Latest / The Breakfast Club / INTERVIEW: Bun B Talks "Ridin' Dirty" 30th Anniversary Concert, Trill Burgers, Family, Jay-Z, Staying Humble + More
Transcript
- 0:00Speaker 1: Don't know.
- 0:01Speaker 2: Every day a week, click your ass up the breakfast club.
- 0:05Speaker 3: You don't finish for y'all done.
- 0:08Speaker 2: Morning.
- 0:09Speaker 4: Everybody is dj envy just hilarious, charlamage to God. We
- 0:12Speaker 4: are the breakfast Club. Law La roses here as well.
- 0:15Speaker 4: We got a special guest in.
- 0:16Speaker 5: The building, legend but b welcome back, brother.
- 0:19Speaker 3: Thank y'all.
- 0:19Speaker 6: Man, it's been a while, it's been a long time.
- 0:21Speaker 6: Been a while, man, it's good to be back in
- 0:22Speaker 6: the building.
- 0:23Speaker 2: With I always wonder how bun is not bigger. You've
- 0:25Speaker 2: been eating trail burgers for a decade plus. I expected
- 0:30Speaker 2: you to game.
- 0:30Speaker 3: You don't get high on your own supply.
- 0:32Speaker 2: There you go, Okay, okay, okay.
- 0:35Speaker 5: How's everything going. How you feeling, man?
- 0:36Speaker 6: I'm good man, I'm in a good place right now.
- 0:38Speaker 6: You know, business is great, getting ready to open up
- 0:41Speaker 6: the fourth location.
- 0:42Speaker 3: You know, wife is Wife is good now. You know.
- 0:44Speaker 6: We had a breast cancer scared with her last year.
- 0:47Speaker 6: You know, it took about a year to get through
- 0:49Speaker 6: that and she's doing very well right now. You know,
- 0:52Speaker 6: all the postcare is pretty much done, so getting back
- 0:55Speaker 6: to some normalcy. She's she's happy to be traveling again
- 0:58Speaker 6: because that was a big concern for us. We didn't
- 1:00Speaker 6: really want her to get like COVID or any type
- 1:03Speaker 6: of communicable disease because that would have delayed all the treatments.
- 1:07Speaker 6: So she just chose to stay home, and you know,
- 1:09Speaker 6: and I tried to stay home as much as I could,
- 1:11Speaker 6: and then she every now and then she'd be like, no,
- 1:13Speaker 6: you should go go handle your business.
- 1:15Speaker 3: This ain't cheap, so go handle your business.
- 1:18Speaker 2: So but the last time I saw y'all, I think
- 1:20Speaker 2: I saw your granddaughter's cheerleading competition.
- 1:22Speaker 6: Yes, yes, we're on Orlando. Yeah, she's graduated in high school.
- 1:27Speaker 6: Now she's getting ready for college.
- 1:30Speaker 3: That's crazy, that's crazy. We getting old.
- 1:33Speaker 2: We getting old, Charlotte, I'm happy to be in Is
- 1:35Speaker 2: the only thing worth getting old is not getting old?
- 1:37Speaker 3: No, No, that's right, that's right. No, that's right.
- 1:39Speaker 2: Everybody was wondering why you didn't come out at any
- 1:41Speaker 2: of the jay Z shows this weekend. Every time big
- 1:43Speaker 2: pimping drives like, Okay, Bunn definitely about to come out.
- 1:46Speaker 6: I had some shows myself last weekend, and we were
- 1:50Speaker 6: going to try to come up on Sunday. We were
- 1:53Speaker 6: going to try to get up there to the show
- 1:54Speaker 6: because we were just wanted to see the show.
- 1:56Speaker 3: I wasn't concerned about performing.
- 1:58Speaker 6: That's not my place to make those kind the decisions
- 2:00Speaker 6: or make that kind of an ask, you know what
- 2:02Speaker 6: I'm saying. I think that's one of the reasons why
- 2:05Speaker 6: Hovi and I still have a very good relationships, because
- 2:07Speaker 6: I don't really ask it for nothing, you know what
- 2:09Speaker 6: I'm saying. So we just wanted to come up and
- 2:10Speaker 6: see the show, but we couldn't make it work in
- 2:12Speaker 6: time to get here, so that would have been dis
- 2:14Speaker 6: missed it. But again, he still got Paris, he's got friends,
- 2:17Speaker 6: I mean London, he's got La So I'll pop up somewhere.
- 2:21Speaker 3: I'm sure I'll pop up somewhere.
- 2:22Speaker 4: That would have been dope because he did diverse, but
- 2:24Speaker 4: it would have been amazing to feel like he did
- 2:25Speaker 4: a Friday night.
- 2:27Speaker 2: He did Friday.
- 2:28Speaker 3: I think he did. I think he did it two
- 2:30Speaker 3: different nights because everybody kept hitting me, like you're.
- 2:33Speaker 5: Aware you for you to come out.
- 2:34Speaker 3: I'm I'm getting my money, you know what I'm saying.
- 2:37Speaker 6: But shout out to whole man. An amazing, amazing three
- 2:40Speaker 6: day weekend for him in the city. You guys are
- 2:43Speaker 6: having an amazing summer in New York. You got the
- 2:45Speaker 6: Nicks championship, right, you got Mandanni watching the World Cup
- 2:48Speaker 6: with inmates in the in the jail house.
- 2:50Speaker 5: You know what I'm saying you the final game.
- 2:52Speaker 6: Crazy New York is having a nice little run this summer.
- 2:56Speaker 3: I'm happy for y'all.
- 2:57Speaker 4: How many how many times do you get called to
- 2:59Speaker 4: perform at weddings because the international player is anthemus, it's such.
- 3:03Speaker 6: A it's absolutely its own revenue stream. It's his own
- 3:07Speaker 6: revenue stream. And that started really right around the end
- 3:11Speaker 6: of COVID. It was when we started getting our first
- 3:14Speaker 6: calls for that, and then we've just been doing them.
- 3:16Speaker 6: And then like like, we'll have a lot of people
- 3:18Speaker 6: that call us for Tilburger caterings. And then if there's
- 3:21Speaker 6: a friend like Gary Owen was, you know, he wanted
- 3:23Speaker 6: burgers at his wedding and he invited me to the
- 3:26Speaker 6: wedding and I was like, you know, I could, I
- 3:28Speaker 6: could rock for you if you want. He was like, oh,
- 3:30Speaker 6: hell yeah, let's do it. So for friends, I kind
- 3:32Speaker 6: of offer it if they're getting married. I kind of
- 3:34Speaker 6: offered because I know it creates a moment. It definitely
- 3:36Speaker 6: creates a moment. But it's yeah no, that's a whole
- 3:39Speaker 6: like outside revenue stream for me that that's a probably
- 3:42Speaker 6: six figure thing a year.
- 3:43Speaker 4: But I'm calling you because I'm calling you for my
- 3:45Speaker 4: daughter's wedding. Let's do it because that's my favorite song
- 3:48Speaker 4: of all time. Look, you know, I go crazy to
- 3:50Speaker 4: that song. Get the burgers catered and you'll get diverse
- 3:52Speaker 4: for free. You get the song for free. No more, No, no,
- 3:56Speaker 4: that doesn't apply to everybody that's an indie.
- 4:00Speaker 3: That's like my kids know that.
- 4:02Speaker 4: Like when we when we're driving in the call, they
- 4:04Speaker 4: want to play dazz music. That's my song and I
- 4:06Speaker 4: appreciate it. We just turned them when the.
- 4:08Speaker 5: Be drops is just it just feels good.
- 4:10Speaker 2: That's all you'll travel for catering, right, Oh yeah, absolutely,
- 4:14Speaker 2: I got some family getting married. I'll be that be dope.
- 4:17Speaker 6: That's nothing man again. Yeah no, no, that's another other
- 4:23Speaker 6: revenue street. Right but yeah no, and I enjoyed doing it.
- 4:27Speaker 6: For one, it's good to watch the union happen, right.
- 4:29Speaker 3: You know. Wedding is a great room to be in.
- 4:31Speaker 6: There's a lot of love, a lot of energy, and
- 4:33Speaker 6: to be able to be a part of that is
- 4:35Speaker 6: one thing, but then be able to actually kind of
- 4:38Speaker 6: uplift the moment because a lot of times we don't
- 4:40Speaker 6: tell people I'm coming out right, so it just becomes
- 4:43Speaker 6: a part of Like I think what we've been doing
- 4:45Speaker 6: mainly is they have their first dance and then I
- 4:48Speaker 6: kind of come out as that second song, so and
- 4:51Speaker 6: I try to they try to hide me so people
- 4:52Speaker 6: don't see me, so we don't spoil the surprise for people, and.
- 4:55Speaker 3: Once I pop out, people know it's a party. Now
- 4:58Speaker 3: it's up now.
- 4:59Speaker 1: As you've gotten deeper your own union, though, how like
- 5:01Speaker 1: from when the song first dropped to now, as you're
- 5:04Speaker 1: being able to bring that light to people, how has
- 5:06Speaker 1: that like changed or gotten deeper for you because you've
- 5:08Speaker 1: been married for so long.
- 5:09Speaker 3: No, Like I said, I love watching it because you know,
- 5:11Speaker 3: I have a great marriage. You know what I'm saying.
- 5:13Speaker 6: I love my wife, and I love our relationship and
- 5:15Speaker 6: the family we've been able to build. So you know,
- 5:18Speaker 6: for me, I feel like I get to become a
- 5:20Speaker 6: part of sewing into a new marriage and new family
- 5:24Speaker 6: and hopefully that that you know, is a great moment
- 5:28Speaker 6: for them. But I kind of know what people are
- 5:31Speaker 6: getting themselves into So I love to be a part
- 5:33Speaker 6: of it. I love to be supportive of it, you know,
- 5:36Speaker 6: and I have a relationship typically with the majority of
- 5:38Speaker 6: the people. It's not a lot of cold calls. Yeah,
- 5:40Speaker 6: it's not a lot of cold calls. I typically don't
- 5:42Speaker 6: want to do a lot of those because I don't
- 5:43Speaker 6: really know what the vibe is going to be in
- 5:46Speaker 6: the room. Sometimes you know, it might be an arranged marriage.
- 5:48Speaker 6: I don't know, you know, say, but it's fun. It's
- 5:51Speaker 6: fun to be a part of it. And then obviously,
- 5:53Speaker 6: you know, for me, I get to touch different people
- 5:58Speaker 6: because I've done some things, some performances at weddings where
- 6:02Speaker 6: the guest sometimes like I've done weddings with people where
- 6:08Speaker 6: everybody in a room didn't know who I was. So
- 6:10Speaker 6: it's good to actually utilize that, to be introduced to
- 6:13Speaker 6: a new set of people. And then once they see
- 6:15Speaker 6: it in that scenario, it's like, Oh, I like this guy,
- 6:17Speaker 6: like what he did. Let's go and see what all
- 6:19Speaker 6: he's got going on?
- 6:20Speaker 5: What keeps you so humble?
- 6:21Speaker 3: You know?
- 6:22Speaker 4: The funny thing about bum bonnacoy you and be like
- 6:24Speaker 4: ay and b I didn't know if you have any
- 6:26Speaker 4: free time for us to.
- 6:27Speaker 3: Come to reference.
- 6:27Speaker 5: I'm like, bunk, come when you want to come? What
- 6:29Speaker 5: day you works for you? What makes what keeps you
- 6:31Speaker 5: still so damn humble?
- 6:33Speaker 3: Well, my wife, I'm being very honest.
- 6:35Speaker 6: You know, my wife does not allow me to get
- 6:36Speaker 6: the big head, you know, and think so much of myself.
- 6:39Speaker 6: And I think it's just really a part of my
- 6:40Speaker 6: character at this point, you know what I'm saying. And
- 6:43Speaker 6: I just like to be supportive of people, lift people up.
- 6:45Speaker 6: But you know, I don't take the friendships and the
- 6:48Speaker 6: relationships I have for granted.
- 6:49Speaker 3: You know what I'm saying. You guys have always made
- 6:51Speaker 3: this platform.
- 6:52Speaker 6: Available to me, so I don't want to overutilize that
- 6:54Speaker 6: and then when I really need it, like well, you know,
- 6:57Speaker 6: you would just hear or whatever. So I don't think
- 6:59Speaker 6: I've been on the show for a couple of years.
- 7:03Speaker 6: I have not been at this too. I think the
- 7:05Speaker 6: last time I came up was when we had the
- 7:06Speaker 6: home invasion. Yes, yeah, yeah, you know what I'm saying.
- 7:09Speaker 6: But this is a great platform, especially now you guys
- 7:11Speaker 6: have expanded and grown, you know, so big that I'm like, yo,
- 7:15Speaker 6: we got to make sure when we call them. It's
- 7:17Speaker 6: something that we can really really benefit from. I don't
- 7:19Speaker 6: want to just call y'all and come up people like, so,
- 7:21Speaker 6: what's up? What y'all got going on?
- 7:22Speaker 2: We appreciate that too, because you've been around for so long.
- 7:24Speaker 2: You have so much wisdom to share. Absolutely, And the
- 7:26Speaker 2: thing I like about you one people always talk about
- 7:28Speaker 2: staying relevant, right You to me have always seemed more
- 7:32Speaker 2: interested in staying useful. Yes, what's the difference.
- 7:35Speaker 6: Well, staying relevant is where I try to make sure
- 7:38Speaker 6: that what I'm doing is seen and becomes prevalent in
- 7:42Speaker 6: the space. But it's always good to make yourself available
- 7:44Speaker 6: to people because they may have more of a draw
- 7:47Speaker 6: than I do, you know what I'm saying. So if
- 7:49Speaker 6: I can make myself available to the majority of the
- 7:51Speaker 6: people that are in the industry that I'm in, I
- 7:54Speaker 6: can utilize that in other ways. You know, I got
- 7:56Speaker 6: to do the Jack boyce too. You know, I was
- 7:59Speaker 6: able to rate the Jack Boys two project, was able
- 8:02Speaker 6: to be a part of Bryson Tiller's project. So those
- 8:05Speaker 6: artists have a lot more motion than me and the
- 8:06Speaker 6: music industry at this time. But so that kind of
- 8:09Speaker 6: thing helps keep me relevant to people, and so I
- 8:12Speaker 6: get a two For one, the relevance comes just from
- 8:14Speaker 6: being associated, but being chosen as a whole bigger to me,
- 8:18Speaker 6: it's it's it's a bigger situation, you know what I'm saying,
- 8:21Speaker 6: Just that people think, like, Yo, we think your voice
- 8:23Speaker 6: would help our project.
- 8:25Speaker 3: That's a great thing for me.
- 8:26Speaker 2: Have you picked up any in Vegas yet?
- 8:29Speaker 3: I did? I did, so, I went on, I went
- 8:32Speaker 3: on the weekend. I performed on the first night and
- 8:38Speaker 3: we did a Trap of Dying.
- 8:39Speaker 6: Then I did play as Anthem and then Lake hit
- 8:42Speaker 6: me like like later that night, like, yo, you want
- 8:44Speaker 6: to stay another night? You want to do it? Like
- 8:47Speaker 6: because you just kind of killed it. He was like,
- 8:48Speaker 6: you want to do it the next night? So I
- 8:49Speaker 6: stayed for the next night, not knowing that the next
- 8:52Speaker 6: night was going to be fab and Usher. And then
- 8:54Speaker 6: like Kevin Hart was in the crowd, Mojo Brooks was
- 8:58Speaker 6: in the crowd. So we ended up having a great
- 9:00Speaker 6: time together. You know what I'm saying. I'm a big
- 9:02Speaker 6: Mojo Brooks fan. You know what I'm saying. His crowd
- 9:04Speaker 6: work is crazy. But yeah, no, it's good to be appreciated.
- 9:08Speaker 6: And you know, Jeezi and I have been connected literally
- 9:10Speaker 6: since the earliest days of his career. We have so
- 9:12Speaker 6: much history together. Just you know, he'd be like, yo,
- 9:15Speaker 6: you ready, let's do it. Because I was waiting for
- 9:17Speaker 6: the call, right I'm at the crib, like yo, I
- 9:19Speaker 6: know he gonna call at some point. And then the show,
- 9:22Speaker 6: the first run was a little short, and then they
- 9:24Speaker 6: extended to run. I was like, Okay, now I'm gonna
- 9:26Speaker 6: get that call. Now I'm gonna get that call. And
- 9:28Speaker 6: it was great rocking with him. I told him, I said,
- 9:30Speaker 6: I could have looked at maybe one hundred other rappers
- 9:33Speaker 6: that I think Las Vegas would have been drawn to
- 9:36Speaker 6: before him, based on the subject matter of a lot
- 9:39Speaker 6: of his music. But when you go to the show,
- 9:42Speaker 6: it feels like you're in the twenties or something because
- 9:45Speaker 6: these are all street people, but they're clean and gangsters
- 9:48Speaker 6: have always dressed up for the occasion. Gangsters have no
- 9:51Speaker 6: problem putting on suits and tuxedos. They love living that life,
- 9:55Speaker 6: they love dressing that women up. And that's what it was.
- 9:57Speaker 6: It was really like a gainst the convention almost kind
- 9:59Speaker 6: of thing. But he's got a great thing going on.
- 10:02Speaker 6: I think the production is amazing. That's what really blew
- 10:04Speaker 6: me away. The stage production. I don't want to give
- 10:06Speaker 6: away it because I know some people haven't seen it,
- 10:08Speaker 6: but the way they present the show, the way the
- 10:11Speaker 6: orchestra is set up, like it's a really really crazy
- 10:13Speaker 6: thing that he's doing.
- 10:14Speaker 2: And the reason I adds is for me, like you're
- 10:16Speaker 2: very synonymous with Jez's career to me, especially early on,
- 10:20Speaker 2: because you got a legend like Bunbee who was on
- 10:23Speaker 2: some of them early records like over Here and of
- 10:25Speaker 2: course travior Die and all of that, it really stamped
- 10:27Speaker 2: Gez in a real way. It made us pay attention
- 10:29Speaker 2: even more.
- 10:30Speaker 3: To me, well, we had a mutual friend. I got
- 10:32Speaker 3: D Money.
- 10:33Speaker 6: Shout out to D Money, and he was the one
- 10:35Speaker 6: that connected me with Jeezi to do over here in
- 10:37Speaker 6: a relationship like we just it just took off from
- 10:40Speaker 6: there and so he was like, Yo, let's let's do
- 10:43Speaker 6: another song. And then I started coming out with him,
- 10:45Speaker 6: and you know, the friendship just grew over the years,
- 10:48Speaker 6: and I'm really happy for what's happening for I don't
- 10:51Speaker 6: want to say proud, because I knew it was going
- 10:53Speaker 6: to happen eventually, but you know, to see him come
- 10:56Speaker 6: this far and have that that that moment. You know
- 10:59Speaker 6: what I'm saying, Vegas. Everybody doesn't really get that, you
- 11:02Speaker 6: know what I'm saying. Very few people from hip hop
- 11:04Speaker 6: for sure. And so I was really really excited to
- 11:07Speaker 6: be a part of that and it.
- 11:08Speaker 3: Paid off crazy. It paid off greatly.
- 11:09Speaker 2: Man, did you know trappad Dye was going to be
- 11:11Speaker 2: that when you first heard it?
- 11:12Speaker 3: I did. I did knew it was going to be that.
- 11:14Speaker 3: And it's crazy because I did that. I did. I
- 11:18Speaker 3: did two songs that day in the studio.
- 11:20Speaker 6: I was there to do Trappide and then I went
- 11:23Speaker 6: to the bathroom and I saw Gucci Mane in the
- 11:25Speaker 6: hallway and he was like, what you're doing. I'm like,
- 11:28Speaker 6: I'm doing something with Jeezy and he was like, Yo,
- 11:29Speaker 6: I'm doing the Black t Remix.
- 11:31Speaker 3: You want to jump on it?
- 11:32Speaker 6: So I just went across the room to the other
- 11:34Speaker 6: room and knocked that out, you know what I'm saying.
- 11:36Speaker 6: So I just been a very very blessed man in
- 11:39Speaker 6: this industry, you know what I'm saying, to have these
- 11:41Speaker 6: kind of relationships and to have them carry on, Like
- 11:44Speaker 6: I don't like to just make a moment friend. I
- 11:46Speaker 6: like to make a forever friend, because you never know
- 11:48Speaker 6: how that relationship is going to go.
- 11:50Speaker 3: Who's going to need you? Who?
- 11:51Speaker 5: I think you do that so well.
- 11:52Speaker 4: I think the one thing about one is everybody respects
- 11:54Speaker 4: and love Bunny, like you always show love. If you're
- 11:56Speaker 4: in the town, you're gonna pull up, You're going to
- 11:58Speaker 4: say how your family is, like You've done it on
- 12:00Speaker 4: numerous occasions.
- 12:01Speaker 6: Well, I like to make sure people have a good
- 12:03Speaker 6: time in town too, So like I've always for years,
- 12:06Speaker 6: when artists will come to town, especially new artists, I would
- 12:08Speaker 6: go pick them up, write them around. Because there's not
- 12:11Speaker 6: a lot of people that can get a pass in
- 12:13Speaker 6: every neighborhood in the city. So some people are good
- 12:16Speaker 6: on the south side, some I'm a good on the
- 12:18Speaker 6: north side, the Southwest or whatever.
- 12:20Speaker 3: I'm good in every neighborhood.
- 12:21Speaker 6: So whatever it is they want to see in the
- 12:23Speaker 6: city of Houston, I make sure they see it.
- 12:26Speaker 5: Now, you doing your thirtieth anniversary show? Yes on the first.
- 12:29Speaker 5: What does that mean to you?
- 12:30Speaker 6: I can believe that this album is still being appreciated.
- 12:33Speaker 6: I'll be honest, you know, as a black man, I
- 12:35Speaker 6: didn't even I didn't even plan to be fifty, you
- 12:38Speaker 6: know what, I'm saying, like, I'm fifty three now.
- 12:40Speaker 3: I didn't plan for.
- 12:41Speaker 6: My career to last over thirty plus years, you know
- 12:43Speaker 6: what I'm saying. So all of this is a blessing
- 12:46Speaker 6: to me. So I'm just happy to still be here
- 12:48Speaker 6: and be appreciated. And it's crazy that our nominal album,
- 12:52Speaker 6: Dirty Ryan Dirty is thirty years now, and I don't
- 12:56Speaker 6: think it's any less impactful than it was in that moment.
- 12:59Speaker 6: I think what we created with that album musically, lyrically,
- 13:03Speaker 6: and culturally still speaks to people. It still resonates with people.
- 13:07Speaker 6: So now here we are celebrating it thirty years later,
- 13:10Speaker 6: everybody still is happy and excited about the project, and
- 13:14Speaker 6: so we wanted to we wanted to celebrate it the
- 13:16Speaker 6: right way because I've noticed, like, you know, I'll wake
- 13:18Speaker 6: up one day and somebody'd be like, oh man, super
- 13:20Speaker 6: Tight is twenty seven years old or something like that.
- 13:23Speaker 6: I'd be like, Wow, that's crazy that we've we've made
- 13:26Speaker 6: it this far for so long. And so with Rotten Dirty,
- 13:28Speaker 6: we realized that this was going to be the thirty
- 13:30Speaker 6: year Anniverse. I was like, that's nominal. We got to
- 13:33Speaker 6: celebrate that. We got to celebrate that in the right way.
- 13:35Speaker 6: So our ideas because you know, of course, you know
- 13:38Speaker 6: PIMC isn't here anymore rest in peace and also missed
- 13:41Speaker 6: the three two isn't here anymore? Who is you know,
- 13:43Speaker 6: a very big part of this album. You know, we
- 13:45Speaker 6: considered making three two a part of UGK for a while,
- 13:48Speaker 6: but it just didn't work out that way. And so
- 13:51Speaker 6: with this, I was like, well, I don't want to
- 13:52Speaker 6: be doing Pimpc's versus and be doing three twos versus
- 13:55Speaker 6: and three twos hook. So let's bring in celebrity acts
- 13:59Speaker 6: to come in and form these songs with us and
- 14:01Speaker 6: make it a little bit more impactful on the evening.
- 14:04Speaker 6: And so that's what we've been doing, and we've had
- 14:05Speaker 6: a great response from people, you know, A Ball and them, JG,
- 14:09Speaker 6: Big crit you know, David Banner, Slim Thug.
- 14:13Speaker 3: You know what I'm saying.
- 14:14Speaker 6: We've had a lot of great people agree to be
- 14:17Speaker 6: a part of this album because of what the album
- 14:19Speaker 6: meant to them as well, you know what I'm saying.
- 14:20Speaker 6: And that's a beautiful thing to have, that reciprocation of
- 14:23Speaker 6: sewing into people and having those.
- 14:24Speaker 5: People a lot of pressure too for them.
- 14:26Speaker 6: Yeah, so I came up with a system so that
- 14:29Speaker 6: everybody would be okay, because I thought maybe some of
- 14:31Speaker 6: these dudes don't know the verse or anything like that.
- 14:34Speaker 6: And I was very shocked at the majority of people
- 14:36Speaker 6: we asked were like, Yo, we know this album, we
- 14:39Speaker 6: know these songs. That's not a problem. Just tell me
- 14:41Speaker 6: when and where and we're showing up. And that's a
- 14:43Speaker 6: great thing. That's a great feeling to get that kind
- 14:46Speaker 6: of not only love and agreement to be a part
- 14:48Speaker 6: of the show, but the idea of it. Seems like
- 14:50Speaker 6: everybody I've been asking this album actually means something to
- 14:54Speaker 6: those people. And we've been trying to pick people that
- 14:57Speaker 6: tonally and subject matter, subject no matter I should say,
- 15:01Speaker 6: make it makes sense. So like when we put Slim
- 15:04Speaker 6: Thug on it, I'm like, Slim, you're going to do
- 15:05Speaker 6: this song because that's the kind of music that you
- 15:08Speaker 6: make for yourself. And so that's what we've been trying
- 15:10Speaker 6: to do, is make sure that the energy feels right.
- 15:12Speaker 6: I didn't just want to pick people just because they
- 15:14Speaker 6: were famous or well known and would sell a lot
- 15:16Speaker 6: of tickets on the moment. In the moment, on the day,
- 15:19Speaker 6: I needed to all make sense, and so we did
- 15:22Speaker 6: a really good job. I think of picking people not
- 15:25Speaker 6: only to be a part of it, but picking them
- 15:26Speaker 6: specifically for what their target audience kind of speaks to
- 15:30Speaker 6: what they speak to I'm sorry to their target audience,
- 15:33Speaker 6: and then picking a song that's pretty much in line
- 15:35Speaker 6: with that.
- 15:35Speaker 2: But you know, grief isn't linear, so it got to
- 15:37Speaker 2: be hard to do that project.
- 15:39Speaker 6: Well, you know, the crazy thing is that, you know,
- 15:42Speaker 6: Ryan Dirty starts with one day, So if there's going
- 15:45Speaker 6: to be a difficult moment, it's going to be that.
- 15:48Speaker 6: So once we get to that point, and we get
- 15:50Speaker 6: past that point, then we can move on and from
- 15:52Speaker 6: that point on because the first song is the first
- 15:54Speaker 6: song we perform, is going to be one day, and
- 15:57Speaker 6: then after that it's murdered.
- 15:58Speaker 3: So once we get to murder, we're going we're on
- 16:01Speaker 3: a run.
- 16:01Speaker 2: Now, that's one of your best verses too. I appreciate
- 16:04Speaker 2: what's something because the one thing I like about you
- 16:07Speaker 2: know you've always honored PIMC. But it's not like you
- 16:10Speaker 2: let grief define the identity of UGK, right, Like, what's something?
- 16:14Speaker 2: Losing him taught you that success never could?
- 16:17Speaker 6: Well, I think it was it was, it was, It
- 16:19Speaker 6: wasn't even really losing him. I think the test run,
- 16:21Speaker 6: obviously for having to to continue without him was when
- 16:24Speaker 6: he went to prison, and so because of that we
- 16:27Speaker 6: had to figure out a way of carrying on his
- 16:29Speaker 6: name and keeping him alive musically so that when he
- 16:32Speaker 6: came home the group would still have some weight on it,
- 16:36Speaker 6: some motion to it. And honestly, he came home more
- 16:39Speaker 6: popular than he was before he went in, because you know,
- 16:42Speaker 6: we did the free PIMC movement, which was accepted by
- 16:45Speaker 6: everyone blowing up at their time, and so when we
- 16:48Speaker 6: lost him, we was like, well, we know, we know
- 16:50Speaker 6: how to continue. We just got to have the strength
- 16:53Speaker 6: to continue. And that took a couple of days. Like
- 16:55Speaker 6: I tried to do a show, a memorial show for him,
- 16:59Speaker 6: probably within the first two months of in passing, and
- 17:01Speaker 6: that probably was the hardest moment. But it's not the
- 17:04Speaker 6: music that really that really kind of makes me emotional.
- 17:07Speaker 6: It's not being able to talk. There's like, you know,
- 17:10Speaker 6: cars that I look at now, like your Pemp would
- 17:13Speaker 6: have had a Bugatti. Pep would have had this, he
- 17:14Speaker 6: would have had at forty or something like that. And
- 17:17Speaker 6: so those are the things that I hate that he
- 17:19Speaker 6: didn't get to be a part of and like that.
- 17:21Speaker 6: But it's very random, Like it's very random moments when
- 17:25Speaker 6: I get emotional about him, you know, because I don't
- 17:28Speaker 6: really listen. I'm not facetious. I don't really listen to
- 17:30Speaker 6: myself like that, So it's not like I'm riding around
- 17:32Speaker 6: listening to UGK. But it'll be in conversation with different
- 17:35Speaker 6: people and somebody will be like, you know, like I
- 17:36Speaker 6: talked to Bundy from the group X Mob. I mean
- 17:39Speaker 6: we're very close and he lost his partner as well
- 17:42Speaker 6: to cancer. Recipes vicious, and we just talk about the
- 17:45Speaker 6: moments that we shared with these artists and things that
- 17:47Speaker 6: we went through in those days, and in those moments,
- 17:50Speaker 6: you know, we find the time to laugh about it.
- 17:52Speaker 6: But then it's it does get emotional, you know what
- 17:54Speaker 6: I'm saying, And I just I think about like social media,
- 17:58Speaker 6: like I think social media would have been a blessed
- 18:00Speaker 6: and then it curse to Pimp, right because I look
- 18:02Speaker 6: at like what Boosie was doing, you know what I'm
- 18:04Speaker 6: saying with the girls and all of them, like Pimp
- 18:06Speaker 6: would have absolutely been a part of that. But then
- 18:09Speaker 6: also Pimp had a very sharp tongue, so I feel
- 18:11Speaker 6: like we probably would have got into it with people
- 18:13Speaker 6: because he used to just speak right. He didn't really
- 18:16Speaker 6: have a filter like that, and so he would very
- 18:19Speaker 6: very regularly comment about people in different things. So I
- 18:22Speaker 6: felt like maybe that would have complicated some things. I
- 18:24Speaker 6: feel like we would have had some definitely had some
- 18:27Speaker 6: beef because he would have said something about somebody, you know,
- 18:31Speaker 6: just feeling a certain way, and then we would have
- 18:32Speaker 6: had to deal with that.
- 18:33Speaker 3: But to be fair, that was a part of the
- 18:35Speaker 3: whole point of UGK.
- 18:37Speaker 6: Right, Like, we got into it with a lot of people,
- 18:41Speaker 6: and some of those things rectified themselves, some of them didn't.
- 18:43Speaker 6: I mean, we moved on and whatnot. But you know,
- 18:47Speaker 6: I just I'm glad that we get to celebrate him
- 18:49Speaker 6: in this way with this concert. And so that's really
- 18:52Speaker 6: why I wanted to let everybody know because UGK fans
- 18:55Speaker 6: are not just from Texas, They're not just from Louisiana.
- 18:58Speaker 6: There's fans of PIMC. I remember going to on tour
- 19:01Speaker 6: in Japan and the kid flew over to from Korea
- 19:04Speaker 6: because he had a Pimpse tattoo on his arm. So
- 19:07Speaker 6: you never really know how far your energy and your
- 19:10Speaker 6: movement carries around this world. So I just want to
- 19:13Speaker 6: keep the energy going. And I think this is a
- 19:14Speaker 6: great way to not only celebrate him, to celebrate this album.
- 19:18Speaker 6: And you know, one of our biggest moments ever.
- 19:20Speaker 1: As you guys, or as you're putting together the show
- 19:23Speaker 1: with your team and you're reflecting, what do you think
- 19:25Speaker 1: would have been one of the biggest things that would
- 19:27Speaker 1: have wowed him as you guys would have been able
- 19:28Speaker 1: to reflect together.
- 19:30Speaker 6: To just the fact that the album still resonates, right, Like,
- 19:33Speaker 6: we were very careful to not timestamp things. So he
- 19:37Speaker 6: would talk about driving the bench, but he would want
- 19:40Speaker 6: to talk about like a six hundred because he knew
- 19:42Speaker 6: Ben's Mercedes was always going to make a six hundred, right,
- 19:44Speaker 6: you know what I'm saying. So we tried not to
- 19:46Speaker 6: be like riding in a ninety six Binge or a
- 19:49Speaker 6: ninety eight beam or anything like that, keeping things very general.
- 19:54Speaker 6: You know, you got to stick to a theme, you know,
- 19:56Speaker 6: and this album was very thematic, and the things that
- 19:59Speaker 6: we talked about on Ride and Dirty, we were some
- 20:03Speaker 6: of the first people to really talk about that, like
- 20:04Speaker 6: the screw tapes and things like that, and riding in
- 20:07Speaker 6: the slabs trying to spread that culture around the country
- 20:11Speaker 6: and eventually around the world. And so this album is
- 20:15Speaker 6: a lot more impactful than we gave it credit for
- 20:18Speaker 6: at the time, because when we were talking about it,
- 20:20Speaker 6: it was something that everybody in the city was starting
- 20:23Speaker 6: to gravitate to. And now we look and the whole
- 20:25Speaker 6: world is talking about drink. The whole world and the
- 20:27Speaker 6: artists all over the country are sampling DJ Screwed, you
- 20:30Speaker 6: know what I'm saying. So a lot of what we
- 20:32Speaker 6: talked about in that album and exposed to the world
- 20:35Speaker 6: on the grander scale, still resonates today.
- 20:38Speaker 3: You know, even unfortunately, like.
- 20:40Speaker 6: The syrup stuff, like people are still zip a syrup,
- 20:42Speaker 6: you know what I'm saying, And that's our culture, you know,
- 20:44Speaker 6: hated I love it. That's our culture and we love
- 20:47Speaker 6: representing it. And I'm glad that that's something that people
- 20:49Speaker 6: still appreciate us representing, even though a lot of people
- 20:52Speaker 6: from my age group don't really sip anymore. But this
- 20:55Speaker 6: this gives everybody a chance to go back to ninety
- 20:58Speaker 6: six for a day. You know, we're all parent and
- 21:00Speaker 6: some of us are grandparents, you know what I'm saying,
- 21:02Speaker 6: So we don't really get to go out like that.
- 21:03Speaker 6: The clubs obviously don't really speak to us in that
- 21:05Speaker 6: way right now, the music doesn't really speak to us
- 21:08Speaker 6: in that way.
- 21:08Speaker 3: So everybody gets to go back to ninety six for
- 21:11Speaker 3: one night and remember when they didn't have all the
- 21:12Speaker 3: responsibilities in their life, you know what I'm saying, Like,
- 21:15Speaker 3: you know, you get some get somebody to babysit the
- 21:18Speaker 3: kids or the grandkids, and then come out and you know,
- 21:20Speaker 3: put your dickeys on and celebrate.
- 21:22Speaker 2: Nostalgia is the greatest dopamine hit ever.
- 21:25Speaker 3: It really is.
- 21:26Speaker 2: And I only plan to go to one night at
- 21:28Speaker 2: jay Z, which was the reasonable doubt night. I was
- 21:31Speaker 2: on such a high from that Friday, I ended up
- 21:32Speaker 2: going the whole week.
- 21:34Speaker 6: Why not, you know what I'm saying, especially if you
- 21:35Speaker 6: have access to do that, you know what I'm saying,
- 21:37Speaker 6: because you got the bag, you could afford that.
- 21:39Speaker 3: Yeah, yeah, you're doing good to go see g.
- 21:42Speaker 2: I'm going to see j Z and Mary in the
- 21:43Speaker 2: same weekend.
- 21:45Speaker 3: That's it. That's a big thing, because I want.
- 21:46Speaker 2: That dopa mean hit because I forgot. I'm not gonna
- 21:48Speaker 2: say I forgot, But sometimes we get so caught up
- 21:51Speaker 2: in this algorithm world that you forget what real life
- 21:54Speaker 2: connection feels like.
- 21:56Speaker 6: Absolutely, and it's it's good to be in a room
- 21:58Speaker 6: where everybody's there for the same reason.
- 22:00Speaker 3: Right.
- 22:00Speaker 6: Sometimes when you go to some of these things, different
- 22:02Speaker 6: people have different agendas for the evening, but that's that's
- 22:05Speaker 6: gonna be one of those nights where everybody's there for
- 22:08Speaker 6: the same thing in the same way, so everybody gets
- 22:10Speaker 6: to appreciate it. You're gonna make friends, you know what
- 22:12Speaker 6: I'm saying. You're gonna be next to somebody because I
- 22:14Speaker 6: seen it at the Jeezy shows. You know where people are.
- 22:17Speaker 6: You know, certain songs come on and then everybody is
- 22:20Speaker 6: singing that song and you see dudes next to each
- 22:22Speaker 6: other and they rap into each other and all of that.
- 22:24Speaker 3: I love that type of feeling.
- 22:25Speaker 6: I love that energy, and that's kind of what we
- 22:27Speaker 6: want to create because we know that everybody that comes
- 22:29Speaker 6: to this show on August first is a fan of
- 22:33Speaker 6: the album that we're performing. And then we got some
- 22:35Speaker 6: special surprises throughout throughout the show as well, so it's
- 22:38Speaker 6: it's gonna be an amazing evening. I'm really excited about
- 22:41Speaker 6: what being able to pull off.
- 22:42Speaker 4: Now with all the hats that Bumbee has from Chilburgers
- 22:46Speaker 4: to everything that you do.
- 22:47Speaker 5: What do you enjoyed the most.
- 22:48Speaker 6: Of Papa being a grandfather, being a.
- 22:52Speaker 4: Grand because you can bring them back when you when
- 22:54Speaker 4: you finish well, it's it's it's a lot of this
- 22:57Speaker 4: stuff is different now.
- 22:59Speaker 6: So when when I creating music and doing that, the
- 23:02Speaker 6: kids couldn't really be a part of that in that way, right.
- 23:05Speaker 6: They could see the creation of the stuff, they could
- 23:07Speaker 6: see the performances, but they couldn't really contribute with the Burgers. Now,
- 23:12Speaker 6: like my granddaughter works for trill Burgers, my niece works
- 23:14Speaker 6: for tril Burgers, my nephew works for trill Burgers, my
- 23:17Speaker 6: manager's daughter works for tril Burgers, so all of these
- 23:19Speaker 6: my daughter works for trill Burgers now from an administrative aspect,
- 23:22Speaker 6: and so everybody gets to be a part of this now,
- 23:25Speaker 6: you know what I'm saying.
- 23:26Speaker 3: So with the music, you know.
- 23:28Speaker 6: They could appreciate it in that but if they don't
- 23:30Speaker 6: have any like musical talent, they can't contribute to that legacy.
- 23:33Speaker 6: But with this there's a place for anybody that wants
- 23:35Speaker 6: to be a part of this company. And being from
- 23:38Speaker 6: the Pawpat side, man, I'll be honest man, just having
- 23:41Speaker 6: a house and having the kids come over and just
- 23:44Speaker 6: having fun and being able to be like, yeah, you
- 23:47Speaker 6: used to do that same thing when you were her
- 23:50Speaker 6: age or his age. So it's a beautiful thing to
- 23:53Speaker 6: just watch this family grow and to be able to
- 23:56Speaker 6: be like, you know what, We're not going to go
- 23:58Speaker 6: out of town this weekend. We're gonna stay here, bring
- 24:00Speaker 6: the kids over, have a good time, cooks some food,
- 24:03Speaker 6: and just enjoy life. And that's a beautiful thing to
- 24:05Speaker 6: have lived this long and have gotten this far and
- 24:07Speaker 6: be in a position to be like if I want to,
- 24:09Speaker 6: because I'm the boss now, I can just be like,
- 24:11Speaker 6: you know what, we're not doing that this weekend. We're
- 24:13Speaker 6: gonna spend time with the family. That can wait till
- 24:15Speaker 6: Monday or Tuesday, but this weekend we're gonna have fun.
- 24:18Speaker 2: And I bet you the burgers ain't even what they
- 24:19Speaker 2: love to eat when they come over. It's probably something
- 24:21Speaker 2: else you cook put on that grill.
- 24:23Speaker 6: Well, I'll be honest, my wife is an amazing cook.
- 24:26Speaker 6: So they don't come to my house wanting to burger.
- 24:28Speaker 6: If they want a burger, we can go to the restaurant.
- 24:30Speaker 6: But if they want to eat with Granny and Paw part.
- 24:32Speaker 6: They want to come to the house. They want Granny
- 24:34Speaker 6: to cook because my wife.
- 24:35Speaker 3: Cooks really good soul food.
- 24:37Speaker 6: She cook a lot of food that I don't really eat, like,
- 24:39Speaker 6: you know, like I don't eat collar greens and stuff
- 24:42Speaker 6: like that.
- 24:43Speaker 1: I don't since forever or just recently.
- 24:46Speaker 6: No, no, never, No, I'm pretty sure.
- 24:53Speaker 2: We don't even understand.
- 24:54Speaker 6: It's a texture thing for me. Like I'll eat raw spinach,
- 24:58Speaker 6: but I won't eat cook spinach. I just it's it's
- 25:01Speaker 6: like a slimy type of thing. And that really started
- 25:03Speaker 6: with okra.
- 25:04Speaker 2: Even I only eat turkey. Next, bro, what else don't
- 25:08Speaker 2: you eat?
- 25:09Speaker 6: I don't want to get into it. I don't eat liver.
- 25:11Speaker 6: I don't want to get you deep into it.
- 25:12Speaker 3: Right.
- 25:13Speaker 5: But it's not like he's from New York.
- 25:15Speaker 6: Like my wife makes a great gumbo, but she always
- 25:17Speaker 6: put okra in it, so I'm hesitant to eat it
- 25:19Speaker 6: because what okra is slimy to me. I gotta tell you,
- 25:24Speaker 6: it's a texture thing for me. That's it, you know
- 25:26Speaker 6: what I'm saying.
- 25:27Speaker 3: But what I like to eat. My wife cooks for me,
- 25:29Speaker 3: and she cooks very well.
- 25:30Speaker 6: But on Sundays She'll typically cook like an old school
- 25:33Speaker 6: soul food dinner, and then the whole family will come
- 25:36Speaker 6: over and eat, and I'll be like, yeah, I'm finna
- 25:38Speaker 6: go get some wings.
- 25:38Speaker 3: I'll be back.
- 25:41Speaker 6: But but again, that's that she cooks those meals for
- 25:43Speaker 6: her because that's what she likes to eat. She was
- 25:45Speaker 6: raised by her grandmother, so that's kind of a lot
- 25:47Speaker 6: of what she she was taught to cook.
- 25:49Speaker 3: And I just don't get in the way with that.
- 25:50Speaker 6: Just because I don't eat, it doesn't mean that somebody's
- 25:52Speaker 6: not going to appreciated.
- 25:55Speaker 2: That's all she That's not when I took me in
- 26:00Speaker 2: my adulthood.
- 26:00Speaker 3: But yeah, there's there's a lot of things I don't eat.
- 26:02Speaker 3: I don't eat the chillens.
- 26:05Speaker 5: I'm never I still.
- 26:08Speaker 1: I can't give up.
- 26:09Speaker 2: I don't know really what. Yes, I love it when.
- 26:14Speaker 6: They're cooking chicklin's. Yeah I gotta go. Yeah, Yeah, I
- 26:17Speaker 6: don't want.
- 26:18Speaker 4: To smell it for what New Year's Eves would make
- 26:19Speaker 4: it Christmas thanks Giving me.
- 26:23Speaker 1: Fried chicken, that's like a good luck thing.
- 26:27Speaker 6: No, they do cabbage us we do black eyed piece
- 26:29Speaker 6: of cabbage, and don't I don't eat cabbage.
- 26:31Speaker 1: Okay, I can I understand that's extra average.
- 26:34Speaker 6: Yeah, there's a lot of things that that typically black
- 26:36Speaker 6: people love to eat and that I don't eat.
- 26:38Speaker 3: But again, at a.
- 26:39Speaker 6: Very young age, I was like, when I get old
- 26:40Speaker 6: and I get money, I'm not eating none of the
- 26:42Speaker 6: slave food.
- 26:42Speaker 3: Like I'm not eating no tripe. I'm not eating none
- 26:45Speaker 3: of this. You know what I'm saying.
- 26:46Speaker 6: I'm eating steak, you know, and potatoes and pork chops
- 26:49Speaker 6: and fried chicken or whatever you know.
- 26:51Speaker 3: But I don't knock it when she cooks it.
- 26:53Speaker 6: I don't knock it because I know I'm the minority
- 26:55Speaker 6: that no one else feels like I feel when my
- 26:57Speaker 6: wife cooks.
- 26:58Speaker 3: Everybody's ready for when my wife cooks.
- 27:00Speaker 1: People probably so surprising when they're like first time guests
- 27:03Speaker 1: at your house and she'd throw down and you you'd
- 27:05Speaker 1: be like, well.
- 27:05Speaker 6: Yeah, I might have the mac and cheese and some
- 27:07Speaker 6: beans or whatever and like maybe.
- 27:09Speaker 2: One meat, but yeah, nah, I don't like mac and cheese.
- 27:12Speaker 3: Okay, now you gotta go.
- 27:13Speaker 5: You don't like macache. It's just cheese as with the stomach.
- 27:16Speaker 2: It definitely like those dollar but I just don't like it.
- 27:19Speaker 6: But that's dietary though, Like I can understand that if
- 27:21Speaker 6: it's a dietary restriction, of course you.
- 27:23Speaker 3: Wouldn't want to eat it.
- 27:24Speaker 6: But no, like just on the idea of not wanting
- 27:26Speaker 6: to eat mac and cheese, I think that's I think that.
- 27:29Speaker 6: I think that's something that's more palatable than kyl of
- 27:32Speaker 6: greens by a long way.
- 27:34Speaker 2: Things give, and I get the stuff in. I like stuffing.
- 27:37Speaker 2: I like the yams, but the maga cheese I'm cool
- 27:39Speaker 2: on that. The turkey next, Yes, up.
- 27:41Speaker 6: I'm starting to have a bit of aversion to dressing
- 27:44Speaker 6: now because the gizzards. Like like when I cook my
- 27:49Speaker 6: when I fix my plate, I got to pick every
- 27:51Speaker 6: gizzet out of the dressing.
- 27:54Speaker 2: Yeah, okayod I love chicken gizzards.
- 27:58Speaker 3: Yeah, I can't with that. And you said that with
- 28:03Speaker 3: confidence like I do.
- 28:04Speaker 1: I'm just thinking about how she cook them on this weekend.
- 28:06Speaker 2: I might have to get like that.
- 28:08Speaker 6: But I think a lot of that food. To be honest,
- 28:10Speaker 6: I feel like that's more relational. Yeah, when you use
- 28:13Speaker 6: certain food, it kind of brings you back and makes
- 28:15Speaker 6: you thinks about relationships you had with people that maybe
- 28:17Speaker 6: on here anymore.
- 28:18Speaker 1: Yes, And that's why to me, even like when I
- 28:20Speaker 1: see you at because I've never been to the Houston Rodeo,
- 28:23Speaker 1: but every year when it's happening, and like you're there
- 28:26Speaker 1: and now your Burger spot is there, and then you're
- 28:27Speaker 1: taking the stage, you're doing different things. I know you
- 28:29Speaker 1: didn't perform this year, right right? I think about that,
- 28:32Speaker 1: like even seeing Miss Tina at the Rodeo too. I'm like,
- 28:34Speaker 1: this has to be very like relational for the people
- 28:36Speaker 1: that are from where y'all are from.
- 28:38Speaker 6: Oh, absolutely, because you know, the Rodeo I think is
- 28:40Speaker 6: on that ninety third year of existence, so it's been
- 28:45Speaker 6: something that most of us grew up in. Like we
- 28:47Speaker 6: all went to the Rodeo at a certain point, like
- 28:49Speaker 6: your family would take you, your school would take you.
- 28:52Speaker 6: We used to go there and do like you know,
- 28:54Speaker 6: I guess they call it cosplay now, but like you
- 28:56Speaker 6: would go there and they would give you like a
- 28:58Speaker 6: vest and a hat and stuff like that to put
- 29:00Speaker 6: on so you could take a cowboy picture.
- 29:02Speaker 3: But now, no, it's twenty one days. Wow.
- 29:06Speaker 6: Wow, it's twenty one days and every day has a
- 29:08Speaker 6: concert in the football stadium. So they averaged like sixty
- 29:11Speaker 6: thousand people, sixty five thousand people at night.
- 29:14Speaker 1: How come you didn't do the stage this year.
- 29:16Speaker 6: I wasn't asked you, I don't. It's not my choice
- 29:19Speaker 6: to whether I want to do the Rodeo or not.
- 29:20Speaker 1: It seems so synonymous, where like you're like, because you
- 29:23Speaker 1: have the stage where you bring out artists and it's
- 29:25Speaker 1: normally like the Heritage.
- 29:26Speaker 3: Night, right, Yeah, Black Heritage.
- 29:28Speaker 1: I thought that that was like sett and Stonnach, that
- 29:29Speaker 1: is your thing.
- 29:30Speaker 2: People come for that.
- 29:31Speaker 6: I mean it was because we did it so well
- 29:33Speaker 6: the first year they asked us to come back. We
- 29:36Speaker 6: improved on the concept. They asked us to come back again,
- 29:38Speaker 6: and we kind of knocked it out the park on
- 29:40Speaker 6: that third run for real, because that's when Drake offered
- 29:42Speaker 6: himself to the show, you know, and we were able
- 29:45Speaker 6: to bring some artists that the Rodeo doesn't really have
- 29:48Speaker 6: a connection to in that way, or even in the
- 29:50Speaker 6: case of Drake, they can't afford to pay up an
- 29:53Speaker 6: artist like that to come. So he saw the kind
- 29:56Speaker 6: of cultural impact we would have and in the moment,
- 29:58Speaker 6: and of course he loved to be a part of
- 30:00Speaker 6: of pretty much anything that Houston that's Houston centric, so
- 30:03Speaker 6: he was like, yo, I got to come and do
- 30:04Speaker 6: your riddo, but he didn't understand the scale of it
- 30:06Speaker 6: because he's like, yo, I can bring my stage. I
- 30:08Speaker 6: was like, nah, we got a crazy stage, and well
- 30:10Speaker 6: I can bring pow rolls. Like, well, we got powo.
- 30:12Speaker 6: But if you want more, that's fine. We just need
- 30:14Speaker 6: your presence, you know what I'm saying. So, but it's
- 30:17Speaker 6: been a beautiful partnership with them, and even when I
- 30:19Speaker 6: didn't perform this year, we still get to do the
- 30:21Speaker 6: burgers and the tenders on site, which to me, as
- 30:23Speaker 6: long as we have that, I'm still in play, you
- 30:25Speaker 6: know what I'm saying. But even if I never did
- 30:27Speaker 6: it again, which I'm not wishing or hoping for that, right,
- 30:30Speaker 6: I love to go back at some point, But even
- 30:31Speaker 6: if I never did it again, four shows in a row,
- 30:34Speaker 6: as I was the first black man from Houston to
- 30:37Speaker 6: headline the rodeo, it.
- 30:39Speaker 2: Was like your thing. After that, it was.
- 30:40Speaker 6: Like everybody assumed that, like people think this year, everybody
- 30:44Speaker 6: came thinking it was my rodeo, Like people from outside
- 30:47Speaker 6: of the state think that this is a rodeo that
- 30:49Speaker 6: I put on that happens on the weekend or whatever,
- 30:52Speaker 6: and it's much bigger than that. Like I said, there's
- 30:54Speaker 6: twenty one nights. There's a multitude of artists that perform.
- 30:57Speaker 6: A lot of them are country based, but they do EDM,
- 31:00Speaker 6: they do R and B, they do throwback shows.
- 31:03Speaker 3: You know what I'm saying.
- 31:03Speaker 6: I'm just happy to be able to put myself on
- 31:06Speaker 6: that stage. And when we first got actually do it,
- 31:08Speaker 6: we're like, we got to share this moment because we
- 31:10Speaker 6: never know if we'll be back.
- 31:11Speaker 3: So I tried to put as.
- 31:12Speaker 6: Many people from Houston on that stage where I felt
- 31:15Speaker 6: should be able to be seen and be appreciated in
- 31:18Speaker 6: that moment because they've been as contributive to the culture
- 31:20Speaker 6: as I have. So we just made a whole Houston
- 31:22Speaker 6: night the first year. Then they brought us back. We're like, okay,
- 31:25Speaker 6: well let's do a Southern night. Then they brought us
- 31:27Speaker 6: back again, so then we did an American night, you
- 31:30Speaker 6: know what I'm saying. And so it's been a fun
- 31:32Speaker 6: experiment to do and I've been blessed to be a
- 31:35Speaker 6: part of it. And the city benefits because now there's
- 31:38Speaker 6: an influx of people that come in for that weekend.
- 31:41Speaker 6: So now they consider it like Black Rodeo weekend, even
- 31:44Speaker 6: though there's only one Black Show for the entire thing
- 31:48Speaker 6: this year. They had two black artists. They had Lizzo
- 31:51Speaker 6: and they had Shaboozi. You know what I'm saying. So,
- 31:54Speaker 6: and I've been very careful, like to like, they always
- 31:58Speaker 6: wanted to put me on Black Heritage Night, but I
- 32:00Speaker 6: felt like if I allowed them to do that, then
- 32:02Speaker 6: no one else would get that night. So but it's
- 32:05Speaker 6: been amazing. It's been an amazing experiment. You know, I'm
- 32:07Speaker 6: glad they had me, and if they never bring me back,
- 32:09Speaker 6: I'm good. I made some good money, so it made
- 32:11Speaker 6: some even bigger impacts. So that's that's pretty much it
- 32:14Speaker 6: for me. I can figure it out from there.
- 32:16Speaker 2: But do you think hip hop has lost his eldest
- 32:18Speaker 2: I have younger artists to stop.
- 32:20Speaker 6: Look the I think what we're doing is we're targeting
- 32:24Speaker 6: the wrong way. I don't think that you should be
- 32:26Speaker 6: trying to bring in new fans. You should be trying
- 32:29Speaker 6: to make a deeper connection with the fans that you
- 32:31Speaker 6: already had. But that being said, a lot of people,
- 32:36Speaker 6: a lot of my contemporaries, didn't jump on the digital
- 32:39Speaker 6: era as soon as they should, and I was late
- 32:42Speaker 6: to it and still was able to benefit from it,
- 32:44Speaker 6: but I feel like a lot of my contemporaries did
- 32:46Speaker 6: not embrace it. I think they kind of looked at
- 32:50Speaker 6: it different and they didn't really know how to navigate
- 32:52Speaker 6: promotion and marketing and sales in this digital space where
- 32:56Speaker 6: people don't actually physically go in the record store and
- 32:58Speaker 6: buy music anymore, and that was pretty much off putting
- 33:00Speaker 6: for people. They didn't really know how to adjust to
- 33:03Speaker 6: the new times, and I think by the time they
- 33:05Speaker 6: did start to figure it out and want to adjust
- 33:07Speaker 6: and want to be a part of it, there was
- 33:09Speaker 6: a little bit of a delay and there was a
- 33:11Speaker 6: lack of connection in that space.
- 33:13Speaker 3: So I think my age group primarily is in Facebook.
- 33:17Speaker 6: You know, some of them have Instagram, and that's fine,
- 33:19Speaker 6: but I think the more, the more direct way to
- 33:22Speaker 6: communicate with our age basis Facebook. But I don't think
- 33:25Speaker 6: Facebook is as attractive, you know what I'm saying to
- 33:29Speaker 6: many artists as an Instagram or a TikTok but then.
- 33:32Speaker 5: Easy to get to an ig than Facebook at times.
- 33:34Speaker 6: Absolutely, But then the way that I feel like the
- 33:37Speaker 6: way that Instagram and TikTok operates does not lend itself
- 33:40Speaker 6: to having that older mentality, and you find yourself doing
- 33:43Speaker 6: things that are not within your character. Like I'm not
- 33:47Speaker 6: finna get on social media and start doing these TikTok dances,
- 33:51Speaker 6: but I'll do a line dance because that's my age group,
- 33:53Speaker 6: you know what I'm saying, And we all do those
- 33:55Speaker 6: at parties and trail rides and stuff like that. So
- 33:58Speaker 6: you just gotta find that space that works for you
- 34:01Speaker 6: and be good with that, be comfortable with that. We're
- 34:03Speaker 6: never going to sell what we used to, sol We're
- 34:05Speaker 6: never going to impact in the way that we used to.
- 34:07Speaker 6: So it's just a matter of being smart enough to
- 34:10Speaker 6: just keep yourself in front of the people that know
- 34:12Speaker 6: you and love you and appreciate you, and then you know,
- 34:15Speaker 6: and you know, make good with that, and if you
- 34:17Speaker 6: need a side also, go get a side out. So
- 34:18Speaker 6: I'm cooking burgers on the side, you know what I'm saying.
- 34:21Speaker 6: That that offsets the loss of income that maybe I
- 34:23Speaker 6: would have had by not having a connection to this
- 34:26Speaker 6: much younger fan base.
- 34:27Speaker 3: They don't want to hear my music.
- 34:28Speaker 6: And even if I did go and say, like ask
- 34:31Speaker 6: Future for a verse, I'm sure Future would give me
- 34:32Speaker 6: a verse, But I don't know if futures fan base
- 34:34Speaker 6: wants to hear me with him.
- 34:36Speaker 3: I don't know if my fan base wants to hear
- 34:37Speaker 3: him with me. So you don't really get.
- 34:39Speaker 6: To benefit from that kind of a thing even if
- 34:41Speaker 6: you even if you have the access to it.
- 34:43Speaker 2: You know, you're owning a burger franchise on the side.
- 34:47Speaker 6: Yeah, yeah, I mean it's growing, you know, it's growing.
- 34:50Speaker 1: So like you're like they would people wanted like if
- 34:55Speaker 1: you got on TikTok and didn't do like, we don't
- 34:57Speaker 1: want to see you doing all the dances on all.
- 34:58Speaker 2: Of those things, right, No, but if you.
- 35:01Speaker 1: Know, if you sat down on TikTok and you did
- 35:03Speaker 1: like I talk like when I watch your interviews, I
- 35:05Speaker 1: feel like I'm always learning something from your interviews about business, navigating,
- 35:08Speaker 1: brand strategy, and just being honest about what I want
- 35:11Speaker 1: to actually do. If you found a short form way
- 35:14Speaker 1: to do that on TikTok, we would listen because you're
- 35:16Speaker 1: one of the others that I feel like we respect,
- 35:18Speaker 1: like we we know you're not gonna do nothing that
- 35:20Speaker 1: you don't want to do. I think it's about how
- 35:22Speaker 1: you do it. People get on there and be doing
- 35:24Speaker 1: five six, seven, eight.
- 35:25Speaker 6: And shit, well, if if I find a lane that's
- 35:27Speaker 6: authentic to me in the space that I can you know,
- 35:30Speaker 6: really help people benefit from.
- 35:32Speaker 3: Then we'll probably we'll probably look into that, you know
- 35:34Speaker 3: what I'm saying.
- 35:35Speaker 6: But right now, I think I think my company needs
- 35:37Speaker 6: me more than anything right now because I still do shows.
- 35:40Speaker 6: I'm still you know, I'm still on the road, i
- 35:42Speaker 6: still make good money performing. I still you know, get
- 35:44Speaker 6: asked to do a lot of the things. So I'm
- 35:46Speaker 6: not really hurting on that side, you know what I'm saying.
- 35:48Speaker 6: I feel like my energy is really best needed to
- 35:52Speaker 6: build this company.
- 35:53Speaker 3: You know.
- 35:54Speaker 2: And what you said too about not you know, targeting,
- 35:57Speaker 2: I guess the youth can just really folk knowing the
- 36:00Speaker 2: people who already rock with you. Yeah, I think that's
- 36:02Speaker 2: the most important thing. I don't think people realize that
- 36:04Speaker 2: the highest spending demo in the US is forty five
- 36:07Speaker 2: to fifty four.
- 36:08Speaker 6: Well, we're liquid, right, We're liquid. We're working you know,
- 36:11Speaker 6: working class people. We've got money. All we need is time.
- 36:14Speaker 6: So like from like my shows, if we give them
- 36:17Speaker 6: two and a half to three months to get ready
- 36:19Speaker 6: to prepare for it, make sure the kids are going
- 36:21Speaker 6: to be okay, save up their money, you know what,
- 36:22Speaker 6: I'm saying because a lot of times my contemporaries in
- 36:25Speaker 6: my age group, their money is best best utilized in
- 36:29Speaker 6: other ways, you know what I'm saying. But if we
- 36:30Speaker 6: give them enough time to prepare for the show, they'll come.
- 36:33Speaker 6: They just need enough time to work some shit out,
- 36:35Speaker 6: but they'll come. They got to ask to get off
- 36:37Speaker 6: work that kind of stuff, you know what I'm saying.
- 36:39Speaker 6: So I understand that stuff, and so we try to
- 36:42Speaker 6: lean into that in a way that allows people time
- 36:46Speaker 6: and finances in order to come out and have a
- 36:48Speaker 6: good time.
- 36:49Speaker 2: And start start time. Start time is important too.
- 36:51Speaker 6: Oh yeah, yeah, No, you got to start around nine o'clock,
- 36:53Speaker 6: ten o'clock. You ten is late now, well, ten is okay.
- 36:57Speaker 6: But if you start going past, if you go past
- 36:59Speaker 6: midnight or evening, we're done.
- 37:01Speaker 3: Like you got it. Doors got to be closed by
- 37:03Speaker 3: by man. We didn't have a choice that night.
- 37:07Speaker 2: I don't have no choice. Yes, yes, said but I
- 37:08Speaker 2: left at one thirty. But I went the whole weekend,
- 37:10Speaker 2: which I couldn't believe I did. But to your point,
- 37:13Speaker 2: there's not a lot of things for us. No, No,
- 37:15Speaker 2: that was something for us. So August first and Houston.
- 37:18Speaker 2: That makes sense to me go see riding thirty.
- 37:21Speaker 6: They can get the links in my bio, but they
- 37:23Speaker 6: can go to a smart live tx dot com and
- 37:25Speaker 6: they can get tickets there too. But the link is
- 37:28Speaker 6: in my Instagram bio.
- 37:29Speaker 3: For sure.
- 37:30Speaker 5: We appreciate you for joining us.
- 37:31Speaker 3: Brother, man, we appreciate you. Guys. Let me come up
- 37:33Speaker 3: here and talk about this. You know what I'm saying.
- 37:35Speaker 3: It's a beautiful.
- 37:36Speaker 6: Thing that you guys open up your door on your
- 37:38Speaker 6: platform to me whenever I need it. So I'm going
- 37:40Speaker 6: to try to need it more often, just so I
- 37:42Speaker 6: can see you guys.
- 37:43Speaker 4: The one you always pull up in anything I'm doing,
- 37:45Speaker 4: whether it's somewhere that you're closed. So if I'm in Houston,
- 37:48Speaker 4: you always pull up just to say what's up?
- 37:50Speaker 3: Thank you?
- 37:50Speaker 5: How the family and I really really appreciate it.
- 37:52Speaker 6: Man, It doesn't It doesn't cost me anything just to
- 37:54Speaker 6: come and say hip, sure people love and bring people
- 37:57Speaker 6: some burgers. Well that bringing you some burgers, my But
- 38:01Speaker 6: the long term benefit works. Long term benefit works. Thank
- 38:04Speaker 6: you all for having me though.
- 38:04Speaker 5: For real, it's button B It's the Breakfast Club. Good morning,
- 38:08Speaker 5: hold up every day a week ago.
- 38:10Speaker 3: Click your glass up the Breakfast club you don't finish for.
- 38:13Speaker 3: Y'all done.