
• 16:18
  rambly.
• 16:18
  You
• 16:18
  want
• 16:18
  people
• 16:19
  to
• 16:19
  actually
• 16:19
  read
• 16:19
  it?
• 16:20
  But
• 16:20
  don't
• 16:20
  be
• 16:20
  shy.
• 16:21
  Get
• 16:21
  these
• 16:21
  people
• 16:22
  to
• 16:22
  be
• 16:22
  familiar
• 16:22
  with.
• 16:22
  You
• 16:23
  make
• 16:23
  connections,
• 16:24
  ask
• 16:24
  for
• 16:24
  responses.
• 16:25
  They
• 16:25
  may
• 16:25
  or
• 16:25
  may
• 16:25
  not
• 16:26
  respond
• 16:26
  either
• 16:26
  way.
• 16:27
  You
• 16:27
  are
• 16:27
  giving
• 16:27
  them
• 16:28
  value
• 16:28
  every
• 16:28
  single
• 16:28
  week.
• 16:29
  When
• 16:29
  you
• 16:29
  show
• 16:29
  up
• 16:29
  in
• 16:29
  that
• 16:29
  email
• 16:30
  list.
• 16:30
  I
• 16:30
  promise
• 16:31
  it's
• 16:31
  going
• 16:31
  to
• 16:31
  feel
• 16:31
  awkward
• 16:31
  at
• 16:31
  the
• 16:32
  beginning,
• 16:32
  but
• 16:33
  if
• 16:33
  you
• 16:33
  want
• 16:33
  to
• 16:33
  make
• 16:33
  more
• 16:33
  money,
• 16:34
  you
• 16:34
  have
• 16:34
  to
• 16:34
  email
• 16:35
  more.
• 16:36
  And
• 16:36
  I
• 16:36
  know
• 16:36
  everybody's
• 16:36
  going
• 16:36
  to
• 16:36
  have
• 16:37
  drama
• 16:37
  about
• 16:37
  emailing
• 16:38
  more
• 16:38
  than
• 16:38
  once
• 16:38
  a
• 16:38
  week,
• 16:38
  but
• 16:39
  it
• 16:39
  will
• 16:39
  make
• 16:39
  you
• 16:39
  more
• 16:39
  money.
• 16:40
  I
• 16:40
  promise
• 16:41
  it's
• 16:41
  the
• 16:41
  most
• 16:41
  useful
• 16:42
  thing
• 16:42
  you
• 16:42
  can
• 16:42
  ever
• 16:43
  do
• 16:43
  in
• 16:43
  your
• 16:43
  business
• 16:44
  is
• 16:44
  to
• 16:44
  take
• 16:44
  time
• 16:44
  to
• 16:44
  create
• 16:45
  and
• 16:46
  nurture
• 16:46
  relationships
• 16:47
  within
• 16:47
  your
• 16:47
  email
• 16:48
  list.
• 16:48
  All
• 16:48
  right.
• 16:49
  So
• 16:49
  as
• 16:49
  a
• 16:49
  reminder
• 16:49
  on
• 16:50
  how
• 16:50
  to
• 16:50
  grow
• 16:50
  your
• 16:50
  email
• 16:51
  as
• 16:51
  fast,
• 16:51
  get
• 16:51
  in
• 16:51
  front
• 16:51
  of
• 16:51
  other
• 16:52
  people's
• 16:52
  audiences.
• 16:53
  Create
• 16:53
  a
• 16:53
  freebie
• 16:54
  or
• 16:54
  a
• 16:54
  lead
• 16:54
  magnet
• 16:54
  to
• 16:54
  give
• 16:55
  them.
• 16:55
  Create
• 16:56
  online
• 16:56
  events.
• 16:57
  Make
• 16:57
  lead
• 16:58
  magnets
• 16:58
  or
• 16:58
  freebies
• 16:58
  that
• 16:59
  are
• 16:59
  seasonal.
• 17:00
  And
• 17:00
  then
• 17:01
  when
• 17:01
  they're
• 17:01
  on
• 17:01
  your
• 17:01
  list,
• 17:01
  don't
• 17:01
  forget
• 17:02
  to
• 17:02
  do
• 17:02
  a
• 17:02
  welcome
• 17:02
  sequence
• 17:02
  and
• 17:03
  email
• 17:03
  them
• 17:04
  regularly.
• 17:05
  This
• 17:05
  part
• 17:05
  does
• 17:05
  not
• 17:06
  have
• 17:06
  to
• 17:06
  be
• 17:06
  hard,
• 17:06
  my
• 17:06
  friends,
• 17:06
  but
• 17:06
  you
• 17:07
  do
• 17:07
  have
• 17:07
  to
• 17:07
  start
• 17:07
  because
• 17:08
  if
• 17:08
  you
• 17:08
  don't
• 17:08
  start
• 17:08
  today,
• 17:09
  you're
• 17:09
  going
• 17:09
  to
• 17:09
  start
• 17:09
  two
• 17:09
  years
• 17:10
  from
• 17:10
  now
• 17:10
  and
• 17:10
  wish
• 17:10
  you
• 17:11
  had
• 17:11
  started
• 17:11
  today
• 17:11
  because
• 17:11
  the
• 17:12
  sooner
• 17:12
  you
• 17:12
  start,
• 17:13
  the
• 17:13
  sooner
• 17:13
  you
• 17:13
  can
• 17:13
  build
• 17:14
  an
• 17:14
  amazing
• 17:14
  list
• 17:14
  and
• 17:14
  the
• 17:15
  faster
• 17:15
  it
• 17:15
  grows.
• 17:16
  one
• 17:16
  more
• 17:16
  tip
• 17:17
  before
• 17:17
  you
• 17:17
  go
• 17:17
  out
• 17:17
  and
• 17:18
  start
• 17:18
  growing
• 17:18
  your
• 17:18
  email
• 17:18
  list,
• 17:19
  you
• 17:19
  cannot
• 17:19
  send
• 17:20
  bulk
• 17:20
  emails
• 17:20
  to.
• 17:21
  People
• 17:21
  for
• 17:21
  business
• 17:22
  purposes,
• 17:22
  from
• 17:22
  Gmail
• 17:23
  or
• 17:23
  Hotmail
• 17:24
  or
• 17:24
  whatever
• 17:24
  else,
• 17:25
  you
• 17:25
  have
• 17:25
  to
• 17:25
  have
• 17:25
  an
• 17:26
  email
• 17:26
  service
• 17:26
  provider.
• 17:27
  So,
• 17:27
  if
• 17:27
  you
• 17:27
  haven't
• 17:27
  used
• 17:27
  one
• 17:27
  of
• 17:28
  these
• 17:28
  yet,
• 17:28
  I
• 17:28
  highly
• 17:29
  recommend
• 17:29
  flow
• 17:29
  desk.
• 17:30
  It
• 17:30
  is
• 17:30
  cheap,
• 17:30
  easy
• 17:31
  to
• 17:31
  use
• 17:31
  and
• 17:31
  really
• 17:31
  pretty.
• 17:32
  If
• 17:32
  you
• 17:32
  want
• 17:32
  one
• 17:33
  this
• 17:33
  a
• 17:33
  little
• 17:33
  bit
• 17:33
  more
• 17:33
  powerful,
• 17:34
  but
• 17:34
  a
• 17:34
  little
• 17:34
  bit
• 17:34
  more
• 17:34
  expensive.
• 17:35
  Try
• 17:35
  convert
• 17:36
  kit.
• 17:36
  I
• 17:36
  think
• 17:36
  it
• 17:36
  is
• 17:36
  one
• 17:36
  of
• 17:37
  the
• 17:37
  hands
• 17:37
  down
• 17:37
  best
• 17:37
  email
• 17:38
  service
• 17:38
  providers
• 17:38
  out
• 17:38
  there.
• 17:39
  And
• 17:39
  if
• 17:40
  you
• 17:40
  are
• 17:40
  looking
• 17:40
  for
• 17:40
  an
• 17:40
  all
• 17:41
  in
• 17:41
  one
• 17:41
  platform
• 17:42
  that
• 17:42
  does
• 17:42
  courses
• 17:43
  and
• 17:43
  websites
• 17:43
  and
• 17:43
  email
• 17:44
  and
• 17:44
  podcasts
• 17:44
  and
• 17:44
  everything
• 17:45
  else,
• 17:45
  I
• 17:45
  highly
• 17:46
  recommend
• 17:46
  Kajabi.
• 17:46
  That's
• 17:46
  what
• 17:47
  I
• 17:47
  use.
• 17:47
  Big
• 17:48
  fan
• 17:48
  of
• 17:48
  that
• 17:48
  one.
• 17:48
  I'll
• 17:48
  have
• 17:48
  links
• 17:49
  to
• 17:49
  all
• 17:49
  these
• 17:49
  in
• 17:49
  the
• 17:49
  description.
• 17:50
  But
• 17:50
  don't
• 17:50
  wait
• 17:50
  to
• 17:50
  get
• 17:51
  the
• 17:51
  perfect
• 17:51
  tool
• 17:51
  to
• 17:51
  start
• 17:52
  building
• 17:52
  your
• 17:52
  list.
• 17:52
  Just
• 17:53
  do
• 17:53
  it
• 17:53
  today.
• 17:54
  I
• 17:54
  promise
• 17:54
  it's
• 17:54
  going
• 17:54
  to
• 17:54
  be
• 17:55
  more
• 17:55
  fun
• 17:55
  than
• 17:55
  you
• 17:55
  realize.
• 17:55
  All
• 17:56
  right,
• 17:56
  friends,
• 17:56
  go
• 17:56
  out
• 17:56
  there,
• 17:57
  build
• 17:57
  your
• 17:57
  email
• 17:57
  list.
• 17:58
  I'll
• 17:58
  talk
• 17:58
  to
• 17:58
  you
• 17:58
  next
• 17:58
  week.
• 18:01
  Are
• 18:01
  you
• 18:01
  ready
• 18:01
  to
• 18:01
  start
• 18:02
  or
• 18:02
  grow
• 18:02
  your
• 18:02
  dream
• 18:02
  business?
• 18:03
  Click
• 18:03
  the
• 18:03
  link
• 18:03
  in
• 18:04
  the
• 18:04
  show
• 18:04
  notes
• 18:04
  to
• 18:04
  download
• 18:05
  the
• 18:05
  free
• 18:05
  starter
• 18:05
  guide
• 18:06
  to
• 18:06
  building
• 18:06
  a
• 18:06
  business
• 18:07
  or
• 18:07
  to
• 18:07
  schedule
• 18:07
  a
• 18:07
  free
• 18:07
  coaching
• 18:08
  call
• 18:08
  And
• 18:09
  if
• 18:09
  you
• 18:09
  loved
• 18:09
  this
• 18:10
  episode,
• 18:10
  Don't
• 18:10
  forget
• 18:11
  to
• 18:11
  leave
• 18:11
  a
• 18:11
  review
• 18:11
  and
• 18:12
  share
• 18:12
  it
• 18:12
  with
• 18:12
  a
• 18:12
  friend
• 18:13
  who
• 18:13
  might
• 18:13
  be
• 18:13
  feeling
• 18:13
  the
• 18:13
  call
• 18:14
  to
• 18:14
  burn
• 18:15
  a
• 18:15
  little
• 18:15
  brighter.