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Will AI Replace Real Estate Agents? with Aprile Osborne · Real Estate Investing with RealDealCrew

• 0:00
  Four closed deals last year, and the agent never talked to those buyers until
• 0:05
  she met them at the house. AI booked every showing.
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  That's April Osborne, a co owner of Call It Closed,
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  a brokerage in twenty six states,
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  And she holds Florida's record for the most new construction homes sold in a year.
• 0:21
  In this episode you'll learn how she tests AI tools before her agents even touch
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  them.
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  why agents paying big splits to a brand is falling apart and what that shift means
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  for investors negotiating commissions.
• 0:35
  If this helps, subscribe and check out RealDealCrew dot com.
• 0:39
  Let's get started.
• 0:44
  Aprile Osborne joins me here today.
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  You can learn what she can help you with at two locations.
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  One is her Instagram where she's got a ton of followers.
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  Look for Aprile Osbourne there.
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  I'm gonna have that as a clickable link in the show notes,
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  as well as one to callitclosed dot com and we're gonna spend most of
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  her time there today. But really appreciate your time here today,
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  Aprile.
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  It's my honor. Thank you so much for having me.
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  You've been a realtor in the Florida area for over twenty years.
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  What caused you to decide to find your way to call it closed international realty?
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  That's a great thing. I'm actually 24 years in my about to hit
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  my 25th anniversary in the business.
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  my husband and I actually own Call It Closed.
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  so that's how I got into Call It Closed,
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  is my husband hired me. but we've owned several other remaps.
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  We owned Remax offices. We closed,
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  sold those in 2016, and a couple years later opened Call It Closed.
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  And so we're one of the fastest growing real estate companies in United States.
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  We're in 26 states and six countries.
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  Growing every single day. And so but I still sell real estate here
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  in Southwest Florida and I'm honored to still be boots in the ground selling real
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  estate. It's my passion.
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  Well let's let's kind of give people in insight here regarding that site
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  and what it's it's created to do.
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  You mean what side the call it closed side?
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  You ain't
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  Yeah, absolutely. We're a total different we're in the middle of
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  a major market shift, the way that consumers do business with real estate agents.
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  You know, ever since the online world came out with Amazon and the way that
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  we the consumer does everything different.
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  So the consumer does things different with us as agents.
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  And so we are really kind of like the e-trade to the stock market
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  for real estate agents. So we're 100% commission based.
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  And we're the process of taking the company public,
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  which is exciting. we do revenue share for our agents,
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  and so the the business side of it is that our agent can actually service
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  our consumers better. They're in control in the driver's seat of their commissions,
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  and so because of that, they can,
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  you know, like for example, if they do an investor property and
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  say that investor buys 12 properties from them,
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  they can do a discount with that broker with that investor,
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  help him out to make more money,
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  get his ROI higher because he
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  Working with an agent that's in control and driver's seat of their commission,
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  where a lot of the old-fashioned brands don't allow the agent to be able
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  to to have that control, and if they have to pay such large fees,
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  it holds them back from actually being able to negotiate their fees,
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  of course, as well, because they have they're paying big,
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  large splits with that brand, and so we take all of that away.
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  We believe that the agent is the brand,
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  and so we we push them to be.
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  the brand because the consumer does not come to a brand anymore,
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  they come directly to a real estate agent.
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  You you said you've expanded into twenty six states now in
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  the United States regarding this.
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  Have you found it difficult to find inroads into some states over others?
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  You know, that's a great question and really no EXP,
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  it's another brokerage, they're a large broker,
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  they were kind of the forerunners of the online branding,
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  the online agent basically before,
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  and so they really fought some battles before we ever came in.
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  Now there's still a traditional model split with the at with that o those agents.
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  I think they're sitting around fifty or sixty thousand agents across
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  the United States and and several other countries,
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  but they were really the forerunner.
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  So because of their forerunning,
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  we were able to kind of run behind them and not have those same problems.
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  So we've not had any problems at all and we're exploding and we'll probably
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  be in about additional 35, I mean the additional probably 10 to 15 more states
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  by the end of this year.
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  so you're moving really fast. With that w Yeah,
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  Yes, sir. Faster than I was expecting.
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  with that level of scale, w has there been anything in your business that surprised
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  you along the way regarding scaling so quickly and across the the nation so quickly?
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  Yeah, we're not taking every single real estate agent that comes with a pulse.
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  We really are driving for integrity.
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  we want them to have a high I call it a high real estate IQ.
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  I'm finding that there is a lot of people that have a low real estate IQ.
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  Right now, especially what's going on.
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  We have a lot of agents that got in.
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  They watch that million-dollar,
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  you know, you know, online show or whatever,
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  selling paradise or selling New York City,
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  and they think that that's what real estate looks like.
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  And
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  So they they get in the business right now.
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  I don't know if you know the statistic,
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  but a hundred out of a hundred agents that get into the business,
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  only 12 make it past year three.
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  So 86 out of 100 don't make it.
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  And so we're really looking, and we we attract a lot of big producers,
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  a lot of agents that really know what they're doing.
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  They've been in the business a long time.
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  And so I would say that would be our was our surprise is that you've got,
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  you know, a lot of these agents,
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  the 86 that are getting into the business,
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  they think
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  that they're going to be successful and then they're not.
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  And so we're just kind of navigating through that.
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  And so we've just found that we are again attracting more of the agents that's been
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  in the business longer than that three year margin.
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  And those are the agents that we really are attracting.
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  That's g interesting you bring that up because I've actually talked
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  to some brokers and one of them ac mentioned that they felt like they were more
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  in the recruiting business than the real estate business because they're
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  the churn and and having to just keep replenishing their their ranks
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  was was the biggest challenge.
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  No, I I would have to agree you do have a lot of that because agents leave
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  the business. You know, there's no guarantee salary,
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  of course, in this business. And the problem is they don't have nobody's babysitting
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  you. Like, did you get up today and get dressed and and go to work?
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  You know, nobody's gonna knock on your front door and go,
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  is there a real estate agent that lives here?
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  I'd like to sell my house. You gotta go out there and grind.
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  And so it takes a unique type of person that has high discipline to
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  be successful in this business.
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  Mm-hmm. You you you mentioned writing a book.
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  Like I I can actually can't think of anything more painful to consider doing than
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  than writing a book. Like what made you decide to do that?
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  And would you mind sharing a little bit of that process?
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  Yeah, no, it's so painful, I have to say it was
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  Mm-mm. ~
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  difficult. but I definitely I was being approached by a lot of news outlets.
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  I s I I get the honor I get invited to to speak on a large scale about real estate
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  going on across the country. I hold the record in the state of Florida
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  of the most new construction homes ever sold in a in a one-year period,
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  and and I did that mostly with investors,
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  did really well. We can chat about that later.
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  But and investors were coming to me and asking me to talk about
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  What was going on in the industry,
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  and we are in the middle of a major market shift.
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  And I've been saying that term for probably I started talking about it
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  in 2009 when the consumer began to come back to the market,
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  and when I saw the way the consumer treated us as agents and the way they came back
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  after the crash, that's really what I would say.
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  I began to have these aha moments that we were in the middle of a market shift.
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  Kind of like you know, Sears was an incredible company for a hundred years,
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  and they're out of business today.
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  I love
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  Blockbuster and they're no longer,
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  you know, in business, and toys are us and all the things,
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  you know. And so we're in the middle of a major market shift,
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  the way that we do business, the way that real estate investors do business,
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  the way that consumers are doing business with their agents,
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  the way we sell our homes, the way we buy our homes,
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  everything's shifting. And so,
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  because I was talking about it on such a large scale,
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  privately to clients and privately to people,
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  I'm finding that they were like,
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  You gotta write a book about this,
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  you know, because you're so passionate.
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  And so that's really where it came from.
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  From and in fact, I have a copy to show you.
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  It's called the Market Shift. Market Shift.
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  And so I've been honored to did a book tour,
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  which was exciting and fun. I was like I said on the news about it,
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  just got invited to some other large news outlets,
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  but you can buy it on Amazon. It's basically talking about you know what does
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  it look like moving forward. And I actually in the process of writing
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  a second book about it because it's such a hot topic.
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  Talk a little bit about the the piece of the market shift that
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  you see regarding technology and advancements.
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  I mean you mentioned EXP kind of bla blazing the trail that you're that you're
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  taking advantage of now. You know,
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  I I tried to do some work with realtors many,
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  many years ago, and I'm gonna even call it in a different life.
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  And at that time it seemed like
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  Realtors and brokers were kind of behind the eight ball.
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  Like they're very slow to adopt and and adapt to change,
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  adopt new tools and new ways of doing things.
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  But then you got somebody like yourself and EXP and that's more technology first.
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  It's kind of a different paradigm,
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  especially in the race with AI.
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  Like how are how how does that all piece in there?
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  No, you're a hundred percent right.
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  I think that there is a
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  you know, agents just put their heads down and they're just,
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  you know, driving for the next deal and they miss the technology pieces they have
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  along the years. Because we are s we're you know,
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  ultimately we're in the family business.
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  This is the American dream to own a home.
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  And so when you you can't lose sight of that side of things where you
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  are belly to belly with the consumer.
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  And so some agents are just so stuck in that rut that they forget this massive fish
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  bowl of the technology side of things.
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  And so we've always
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  Has been very heavy on tech. I would tell you that it's probably 90%
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  of my success in my business is always being tech driven.
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  I would say, of course, my number one focus is always my consumer.
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  I'm very tender towards my consumer.
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  Second is technology, and so the technology is changing every single day.
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  In fact, I was just interviewed by USA Today,
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  the news outlet was honored to be on there,
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  and their whole thing was: is AI going to replace the real estate agent?
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  And
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  And I asked him a question. I said,
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  Well, let me ask you a question.
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  The last time that you had to call customer service for something,
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  you know, do you remember what the last time that was?
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  He was like, Yeah, actually, I called my cell phone provider yesterday because
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  my cell phone was glitching. And I'm like,
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  How long did it take you before you want to speak to a live human being
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  in that process? You know, and he was like,
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  about 15 seconds. And I'm like,
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  Well, that's a thousand-dollar phone,
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  people still want to deal.
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  With the agent belly to belly,
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  but you've got to get them to you in front of you and work with you with AI.
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  AI is the I would say the bait that brings them to you belly to belly.
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  And if you don't understand that,
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  and I'm I'm speaking, I just spoke in Las Vegas last week and a large event,
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  and there was a lot of older agents been in the business more than 15 years,
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  and there was and then there was a small group of younger agents that just
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  got into the business, and I said that.
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  The future of the business, if you guys don't look up and pay attention
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  to what's going on in the AI world,
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  you're gonna be completely replaced by this younger generation because they
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  are so willing to go the AI route.
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  So here at Call It Close, it's our number one passion.
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  I'm not thinking about how do we sell real estate and do real estate in 2026.
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  I am thinking about what the consumer wants in 2030.
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  What does the agent need in 2030?
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  And I'm going after that technology right now.
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  And that's what our team is focused on.
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  It's kind of interesting, you know,
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  you talk about that belly to belly interaction.
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  That's actually what what I talk about a lot is the is the fact that we're
• 12:29
  implementing this technology. Not everything is a nail right now.
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  We're gonna jam AI into every situation,
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  but it's allowing you to free up your time to make more of the human connections
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  and make more of those personal relationships.
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  I I think right now we're kinda seeing
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  blasting it everywhere and hoping it sticks and and more of a surgical approach
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  is probably better better suited for this type of thing.
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  Yeah, no, I totally agree. Yeah,
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  it does. It absolutely like my AI is talking to someone right this minute,
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  you know, that's looking at property.
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  It's it's following them in their searches and making sure to stay forefront
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  of their mind of the properties that is available for them.
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  And so I want to have that because it works faster than me.
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  It doesn't take naps, it doesn't take lunch breaks,
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  you know, it's not driving the car where it can't respond,
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  you know, it's not up at night.
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  I mean it's I you you it doesn't have to do with bed at night.
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  AI is continuously
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  working so it keeps me at the forefront of my game so that I can
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  be the most successful agent to that consumer.
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  Again, my heart is I want to to bring the best to my client and AI brings helps
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  me bring that to the table.
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  If you wouldn't mind sharing, you know,
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  as you've been scaling Call for Close,
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  what was one of the biggest mistakes along the way?
• 13:47
  I sh maybe should say one of the biggest lessons that you you experienced along
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  the way?
• 13:52
  Yeah, absolutely. Listening to outside voices that don't know anything about real
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  estate that was giving me and and my husband advice on how to grow very successful
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  business people.
• 14:02
  very successful business people in other areas of business.
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  And listening and taking advice from them,
• 14:08
  taking counsel from them, hiring them as coaches or hiring them as you know,
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  mentors and things of that nature,
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  just really thinking that business was business.
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  And really the real estate business is such a beast of its own.
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  I would say that was probably our biggest we look back and go,
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  wow, we should not have done that.
• 14:28
  What a waste of time and money and resources did we dig on those things.
• 14:32
  Well, y you you mentioned that this is like cloud first,
• 14:36
  it kind of a completely different model.
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  Would you mind taking a step back and explaining a little bit about how that works,
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  how a realtor gets paid, how you get paid,
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  and the the I'm sure that there's some sort of multi tiered revenue model here that
• 14:50
  we should probably spend a little time on.
• 14:53
  Yeah, so basically we are so heavy because we don't have local brick and mortar.
• 14:57
  When what my husband and I found when we owned our five Remax offices and
• 15:01
  we had the fastest growing remaxes in 2012 here in Southwest Florida,
• 15:04
  most expensive locations, my top producing agents,
• 15:08
  myself included, I still did a lot of business those years.
• 15:11
  I was not in the office. And so we had all these beautiful locations and no office,
• 15:16
  no agents in the office except the agents that weren't selling houses.
• 15:19
  And so we're like, why are we spending sixty thousand dollars a month?
• 15:22
  on just rent alone for these beautiful offices that's not producing any ROI.
• 15:26
  And we're very ROI generated. And so we and and for people that don't know that
• 15:31
  means return on investment. And so we want that return on investment
• 15:35
  on everything that we do. And so we realized that again the industry was shifting,
• 15:39
  the way the agents were doing business was shifting.
• 15:41
  You know, if you go back and look at real estate when it started,
• 15:44
  you know, with the yellow jackets,
• 15:46
  you know, and people used to have to come into a real estate office because there
• 15:49
  was no Zillow, there was no
• 15:51
  MLS, there was no corporate database of properties.
• 15:54
  It was a book, and you had to go into a book and look at a book and see.
• 15:57
  And so today, obviously, all that shifted.
• 15:59
  And so we sold our Remax offices and we decided to take all of our large expenses
• 16:05
  to be all technology. And so to bring the technology to our agents first,
• 16:10
  we called it like this: an agent gets their real estate license.
• 16:13
  It's like a driver's license, but they have no car,
• 16:16
  no fuel, no direction, they have no idea where they're going.
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  We bring the Ferrari, we bring the fuel,
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  we bring the GPS and the direction where to go and the coaching and
• 16:26
  the training to know how to navigate this business.
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  And so we do that at 100% commission.
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  It's a $99 a month fee for the agent,
• 16:34
  and they get all of our technology.
• 16:37
  Now I will tell you this is the most amazing part about it,
• 16:39
  is because technology is changing so quickly,
• 16:42
  we've made contracts with some of the highest level of technology services like
• 16:47
  our CRM, our AI platform.
• 16:49
  our go high level platform, the transaction softwares,
• 16:53
  all of the things. If they were to go right now,
• 16:55
  say they were with EXP or Caldwell Bank or somewhere else and they were
• 16:58
  to go get these things, which they need them.
• 17:00
  Remember it's the car, it's the fuel and it's the direction they have to have
• 17:04
  to be successful in this business.
• 17:05
  Because again, if you're not online,
• 17:07
  what are you doing? You know, and so and if you don't have the
• 17:10
  AI and the technology, you're not going anywhere.
• 17:12
  And you don't have the fishing pole to bring the fish in.
• 17:14
  And so
• 17:15
  We bring we went and negotiated these large contracts with the owners
• 17:19
  of these companies, these these software companies,
• 17:21
  and we see and they they recognize that this is the future of real estate as well.
• 17:26
  And so we were able to negotiate those prices down.
• 17:28
  But if they were with Coldwell Bank or one of these other companies right now,
• 17:31
  they would pay about $1,500 a month for the services that we bring to the table.
• 17:35
  It's a beautiful technology package.
• 17:38
  We're constantly looking to add to that technology package as
• 17:41
  the technology changes because it's changing.
• 17:44
  Every single day. I'm in beta test right now with four new technology platforms.
• 17:49
  I'm constantly beta testing myself as an agent because I want to stay,
• 17:53
  like I said, that 2030 mindset.
• 17:55
  And so we are beta testing technology.
• 17:58
  So we bring that to the table at $99 a month for the agent.
• 18:02
  Then secondly, we bring coaches and trainers.
• 18:04
  I'm very, very picky who coaches and trains my agents.
• 18:08
  If they've not been successful in real estate,
• 18:10
  they're not allowed to be a coach on my platform.
• 18:12
  There's a lot of coaches out there right now in the industry.
• 18:16
  In fact, in in fact, the funny story is I was interviewed by USA Today that
• 18:20
  he he mentioned this guy that's like a YouTube influencer.
• 18:25
  I won't say his name.
• 18:27
  that's a real estate investor actually influencer and he was talking about
• 18:31
  how horrible the market is and blah blah blah blah and you know giving advice
• 18:35
  and this the the interview asked me about this gentleman and I said you know
• 18:40
  I know I know of him but I've done some research on him.
• 18:42
  He's only sold four houses in the last six years of his whole career.
• 18:46
  You know, so he doesn't really know what he's talking about.
• 18:48
  He's he's making millions by followers on social media,
• 18:52
  but he's not making millions in the real estate business.
• 18:54
  So you I have a problem with people like that that come out and they're trying
• 18:59
  to coach and train in the real estate field and they don't know what they're talking
• 19:02
  about. And then we pay them money to train us on something that they're
• 19:06
  not gonna lead us to any ROI. And so we bring coaches and trainers the
• 19:11
  top tier of success. They've made millions of dollars in the real estate business.
• 19:15
  And they are coaching, trainer,
• 19:17
  agents, all of that is included in the $99 a month,
• 19:20
  which is absolutely powerful. Then we have a transaction fee to the consumer.
• 19:25
  And so the national transaction fee,
• 19:27
  it's kind of like when you go buy a car,
• 19:28
  you know, you pay a dealer doc fee.
• 19:30
  It's a title fee that's paid at closing,
• 19:33
  and that fee is $499. And out of that $499,
• 19:38
  we do have a revenue share for the agents.
• 19:41
  So, say for example, I am invite you,
• 19:44
  Jack.
• 19:44
  to to join us here at Call It Close.
• 19:46
  Every time you close a deal, I'm gonna get paid $100 out of $4.99.
• 19:50
  And that pays down seven levels deep.
• 19:53
  There's no limit how many people you can have.
• 19:55
  I have agents making thousands of dollars a month on that residual,
• 20:00
  passive, willable, transferable downline that they're building because this this
• 20:05
  industry is
• 20:06
  Birds that flock together and so agents know agents and we do business together,
• 20:11
  we respect each other, we learn each other,
• 20:14
  and so we kind of followed packs anyway.
• 20:16
  But most companies don't pay you to do that.
• 20:19
  We're the only hundred percent commission-based company that is paying
• 20:24
  our agents a revenue share. Most companies pocket that transaction
• 20:28
  fee for themselves, but because we don't have to do that,
• 20:32
  and we're debt-free. People said to us to my husband and I,
• 20:34
  How are you doing this?
• 20:35
  seven years old and we've done it debt-free and we're making money
• 20:38
  and we're growing as fast as we possibly can so it's working and and it's just like
• 20:43
  e-trade you know it's all on the little bit little amounts and doing
• 20:47
  a lot of business and that's how we are successful in the business and
• 20:50
  it gives the power like I said back to our agents to invest in more of
• 20:55
  the tools and technology the marketing that they need to do when they
• 20:59
  are in the driver's seat of their business agents today cannot afford to pay fit
• 21:05
  Ten percent, five percent, even twenty percent of their commission to
• 21:09
  a brand that doesn't bring them any business.
• 21:12
  It do the cost of living is too high.
• 21:12
  Mm-hmm.
• 21:15
  The cost of doing business is too high.
• 21:17
  The cost of technology is too high.
• 21:19
  The cost of marketing. Like I literally just got new marketing photos
• 21:22
  and it's like three thousand dollars.
• 21:23
  I'm like, what in the world? You know,
• 21:25
  for photos. What it I mean, what did you do?
• 21:28
  You know? I could should have done my AI photo,
• 21:30
  you know. and so, you know, it's just crazy the cost of doing business today.
• 21:34
  And
• 21:34
  so the agents have to have their money to be successful in this business.
• 21:38
  I believe that's the reason why a lot of agents are leaving the business
• 21:41
  is because when you cut up the pie with taxes in insurance and your car payment,
• 21:46
  your cell phone bill, your marketing bill,
• 21:48
  your AI bill, you know, and then pay your broker that didn't bring you any business,
• 21:52
  there's none left for the family,
• 21:53
  none left for the home and your own life to grow your business.
• 21:57
  And so that's where we come in and we believe we're flipping the whole table upside
• 22:02
  down. It's a complete
• 22:03
  completely new way it's a it's a total different way than agents have ever done
• 22:07
  business before they they look at us and go you're what it wait what's
• 22:10
  the catch I'm like there's no catch keep all your money you know and
• 22:14
  and so yeah that's that's really kind of the the meat and bones of who
• 22:18
  we are at Call It Closed
• 22:21
  Yeah, just to remind everybody,
• 22:22
  we're talking to Eprele Osborne.
• 22:25
  You can learn more by heading over to Instagram.
• 22:28
  I'm gonna have that as a direct clickable link in the show notes.
• 22:30
  But if you're really interested in in what we're talking about here,
• 22:34
  head over to call itclose dot com.
• 22:36
  That's also going to be a clickable link.
• 22:38
  If you found some value in what we're chatting about so far,
• 22:41
  do us a favor, share this with one of your friends.
• 22:43
  If you're watching us on YouTube,
• 22:45
  give us a like and subscribe. So
• 22:49
  Prillet, I would be really interested in understanding like how you're doing some
• 22:54
  of the culture aspect of things because you know we're seeing a
• 22:57
  lot of companies bring things back to to the offices because it's it's
• 23:03
  a little hard to manage or or communicate culturally in your in your
• 23:08
  in the thought processes and a few other things with remote workers.
• 23:12
  How are you maintaining that consistency with
• 23:15
  with this population.
• 23:18
  that's such a great question because we are so culturally heavy.
• 23:22
  we're we're a faith based company.
• 23:24
  Our our model is we give more than we take.
• 23:27
  And so we get together on Zoom fo we have four days a week of live training,
• 23:32
  across the countries and across the world.
• 23:35
  And so we're super we get online on Zooms,
• 23:37
  of course, like I said, four days a week,
• 23:39
  different coaches, different trainers we get,
• 23:41
  you know, together. But we get together also once a year.
• 23:44
  You know, like this year it's called Reach is our
• 23:47
  event that we do every year and so we get together last year it was
• 23:50
  in Dallas Texas at the Gaylord this year it's in Orlando Florida at
• 23:54
  the OCCC down there the big the big building in Orlando downtown off of
• 23:59
  I Drive so we do those big events together it's like a family reunion kind
• 24:03
  of feeling and then I fly out personally and go out to our major metroplexes where
• 24:09
  we have hundreds of agents in one pocket.
• 24:10
  I go out once a quarter and my team goes out and and we go out and and fellow
• 24:15
  And talk about break bread together,
• 24:18
  what's going on in your market,
• 24:19
  what's happening, where are some potholes,
• 24:21
  where can we work together? So I'm constantly doing that as well.
• 24:24
  My team's doing that. Then also we have local the brokers that are
• 24:28
  in every single marketplace are getting together.
• 24:30
  Some markets are getting together weekly,
• 24:32
  you know, they meet for coffee or they meet for fellowship every single week
• 24:36
  together. So we have a group of agents all across the country that
• 24:40
  get together weekly, some get together monthly.
• 24:42
  We allow them to pick that schedule,
• 24:44
  but most.
• 24:45
  Most of them get together once a month and spend a couple hours together
• 24:48
  in every local spot as well that we're growing.
• 24:51
  Well, I'm now gonna pivot a little bit into the tech stack.
• 24:55
  You just mentioned that you're testing multiple tech platforms and based
• 25:01
  on what we know about it it seems like we you gotta keep things
• 25:05
  as simple as possible when it when you're rolling things out.
• 25:08
  How do you v how do you vet these platforms
• 25:13
  and to determine who who makes the mustard and and is gonna be something that
• 25:18
  you adopt?
• 25:19
  That's a great question because a lot of people say they make the mustard
• 25:23
  as you put it and they don't. You know,
• 25:25
  so I beta test I have a team of the again top producing agents that
• 25:30
  I asked to participate with me and some of them are like this is exhausting.
• 25:34
  But I'm like, I need you to beta test this with me.
• 25:37
  And so I don't roll it out to the entire company until that I have personally,
• 25:41
  as myself as a producing agent,
• 25:43
  I closed two deals this month this week,
• 25:45
  so I'm constantly closing as I'm growing the business and so
• 25:49
  So I am beta testing with a group of agents,
• 25:52
  and if it doesn't pass us, then it doesn't get to the team.
• 25:55
  Yeah, I I would imagine that this is something that has to you have
• 25:59
  to see some fairly significant value before before you even suggest rolling
• 26:05
  it out to a big bigger audience like that.
• 26:09
  It does and and we're getting I had two calls today of other companies that reached
• 26:13
  out to me. They want to be on our platform.
• 26:15
  They know where we're going. We're gonna be the largest real estate company
• 26:18
  in the world. We know that. We know exactly where we're going.
• 26:20
  So they want to be a part of our platform.
• 26:23
  And so I I will listen to any pitch and then if it gets past,
• 26:27
  you know, again, 'cause I still actively sell real estate and I'm very sensitive
• 26:31
  to investors and what they're looking for,
• 26:33
  what clients and consumers are looking for.
• 26:35
  And like you said, it's gotta be easy.
• 26:37
  And if it come if it's
• 26:38
  It's like a Ferrari, and you don't know how to drive a Ferrari,
• 26:41
  then no agent's ever gonna adapt or use it.
• 26:43
  And so, or or consumer for that matter.
• 26:46
  And so I go through the pitch myself personally,
• 26:49
  and then if it gets past that,
• 26:51
  then it goes to the beta test,
• 26:52
  and then we'll beta test it in two different groups.
• 26:55
  But most companies do come and they they want us to they'll beta test stuff,
• 26:59
  and and a lot of them will let me beta test it for free because they want
• 27:02
  a part of our platform, of course.
• 27:05
  Have you implemented anything or or started off as just kind of an experiment
• 27:11
  and it it it like it became an aha moment of of like,
• 27:15
  wow, this this has made a significant change to our business or bottom line?
• 27:21
  In a good way? Yeah, absolutely.
• 27:25
  We just added a platform called Go High Level.
• 27:27
  I'm sure you're familiar with it.
• 27:29
  And ~
• 27:29
  Very well. Very much
• 27:31
  so, yeah.
• 27:32
  Yep, so we added Go High Level and we built out within side of
• 27:36
  our platform before we rolled out to the agents a bunch of tech inside
• 27:39
  of it for them. So it's pre-done.
• 27:41
  A lot of go-high level in my opinion is very challenging if you don't have
• 27:45
  a tech mind. And so if you so what we did is we pre-hired someone to go
• 27:49
  in and build the basics of it.
• 27:51
  And if the agent would like to go add more to it,
• 27:54
  they can do that. We have referrals to people that build and work inside
• 27:58
  of Go High Level, but I would tell you and have found per
• 28:01
  Personally, and I've got testimony over testimony of hundreds of agents that they're
• 28:05
  like, this is the best platform that I've personally found to help me
• 28:10
  in my business with the AI side of things because they just rolled out
• 28:13
  a whole new AI portion, AI agent.
• 28:16
  That's is been phenomenal. And we've been we've been about six months ahead,
• 28:21
  built had built our frame out for that agent AI before it ever even rolled out.
• 28:25
  We were ready for it when it got here.
• 28:27
  Mm-hmm.
• 28:29
  So that was probably our
• 28:30
  one of our most exciting.
• 28:31
  Yeah, it it's it's been pretty crazy to see like what people can
• 28:36
  can do and especially around automations and and the like.
• 28:40
  Late have you you you bring up high level.
• 28:43
  outside of high level, is there anything else that you leveraging AI for today?
• 28:49
  Yeah, there's another system called Lofty,
• 28:51
  L-O-F-T-Y. Lofty, it's a CRM system.
• 28:54
  They are very AI heavy. In fact,
• 28:57
  I closed personally four transactions last year that was just in AI mode
• 29:02
  of people that I never even spoke to.
• 29:04
  that I didn't get to them until I met them at that house.
• 29:08
  Like I the AI booked the appointment,
• 29:10
  talked to them for six and seven months back and forth,
• 29:13
  showing, you know, sending an email and texting properties.
• 29:15
  My assistant Anna
• 29:17
  my Anna assess assistant AI talked to them and literally until I showed them four
• 29:21
  properties. The one lady I showed four properties and she bought the and
• 29:24
  I did three others life.
• 29:25
  And so that was that was a big a aha moment for me of how powerful this tool was.
• 29:30
  And the whole time the consumer thought they were speaking to to a live person,
• 29:35
  the AI was so great. so I do love Lofty.
• 29:38
  I love I I have some concerns that high level could replace Lofty because
• 29:43
  of course a high you know high level has you can build that same CRM inside
• 29:48
  of high level, but right now we have both technology is on our platform and so
• 29:53
  Right now I'm I love Lofty. I I g I love the text message notification every
• 29:58
  morning. It texts me. Like I one of the things I love about the AI side
• 30:02
  of things is say, you know, mister Haas,
• 30:04
  if you were on in my platform and you were on Zillow looking at property
• 30:08
  and you saved something, it would notify me that you saved something
• 30:12
  on another platform outside of my platform so that I could text you and be like,
• 30:16
  Hey, I wondered if you saw this one three four northwest seventh terrace,
• 30:20
  which I know you did because you liked it somewhere else,
• 30:22
  and then I
• 30:23
  can send it to you personally or my AI can send it to you and say hey just want
• 30:27
  to know if you sold this property to bring you back to my platform so
• 30:30
  I love that side of it as well.
• 30:32
  Well, this was a fantastic conversation and we could probably go down
• 30:37
  an any number of r other rabbit holes,
• 30:39
  but d was there anything else we should have hit on before we dive into
• 30:44
  the rapid fire and start closing things out?
• 30:47
  The only thing I would love to add is that if you're you know,
• 30:50
  questioning about what's going on in the market,
• 30:52
  you know, I don't know what your thoughts are.
• 30:54
  You know, I I'm getting calls almost every day from different news outlets.
• 30:58
  Are we crashing? Are we what's happening in the overall real estate market?
• 31:02
  I'd love to hear what your take is.
• 31:04
  Do you feel like we're in the middle of a crash or what's going on in the market?
• 31:08
  Where do you where what's your take?
• 31:09
  Well, in in my world I think there's there's there is a bit of a market adjustment,
• 31:15
  let's put it that way. you know,
• 31:17
  you you had a number of individuals who underwrote properties a number
• 31:22
  of years ago at three, four percent and now those are those balloons
• 31:28
  and those renegotiations are are happening now.
• 31:31
  So some of those things that they frankly just don't pencil anymore.
• 31:35
  So I I think we're that's
• 31:37
  Probably the biggest shift that I've been seeing as of late is is this it's
• 31:41
  I call it a market correction.
• 31:43
  Yeah, no, I I've been s using the same terminology.
• 31:46
  I don't believe we're in a crash,
• 31:47
  I believe we're in correction.
• 31:48
  For sure. For sure. Well I love I love that.
• 31:50
  Yeah, so that was the only question I had for you that would I was curious what your
• 31:53
  thoughts were.
• 31:55
  Yeah. so but I really appreciate your time.
• 31:58
  This was just fantastic. again it is callitclose dot com.
• 32:02
  I'm also gonna have a direct link to April's Instagram in the show notes,
• 32:08
  but if you're ready, we'll dive into the rapid fire and start closing
• 32:11
  out this episode.
• 32:13
  Let's go.
• 32:14
  What lie do real estate investors often tell themselves?
• 32:17
  does real estate investors tell themselves that they're gonna make more money than
• 32:21
  they are?
• 32:24
  It's funny you said that
• 32:25
  because I think that was something similar to the last guest said something like
• 32:29
  that too. If you could go back in time and give yourself one piece of ad advice,
• 32:35
  what would it be?
• 32:36
  Take more naps.
• 32:37
  Take more naps. That's a new one.
• 32:40
  Don't make a decision
• 32:40
  I also
• 32:41
  when you're tired.
• 32:42
  I want you to look back into time and that very first hire and your most recent
• 32:47
  fi recent hire, which what were they and would you make e make a change
• 32:53
  on either account?
• 32:54
  man, my my very first hire, she's still with us today.
• 32:58
  She was fabulous. She's amazing.
• 33:00
  She's my husband's I call her her his right hand and she's amazing.
• 33:04
  And then my most recent hire, not as fabulous as our first,
• 33:08
  but we'll see how it goes. Still in in balance if they'll be with us long term.
• 33:12
  And then finally, what single tool or process have you implemented that
• 33:16
  has had the biggest time saving impact?
• 33:19
  Mm AI all day. All day AI.
• 33:22
  Change my life.
• 33:23
  Well, April, this was just fantastic.
• 33:26
  You can find more information as well as the resource links in the show notes.
• 33:31
  Call it closed dot com. I'm gonna make sure to have a link directly
• 33:35
  to Amazon for your book as well,
• 33:37
  April. So I really appreciate everything here
• 33:38
  ~ thank you.
• 33:39
  today. And I hope you'll consider coming back again sometime.
• 33:43
  This was just fantastic. It was great to meet ya.
• 33:45
  Absolutely,
• 33:46
  I'd be honored.