Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why Customer Service Is Your Best Marketing Channel
Most brands treat customer service as a cost center, but today we explore how turning support interactions into marketing opportunities drives retention. We look at the specific mechanics of empowering frontline agents to solve problems creatively, using data from post-pandemic shifts in consumer expectations. Lucas and Luna discuss why reactive support is actually proactive loyalty building, and how one specific metric — first-contact resolution — impacts long-term customer lifetime value more than any ad campaign.
#CustomerService #RetentionMarketing #FexingoBusiness #BusinessPodcast…
The skinny
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