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Unwell Beverage Co Shutting Down | Durham News
Alex Cooper’s Unwell Beverage Co. is reportedly shutting down just two years after launch — a surprising move given its parent company’s $500M valuation and major investor backing. Despite trendy flavors, podcast-driven hype, and big-name influencers entering the booming functional drink market, the brand failed to gain lasting traction. Target is pulling inventory, Nestlé isn’t carrying it, and while the beverage line may be folding, Unwell’s media empire is pivoting toward independent growth and new acquisitions. The website still lists products, but the end seems near for this splashy…
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