Bruce Vojak — Navigating the Politics of Breakthrough Innovation (Part 2 of 3)
"I see dead people."
That was Nancy Dawes' answer when Bruce Vojak asked her how she did it. The chemical engineer who took Olay from a dying brand to a billion-dollar product line wasn't being mysterious — she was telling him she saw patterns no-one else did. And the real burden, she realised, wasn't seeing them. It was getting an entire organisation to see them too.
In part two of our Serial Innovators series, Bruce Vojak returns to unpack the chapter most innovators learn the hard way: the politics. In over 90% of a mature firm, resources, people and management attention are locked onto…
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