Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
How to Repurpose a Webinar into a Video Engine
In Episode 162 of Video Marketing with Fexingo, Lucas and Luna explore a smart, cost-effective way to keep your video pipeline full: turning one long-form webinar into a month's worth of short-form clips. They break down the 'one-to-many' repurposing strategy, using a real example of a B2B software company that generated 30+ videos from a single 45-minute webinar, boosting their organic reach by 60 percent. The hosts discuss which moments to clip—like the 'golden nugget' and the Q&A segment—and how to reformat them for different platforms, from LinkedIn to TikTok…
The skinny
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