5B WHEN CONTENT BECOMES AN ECONOMY - WEZA MATOMANE (24 AUG 26)
This weekend, the nominees for the 2026 South African Social Media Awards were unveiled in Rosebank, and the list tells a much bigger story than simply who might leave with a trophy in November.
Creators are now building audiences and businesses across education, gaming, podcasting, fashion, food, sport, photography, radio and kasi content. In a country where almost one in every two young people in the labour market cannot find work, social media is becoming more than somewhere to be seen. For some South Africans, it is becoming a workplace, a storefront, a production studio and an entry…
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