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Latest / Talent Experience Live

S1E17 - 5 Ways Recruiters Can Think Like Marketers with Dobby Gibson

Episode Notes

In this episode, we speak with Dobby Gibson, Digital Communications Manager at Land O’Lakes, about talent marketing and how recruiters can begin to think like marketers.

Land O'Lakes has an amazing career site. Check it out: https://careers.landolakesinc.com/us/en

Dobby walks us through 5 ways he approaches his craft:

Get your story straight and develop your EVP

Map the candidate journey

Approach your career site with a marketer's lens

Collaborate with cross-functional teams

Leverage marketing technology

Connect with Dobby on LinkedIn: https://www.linkedin.com/in/dobbygibson/…

The skinny

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