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What iOS 27 Means for Meta Ads Before Black Friday
iOS 27 is raising questions about Meta ads tracking ahead of Black Friday and Cyber Monday. Tony Chopp and Steve Rekuc examine what changed, what CTC is seeing in conversion data, and which parts of your Shopify and Meta setup deserve a closer look.
CTC’s early analysis showed Meta conversion rates down roughly 15% year over year from October 8–18. That decline caught the team’s attention, but it does not establish Apple’s update as the cause. Tony and Steve explain how to investigate your conversion tracking before drawing that conclusion.
In this episode:
What iOS 27’s browser-based…
The skinny
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