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These 7 Ways To Use AI Will Make You Rich In 2026 · The Empire of Wealth

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  Speaker 1: I just asked a millionaire how to rebuild his business
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  Speaker 1: in 2026 using AI. And in this video, we're going
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  Speaker 1: to give you the seven ways you can use AI
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  Speaker 1: to make money and stay ahead of your competition. This
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  Speaker 1: is Dan Murray. He grew heights to 30 million US dollars.
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  Speaker 1: And today he's using AI to compress years of work
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  Speaker 1: into days.
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  Speaker 2: So here are the.
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  Speaker 1: Seven things we do now in 2026 if we were
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  Speaker 1: building a business from scratch.
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  Speaker 2: What's the first one?
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  Speaker 3: You have to start with a why. That is not
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  Speaker 3: something that you're just going to replaced with AI. There is, however,
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  Speaker 3: a way that AI can help you define the system.
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  Speaker 3: So when I started Heights, it came from a personal experience.
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  Speaker 3: I suffered from insomnia and I discovered psychological problems and
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  Speaker 3: solutions were not the way that solved my problem. It
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  Speaker 3: ended up being nutrition. That was my why, but I
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  Speaker 3: still had to figure out, you know, are people interested
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  Speaker 3: in this? And with AI, a couple of very quick
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  Speaker 3: prompts into Gemini or Chat GPT, which will say, hey,
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  Speaker 3: be my research partner. I'd like to know how many people,
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  Speaker 3: generally speaking, suffer from this problem. How many search results
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  Speaker 3: a month in the UK or across Europe or the
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  Speaker 3: world are there on this topic? You will immediately get answers.
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  Speaker 3: And that stuff took me weeks. It took me weeks
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  Speaker 3: and weeks.
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  Speaker 1: So what sort of prompt, just give people an example.
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  Speaker 1: If we were trying to do market research for your
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  Speaker 1: business today.
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  Speaker 3: Yeah.
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  Speaker 1: Give me an example prompt.
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  Speaker 3: So you are a market researcher who spent 10 years
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  Speaker 3: at McKinsey and three years at Mintel. And I need
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  Speaker 3: you to evaluate how many potential buyers there are in Europe.
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  Speaker 3: And then can you show me any market trends? any
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  Speaker 3: Google search data results that demonstrate that this is a
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  Speaker 3: growing market, that there are more people year on year
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  Speaker 3: who want this thing.
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  Speaker 2: The next question is what?
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  Speaker 3: The what really matters because you should have a broad
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  Speaker 3: idea of the things you want to do.
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  Speaker 2: And then you go through a process of validating it.
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  Speaker 3: For Heights, we knew that, or we believed that who
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  Speaker 3: we would be targeting is people who had to use
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  Speaker 3: their brains a lot, people who were exhausted like us.
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  Speaker 2: So we're like, okay, who are people like us? Lawyers, accountants, bankers.
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  Speaker 2: And we did 200 interviews. It took forever.
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  Speaker 3: Right now, instead of that, there are so many different
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  Speaker 3: services you could use that actually gave people personas. So
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  Speaker 3: you can literally say, I want you to take on
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  Speaker 3: the persona of 200 busy office workers. I need 100
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  Speaker 3: of them to be women. I need 100 of them
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  Speaker 3: to be men. I need, you know, 20% of them
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  Speaker 3: to be 20 to 45. Basically, you'll start to give
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  Speaker 3: like a really detailed perspective. idea of who these customer
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  Speaker 3: groups are and actually prompt it to give you generalised
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  Speaker 3: data insights of the responses that people might give you,
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  Speaker 3: there's enough data going into ChatGPT and Gemini, obviously, and
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  Speaker 3: Grok and all of these tools, for it to be
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  Speaker 3: able to spit back out to you with quite alarming
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  Speaker 3: accuracy what represents the thoughts of groups like that. The
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  Speaker 3: cynical side is everyone's giving their data to GPT, etc,
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  Speaker 3: and that's really bad. And then the other side of
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  Speaker 3: it is, as a market researcher, you can tap into
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  Speaker 3: the data that exists there and get these 200 interviews
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  Speaker 3: done in minutes.
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  Speaker 2: So Next, where?
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  Speaker 3: If you've got loads of proliferation, lots of different channels everywhere,
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  Speaker 3: you find yourself too.
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  Speaker 2: Thinly spread across all of them. So not enough coverage
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  Speaker 2: and distributions.
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  Speaker 3: Whereas at Heights, the what is, what channel are you
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  Speaker 3: going to try and win at first and foremost? We're
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  Speaker 3: talking about starting a business, right? When Heights started, we
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  Speaker 3: started as a newsletter and we got to 20,000 subscribers
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  Speaker 3: on a newsletter and I didn't do social media. Now,
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  Speaker 3: How would you choose your channel today in 2026 using AI? Yes,
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  Speaker 3: I actually still think that email is amazing.
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  Speaker 2: We use Klaviyo. I always use kit.com. You might use Beehive.
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  Speaker 3: There's so many different platforms. But I think with the
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  Speaker 3: AI distribution angle in mind, right, there's some very simple
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  Speaker 3: prompts that you could use on GPT. I'm starting this product.
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  Speaker 3: I'm looking for the right kind of customers. My insight
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  Speaker 3: on this is, you know, insert the information that you've
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  Speaker 3: already got from the previous steps.
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  Speaker 2: What channels.
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  Speaker 3: would provide me with the simplest, clearest opportunity in year one,
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  Speaker 3: in year two.
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  Speaker 2: And why? Please break them down for me.
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  Speaker 3: So then you actually get like an array, you know,
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  Speaker 3: it'll probably say things like.
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  Speaker 2: You know, there's retail, there's TikTok, there's, you know, physical shop,
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  Speaker 2: there's all of these things.
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  Speaker 3: And then when you get the list, you can actually
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  Speaker 3: ask a follow-up question, which is, can you share rough
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  Speaker 3: costs of starting each channel? And what are, and most importantly,
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  Speaker 3: the opportunities and challenges.
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  Speaker 2: With going for each of these?
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  Speaker 3: So the next step thing you're really good at, marketing.
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  Speaker 3: It's all very well and good to have done all
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  Speaker 3: of this stuff, but one big mistake people make, and
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  Speaker 3: I see this a lot from people who get really
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  Speaker 3: obsessed with product, is they get cringe about selling, pushing,
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  Speaker 3: or marketing your product. Our product launched, this product, Vitals,
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  Speaker 3: launched in 2020, January 2020. And we had a newsletter
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  Speaker 3: from October, 2018. So I was communicating with and building
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  Speaker 3: an audience up for over a year to pre-launch this product.
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  Speaker 3: And so by the time we launched it to 30,000
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  Speaker 3: pounds in our first month, because I hadn't just been
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  Speaker 3: sitting on my hands, making a product and waiting for
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  Speaker 3: it to exist before I could start telling people back
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  Speaker 3: in the day, that was definitely just a good way
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  Speaker 3: of doing it was building a newsletter and then, you know,
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  Speaker 3: trying to like drop stuff in. And I think that's
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  Speaker 3: one of the areas where AI today is absolutely incredible.
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  Speaker 3: There are zillions of tools that will make sure that
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  Speaker 3: when you're doing the marketing, you are capturing intrigue and interest, right?
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  Speaker 3: Any potential customer that has shown interest in you, you
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  Speaker 3: need to capture that data. You need to bring them
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  Speaker 3: into your world and you need to somehow nurture them
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  Speaker 3: to communicate later. And that's the one thing that an
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  Speaker 3: email list will give you that is much harder to
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  Speaker 3: do on social. The other side of marketing, though, is obviously.
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  Speaker 2: Back in.
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  Speaker 3: The day, even in 2020, you know, if you want
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  Speaker 3: to do social, you know, yes, you have to hire
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  Speaker 3: a team, you get fancy cameras, you do all of
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  Speaker 3: these things. But today now, get your latest phone out.
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  Speaker 3: Just start shooting.
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  Speaker 2: Use Opus Clip for editing. Like, whatever. Like, there's a million.
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  Speaker 1: Unless you can do Gemini AI prompts, you can literally
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  Speaker 1: come up with AI ads.
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  Speaker 3: 100%.
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  Speaker 1: They are getting millions of views.
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  Speaker 2: Yes.
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  Speaker 1: As a content creator, people think I should be threatened
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  Speaker 1: by this. It's just one more way of getting the
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  Speaker 1: message out.
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  Speaker 3: Absolutely.
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  Speaker 2: For founders to leverage. And look, here's the other thing.
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  Speaker 3: Like, so, Height spends millions of pounds a year on
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  Speaker 3: paid ads, right? So, across all the social channels.
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  Speaker 2: Now, that is.
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  Speaker 3: Thousands and thousands of ads every single year. So the
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  Speaker 3: content engine system that, you know, a few years ago
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  Speaker 3: when I was starting, that's one of the reasons why
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  Speaker 3: we like grew slower anyway, because you only have so
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  Speaker 3: much resource, so many people to come up with ideas,
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  Speaker 3: to write your scripts, to do the shooting, you upload
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  Speaker 3: it and no one likes it.
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  Speaker 2: Oh, that's annoying. Well, guess what?
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  Speaker 3: You were supposed to do 20 versions of that. They
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  Speaker 3: all needed different hooks. They needed different soundtracks. They needed
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  Speaker 3: different starts. They needed a different beginning. They needed a
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  Speaker 3: different ending. All of that now can be prompted through
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  Speaker 3: Gemini or GPT. Hey, I'm starting a product about in
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  Speaker 3: this area, and I think it's for these types of people.
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  Speaker 3: Please suggest to me three different ideas that I can
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  Speaker 3: make for a social video.
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  Speaker 2: Okay, next prompt. Now turn that into 10 different variations.
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  Speaker 1: Once you start marketing your business using AI... all that
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  Speaker 1: attention needs somewhere to go. But something that has not changed,
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  Speaker 1: no matter how much AI evolves, is the need for
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  Speaker 1: a strong domain name. Social platforms are great for discovery,
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  Speaker 1: but your website is where trust and transactions actually happen.
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  Speaker 1: And the first thing people judge is your domain name.
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  Speaker 1: The challenge is most good. com domain names are already taken,
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  Speaker 1: so founders either overpay for one or settle for something
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  Speaker 1: that just does not feel premium. So instead, you could
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  Speaker 1: own something clean by using a. online domain. Over 3.5
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  Speaker 1: million businesses have already registered a. online domain name across industries,
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  Speaker 1: especially those focused on AI. And because the word online
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  Speaker 1: appears in over 500 million searches every month, it can
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  Speaker 1: even help with visibility, giving your AI venture a serious edge.
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  Speaker 2: You can get a.
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  Speaker 1: Online domain name through platforms like GoDaddy, Squarespace, or Namecheap.
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  Speaker 1: But if you go to get.online forward slash simon6 and
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  Speaker 1: use the code simon, you can get your first year
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  Speaker 1: for 99 cents, which if you're starting from zero is
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  Speaker 1: a pretty smart first step. Hit the link in the
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  Speaker 1: description to claim your domain name today. Now let's get
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  Speaker 1: back to these AI hacks.
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  Speaker 2: Okay.
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  Speaker 3: So here's one that you don't generally hear people talk about,
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  Speaker 3: and that is quality and having real passion and care
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  Speaker 3: for the end to end customer experience. My business partner,
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  Speaker 3: Joel and I, we went down to Salfridges and we
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  Speaker 3: went to the perfume department And we're like, okay, here
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  Speaker 3: is a space that really, really understands the importance of design.
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  Speaker 3: So the packaging, the bottles that they use are the
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  Speaker 3: way that they attract customers to feel like this one's
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  Speaker 3: for me. So all of this to us was a
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  Speaker 3: really interesting psychological approach. And so we took the approach
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  Speaker 3: to design the world's most beautiful packaging. Now in today's age,
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  Speaker 3: You could literally prompt, like this came from 200 customer
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  Speaker 3: interviews and like going to their house and stuff. You
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  Speaker 3: could obviously just go on like Nano Banana and say, hey,
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  Speaker 3: design me really unique packaging for this, you know.
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  Speaker 2: Put this packaging in there. People do that. No original
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  Speaker 2: idea anyway.
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  Speaker 1: No. People can see what's been successful in the market
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  Speaker 1: in their whatever chosen category, put it into these AI
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  Speaker 1: tools now and say, make me this, but for.
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  Speaker 2: whatever you're making.
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  Speaker 3: And also just give me 10 design ideas of how
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  Speaker 3: we could do this differently, how we can stand out
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  Speaker 3: in our category. And now give me 10 ideas of
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  Speaker 3: how we can connect with a better customer experience than
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  Speaker 3: the top 10 brands in this space.
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  Speaker 2: I think what's really important now is who.
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  Speaker 3: AI can really help you elevate how you think of who.
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  Speaker 2: So let's break that down.
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  Speaker 3: When you start a company, the heart and soul and
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  Speaker 3: brain of that company basically comes from you.
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  Speaker 2: So if you are.
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  Speaker 3: Inauthentic about who you really are and start off pretending
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  Speaker 3: that it's something else, you're going to really struggle to
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  Speaker 3: scale that. When I was doing things like going to
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  Speaker 3: leadership psychologists and paying money to like literally sit and
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  Speaker 3: do this because that's how important I think this is, now...
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  Speaker 3: you would literally give it a framework. A really great
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  Speaker 3: prompt would be, give me five suggestions of psychological values
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  Speaker 3: framework tests that I can take and explain what they
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  Speaker 3: are and why they're different. And then just see which
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  Speaker 3: one sounds like your bag, because everyone is going to
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  Speaker 3: choose something else. You do you, and then take the test.
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  Speaker 3: And then literally you can next prompt be, okay, now
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  Speaker 3: ask me all the relevant questions that help me find
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  Speaker 3: out what my values are. So And then with GPT now,
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  Speaker 3: so like back in the day, it's a much harder process.
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  Speaker 3: We had to work out all these interview questions ourselves.
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  Speaker 3: We had to really figure out how we're going to
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  Speaker 3: get it right. Now, I would just put into chat GPT,
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  Speaker 3: after having done my profile, so say I've got my
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  Speaker 3: Enneagram types, like these are, you know, the values of
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  Speaker 3: the company. Write me a list of five to ten
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  Speaker 3: interview questions that will really test someone when they come
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  Speaker 3: in for an interview.
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  Speaker 1: Let's talk about the final thing we're going to talk
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  Speaker 1: about today. Innovate or die is how I frame it.
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  Speaker 2: You, in general.
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  Speaker 3: When you're starting a company, we'll get a great feedback
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  Speaker 3: loop up until a certain point.
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  Speaker 2: It's a very common problem.
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  Speaker 3: And at Heights, we had the same thing. We went
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  Speaker 3: from zero to 5 million quite comfortably. We did that
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  Speaker 3: inside a couple of years. And then we could not
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  Speaker 3: move from 5 million onwards for two years. We stuck
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  Speaker 3: at 5 million pounds. And there were so many reasons
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  Speaker 3: for it. But one of them was our messaging.
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  Speaker 2: We were really, really.
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  Speaker 3: Focused on messaging on this product being everything for the brain. Now,
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  Speaker 3: the thing is, this product is everything for the brain,
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  Speaker 3: but it's also everything for the body. It's a multivitamin
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  Speaker 3: injected inside omega-3s, etc. So we had to adapt our
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  Speaker 3: entire messaging strategy. This product was called the Smart Supplement.
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  Speaker 3: It's now called Vitals. As soon as we called it Vitals,
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  Speaker 3: suddenly people started buying.
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  Speaker 2: Super interesting. So like these were like cold audiences who
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  Speaker 2: didn't know. How did you figure out how to change
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  Speaker 2: it to vitals?
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  Speaker 3: We went through a very slow process of messaging tests.
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  Speaker 3: So we're literally landing pages on our website with a
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  Speaker 3: different name on the product. And until we land on
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  Speaker 3: vitals and saw that the click rates were going up,
• 11:49
  Speaker 3: the purchase rates were going up, you started to get
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  Speaker 3: the data. Now, the thing is with MetaAndromeda and some
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  Speaker 3: of the new systems, you can run these tests super quickly.
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  Speaker 3: Like a few years ago, we were doing these all manually.
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  Speaker 2: Now with AI.
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  Speaker 3: You can literally, A, you can ask ChatGPT to give
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  Speaker 3: me 10 or 20 compliant, you know, new names for
• 12:08
  Speaker 3: a product like this, that there's an opportunity or whatever.
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  Speaker 2: I mean, I do this all the time with naming.
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  Speaker 2: I'm sure you do too.
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  Speaker 3: And then you would literally run those tests on landing
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  Speaker 3: pages through Metro Andromeda and send, you know, a hundred
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  Speaker 3: pound maybe to each page and stuff and just see
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  Speaker 3: which ones were getting the best traffic, the best uplift,
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  Speaker 3: the best actual conversion.
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  Speaker 1: So hopefully you've gained a.
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  Speaker 2: Lot of knowledge today.
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  Speaker 1: The only way you're really going to learn this is
• 12:29
  Speaker 1: by doing something.
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  Speaker 3: Oh, right.
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  Speaker 1: Not by buying a book, by doing something. And let
• 12:33
  Speaker 1: me know in the comments what business you might learn
• 12:35
  Speaker 1: and I might be able to get Dan to invest
• 12:36
  Speaker 1: in you.
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  Speaker 2: I'm going to have some chicken now.
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  Speaker 3: Bye.