"I Have No Idea Who I Am": Josh Self on Masks, Money Scripts, and Doing the Work
Josh Self was one of the youngest CFPs in the country, and twenty years into a successful financial planning practice he hit the thing he'd watched clients hit for two decades: "I thought this was going to be different." Then the harder version: "I have no idea who I am."
He grew up moving every two or three years, nine schools between kindergarten and twelfth grade, and got very good at reading a room, finding the cool kids, and acting like them. It worked into his 30s. It also had him leading a business through depression and anxiety behind a smile, one mask at the office and another at…
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