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Why Every Business Owner Needs a Podcast in 2025 (FREE Customers + Traffic) · Motion and Success

0:00
[SPEAKER_01]: All right, so welcome back to another episode of Motion and Success.
0:03
[SPEAKER_01]: And as you guys can see, it's me and Cody, it's just us two behind this mic, and we're going to give you awesome game today.
0:11
[SPEAKER_01]: Like, you sure, we're going to give you awesome game today.
0:14
[SPEAKER_01]: We're going to explain to you, why y'all need a podcast, especially if you are a business owner, you need a podcast.
0:22
[SPEAKER_01]: So I'm pretty sure if you've been following from the beginning, you guys witnessed us literally, glory podcast from zero.
0:29
[SPEAKER_01]: under two years up to 250,000 loyal followers and supporters across all platforms.
0:36
[SPEAKER_01]: So a lot of you guys might think this is luck, but in reality it's not.
0:41
[SPEAKER_02]: Yeah.
0:42
[SPEAKER_01]: It's a strategy behind it.
0:43
[SPEAKER_01]: And this is something that we're going to share right now on this episode.
0:47
[SPEAKER_01]: So just stay tuned, man.
0:48
[SPEAKER_01]: So let's get them a little bit of a backstory, bro.
0:50
[SPEAKER_01]: Absolutely, bro.
0:51
[SPEAKER_01]: So this is going to be one of the ones we're going to be talking about exactly
0:55
[SPEAKER_01]: how a lot of entrepreneurs and business owners are sitting or missing out on a gold mind of leads and clients that they can easily just start capturing.
1:03
[SPEAKER_01]: So now if you're an entrepreneur, your coach can sell in agency owner or any kind of service provider, especially if you're online marketer or online business owner, you know, this is definitely going to be one of the ones because now we're going to show you exactly how you can start.
1:20
[SPEAKER_01]: going out there, finding those leads through podcasting, you know, online, right?
1:25
[SPEAKER_01]: But how we got started?
1:26
[SPEAKER_01]: We got started about two years ago.
1:28
[SPEAKER_01]: Yeah.
1:28
[SPEAKER_01]: I mean, we got started just about two years ago.
1:31
[SPEAKER_01]: And it's kind of crazy.
1:32
[SPEAKER_01]: We're coming up on that two-year mark.
1:34
[SPEAKER_01]: Like, within the next few weeks or so, I think it.
1:37
[SPEAKER_01]: Rare things really, really kicked off.
1:39
[SPEAKER_01]: We record our first podcast was Hottober 2023 or September or late September.
1:48
[SPEAKER_01]: you know of recording this podcast and it's been very crazy it's been a very good journey you know we've met a lot of people we've shaped a lot of hands a lot of people sat behind these same exact microphones that we're speaking into right now a lot of people came into our studio and literally just gave a lot of game but the kind of growth that we had within the past two years
2:10
[SPEAKER_01]: It's not normal.
2:11
[SPEAKER_01]: You go and I mean having over 40,000 plus subs on YouTube.
2:15
[SPEAKER_01]: That's not normal.
2:16
[SPEAKER_01]: Having over 100,000 plus followers on Instagram.
2:20
[SPEAKER_01]: That's not normal either.
2:21
[SPEAKER_01]: Having a Facebook group, where we're not Facebook group, but a Facebook profile, where we're going over 55,000 plus followers on Facebook within two to three months.
2:33
[SPEAKER_01]: That's absolutely not normal.
2:35
[SPEAKER_01]: Mind you, we haven't paid for any bot followers, we've never paid for any ads.
2:40
[SPEAKER_01]: Mind, we only paid for one ad, I'll be transparent.
2:43
[SPEAKER_01]: But that was for when we came back to invest for the third time, so we can find some more clients.
2:48
[SPEAKER_01]: But on top of that, our ad account still is not even working.
2:52
[SPEAKER_01]: So, that don't even count for a throw.
2:54
[SPEAKER_01]: And it was only for like a few hours because they just kept canceling our account for some reason.
2:59
[SPEAKER_01]: But it just goes to show you that, you know, we can still grow a huge organic following and still be able to get millions and millions of views by posting good quality content within the past two years.
3:11
[SPEAKER_01]: We had over 15 plus million views across all different platforms, Instagram, TikTok, Facebook, YouTube.
3:20
[SPEAKER_01]: all kinds of views and those views are all adding up.
3:23
[SPEAKER_01]: Think of it like an actual person.
3:25
[SPEAKER_01]: You give it I mean like every single person like a view equals one person you get I mean like just think about that that's millions of people like a football stadium can't even hold a million plus piece crazy.
3:38
[SPEAKER_01]: Yeah, so bro.
3:39
[SPEAKER_01]: Yeah, that's the way bro.
3:40
[SPEAKER_01]: You kind of explained it, you know, you kind of give a breakdown of why, you know, and how we were able to grow so fast, you know, and like Cody said, it's not luck.
3:51
[SPEAKER_01]: It's a strategy behind it.
3:53
[SPEAKER_01]: And
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[SPEAKER_01]: we're going to tell you guys exactly why you need a podcast and your business model see a lot of people here that we're a podcast and they're cringe and I don't want to start a podcast or some people use a podcast as a side hustle which is you know that's a that's an avenue but that's not what we're here for right we're going to show you guys how you guys can use podcasting
4:15
[SPEAKER_01]: as a market in machine right that's exactly what we did because you're reaching millions and millions of people on social media so why not generate those people towards what you got going on towards your business and get you more leads which equals more money right so
4:31
[SPEAKER_01]: I just want to break down that myth of podcasting being seen as always just for content creators or it's just for men behind the mic talking about women relationships and things like that no a podcast remember a podcast is is is all subjective is how you want people to see you and now if you've got a if you're an entrepreneur you're building a brand and
4:54
[SPEAKER_01]: it's your job to go out there and paint what you want the audience to see.
4:59
[SPEAKER_01]: So let's start, let's get into the marketing side, bro.
5:02
[SPEAKER_01]: Yeah, yeah, absolutely, because when it comes to marketing, bro, and when it comes to podcasting, here's a real deal.
5:08
[SPEAKER_01]: A lot of podcastes are not really making much money, especially if podcasting is the business.
5:13
[SPEAKER_01]: You get, I mean, like, there's only so much money that YouTube will pay you, especially if you're not making, like, if you're not gaining millions and millions of views every day.
5:21
[SPEAKER_01]: There's only so much money you can really get off your sponsorship, especially if you have a small podcast, you know, it takes a lot of money to be able to do what we do, you know, have a studio, get good cameras, get good microphone, and still produce a good quality episode, all those things cost money.
5:38
[SPEAKER_01]: So when it comes to starting the podcast, it's not,
5:41
[SPEAKER_01]: Starting a podcast is not just the, is not, is not some you just want to do like I tell people that starting a podcast like just to start one don't expect to make any money with the next two, three years from now or two years from now you're going to mean because if you don't have any kind of product or any kind of service behind it.
6:00
[SPEAKER_01]: You're just creating content, just to create content.
6:03
[SPEAKER_01]: Not to say it's a bad idea, but you got everything here costs.
6:07
[SPEAKER_01]: You know, editors cost, dumb nails cost, you know, fulfillment of the good podcasts, that cost, studio time, that cost, you know, it cost for you to go from from your house to your studio every day, you know, so all of these things cost.
6:21
[SPEAKER_01]: So, busting the myth of telling people like, all right, cool, like, podcast, you're just for content creators.
6:28
[SPEAKER_01]: no piecasters really should be the for the people that has businesses behind it because now it gives you that chance of showing and become that that that authority in your industry you get I mean now if you're if you're the king of your space let's say you sell like let's say you have like a coaching program and you're teaching about credit repair services
6:51
[SPEAKER_01]: Now, if you have a whole bunch of podcasts that's geared towards helping people to get negative items off their credit report, you're the pop in person in your industry.
7:01
[SPEAKER_01]: Yeah.
7:02
[SPEAKER_01]: You're getting, I mean, now you're that brand authority.
7:04
[SPEAKER_01]: I remember before I even started podcasting, or before I really even got into business, I literally before, when I was doing credit repair, I, here's my thing.
7:14
[SPEAKER_01]: When I got started with the credit repair industry,
7:21
[SPEAKER_01]: There's a lot of scammers out here.
7:22
[SPEAKER_01]: There's a lot of people that I can't trust.
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[SPEAKER_01]: So I'm like, you know what, I don't want nobody to take advantage of me.
7:28
[SPEAKER_01]: I'm going to start reading books.
7:29
[SPEAKER_01]: I'm going to start listening to the podcast.
7:31
[SPEAKER_01]: I'm going to start listening to any kind of free information.
7:34
[SPEAKER_01]: From there, I found a podcast called, I think they credit repair cloud or something like that.
7:39
[SPEAKER_01]: And then from there, I bought his books.
7:41
[SPEAKER_01]: I bought it to his programs because he was a leading dominator in that industry.
7:46
[SPEAKER_01]: So now when we say have a podcast where it's telling you all right cool use that as a business model to be able to start finding your idea of clients because why they're going to YouTube they're going to Google and they're searching for answers Google is Google is no YouTube is owned by Google so same thing applies when people are going to Google they're also going for they're searching up things online
8:10
[SPEAKER_01]: to be able to find the answer.
8:12
[SPEAKER_01]: So now if you have a podcast and you're answering those pain points online every day, now you're being able to start having leads at a booking with you actually, 24, 7.
8:22
[SPEAKER_01]: Because a person could be listening to your podcast at three o'clock in the morning, and another person could be listening to that at three p.m.
8:29
[SPEAKER_01]: and a half the noon.
8:30
[SPEAKER_01]: You get, I mean, so now you're using podcasting as you're marketing to the be able to find your dream clients.
8:36
[SPEAKER_01]: Yeah, but that makes a lot of sense and and I want people to think of it You got to think about having a podcast into your business motto as having your own digital stage, right?
8:45
[SPEAKER_01]: Where you're sitting behind a camera, but in reality, it's like you're talking to thousands or millions of people.
8:51
[SPEAKER_02]: Yeah
8:52
[SPEAKER_01]: And another thing I noticed when it comes to the market inside is a lot of the really, really great entrepreneurs.
8:58
[SPEAKER_01]: They're really good speakers, you know, so why not have a podcast, right?
9:02
[SPEAKER_01]: And Cody also mentioned something else.
9:03
[SPEAKER_01]: You want to be an authority in your field and in your niche, right?
9:07
[SPEAKER_01]: So we all know when it comes to the sale side, most people tend to buy from you when they consume more of your content.
9:13
[SPEAKER_01]: Yeah, so you typically know, podcasts are from 30 minutes up to an hour.
9:21
[SPEAKER_01]: giving game on a podcast, bringing on other experts and exchanging value, you're going to be seen as yo.
9:28
[SPEAKER_01]: I trust this guy enough to pull my card out and want to buy from him.
9:32
[SPEAKER_01]: See a lot of people don't realize simply just running ads and you know little posting little short clips and things like that.
9:40
[SPEAKER_01]: Those are great, but at the same time,
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[SPEAKER_01]: you want to have long-form dominance online.
9:46
[SPEAKER_01]: So you want to have that podcast.
9:47
[SPEAKER_01]: You want to be able to go on a camera and talk for an hour.
9:50
[SPEAKER_01]: Talk for 35 minutes and explain and really, really show that you know what you're talking about because that's exactly how you get more customers, more at least for your business.
9:59
[SPEAKER_01]: Yeah, exactly.
10:00
[SPEAKER_01]: Well, and the thing about it, too, is like sometimes it's like podcasting is going to be that tool that you'll be able to find because a lot of times you might have a product that might cost a lot of money.
10:11
[SPEAKER_01]: you know, and people may be on the fence to buy that product or service, you know, they want to consume as much as they can.
10:17
[SPEAKER_01]: Some people, they take a little bit longer.
10:19
[SPEAKER_01]: I don't know.
10:20
[SPEAKER_01]: You might be a coach watching this.
10:21
[SPEAKER_01]: You might be, you know, uh, uh, uh, uh, influencer online.
10:24
[SPEAKER_01]: And they would like you.
10:25
[SPEAKER_01]: I've been following you for the past two years.
10:27
[SPEAKER_01]: I remember when you went through this.
10:28
[SPEAKER_01]: I remember when you went through that.
10:30
[SPEAKER_01]: I remember when you went through this.
10:31
[SPEAKER_01]: I remember when you posted that.
10:33
[SPEAKER_01]: people are watching you for a very long time, but now if you give them content that they can start consuming, that makes their buying decision way easier because now you're having podcasts that's geared towards their problems and you're giving them the solutions that they need to start doing what they got to do.
10:49
[SPEAKER_01]: Yeah, but I totally agree and you know that that's why having the like having the podcast implementing your business is like I feel like everyone needs to have it And a lot of you guys are now probably wondering like, hey All right, I'm hearing you guys talk about starting a podcast.
11:06
[SPEAKER_01]: Okay, what are some best ways that we can grow online, you know,
11:10
[SPEAKER_01]: something that we did, you know, while we was able to grow so fast was mastering the shortform side, right?
11:16
[SPEAKER_01]: So a lot of times, you know, most people are started from scratch, and yeah, you know, it is difficult posting along for more YouTube, you know, months and months and months and probably even a year goes by.
11:27
[SPEAKER_00]: That's okay.
11:28
[SPEAKER_00]: Yeah.
11:28
[SPEAKER_01]: You don't even get any type of views on YouTube.
11:31
[SPEAKER_01]: which is understandable that's normal so don't even think like yo hey like i'm the only one that's not getting views after six months seven months it's everyone you know what i mean but the best way to really drive traffic is you have to get good at the short form so if you're just starting a podcast the strategy is short form so
11:50
[SPEAKER_01]: You post really, really good short form clips.
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[SPEAKER_01]: You can use tools like Opus, you can have a video editor who can literally cut up your hour long or 35 minute long podcast, and then give you good shorts.
12:04
[SPEAKER_01]: What you're gonna do with the shorts is now distributed across all platforms.
12:08
[SPEAKER_01]: That includes TikTok, YouTube, Instagram, Rails, Facebook, if necessary, and even other platforms as well.
12:16
[SPEAKER_01]: And what that does is now, when people watch that short clip,
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[SPEAKER_01]: They're going to literally go like, listen, I want to listen to what this guy is talking about.
12:24
[SPEAKER_01]: Especially if you're putting a short clip out that represents your brain, represents your niche, that's going to draw a traffic to your YouTube channel to all your own form content and then that's how you just gained.
12:37
[SPEAKER_01]: Basically, a lead, a follower, a subscriber or somebody who's interested in you and later on as you continue to be more consistent
12:46
[SPEAKER_01]: That is how you build that brand authority and build that, that being that expert in your fields.
12:53
[SPEAKER_01]: Exactly.
12:53
[SPEAKER_01]: You got to start with the short form, you distribute it, and then enjoy traffic to the long form.
12:59
[SPEAKER_01]: So, as long as you're following those steps, like that's literally how you can grow extremely fast.
13:07
[SPEAKER_01]: So, but you could just give them, yes, I'd have a good time.
13:12
[SPEAKER_01]: Absolutely, bro.
13:12
[SPEAKER_01]: I feel like you did miss a spot, though.
13:15
[SPEAKER_01]: When it comes to starting a podcast, sometimes it's like, all right, where do you start off at?
13:21
[SPEAKER_01]: So there's three ways you can start off with a podcast.
13:23
[SPEAKER_01]: Number one, you can start off with a hybrid model.
13:26
[SPEAKER_01]: A hybrid is basically you might transition from sometimes you might be in a studio or sometimes you might be, you know, in a nice area inside your house.
13:33
[SPEAKER_01]: You give it, I mean, where it's virtual
13:36
[SPEAKER_01]: So that's the first way you can start your podcast.
13:39
[SPEAKER_01]: The second way that you can start a podcast is full blown.
13:42
[SPEAKER_01]: You go to a studio.
13:43
[SPEAKER_01]: You rent thousand times and you use that, that studio as a place where you can start creating that good content.
13:49
[SPEAKER_01]: Another way on how you can find a good studio is you can go to a website called peerspace.com.
13:55
[SPEAKER_01]: That allows you to start finding the nice little areas that are in your city where you can go out and book a podcast studio.
14:02
[SPEAKER_01]: A lot of times they may charge by the hour or sometimes they may even give you like a bulk rate, where you can record a few hours of content where you can literally start doing what you got to do.
14:14
[SPEAKER_01]: And in the last way is sometimes is when you think about podcasting some people kind of get this incorrect, where it's like, oh, now I have to have guests on a show.
14:23
[SPEAKER_01]: No, you don't always have to have a guess on the show.
14:26
[SPEAKER_01]: A podcast can be, it could be you, just talking to the camera, where you're just giving game for about 15, 30 minutes or even an hour long.
14:34
[SPEAKER_01]: Now, like I always say, you could go ahead and take those pieces of content and start posting it up online using a website called opesclips.com.
14:44
[SPEAKER_01]: where it allows you to start finding nice little pieces of clips that you can post online.
14:49
[SPEAKER_01]: Now you have content that's being posted everywhere.
14:52
[SPEAKER_01]: You got your content that's going to be posted on YouTube, Instagram, TikTok, Facebook, and all these places where you can start dropping your pieces of content.
15:01
[SPEAKER_01]: So now you can start being seen everywhere.
15:04
[SPEAKER_01]: You get what I mean.
15:05
[SPEAKER_01]: So the whole purpose of content and podcasting is for number one to give people hours of content that they can consume.
15:12
[SPEAKER_01]: And then for the people that might not be able to catch all of that stuff, they can also start using those little clips on your page while they're doomed scrolling on your page where they can get where you can give them all that game.
15:25
[SPEAKER_01]: You get, I mean, and also another way how people can start a podcast for under, under, literally under $1,000, you can literally get busy with a podcast.
15:34
[SPEAKER_01]: is number one.
15:36
[SPEAKER_01]: If you have an iPhone, you can start your own podcast.
15:39
[SPEAKER_01]: I've been to a studio where I have a friend she literally used three different iPhones and she has three different tripods, all mounted up to a tripod and that's her podcast studio.
15:50
[SPEAKER_01]: People still respect it.
15:52
[SPEAKER_01]: You give it I mean because at the end of the day you have to start from somewhere.
15:55
[SPEAKER_01]: So you can literally just start with the phone that you already have.
15:58
[SPEAKER_01]: The next piece of equipment that you could use,
16:04
[SPEAKER_01]: you can go ahead and plug that live layer into the phone and it's like a long cable and you can just swipe it up on your shirt and that can be your microphone.
16:12
[SPEAKER_01]: The last thing that you might want to invest into is some good lighting because now once you have that good lighting it makes everything look much clearer and it has that good quality on your camera.
16:25
[SPEAKER_01]: So now when you're starting posting up that content it looks really really good.
16:29
[SPEAKER_01]: After that, you start posting up the content online, and it doesn't take that much.
16:34
[SPEAKER_01]: You know what I mean?
16:35
[SPEAKER_01]: You're just starting out with the first few episodes, literally can be starting off with you introducing yourself, that could be the first episode.
16:43
[SPEAKER_01]: The second episode is you give in on one or two pieces of advice or strategies.
16:47
[SPEAKER_01]: on where they're struggling.
16:49
[SPEAKER_01]: The third episode can be, you know, you probably interviewing somebody else that literally had figure out the business.
16:55
[SPEAKER_01]: And in number four, you can give them all the what's but sell them the house.
16:59
[SPEAKER_01]: You get what I mean.
17:00
[SPEAKER_01]: So those are how that's how you can literally start formalizing your pie cast so that way you can literally get busy or just talk to all their pain points in each problem in each each pie cast.
17:11
[SPEAKER_01]: Yeah, no, but you break down some really, really great points.
17:15
[SPEAKER_01]: And I know a lot of y'all might say I'm crazy for saying this, but I feel like not having a podcast in 2025 is like not having a website in 2010 reason why because listen podcasting is an avenue for you to really, really expand your business.
17:31
[SPEAKER_01]: And like we said before, it's not just about, hey, relationships, I'm talking about this, I'm talking about that.
17:39
[SPEAKER_01]: It's you being your own host of your own show and explaining to people what you do, how you can help.
17:47
[SPEAKER_01]: and literally being that expert, right?
17:50
[SPEAKER_01]: So here's how you can leverage podcasting.
17:53
[SPEAKER_01]: It's really, really gets you some money, get you some leads, build your brand basically.
17:58
[SPEAKER_01]: So what we do is, as you guys can literally go on our profile, it's typically when we post a short, you know, we have a bunch of coaches, a bunch of entrepreneurs, you know, we have them as guests on our podcast.
18:10
[SPEAKER_01]: So what we realized that worked is,
18:12
[SPEAKER_01]: putting CTAs at the end of whether it's the short form content or the loan form content, but having a direction where you want to lead people, that is what I see that drive the traffic to whatever you got going on.
18:26
[SPEAKER_01]: So you're on our podcast, you're posting shorts, always never forget to put a CTA down below.
18:33
[SPEAKER_01]: So the CTA could be something so off, it could be like, hey,
18:38
[SPEAKER_01]: Um, you know, click the link down below.
18:40
[SPEAKER_01]: It doesn't have to be super like yo, listen, buy my ebook or, you know, it doesn't have to be anything too aggressive, but it could just be like, hey, click the link down below.
18:49
[SPEAKER_01]: Or if you found, if you found value and when I'm talking about, here's where you can get more or where you can learn more.
18:55
[SPEAKER_01]: So learn how to implement the CTA is what's going to drive the traffic to where you wanted to go.
19:01
[SPEAKER_01]: Cause remember social media is,
19:03
[SPEAKER_01]: is very broad so you never know who's looking at your concept you never know brand like you don't know who's up 3 a.m.
19:10
[SPEAKER_01]: looking for various different industries that they're that they're trying to get into whether it's real estate whether it's learning how to make t-shirts whether it's you know whatever it is was learn how to cut here
19:21
[SPEAKER_01]: Somebody every day is searching of something on social media.
19:24
[SPEAKER_01]: So you always want to have that ability We are after they watch our podcast listen.
19:29
[SPEAKER_01]: Hey, you want to learn more from me Because a lot of people resonate with who they resonate with and after watching the hour or two podcast So you are watching a few podcasts.
19:37
[SPEAKER_01]: I'm like.
19:38
[SPEAKER_01]: I'm pretty sure I'll be comfortable from you know learning from this person So when that person does feel comfortable with you when they did learn a lot from you
19:47
[SPEAKER_01]: That's where you want to be able to have an avenue where you can direct them to.
19:51
[SPEAKER_01]: So learning the CTA game is super, super key, bro.
19:54
[SPEAKER_01]: That's the fact, bro, you know, having those, those cola actions throughout your episodes, definitely leading them to wherever you want to get, you know, wherever you want them to go, having free lead magnets, whether it's a community, whether it's a free course, whether it's an ebook, whatever the case may be, just giving them that opportunity to start, you know, opting in and coming to your ecosystem.
20:17
[SPEAKER_01]: Um, another good reason why you should start a podcast is a lot of times is, you know, someone to miss that people usually say he's like, yo, I just go ahead.
20:24
[SPEAKER_01]: I rather just spend money on ads, you know, and just figure that out and get my clients like that.
20:29
[SPEAKER_01]: But now when those when you're spending this money on the ads, you also got to think about, all right, cool, it's going to cost you a little bit more because now if you're, if your content is not doing so well organically,
20:40
[SPEAKER_01]: then you're going to spend way more for Facebook to push out your content.
20:44
[SPEAKER_01]: Naturally.
20:45
[SPEAKER_01]: That's just what it is what it is.
20:47
[SPEAKER_01]: You give it, I mean.
20:48
[SPEAKER_01]: So now one of the most important things is making sure that you're posting good quality content.
20:53
[SPEAKER_01]: So that way once you start finding the organic pieces, you can now say, all right, cool, this is working.
20:59
[SPEAKER_01]: People are liking this.
21:00
[SPEAKER_01]: You can go ahead and start spending some more money.
21:04
[SPEAKER_01]: So you can get more eyeballs.
21:05
[SPEAKER_01]: And now you have a different call action.
21:07
[SPEAKER_01]: whether it's visit your website, whether it's shoot your DM, whether it's, you know, opting into something else.
21:13
[SPEAKER_01]: But now it just gives you that opportunity to be able to now lower your ad costs.
21:18
[SPEAKER_01]: And now when those people follow you, they'll be able to start tuning into into your free stuff.
21:23
[SPEAKER_01]: And then now they're more, you know, worked up and they're more ready to buy your products.
21:28
[SPEAKER_01]: Yeah, yeah, that's what it is, bro, that is the power of podcasting out like it's literally a tool like if you're shift your mindset from looking at it as Hey, I'm a content creator.
21:39
[SPEAKER_01]: It's more so using utilizing it as a tool to get you more leads to get you essentially more money and to really build your brand Listen, we're in the social media age right now where you have to have some type of presence on social media and one of the best ways to speak to
21:56
[SPEAKER_01]: to a large amount of people is to have not only have content out, but to be able to have content that can educate people and the best way to do that is send them behind a mic and having your own show, having your own podcast.
22:12
[SPEAKER_01]: And listen guys, I know a lot of you guys are probably still thinking like yo.
22:17
[SPEAKER_01]: podcasting, you know, I don't want to, I don't see myself doing it, but it's not about You not seeing yourself doing it.
22:24
[SPEAKER_01]: It's about the business side of it.
22:27
[SPEAKER_01]: It's about you incorporating it into your business model You're spending thousands on eyes.
22:32
[SPEAKER_01]: I'm pretty sure you're spending a bunch of money to distribute probably even pieces of you on a podcast, right?
22:40
[SPEAKER_01]: You're disturbing your paying other platforms to push it out.
22:43
[SPEAKER_01]: So now imagine if you literally can be your own podcast and expand and literally teach people.
22:51
[SPEAKER_01]: Anytime you want you just open your laptop, you open your camera and boom, there you go, teaching the masses.
22:56
[SPEAKER_01]: Yeah.
22:57
[SPEAKER_01]: Also, honestly, like podcast is almost like a necessity.
23:00
[SPEAKER_01]: You know what I mean?
23:01
[SPEAKER_01]: Two growing your business because you got to remember, too.
23:04
[SPEAKER_01]: When it comes to having a podcast, you know, the reason why it's a necessity is like think of it like this.
23:11
[SPEAKER_01]: You have a sales team.
23:12
[SPEAKER_01]: You need that, right?
23:14
[SPEAKER_01]: You have a full film and team.
23:15
[SPEAKER_01]: You need that.
23:16
[SPEAKER_01]: You have your market and team.
23:17
[SPEAKER_01]: You need that.
23:18
[SPEAKER_01]: All right, cool.
23:19
[SPEAKER_01]: These are all the pillars that you need to grow a business, but now when it comes to podcasts and you almost gotta think of it the same exact way.
23:27
[SPEAKER_01]: Because now when you think about all these big old platforms that are out here in these big coaches that are online that people spend hundreds of thousands of dollars with is because they're posting so much good valuable content and it shows that I cool.
23:42
[SPEAKER_01]: This person is invested in themselves.
23:44
[SPEAKER_01]: They know what they're talking about.
23:46
[SPEAKER_01]: They're doing this in real life.
23:49
[SPEAKER_01]: a lot of times is when you're having hours of content that you can you're posting up online there's not so much things that you could really fake you know so from from from from from the viewer side in the customer side it allows people to say all right cool this person is real they know what they're talking about you know like how do you know this person is it is real like yeah you don't see them on a content they posted
24:12
[SPEAKER_01]: That's usually how a lot of times it is people make their buying decisions, so think of it yourself, you know, think about the largest investment you've made, you know, with certain people, whether you knew the person you didn't know the person, like most times is you've seen that, that brand you've seen them multiple times over and over and over and over, seeing them help another people multiple times over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and
24:37
[SPEAKER_01]: So it's just you investing back into your future clients and your clients that you're working with right now To be able to grow your business.
24:46
[SPEAKER_01]: Yeah, bro that that's 100% true and what most people don't realize is with a Wait wait we're having a podcast having content on these various platforms the content is evergreen You know, it's evergreen ever a digital asset that you know people can wake up like we said Random times they can watch your video because a lot of times is and when people are up late
25:06
[SPEAKER_01]: they're up looking through content so once they visit your channel more than likely they're probably going to view your latest video and then they're going to start scrolling and looking for other things that they can find that can provide them with the information they're looking for so it could be a video from a whole year ago
25:24
[SPEAKER_01]: But if you have the things that we mentioned earlier, having a CTA, all those things, that one video from a year ago can literally still pay you today, you know what I mean?
25:36
[SPEAKER_01]: And then another thing I like about podcasting is, this is something we leverage to a lot.
25:41
[SPEAKER_01]: it's a networking tool yeah i mean yeah you literally can you can have a conversation with practically anyone high level celebrity whatever you think are out of reach yeah most people they understand the value of a podcast and
26:00
[SPEAKER_01]: Here's how you can use it as a networking tool, especially if you're a business owner, right?
26:05
[SPEAKER_01]: So you want to do business with someone who you admire, you probably sat online and learned from.
26:11
[SPEAKER_01]: But most of the times, you know, like Kodi OS says, you know, you can't just sit and have a coffee with them.
26:17
[SPEAKER_01]: It's probably going to be a no, right?
26:19
[SPEAKER_01]: But it's you and I. But she is going to be no.
26:25
[SPEAKER_01]: I get up with you.
26:26
[SPEAKER_01]: Next thing you know, they can get up with you.
26:28
[SPEAKER_01]: Now, this is really, really true.
26:29
[SPEAKER_01]: We'll take my email.
26:30
[SPEAKER_01]: Yeah, take my email.
26:31
[SPEAKER_01]: I give you five minutes or something.
26:33
[SPEAKER_01]: Like, you know, you know how it goes, right?
26:36
[SPEAKER_01]: But a lot of times it's like, when you want to go and sit and talk to someone behind a camera, where they can now leverage that content, and they can use it on their side.
26:47
[SPEAKER_01]: Now it's their asset as well.
26:49
[SPEAKER_01]: People love that.
26:50
[SPEAKER_01]: You want to know why?
26:51
[SPEAKER_01]: Because,
26:53
[SPEAKER_01]: A lot of people know the authority of podcast brings even if you're a guest on a podcast.
26:58
[SPEAKER_01]: It brings you a lot of authority and a lot of trust is driven your way.
27:02
[SPEAKER_01]: So you got to also think about it as a network and tool.
27:05
[SPEAKER_01]: So you bring it on experts and to on your platform as if you want to bring on guests.
27:13
[SPEAKER_01]: It's also making you look good because if you're bringing someone as credible.
27:17
[SPEAKER_01]: It's also circling back around because now your audience is now their audience.
27:22
[SPEAKER_01]: So now whoever is finding them through you is now going to you and going to find out what you're doing right.
27:30
[SPEAKER_01]: So let's say I bring on I'm a real estate coach but I bring on somebody who does funding.
27:35
[SPEAKER_01]: So now this person who does funding has their own set of audience right that is going to
27:46
[SPEAKER_01]: you bought that person on as a guest, the person who who does funding, so now what that does for your business is now people who are interested in the funding space, probably is also, you never know they might be interested in the real estate space, so now you have a whole new audience driven your way and that's another set of leads for you and another way for you to make money.
28:09
[SPEAKER_01]: You know, it could go it could go a lot of ways to it could definitely go a lot of ways for sure.
28:14
[SPEAKER_01]: Absolutely.
28:15
[SPEAKER_01]: And then some people may say, Hey, listen, you know, I hear you guys, you know, I, you know, having a podcast is great.
28:21
[SPEAKER_01]: There's a lot of upsized.
28:22
[SPEAKER_01]: There's a lot of different opportunities.
28:24
[SPEAKER_01]: But they still might have some objections on starting that podcast.
28:28
[SPEAKER_01]: Some people may say, hey, listen, I don't have enough time.
28:31
[SPEAKER_01]: A lot of times is you really don't need enough time.
28:34
[SPEAKER_01]: You don't need a lot of time to go ahead and film the podcast.
28:37
[SPEAKER_01]: I'll be honest, like, for the month of the August, we've traveled so much that we haven't even been in the studio, but we still have more than enough content to post for the next two, three weeks if we really wanted to.
28:47
[SPEAKER_01]: So time is not really something that
28:51
[SPEAKER_01]: podcast and really will take too much of out of your schedule you gave it I mean you sit down for an hour you know literally you're able to record two or three podcasts within one hour sitting you get I mean you're probably more like a two-hour sitting but just think about that
29:06
[SPEAKER_01]: Think about the time that you spend on TikTok, Instagram, all these places that you're scrolling on, without having any kind of deadline.
29:13
[SPEAKER_01]: You get, I mean, like, you can literally start using that time to go ahead and start having these podcasts.
29:20
[SPEAKER_01]: Another, some of the other things that people may say, listen, might be an objection when it comes to starting up podcasts is, I don't know what to talk about.
29:28
[SPEAKER_01]: Literally, first episode, the first thing you can talk about is who you are, what you do, how you
29:34
[SPEAKER_01]: the next episode.
29:35
[SPEAKER_01]: You're writing down what you can literally do is you can go to a website called answerthepublic.com and search up in your niche or whatever field that you're in, search up some of those things, right?
29:46
[SPEAKER_01]: Answerthepublic.com what it would do is going to give you all the questions that people are Googling.
29:51
[SPEAKER_01]: They're typing into SEO to be able to find an answer.
29:55
[SPEAKER_01]: Each question can literally be a full on podcast.
30:00
[SPEAKER_01]: You can give one or two stories, you can answer the question, and then you can give a little bit of a game on that one podcast.
30:07
[SPEAKER_01]: So that's one of the things that you could do, especially if you don't know what you want to talk about.
30:12
[SPEAKER_01]: Another thing that people might say is, hey, listen, I don't have an audience.
30:16
[SPEAKER_01]: You get, I mean, like,
30:17
[SPEAKER_01]: I don't have anybody that's going to listen to me.
30:19
[SPEAKER_01]: That's cool.
30:20
[SPEAKER_01]: You're definitely going to start off as zero, just like how we did.
30:23
[SPEAKER_01]: I'll be 1,000%.
30:25
[SPEAKER_01]: We have no followers on YouTube.
30:27
[SPEAKER_01]: We have no, I mean, subscribers.
30:29
[SPEAKER_01]: We have zero followers on Instagram.
30:33
[SPEAKER_01]: We have zero, zero, zero everywhere.
30:35
[SPEAKER_01]: Every social media platform.
30:37
[SPEAKER_01]: So in order to build an audience, you have to post.
30:42
[SPEAKER_01]: You give it, I mean, and in order to build an audience,
30:47
[SPEAKER_01]: that you actually like to hear that they like to hear.
30:50
[SPEAKER_01]: So now if you're a person where you like to go to the gym, you're more than likely going to attract people that and you have a gym podcast or a workout fitness podcast.
31:00
[SPEAKER_01]: Now, people that are going to start subscribing to you is people that want to hear about what you have to have.
31:06
[SPEAKER_01]: So now it's really all just about shared
31:08
[SPEAKER_01]: mind, mindset, and shared values that people those are the audience that you're going to start building.
31:14
[SPEAKER_01]: But, literally, if you're post-evalued with stuff that people like and they find in common, they find entertaining, they will start rocking with you.
31:22
[SPEAKER_01]: You know it quickly.
31:23
[SPEAKER_01]: You start quickly realizing you're going from zero to 50 followers, zero to 100 followers, a hundred to a thousand.
31:32
[SPEAKER_01]: 1,000 to 5,000 to 15,000 and so on and so forth.
31:37
[SPEAKER_01]: So that's really, you know, some of the things that you can keep in mind and the real thing is honestly, just go ahead, just, here's the real deal.
31:46
[SPEAKER_01]: Just go ahead, just schedule a time with your local studio, go to peerspace.com or just Google on your local site, just go ahead and book in your first spot, like just do it,
32:00
[SPEAKER_01]: I ain't know what to expect out first episode, aren't you?
32:03
[SPEAKER_01]: Yeah.
32:03
[SPEAKER_01]: I just book it, just show up and book it and show up.
32:06
[SPEAKER_01]: Yeah, it's just it's all about getting that first episode out the way yeah, I mean you get it really you get more comfortable You get you literally get more comfortable a lot of times if you're honest with no or even coach you're probably already comfortable behind the camera But if you aren't it's all about reps, right?
32:21
[SPEAKER_01]: Yes, episode we weren't good, you know, you know, you know I'm pretty sure you guys can scroll down all the way at the bottom and you guys will see our first episode and you'll probably notice the difference from
32:31
[SPEAKER_01]: Now from then to now and then you might be like whoa, like you can't even believe we got this far But that's how it is it's about really putting in the reps and your audience will find you, right?
32:41
[SPEAKER_01]: Yeah, you're posting good content If you're if you're really really like specifically speaking to your niche Your and your your ability to have really good conversation and answer questions and really touch on their pain points You're going to be that go to God
32:58
[SPEAKER_01]: Yeah, so like you know, I'm saying like we mentioned throughout the whole podcast this episode, you know Having a podcast, you know, is something that it shouldn't be optional.
33:08
[SPEAKER_01]: It should be mandatory, right?
33:09
[SPEAKER_01]: Yeah, so
33:11
[SPEAKER_01]: Especially if you're looking to make more money in your business, especially if you're really really grow, like really really grow, like just spend the time spending the effort, build it up, step by step, take baby steps.
33:22
[SPEAKER_01]: Like some of your favorite people that you like, you like and in my, they have like a good amount of content that's out there.
33:28
[SPEAKER_01]: sometimes he might not have a podcast directly, but I can assure you more than like with the next few years from now or the next few months from now, don't be surprised when you see they have a podcast.
33:40
[SPEAKER_01]: If you look at Kurt Franklin, he has a podcast, Fat Joe, he has a podcast, Jim Jones, he has a podcast.
33:46
[SPEAKER_01]: Now rappers are turning hints of podcasts and streamers nowadays, you know what I mean so if for me I'm not a rapper.
33:54
[SPEAKER_01]: I don't know how to play.
33:55
[SPEAKER_01]: I don't know how to play sports like that.
33:57
[SPEAKER_01]: Well, but I do have something to value when I do meet a rapper
34:01
[SPEAKER_01]: where I do meet a entrepreneur, somebody else because now I have my asset and my value is an audience.
34:09
[SPEAKER_01]: You give what I mean.
34:10
[SPEAKER_01]: So now it makes it more easier for me to sit down with somebody of that statue and still provide value.
34:16
[SPEAKER_01]: having a podcast got us in a lot of different rooms.
34:19
[SPEAKER_01]: You get what I mean, but as you can see, this podcast is probably all over the place we talk about this, and we change from that, and we change from that, and we change from that.
34:28
[SPEAKER_01]: But literally, again, book it, show up, record, post it, get better the next time.
34:35
[SPEAKER_01]: Next time you're gonna see us, everything is gonna be more organized.
34:38
[SPEAKER_01]: All right, cool, we're going from one step to another step to another step.
34:41
[SPEAKER_01]: Well, literally, just using this podcast as a tool to grow your business.
34:45
[SPEAKER_01]: So you're gonna be the best thing you can do.
34:48
[SPEAKER_01]: Yeah, so, bro, this was a really good one.
34:51
[SPEAKER_01]: Just gonna end off with this, and you know, like we mentioned, listen, if you're serious about growing your brain, growing your business, and you don't have a podcast, like I said, it shouldn't be optional.
35:03
[SPEAKER_01]: It should be mandatory, right?
35:04
[SPEAKER_01]: Yeah.
35:05
[SPEAKER_01]: So the best part of body is, you know,
35:08
[SPEAKER_01]: We grown out podcasts like we said under two years to over 250,000 followers across all platforms.
35:17
[SPEAKER_01]: A lot of you guys are probably like, you know.
35:20
[SPEAKER_01]: Did they get lucky?
35:21
[SPEAKER_01]: Like we said, we did not get lucky.
35:22
[SPEAKER_01]: He didn't pay for any ads every day.
35:24
[SPEAKER_01]: No face follow again.
35:26
[SPEAKER_01]: So now imagine you have the ability to not just figure it out on your own, but you're learning from people who've done it, you know what I mean?
35:36
[SPEAKER_01]: Like we've actually built a podcast under two years to where it is now.
35:43
[SPEAKER_01]: So here's what we're going to do, right?
35:46
[SPEAKER_01]: If you're interested in really, really learning how to build an implement podcasting into your business, take your expertise, take your expertise and literally branch it off into podcasting and use it to not just as a leading, as a way to get leasing it customers,
36:11
[SPEAKER_01]: things that podcast and can do for your business.
36:14
[SPEAKER_01]: We're going to drop a link down below and listen, we only look at for people who are really serious, like really really serious.
36:23
[SPEAKER_01]: If you are that person click the link down below and look, we're going to be giving you guys out free items like
36:31
[SPEAKER_01]: free ebook, um, you know, and, you know, just just sign up, drop your e-mail, drop your phone number, and look, like I said, guys, we've done it, so why can't you?
36:44
[SPEAKER_01]: I absolutely, so listen, for the people that's here right now, um, here's the thing, what I want to do is I want to invite you guys to our free class that we're going to be having, literally show you guys step by step of exactly what we've done over the past two years,
37:00
[SPEAKER_01]: in a little private setting so that way you guys can start learning a little bit more.
37:05
[SPEAKER_01]: So as IO said, you might get a free thing, you might get a little checklist, I don't know, but listen, as you guys join into that free workshop, go ahead and tap in with us.
37:14
[SPEAKER_01]: I'll definitely share some more information.
37:16
[SPEAKER_01]: And in a more formal setting, you go to me so that way you guys can learn a little bit more, of exactly who we are, what we do and how you guys can use your expertise.
37:25
[SPEAKER_01]: use podcasting as your business as a business model to be able to start growing and become a very, very, very, very dominant person in your industry where people look up to, they learn to and they also buy from.
37:38
[SPEAKER_01]: So, if you guys are looking for more information, go ahead and click that link down below and we'll definitely see you on the next free class, man.
37:45
[SPEAKER_01]: Yep, see you guys on the next free class.
37:47
[SPEAKER_01]: I see you guys there, I'm going to click the link.