Migros Retail CEO on Pioneering Online Grocery & The Cultural Differences in Grocery Shopping
Mustafa Bartin, CEO of Migros Turkey, shares his journey from launching online grocery in 1997 as a 23-year-old engineer to leading an $8.5 billion grocer preparing to launch digital-only banking.
In this exclusive interview recorded live from the VusionGroup Studio at Groceryshop 2025, Mustafa shares:
✅ Launching online grocery in 1997—possibly Europe's first brick-and-mortar to do so
✅ Why scan-and-go failed culturally but self-service checkout thrives (even for 60-70 year olds)
✅ Turkish shopping behavior: smaller baskets, much higher frequency than US
✅ Managing 3,700 stores with 20%+…
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