86 - The Pivot This Founder Made After an Investor Called It Impossible
Every scaling e-commerce business eventually collides with the same silent problem: customers who don't get what they ordered, when they were promised it. Jevon Le Roux, CEO and co-founder of Keeyu, lived that problem firsthand before building a company to solve it — and along the way, a well-known investor told him it couldn't be done.
In this episode, Jevon breaks down why customer service has been built backwards for twenty years — reactive instead of preventive — and what it actually took to pivot his company's entire product, burn through almost all of its cash, and keep raising with…
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