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Walmart vs Costco Membership Wars | Durham News
Costco thrives on membership fees, generating over $5 billion in 2025 and driving 64% of its profits—locking out non-payers to keep members happy. Walmart’s playing a smarter game: it’s expanding beyond retail with booming ad revenue and a surging membership program, now fueling a third of its income. Walmart Plus members spend four times more and shop online seven times more than non-members, plus they’re cashing in on gas discounts. Unlike Costco, Walmart lets everyone in—charging more to non-members—but still delivers membership perks. The strategy? Offer the best of both worlds…
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