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Speed to Market: Prototyping Physical Goods Fast with Garrett Peters
Entrepreneurship is a war zone, and isolation is the fastest way to become a casualty. As digital channels blur together and third-party knockoffs flood the market, relying entirely on borrowed audiences is a massive vulnerability for modern brands. Garrett Peters, co-founder of Duncan & Stone Paper Co., joins the show to unpack the mechanics of scaling an online physical goods brand while retaining complete ownership of the customer relationship.
We sit down to examine the shifting landscape of digital commerce and the reality of platform erosion. Garrett outlines the tension between Amazon…
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