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307. How do you actually start a business?

Lots of people want to start a business. Far fewer actually do it.

Tash and Emma unpack what can keep an idea stuck in your head for years, from self-doubt and money worries to overthinking the perfect way to begin. They also share their very different approaches to getting started, and why both come back to the same idea: create some momentum.

In this episode:

🚀 Why talking about an idea can feel productive, even when you have not actually taken the first step

🧠 How self-doubt, comparison and fears about a “saturated” market can quietly stop people from starting

💰 Why some businesses need…

The skinny

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