Skyscanner Case Study: Turning Strategy Into Shared Momentum

Employee Engagement Examples of Excellence · Sep 2, 2026 · 24m

When COVID hit, Skyscanner's business "evaporated overnight" - and in the scramble to rebuild, the company nearly talked itself out of its own personality, leaning so hard into the numbers that culture started to look like a liability instead of a superpower.

Andrew Borthwick, Global Head of Internal Communications, tells the refreshingly candid story of how the team clawed belief back: swapping dense, corporate exec-speak for messages people would actually read, turning "Ask Me Anything" into more than an exec-travel afterthought, and throwing a 500-person global hackathon just to remind…