The Second Wave of K-Beauty: Why It’s Taking Over Again
K-Beauty isn’t just back—it’s having a full-blown renaissance. In this episode of GlowJob, Julia and Sasa take you from the ingredient-driven first-wave of K-Beauty to the bigger and better second wave.
We break down how retailers like Sephora and Ulta are fighting for the hottest Korean imports, why Beauty of Joseon sunscreen broke the internet, and what makes these products so damn affordable (spoiler: not just cheap thrills). Joining us is beauty industry legend Michelle Lee, former Editor-in-Chief of Allure and now the force behind K-Beauty World, who spills insider tea on how Korean…
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