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The Gen Z Frequency by Gregg L. Witt, Derek E. Baird - Book Summary

“Why Gen Z Isn't the Problem, It's the Signal”

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Title: The Gen Z Frequency

Author: Gregg L. Witt, Derek E. Baird

Category: Sales, Branding & Marketing, Technology & Innovation, Culture & Society, Business Strategy

Sam and Sophie sit with a puzzling generation: the most connected in history, yet the hardest to reach. This episode tunes into 'The Gen Z Frequency' and discovers why that isn't a paradox—it's a signal.

They unpack the…

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