Latest / Tech Leadership with Fexingo: Engineering Managers, CTOs, and Technical Leadership Conversations
How a CTO Uses Long-Running Experiments to Test Product Hypotheses
In episode 64 of Tech Leadership with Fexingo, Lucas and Luna explore the concept of long-running product experiments—controlled tests that run for weeks or months to validate strategic bets before committing engineering resources. They dive into a case study from a mid-sized SaaS company whose CTO ran a 90-day experiment on a new pricing tier, measuring not just revenue but also support tickets, churn, and feature requests. The hosts discuss why most teams run experiments that are too short to reveal true user behavior, how to design experiments that survive the 'novelty effect,' and when to…
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